On AGReviews 

3,282
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Looking at 394 reviews, most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the quality of products, frequently reporting issues like holes appearing in shoes, stitching coming undone, and soles wearing out quickly, especially given the high price point. Reviewers also consistently highlighted extremely poor customer service, describing it as non-existent, unhelpful, and difficult to reach, with many experiencing issues with returns, exchanges, and receiving incorrect orders. Some people also felt that the products, despite looking good and being comfortable initially, did not offer good value due to their short lifespan and lack of durability, with some even experiencing squeaking from the soles. However, a few other people also felt that the customer service eventually resolved their issues, and some found the shoes comfortable and suitable for demanding activities.

What people talk about most

Product

Reviewers mention ambiguous feedback about product, with many expressing significant dissatisfaction... See more

Quality

Customers consistently note negative experiences with quality, with many reporting that products, especially... See more

Customer service

People report negative experiences with customer service, often describing it as terrible, shocking, and... See more

Price

Users describe negative interactions with price, often expressing disappointment with the quality of products... See more

Order

Clients share negative opinions on order, with many expressing dissatisfaction due to items never being... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Terrible return/exchange service. A simple exchange for a different size. Still without any trainers 2 weeks after returning the original pair. I will never order from them again. They really need to... See more

Company replied

Rated 1 out of 5 stars

Having an awful experience with trying to get an exchange of sizes. Returned item through Royal Mail on 16 June, as per their process. Have been chasing for update but keep getting fobbed off. Abso... See more

Company replied

Rated 1 out of 5 stars

I’ve bought two pairs of their trainers. The first lasted 6 months until holes starting appearing in the upper mesh. The second pair lasted a couple of months. I raised this with the company - not to... See more

Company replied

Rated 1 out of 5 stars

Absolutely terrible returns process and customer service. Sent a women's 6.5 back and requested a mens 6.5. Heard nothing so chased it up after 2 weeks. Then to be told the exchange was set up for a w... See more

Company replied


Company details

  1. Running Store

Written by the company

On reinvented the running shoe to put you one step ahead of evolution. Start running on clouds. www.on-running.com


Contact info

1.3

Bad

TrustScore 1.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

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1.3

All reviews

(3,282)

599 reviews in the last 12 months

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Rated 1 out of 5 stars

I am very very concerned with all of my…

I am very very concerned with all of my purchase ON. I have spent more than £700 and all the things are either NOT as shown on your website, or they are defective. At this level of money I would expect there to be a better customer service for starters, plus when I buy from ON at that pricing I expect the quality of the products and colours to be as shown on your website/ app.

I want to escalate my complaint please. I need compensation for my time and effort spent on buying and returning. The only thing I have kept so far are the socks which I'm pretty sure are hard to get wrong. I don't have extremely high standards. I just want a high end product and sports brand to deliver what is shown and advertised.

What can you do for me now?
I have made yet another purchase of the same trainers in the same size for the third time and it's the final chance I'm giving you. All because I just want clean trainers sent to me without marks and stains.
All the clothes I have returned back as the colour and style isn't as shown on your app when I purchased it too.

I also have many more orders placed with issues that I haven't even added in the list of the 5 order numbers provided below

Noone is looking into this case. If they are no one has contacted me or provided any updates.??!

31 March 2026
Unprompted review
On AG logo

Reply from On AG

Hi Vishal,
We sincerely apologize that your recent experience fell short of your expectations. We strive to offer high-quality products and services, and it's disheartening to learn that we missed the mark in your case.

To ensure your concerns are addressed thoroughly, please know that one of our experts is already actively working on your request.

Thank you for bringing this to our attention, and we appreciate your patience in this matter.

Your On Team

Rated 5 out of 5 stars

Great customer service.

I purchased a pair of On's about 12 months ago, and the heel pad in the shoe started to come away after only a few months of light wear. I contacted customer support after about 12 months because I kept forgetting, and they issued me a digital gift card for the full amount to replace these. It wasn't difficult to engage with them via their website, and this was all closed off within 24 hours. Extremely good and efficient customer service.

31 March 2026
Unprompted review
On AG logo

Reply from On AG

Hi Stuart !
Thank you so much for taking the time and sharing your positive review & thoughts.

We are happy to read your words and to know that you are enjoying our products.

Happy to have you Onboard! We wish you continued fun and comfort while walking on clouds and a positive time.

Your On team

Rated 1 out of 5 stars

Sent the wrong order 3 weeks ago and still not been corrected.

I placed an order on 10th March and was sent the totally wrong items, I immediatley alerted ON to the error and was told to return the order. Just getting the return QR code from them took almost a week. The return has been with them now for 2 weeks and I still havent had the correct items shipped out, or a refund. I have spent far too much time chasing for answers and am still no further on. Either post the correct order out or please refund me! I would highly suggest not to order ON directly, go via a retailer that has a legitimate customer service function!

31 March 2026
Unprompted review
On AG logo

Reply from On AG

Hi Ellie,

We sincerely apologize that your recent experience fell short of your expectations. We strive to offer high-quality products and services, and it's disheartening to learn that we missed the mark in your case.

To ensure your concerns are addressed thoroughly, please know that one of our experts is already actively working on your request.

Thank you for bringing this to our attention, and we appreciate your patience in this matter.

Your On Team

Rated 1 out of 5 stars

Hung up. Leaders don’t want to reply. Rude. No warranty.

I visited the Regent Street flagship on 24/03/26 regarding my Cloudtilt shoes, which have a known manufacturing defect (severe structural squeaking) confirmed by the in-store team.

The store staff were helpful and directed me to On’s online "Happiness Delivery" for a replacement of the corrected "new spec" version. I went through the normal way of filing a warranty, called customer service who said they could obtain a receipt from the store I purchased as I had lost mine.

I then receive an email asking for details of the purchase so they can find a receipt. A day later I get an email from an advisor saying they won’t be going forward with the warranty, no reason. I reply asking the reason. She copies and pastes the email.

I then email the C-level executives, no response despite multiple follow ups.

Today, 30/03/26, I called the support line and spoke to Georgia, who was incredibly unprofessional. She told me she "couldn't proceed" because I had filed a warranty claim multiple times and hangs up abruptly not even allowing me to have a word. When I called back immediately, she pretended not to know who I was and hung up again.

It is shocking that a "premium" brand like On ignores the UK Consumer Rights Act 2015 and allows staff to hang up on customers over a confirmed product fault. Nor do the senior leaders of this organisation bother responding to frustrated customers.

Potential buyers beware: If your shoes develop a known fault, do not expect "Happiness"—expect to be ignored and hung up on.

30 March 2026
Unprompted review
On AG logo

Reply from On AG

Hi Sk
Thank you for your feedback.

We're sorry to hear about your recent experience and would like to take a closer look. You will be emailed shortly to ask for additional information so that we can better process your request.

Thank you for your patience and assistance in this matter.

Your On Team

Rated 3 out of 5 stars

Poor quality shoes

—UPDATE—
The ON team reached out and after submitting a warranty claim they have offered a gift card to replace the shoes at their shop. I appreciate the solution but please look into the reported issues since this happened after using the shoes for barely a few weeks. I have updated my review to reflect their customer support which so far has been excellent in my experience.


The shoes are comfortable but have many issues. I have two pairs of the Cloudtilt model, purchased directly from On. Both models started squeaking after a few weeks use. The insole is awful, really hard and thin and makes your feet hurt after walking for a while, I’d expect a better quality insole for the price point. They also only provide elastic laces which are not that good. That means I had to pay a premium price point for a shoe where I need to replace insole and laces, and their longevity is poor since they start squeaking within a month. Really disappointed, won’t be buying again…

28 March 2026
Unprompted review
On AG logo

Reply from On AG

Hi Natalia,

Thank you very much for your detailed and open feedback, we appreciate it very much!

If you need assistance with your current Ons, please let us know directly by placing it through the warranty claim form:
https://customer-service.on-running.com/en-ch/warranty-claims

We are passionate about improving the quality, service and development of our products. Feedback like this helps us do that. So thank you again for taking the time.

We wish you continued fun and comfort while walking on clouds and a positive time.

Your On-Team

Rated 1 out of 5 stars

It is totally unacceptable that you…

It is totally unacceptable that you cannot speak to somebody.
I have spent thousands of pounds with On and I’ve now had two very recent issues with first an exchange and secondly a missing item. You spend hours back and forth with emails trying to get it sorted.
Their business model appears to be to have problems with deliveries, make it really difficult to get a resolution in the hope that you get fed up and go away so the cost of your unfulfilled order benefits their bottom line!
Great product, terrible customer service.
Get your act together and provide a telephone number!!!

27 March 2026
Unprompted review
On AG logo

Reply from On AG

Hi David,
Thank you for your feedback.

We're sorry to hear about your recent experience and would like to take a closer look. You will be emailed shortly to ask for additional information so that we can better process your request.

Thank you for your patience and assistance in this matter.

Your On Team

Rated 1 out of 5 stars

Inability to edit or cancel order 10 minutes after being placed

I placed an order today for On Cloud shoes for my wife. I realized after I placed the order that I accidentally included the incorrect street address. I immediately contacted customer support 10 minutes after placing my order as I realized there is no option to edit the order online. I was informed by customer service that even though the order hasn’t processed yet there is no way to edit the address or cancel the order. The only thing they can do is contact FedEx after it ships and ask them to hold the package at the warehouse for me to pick up. I realize it was my mistake but it is unfortunate that customer service is literally unable to do anything to help. I have to count on FedEx holding the package or the shoes I spent a lot of money on will be delivered to someone else. Frustrating to say the least and I will never be buying their shoes again.

27 March 2026
Unprompted review
On AG logo

Reply from On AG

Hi Andrew,
Thank you for your feedback.

We're sorry to hear about your recent experience and would like to take a closer look. You will be emailed shortly to ask for additional information so that we can better process your request.

Thank you for your patience and assistance in this matter.

Your On Team

Rated 1 out of 5 stars

They say they are at my full disposal…

They say they are at my full disposal but that’s a lie they never had any compassion when my order went to the wrong address was received by a neighbour and put out by my door and got stolen and now I’ve been left without trainers all the money they’ve done nothing to help me out. How is that and my full disposal how is that?any help to me ????? No solution. No goodwill gesture nothing.

14 February 2026
Unprompted review
On AG logo

Reply from On AG

Thank you for your feedback.

We're sorry to hear about your recent experience and would like to take a closer look. You will be emailed shortly to ask for additional information so that we can better process your request.

Thank you for your patience and assistance in this matter.

Your On Team

Rated 1 out of 5 stars

I've tried returning on their website…

I've tried returning on their website and it crashes every time. I've tried on my phone, my laptop, and my iPad. Crashes when I try to do return.

25 March 2026
Unprompted review
On AG logo

Reply from On AG

Hello Carol,

Thanks for your feedback, and we’re sorry to hear about the issue you’re experiencing with our returns page.

We’d recommend trying again using a different browser or device, as this can sometimes resolve technical issues. If the problem persists, please reach out to our Customer Support team directly so we can assist you with the return process.

We’re here to help and ensure this gets resolved as quickly as possible.

Best regards,
Your On Team

Rated 1 out of 5 stars

Missing items from order, awful customer services

I placed an order with On Running (first time I have ordered with them) and 2 pairs of shorts were missing. I contacted customer services who looked into it and sent an email saying, ‘After looking into your case, it seems that similar issues have been reported from your account multiple times in a short timeframe.
For this reason, we cannot accept your missing item request.’

I contacted customer services asking for an explanation given this was the first time I ordered with On Running. No one would give me an explanation but would read out the above email and then hang up without letting speak or giving any other information about other supposed ‘similar issues.’ I phoned on 10 occasions for the same process to happen and no one would let me speak with a manager/supervisor.

I have had to escalate a dispute via my credit card company.

26 March 2026
Unprompted review
On AG logo

Reply from On AG

Hello Lynsey,

Thanks for sharing feedback about your experience with On. We are sorry to hear about the issues you encountered. We saw that your case has been treated internally, and full support has been provided for its resolution. We remain at your full disposal.

Thank you for your patience and understanding.

Best,
Your On-team

Rated 1 out of 5 stars

I returned one pair of shoes after…

I returned one pair of shoes after buying 2 for choice over a month ago. A week after they had received them they said I would receive a refund by return. It has now been over a month. I called from the store and they said they didn’t recognise the order number after hanging on for supervisor they said still couldn’t find my number. Person spoke over me and slammed phone down on me. I called again through store manager and someone then found my order number after hanging no one says sorry still no refund

20 February 2026
Unprompted review
On AG logo

Reply from On AG

Hello Tracylena,

Thanks for sharing feedback about your experience with On. We are sorry to hear about the issues you encountered. We saw that your case has been treated internally, and full support has been provided for its resolution. We remain at your full disposal.

Thank you for your patience and understanding.

Best,
Your On-team

Rated 1 out of 5 stars

Lousy shoes, even lousier customer service

After a pair of On sneakers had given me a great experience, I decided to buy a new pair and, at the same time, a pair of ankle-high walking shoes. This time around, the experience was really poor. After keeping them on around the house several times for a short while, my feet just kept on aching terribly around the bunion area. The shoes just don't seem to stretch at all. On top of that, the walking shoes cause my feet to sweat like crazy, they feel very plasticky and are uncomfortable and definitely not worth the money (230 EUR!). When applied for a return, less than 2 weeks after I had received the shoes, so well within the return period, the fact that I mentioned my bunion was hurting despite trying them on several times, they decided I was submitting a warranty claim and refused a return or a reimbursement. Instead, they offered me a 20% discount on my next purchase.
News flash! There will be no next purchase, not from me, and, if I can help it, not from anybody I know. Promising return possibility and then denying it referring to the terms and conditions related to warranty, that's false advertising! Honesty is the future. Scammers like this just haven't caught on yet.
I am now sorry I made loads of good publicity for these guys after the first pair of shoes I bought from them, but I'll do my best to undo that!

24 March 2026
Unprompted review
On AG logo

Reply from On AG

Hello Martine,

Thank you for your review and candid feedback.

We are sorry to hear that your last experience with us was not to your full satisfaction.
Your claim has been fully examined and went through all the steps of our evaluation process.

We can confirm that the decision taken is supported by our terms and conditions: https://customer-service.on-running.com/de-ch/terms_and_conditions#8-limited-warranty

If you still have any questions about your warranty claim please contact us at any time and we will be happy to look into the matter.

Nevertheless, we hope to see you walking on clouds in the future and wish you all the best.

Your On-Team

Rated 1 out of 5 stars

What a terrible experience - Aviod at All Costs.

Updated. I advise anyone with missing items or who are not refunded after a return to lodge a dispute with you Credit Card Company or Payment method. PayPal upheld my claim with the proof I provided. On seem to not issue refunds hoping they can keep your money and you won't initiate a charge back or dispute.

What a terrible experience. I would never advise anyone to purchase from this companies website. Wish I had checked these review first as I would never had touched them.

I ordered two different sizes to try on. Only one arrived in a box sized for two pair of trainers. Contacted the company about the issue through their chat bot minutes after receiving my package and noticing the missing item. All I wanted was the item sent again as the first pair were a little small which is why two sizes were ordered in the first place.

Next day I was contacted via email. Firstly it seem as they were trying to blame royal mail for losing an item out of a sealed box which it was obviously never there in first place. The email replies, most likely scripted ignore the fact i reported the item missing at dispatch.

Now the On Happiness team (is that some sort of bad joke) are saying I have made multiple claims for a missing items in a short period of time. I only created the account shortly before I placed my one and only ever order with them, then made one claim for legitimate reasons, an error on their part. The Tracking information and Chat Bot contact would show how quickly i reported the issue.

Today they have closed my case with no chance for further discussion and no proof provided by them to back up the decision. I am now £130 out of pocket as I have no product to return or keep as it was never packed by their warehouse team and they they don't seem to be able to accept they could be at fault.

Now dreading sending the other pair back as it seems they having problems issuing refunds too, don't want to be £260 down.

Absolute disgraceful business practices. Tantamount to fraud really. I will be submitting a compliant to UK trading standards as this isn't the behavior you expect from such a large company.

Hopefully PayPal uphold my claim and accept the proof I have as this seems to be my only option at getting my money back as they refuse to deal with me.

20 March 2026
Unprompted review
On AG logo

Reply from On AG

Dear Chad,

Thank you for sharing your feedback. We are sorry to hear that your experience with your order did not meet your expectations. Please be assured that your case was carefully handled by our Customer Service team in accordance with our Terms and Conditions.

We take all feedback seriously, and your comments have been shared internally to help us continue improving our processes and customer experience.

We appreciate the time you took to provide detailed feedback and thank you for bringing these matters to our attention.

Best regards,
Your On Team

Rated 1 out of 5 stars

Illogical BS

They give you the option to create an account from a location they don't support, and only after the account is created they block you with a pop up saying "We cannot guarantee deliveries to the area. We hope to be back soon."

So why allow me to create an account and don't give a proper warning in advance? why only after registration I see that my location is restricted?

Sent a request to delete my account and all my data.. pathetic site.

18 March 2026
Unprompted review
On AG logo

Reply from On AG

Dear Tolik,

Thank you for sharing your feedback. We’re sorry to hear about the difficulties you experienced with account creation and location restrictions. Your comments are important to us and will be shared internally to help improve our website experience.

We also acknowledge your request to delete your account and data and will ensure it is processed accordingly.

Thank you for taking the time to provide your feedback.

Best regards,
Your On Team

Rated 1 out of 5 stars

Shocking quality don't waste you're money

The most expensive, yet worst trainers I have ever bought. I started to notice significant wear and tear even just after a couple months of steady use and the quality is absolutely shocking. I've had trainers that cost a third of the price that have lasted 10x longer. Simply not worth it and massively overhyped.

23 October 2025
Unprompted review
On AG logo

Reply from On AG

Goodmorning,

Thank you very much for your detailed and open feedback, we appreciate it very much!

If you need assistance with your current Ons, please let us know directly by placing it through the warranty claim form:
https://customer-service.on-running.com/en-ch/warranty-claims

We are passionate about improving the quality, service and development of our products. Feedback like this helps us do that. So thank you again for taking the time.

We wish you continued fun and comfort while walking on clouds and a positive time.

Best,

Your On-Team

Rated 1 out of 5 stars

Order Never Arrived – Still Waiting for a Proper Solution

I placed an order for a pair of sneakers and a bag on March 5th, but the package has still not arrived. After contacting customer service, I was informed that the tracking status has not changed for several days and that the parcel may have been lost in transit. I was therefore asked to simply wait longer.

While I understand that shipping issues can occasionally occur, the responsibility for ensuring that the purchased goods reach the customer ultimately lies with the seller. I therefore asked that a replacement pair of shoes and bag be sent while the matter with the missing shipment is handled internally with the carrier.

Unfortunately, I have not received any response to that request. The lack of follow-up in a situation where an order appears to have gone missing is disappointing and does not reflect the level of service one would reasonably expect.

I hope this can be resolved quickly by sending a replacement order, but until then I cannot recommend purchasing from this site based on my experience.

16 March 2026
Unprompted review
On AG logo

Reply from On AG

Hello Elin,

Thanks for sharing feedback about your experience with On. We are sorry to hear about the issues you encountered. We saw that your case has been treated internally, and full support has been provided for its resolution. We remain at your full disposal.

Thank you for your patience and understanding.

Best,
Your On-team

Rated 1 out of 5 stars

Genuinely a terrible terrible company.

Genuinely a terrible terrible company.

The first pair of shoes I bought had to be returned as they squeaked. On wouldn't refund me and sent a gift card instead. I order a new pair and they send me the wrong shoe and size!!

I contacted them on Thursday-within 15 minutes of it being delivered-to make them aware of it and that I was going on holiday Tuesday (tomorrow) and need the shoes for my daily run. I was informed by colleague Myrl that if I return the shoes on Thursday that she would contact the exchanges team and ask them to send the correct shoes out as soon as the returns label is active. I rushed out at lunch to the Post Office. Its now 3pm Monday and I've still not received an update. Disgusting customer service, wish I had had bought Hoka's or Asics like I planned on.

16 March 2026
Unprompted review
On AG logo

Reply from On AG

Hello Wilson,

Thanks for sharing feedback about your experience with On. We are sorry to hear about the issues you encountered. We saw that your case is currently being treated internally, and full support is being provided for its resolution. We remain at your full disposal.

Thank you for your patience and understanding.

Best,
Your On-team

Rated 1 out of 5 stars

On trainers are advertised and priced…

On trainers are advertised and priced as high end brand. Absolutely not after less than 3 months occasional use the fabric is worn away. Customer service is appalling accepting no responsibility whatsoever. I wish I had read customer reviews before I bought. I will definitely not be purchasing anything from this company in the future.

14 March 2026
Unprompted review
On AG logo

Reply from On AG

Hello Alan,

Thank you for your review and candid feedback.

We are sorry to hear that your last experience with us was not to your full satisfaction.
Your claim has been fully examined and went through all the steps of our evaluation process.

We can confirm that the decision taken is supported by our terms and conditions: https://customer-service.on-running.com/de-ch/terms_and_conditions#8-limited-warranty

If you still have any questions about your warranty claim please contact us at any time and we will be happy to look into the matter.

Nevertheless, we hope to see you walking on clouds in the future and wish you all the best.

Your On-Team.

Rated 2 out of 5 stars

I really love the trainer but it's…

I really love the trainer but it's difficult to put the laces the right way it is so stupid .
I won't be buying them again.

13 March 2026
Unprompted review
On AG logo

Reply from On AG

Hello Mr. Boukantar,

Thank you for sharing your feedback. We’re glad to hear that you love the trainer, but we understand your frustration with the laces. Your input is very valuable and will be shared internally to help us improve the design and overall experience for our customers.

We appreciate you taking the time to write your review and hope we can offer a better experience in the future.

Best,

Your On-Team

Rated 1 out of 5 stars

I’m extremely disappointed with the…

I’m extremely disappointed with the service I’ve received from OnCloud. Their customer service has been awful from start to finish. Communication is very vague, and whenever I’ve contacted them by email, it feels like they either ignore the actual issue or provide generic responses that don’t resolve anything.

My order was sent using Royal Mail Tracked 24, yet I’ve now been waiting five days with no delivery. Royal Mail has clearly lost the package, but OnCloud has refused to properly address the situation. Instead of taking responsibility or helping resolve the issue, they’ve simply told me to wait longer — which is completely unreasonable, especially as I’m about to go away on holiday.

What’s most frustrating is that they aren’t offering any real solution. They haven’t arranged a replacement pair of trainers, they haven’t offered a refund, and they haven’t taken any clear steps to sort out the lost delivery. As a customer, you expect a company to step in and help when something goes wrong with shipping, but that hasn’t happened here.

Overall, this experience has been incredibly frustrating and disappointing. Poor communication, lack of support, and no effort to resolve a lost package is not what I expected. I wouldn’t recommend ordering if this is how issues are handled.

7 March 2026
Unprompted review
On AG logo

Reply from On AG

Hi Jeorjes,
We sincerely apologize that your recent experience fell short of your expectations. We strive to offer high-quality products and services, and it's disheartening to learn that we missed the mark in your case.

To address your concerns thoroughly, we have assigned someone to review your request comprehensively. You can expect to be contacted by one of our dedicated teammates via email shortly.

Thank you for bringing this to our attention, and we appreciate your patience in this matter.

Your On Team

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