On the Beach Reviews 

96,822
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,968 reviews, reviewers had a great experience with this company, often noting how wonderful their trips turned out. Customers appreciate the simple booking process and find the website extremely easy to navigate when planning their upcoming holiday getaways. Many consumers also mention that prices are very competitive, frequently offering the best deals compared to other travel providers. Some people were dissatisfied with customer service, pointing out that it is quite difficult to reach an actual human through the automated chat systems. Others noted challenges regarding unexpected extra expenses or financial penalties experienced when trying to modify or cancel their reservations.

What people talk about most

Booking process

Clients share ambiguous opinions on booking_process, with many highlighting an easy and seamless experience.... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with some consumers reporting wonderful experiences,... See more

Price

Reviewers highlight ambiguous aspects of price, as opinions on costs vary significantly among consumers. On... See more

Service

Users describe ambiguous interactions with service, reflecting a wide range of differing experiences. While... See more

Customer service

Customers had ambiguous experiences with customer service, reflecting a high level of disagreement. While... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Hotel and destination were great and overall the holiday was lovely. The airline wasn’t so good so would not actively choose this next time. However, to get to the nearest shops restaurants caf... See more

Company replied

Rated 4 out of 5 stars

The booking system was easy and flawless. Everything all in one place on the app, transfers taken care of. Unfortunately, the hotel we choose was sorely lacking, but thats a separate issue that mad... See more

Company replied

Rated 3 out of 5 stars

Slightly disappointed to learn that I paid £20/night more than my son paid through Love Holidays for the same hotel and he had a King/Queen Room which was better than our Deluxe. My daughter also book... See more

Company replied

Rated 3 out of 5 stars

On the Beach is good but I hate how they try and scam you into paying more. I looked at the same hotel and dates a week or so before I booked, emailed it myself at that price. I expected the price to... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(96,822)

18,595 reviews in the last 12 months

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Rated 5 out of 5 stars

Very easy to use the site

Very easy to use the site, not complicated and this is my third time booking with them. Never had a problem in receiving my documents

11 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Brilliant to hear your third booking was easy and documents arrived smoothly 😊 The Team at On the Beach

Rated 5 out of 5 stars

Great prices, great experience!

When I booked my holiday I accidentally typed my email wrong but it was easy to correct using the on the beach website. The website is really easy to follow and loved that I was able to claim £82 with the price drop promise- which I’ve now used for our next break.

The prices are definitely lower on on the beach and I’d definitely recommend and use them again.

11 August 2026
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Reply from On the Beach

Thanks Jodie — so pleased correcting your email was easy and that you claimed £82 with our Price Drop Promise! Brilliant you’ve already used it for your next break and that our prices worked for you. Thanks for recommending us — we look forward to helping with your future holidays 😊

The Team at On the Beach

Rated 4 out of 5 stars

Easy to find a holiday but lacked perks

Easy to find a holiday but prices have gone up yet again!

Was a bit disappointed that because I'm an early bird with my booking, they didn't offer me the lounge perk. I needed that more than the data sim.

Other than that, the whole process was simple.

11 August 2026
On the Beach logo

Reply from On the Beach

Thanks Mo — glad the booking was simple. Sorry prices are up and your early-bird booking didn't include the lounge perk you wanted over the data sim. Next time, check extras during booking or in Manage Booking to see available upgrades. The Team at On the Beach

Rated 1 out of 5 stars

Hotel was terrible

Hotel was terrible, being used for turkish workers, only holiday person there, checked in within an hour found different accommodation and checked out.

8 August 2026
On the Beach logo

Reply from On the Beach

Hi Margaret,

Thank you for sharing your experience with us.
We’re sorry to learn that your stay at the hotel fell short of expectations. We understand how disappointing it must have been to arrive and feel the property was not suitable for a holiday. Having to check out so quickly and arrange alternative accommodation is certainly not the standard of service we aim to provide.

Please be assured that, as your holiday has now ended, the best way for us to assist further, is for you to submit your detailed feedback through the feedback form.
https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265
This will allow our team to review your experience thoroughly and ensure your comments are taken into account as we work to improve our service.

We appreciate your time in bringing this to our attention and hope to welcome you again with an improved experience.

Kind regards,

On the Beach

Rated 5 out of 5 stars

App is easy to use

App is easy to use. Everything went smoothly, from flight, transfers to accomodation.

11 August 2026
On the Beach logo

Reply from On the Beach

Thanks Linzi — glad it went smoothly! The Team at On the Beach

Rated 4 out of 5 stars

Well organised communication via the…

Well organised communication via the app. However when we got to the hotel they had no record of my daughter on the booking. Bar that - all went well.

8 August 2026
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Reply from On the Beach

Thanks Holly — sorry about your daughter's check‑in issue. Glad the rest went well. We'd love to help again 😊

The Team at On the Beach

Rated 5 out of 5 stars

Best company ever

I only ever use on the beach best website by far. Been using it for years.

11 August 2026
On the Beach logo

Reply from On the Beach

Thanks Zoe — brilliant to hear you've used us for years! ☀️ The Team at On the Beach

Rated 5 out of 5 stars

From the start of planning our holiday…

From the start of planning our holiday to getting there and getting home, felt like I had every support from on the beach, made me feel relaxed and not stressed if I thought I might have a problem ( which I didn't) I felt confident that on the beach would be able to help me

8 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! We're so pleased to hear our support made planning, travel and return stress-free and gave you confidence — that's exactly what we aim for 😊. We’d love to help with your next holiday whenever you're ready.

The Team at On the Beach

Rated 2 out of 5 stars

Bad experience

Positives: booking was easy and app useful during build up to holiday. Negative: we booked transfers to our hotel and received completely incorrect meeting point instructions at the airport. We were signposted to an incorrect desk and was told to call the emergency numbers on our booking. None of the numbers on the booking were correct. We had to arrange our own transport to our hotel after around 2 hours of trying to sort it out. Not a great start to a holiday. We booked an uber in the end and that was much cheaper than the transfer so I will keep this in mind the next time I book a package holiday. It was an horrendous ordeal trying to get the issue sorted with On the beach via their contact ( a whats app automated service). 3 days in to our holiday after sending evidence of our uber booking i managed to have confirmation that they would refund the uber charge. Be warned however, as this wasn't an automatic refund. I only found out by logging back in to the app and then had to request for it to be sent to me. Won't be using again.

3 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi,

Thank you for taking the time to share your feedback.

We're truly sorry to hear about the difficulties you experienced with the transfer meeting point and the challenges you faced in reaching us during your holiday. We understand how frustrating and disappointing this must have been, especially at the start of your trip.

We’re glad that after you provided the evidence of your Uber booking, we were able to confirm the refund for you. While we strive to make our support as seamless as possible, we appreciate your feedback about the process and will use it to improve.

If you ever need assistance in the future, please don’t hesitate to reach out to us directly through our live chat or official contact channels so we can help promptly.

Thank you again for your review, and we hope your future holidays are much smoother.

Best wishes,
On the Beach

Rated 1 out of 5 stars

Will never book with on the beach…

Will never book with on the beach again. No airport assistance at Barcelona with miles to walk for transfer bus. Get to hotel booked to discover they have changed our hotel without notification. Hotel was uphill and filthy with terrible reviews. Nobody to complain to as all robots. Wrote letter when home and they don't reply to that either . Absolute disgrace for a company.

27 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Anne McDonald

Thank you for getting in touch with us.

I understand your frustration and disappointment with your recent experience booking through On the Beach. We are sorry to hear that there was no airport assistance at Barcelona, requiring you to walk a long distance for the transfer bus. Additionally, being taken to a different hotel than the one you booked, without any prior notification, is very concerning—especially when the replacement hotel was uphill, filthy, and had terrible reviews.

As we cannot discuss bookings on Trustpilot, please submit your concerns via our official Feedback Form here: https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265. One of the team will then be able to look into this for you.

Thanks
On The Beach Team

Rated 4 out of 5 stars

Hotel tops for views and staff who were…

Hotel tops for views and staff who were amazing
Transfer from the Salini to the airport was a nightmare they basically forgot us and then proceeded to lie for the next 40 minutes about the driver on the way eventually a driver did arrive and got us too the airport with 10 minutes to spare🫣

11 August 2026
On the Beach logo

Reply from On the Beach

Thanks Darren — glad you loved the views and staff at the Salini, but we’re really sorry about the transfer and the stress with the driver 😞. We appreciate the feedback and hope we can help book an even smoother holiday next time.
The Team at On the Beach

Rated 1 out of 5 stars

Left stranded

Left stranded. Used on the beach a few times but wont be using again. Transfer was a joke. Arrived at the airport, spoke to the desk who told us where the bus would pick us up. Went to the point and met by two guys who checked us in and confirmed meeting point. A bus turned up at the meeting point next to us and told us we were with him. We queried this with the guy that checked us in. He then discussed with the driver and told us we were on that bus. No bus turned up at the meeting point we were told. Driver didnt appear to know our hotel at first but then said he did. He took us past the resort to one further down. He then appeared to head back to our resort. He stopped outside a hotel telling us it was ours and we needed to walk a short distance to our hotel. He then drove off. We walked no hotel. Thankfully we spoke to a local taxi driver who knew where we meant to be which was 10 miles away. Thankfully the driver was able to take us straight there. This all happened at 10.30 at night after a long flight. Both myself and my husband were tired and I was carrying vital medical eqipment that needed to be set. Have tried to contact on the beach a number of ways after the transfer company told us we needed to speak to On the beach. Trying to speak to anyone human or helpful is impossible. Having recently lost my mum this holiday was meant to cheer me up. Last nights absolute shambles has proved otherwise. I am worried about being picked to go home. I also want to mention the state of the transfer buss, brake warning lights, grinding when the buss braked and headlights faulty. It was not road worthy. On the beach i will be letting everyone know just how useless you are

10 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Penny,

Thank you very much for taking the time to share your detailed feedback with us.
We are deeply sorry to hear about the distressing experience you and your husband faced with your transfer. Being left stranded late at night after a long flight, especially while carrying vital medical equipment, is unacceptable and not the level of service we want for our customers.

It is concerning to hear about the confusion at the meeting point and the condition of the bus itself. Safety and reliability are fundamental, and we take your comments extremely seriously.

I have had a look at your booking and can see you are in conversation with our In Resort Team, who will be working on getting this resolved as soon as we can.

Thank you for choosing On the Beach. We hope to restore your confidence in our service and wish you a pleasant holiday.

Thanks,

On the Beach

Rated 5 out of 5 stars

Booking was so simple and fast and fast with all…

Booking was so simple and fast with all the details confirmed within an hour.
This is my second time using On The Beach and I would highly recommend.

11 August 2026
On the Beach logo

Reply from On the Beach

Thanks Bruce — great to hear booking was quick and confirmed so fast 😊 Delighted you're back and for recommending us. The Team at On the Beach

Rated 5 out of 5 stars

Happy customer

We always compare prices with other site and on the beach are always the cheapest.

11 August 2026
On the Beach logo

Reply from On the Beach

Thanks Terry — glad we beat the prices! 😊 The Team at On the Beach

Rated 1 out of 5 stars

Never again

Never again . Arbatt marmaris is advertised as adult only 14 plus . The place was full of you children running around knocking drinks over. We booked this hotel as my son is 16 years old and thought we could all relax. No where near a 4 star hotel as advertised more 2 star. Not all inclusive we were made to pay fir drinks , food was limited. We just used the hotel as a base and ate out every day . Very dissapointed.

8 August 2026
On the Beach logo

Reply from On the Beach

Hi Darren,

Thank you for taking the time to share your feedback.
We’re very sorry to hear that your stay at Arbatt Marmaris did not meet your expectations. We understand how disappointing it must have been to arrive at a property advertised as adult‑only and find children present, especially as you booked with the intention of enjoying a relaxing holiday with your 16‑year‑old son.

This is not the level of service we want for our customers, and we take your feedback seriously.

Please be assured that, as your holiday has now ended, the best way for us to assist further is for you to submit your detailed feedback through the feedback form.
https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265
This will allow our team to review your experience thoroughly and ensure your comments are taken into account as we work to improve our service.

We appreciate your time in bringing this to our attention and hope to welcome you again with an improved experience.

Kind regards,

The On the Beach Team

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