Ocado Reviews 

18,097
TrustScore 2.5 out of 5

2.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,153 reviews, most reviewers were unhappy with their experience overall. Many customers frequently encountered issues with product quality and order accuracy, often receiving items that were squashed, damaged, or had very short expiry dates. Problems also arose with delivery services, including late arrivals and missing items, alongside unhelpful customer support when issues occurred. Additionally, many found the process of editing orders or using discount codes cumbersome due to excessive security measures. However, some customers also noted positive aspects, such as friendly and professional delivery drivers who were often on time. A few other people also felt that the product range was excellent, with many items not available elsewhere, and appreciated prompt refunds for any issues or rare substitutions.

What people talk about most

Delivery service

Reviewers highlight ambiguous aspects of delivery service, with many customers expressing satisfaction with... See more

Product

Customers had ambiguous experiences with product quality and availability, with many expressing frustration... See more

Order

Customers consistently note ambiguous experiences with order, with many reporting issues such as items being... See more

Customer service

People report ambiguous experiences with customer service, with some reviewers expressing satisfaction and... See more

Service

Clients share ambiguous opinions on service, with many expressing satisfaction, highlighting aspects like... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I took what looked like a good offer on Ocado's website offering 20% off food on first order. The day my order was due, the postman delivered a leaflet from Ocado offering between 30% and 15% off my... See more

Company replied

Rated 2 out of 5 stars

Used to be great but after nearly 15 years of loyalty to Ocado I am considering leaving and they are cutting brands I regularly buy from their store and I am frequently finding products I buy regular... See more

Company replied

Rated 2 out of 5 stars

Ocado seem to have an issue in the Itchen Valley. Just got my latest order from Ocado and the 6 pack of tomatoes have been opened and one of the tomatoes have been cut (as in a straight cut) hal... See more

Company replied

Rated 2 out of 5 stars

I've shopped with Ocado for years but I'm going elsewhere now. It's almost impossible to log in. Now you have to have a code by email before you can log in. Fair enough if you want to change the... See more

Company replied


Company details

  1. Supermarket

Written by the company

Tired of supermarket stress? We're the world's dedicated online supermarket, committed to unbeatable choice, unrivalled service, and reassuringly good value. Enjoy easy grocery deliveries. Contact us: 0345 656 1234, WhatsApp 07458 154 453, ocado@ocado.com. Follow us on all social media channels.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

18K reviews

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No recent history of asking for reviews

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Replied to 95% of negative reviews

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2.3

All reviews

(18,097)

1,075 reviews in the last 12 months

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Rated 5 out of 5 stars

I am really thankful to Ocado for the…

I am really thankful to Ocado for the great food it’s been delivering to my door for many years

25 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Thank you so much for taking the time to leave this wonderful review!

Hearing that we’ve been delivering great food to your door for so many years truly makes our day. Loyal customers like you are the heart of what we do, and we’re so grateful to be a trusted part of your routine.

Rated 1 out of 5 stars

Chronic Stock Control

We’ve been Ocado customers for years and the experience hitherto has been amazing.

The delivery drivers are consistently polite, professional and helpful, and the wide choice of delivery slots is a real strength.

Unfortunately, since the integration with M&S, the shopping experience has deteriorated significantly. Stock control has become consistently poor, with many products showing as unavailable for weeks on end. This is no longer an occasional inconvenience but a recurring problem that makes it difficult to rely on Ocado for a full weekly shop. We don’t have an M&S nearby now, so often means a trip to a big city - there’s hardly anything out of stock in an M&S Foodhall. Really don’t know what’s going on with Ocado - it’s sad. We’ve cancelled our Delivery Pass and now order every couple of months now: we used to be weekly shoppers with Ocado.

The worst example was last Christmas when we cancelled our Christmas grocery order altogether because so many of the items we wanted were out of stock. That is simply not what customers expect from a premium supermarket charging premium prices.

Ocado’s logistics and delivery operation remain first class, but those strengths are being undermined by persistent stock shortages. Until stock availability improves dramatically, it’s becoming increasingly difficult to justify paying a premium for a service that cannot reliably supply the products it advertises.

26 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, thank you for your review. I am so glad to hear that you have found the experience with Ocado amazing so far, especially from our delivery drivers. We believe all of our customers should receive this level of service, so your feedback is very nice to hear.

Because we are an online only service, we don't hold static inventory in large physical stores. Instead, we order items based on the orders we receive and the items required. That said, we completely agree with you, and an excellent delivery service means very little if you can't get the items you actually want for your weekly shop.

If you continue to find certain items showing as out of stock, please reach out to our Customer Hub team, and we can raise this with the team to look into.

Rated 1 out of 5 stars

Ocado now makes you accept a once only…

Ocado now makes you accept a once only code to login to their system
This is not acceptable working practice just to buy from a food shop
There was no consultation or warning of this change.
It is bad customer relations and I suggest you use a company that considers it's customers.
When asked why - there was no intelligent reply
This must be an IT dept trying to justify being employed - "if it's not broke then do not fixed it"

26 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, Chris. Thank you for your review. As part of our continued efforts to protect our customers and keep them safe online, we have recently implemented some additional security controls. On the website, you will be asked to submit the code when logging in every time, if you log out of the account after every session. If you use the app once you log in and submit the code, this will keep you logged in for 12 months. If you would like to discuss this further, please reach out to our Customer Hub team.

Rated 3 out of 5 stars

Security Changes

Generally I find Ocado to be good, but recently you have made a change to the security which is annoying. You have increased the security, so it emails every time you log in. Annoying, because now my wife cannot log in to add items to the shopping, because I am work. I cannot change the email to my wife's, as the email is the log in. Poorly thought through. You do not need this level of security to add items to the shopping. If my account details were being amended I could understand it, but not every time you amend the shop.

26 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Thank you for your review, Ian. As part of our continued efforts to protect our customers and keep them safe online, we have recently implemented some additional security controls. On the website, you will be asked to submit the code when logging in every time, if you log out of the account after every session. If you use the app once you log in and submit the code, this will keep you logged in for 12 months. If you would like to discuss this further, please reach out to our Customer Hub team.

Rated 4 out of 5 stars

Credit Where It’s Due – Ocado Listened and Improved ⭐⭐⭐⭐

Updated Review

Following my original review, I think it’s only fair to update it.

Whilst my first order was frustrating due to my 35% first order discount not being applied correctly, Ocado eventually investigated the issue, acknowledged the problem and refunded the difference. It took far longer than it should have, but they did ultimately put things right and took my feedback seriously.

I received another delivery today and it was excellent. Communication was first class, the order arrived on time within the allocated slot, all of the products had excellent shelf life, and I was pleased to see that my previous feedback had clearly been acted upon. The glass bottles were packed much more sensibly, with just four bottles per bag using cardboard sleeves for added protection instead of nine loose bottles in plastic bags.

It’s refreshing to see a company not only resolve an issue but also listen to customer feedback and make visible improvements.

As a result, I’m happy to increase my rating from 1 star to 4 stars. No company gets everything right all of the time, but what matters is how they respond when things go wrong. Ocado have restored much of my confidence, and I hope they continue to deliver this improved standard of service. Well done to the team for listening, taking ownership and making positive changes.

A really disappointing first experience with Ocado.

The delivery itself was excellent, the driver was friendly, professional and the communication throughout was first class.

Unfortunately, everything after that has been incredibly frustrating. I used a 35% off first order voucher, but the discount applied was nowhere near 35%. Customer Services even admitted they couldn’t explain why the full discount hadn’t been applied, yet instead of simply correcting what appears to be an obvious mistake, the issue has now dragged on through seven emails over the course of a week with still no resolution.

I also ordered 18 glass bottles of tonic water, which arrived loose in plastic bags with nine heavy glass bottles in each bag. It would have made far more sense to leave them in the manufacturer’s cardboard cases for protection. I’m also surprised Ocado is still using so many plastic bags when most other retailers have moved to reusable crates, paper bags or more sustainable alternatives.

What should have been a simple “We’ve made a mistake, here’s your refund” has turned into an unnecessarily long and frustrating process. It’s no longer about the money, it’s about the principle and the lack of ownership.

A real shame, because the delivery experience deserved five stars, but the after-sales support has let the whole experience down. Based on this experience, I wouldn’t choose Ocado again. @ocado

23 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, Charlie. Thank you for your review. We are sorry to hear that you have had this experience with the voucher on your order. Especially after the delivery experience itself was so good. We have reached out to you, as we would to love to try and make things right.

Rated 1 out of 5 stars

Don't bother they put on 18 cans then…

Don't bother they put on 18 cans then when you get to checkout they change it to 10 but charge you top money.

26 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, Gary. Thank you for your review. We are sorry to hear that you had this experience with your recent order. If you would like to discuss this further with us, please reach out to our Customer Hub team.

Rated 3 out of 5 stars

Been a customer of Ocado for a while…Okay experience

Been a customer of Ocado for a while and generally happy with them. The ordering process was straightforward and the site was easy to navigate. The final price ended up higher than expected once fees were added. Might give them another chance down the line.

16 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, Sophia. Thank you for your review. We are so glad to hear that the ordering process was straightforward and the website was easy to navigate. We have requested further information from you, as we would like to take a look into the fees you have mentioned so that we can ensure the final price was charged correctly.

Rated 5 out of 5 stars

Just received my order

Just received my order. I have not been able to go out shopping due to the heat so I have used Ocado 3 times.
Everything was delivered correctly and on time by the polite staff

25 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Thank you for taking the time to leave this review, Danny. Staying indoors during the heat is definitely the smart move, and we're so glad we could take the hassle out of grocery shopping for you. Knowing that everything arrived on time and that our drivers made a great impression is amazing and we hope to see you again soon.

Rated 5 out of 5 stars

Fantastic customer service

Aimal was above and beyond with his customer service this morning. Great respect for my property and helped explanation with substation. Extremely friendly, thank you very much. Maxine

25 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, Maxine. Thank you for taking the time to leave a review and pass on such lovely feedback for your driver, Aimal. We have shared your kind words with the warehouse management team to put a smile on Aimal's face. We believe our customers should always receive this level of service, so we're glad to hear your feedback.

Rated 1 out of 5 stars

The login process is IMPENETRABLE and badly broken...

Ever since Ocado decided to let rotten coders loose on their website login has been a nightmare. This is the SECOND time I've been unable to modify/add to my order - there WILL NOT be a third. And, BTW, please refrain from sending me your standard boilerplate 'sorry but...' response. FIX IT or watch customers vote with their feet..

25 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Thank you for your review, Robert. As part of our continued efforts to protect our customers and keep them safe online, we have recently implemented some additional security controls. On the website, you will be asked to submit the code when logging in every time, if you log out of the account after every session. If you use the app once you log in and submit the code, this will keep you logged in for 12 months. If you would like to discuss this further, please reach out to our Customer Hub team.

Rated 3 out of 5 stars

Quality has diminished over the past few month

I’ve been using Ocado for years and have loved it, that is until the last couple of months.
I love the convenience and the variety of products and for a couple of years have paid £8.99 per month for a smart pass. This has now increased to £9.99 and the quality of products has dwindled. I order ever week, sometimes more and I can almost guarantee that I am forced to request a refund because of damages. I’ve stopped buying eggs because they’re always smashed. But lately there’s always something crushed or leaked on because raw chicken has been packed in the same bag as fresh foods and the chicken packaging is split. The packaging itself I’m guessing is done mechanically as I doubt a human being would pack fragile items in the same bag as potatoes or other heavy items in top. 2 weeks ago I was handed a “split wide open” bag at my door and told to be careful as it was very heavy and the bag was damaged. This bag along contained 3 different cleaning products, crisps, bread cakes, nuts, air freshener and fruit cider. No surprise that the bag split. Needless to say I’ve cancelled my smart pass and am reducing my ordering now to an absolute minimum. I’m sick and tired of the damages and the quality and shelf life of the food. Ocado is definitely not what it was a few years back when I first started shopping with them.
There are certain items I like that I can’t get elsewhere so will stick to ordering the things I like as and when I need them but will do my regular shop elsewhere.

25 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there, thank you for taking the time to share your feedback. We are truly sorry to hear about your recent experiences. Receiving damaged items is completely unacceptable, and we completely understand why this led you to cancel your Smart Pass membership. It is disappointing that we have lost your trust over something that should never have happened. We would love the opportunity to look into this properly and see how we can make things right. If you wish to discuss this further, please reach out to our Customer Hub team.

Rated 1 out of 5 stars

POOR COMMUNICATION

Booked a 4pm till 5pm delivery slot this didn't happen nor any contact with management from Ocado. The only contact I had was through the app saying 5m till 5.20pm. I pay for a subscription for time slots which Ocado can't adere too. I asked the driver he said he was late going in to load up making him late for the rest of his shift. When it matters to let the customer know of any problems the Customer service or the management in Ocado Peterborough depot weren't bothered to let ring.

23 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there. Thank you for taking the time to leave your review. We are sorry to hear about the experience you have had with us. We appreciate you booking a slot for a specific reason, as you plan your day around the order, and when it does not arrive within the one-hour window, it does cause an inconvenience on your day. You should have been informed that the order was delayed, as you may have had to leave the house. We have requested further information from you to discuss this.

Rated 3 out of 5 stars

Discount! What discount?

Quality, choice and availability of goods excellent.
Usually a long shelf life of perishable goods.
Drivers friendly, polite and helpful.
Let down by discount codes for shopping and delivery that are hardly ever recognised.

17 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there. Thank you for taking the time to leave us a review. We’re happy to hear that you love the quality and choice of our products, and it’s brilliant to know our drivers have been so polite and helpful. Delivering that great service is always our main goal, and we'll be sure to pass your kind words along to the team.

Regarding your vouchers, we’re sorry for any confusion. To use a code, simply enter it into the voucher box on the checkout page before placing your order. This will lock in your discount.

If you’re still having trouble getting a voucher to apply, please reach out to our Customer Hub team, and we’ll be more than happy to help.

Rated 4 out of 5 stars

After years of being an Ocado Customer…

After years of being an Ocado Customer I have a delivery nearly every week, today my order just didn't arrive. I had the email giving me the delivery time but they just didn't show. I had a one second call I actually had the phone in my hand but they rang off and then did not answer when I tried to call back. I got through to customer service who said the driver could not find my address. Nonsense! I was offered a £10 voucher and a delivery at 10 oclock at night. My husband is a lorry driver and gets up early so this is no good. I was charged £7 for missing a class I go to so the £10 is rubbish. I am really disappointed as this was food for lunch tomorrow , tonights tea etc. Not good enough from Ocado. Update Ocado contacted me privately and I am now happy with the resolve and hopefully no further issues with deliveries.

23 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there, and thank you for taking the time to leave your review. We are truly sorry to hear about the experience you have had with us. We appreciate that you rely on us to deliver, and when the order does not arrive, this does cause an inconvenience on your day. We have reached out to you privately to discuss this further.

Rated 1 out of 5 stars

Cannot login

23 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there, and thank you for taking the time to leave your review. We are sorry to hear you are having issues logging into your account. If you would like to discuss this further, please reach out to our Customer Hub team.

Rated 1 out of 5 stars

Ocado has lost the plot

Ocado now requires an email MFA code every time you shop. Every single time you login. Every single time you want to add a pint of milk.

But just on their website. So this is an aggressive, anti-consumer action to make people use the app.

The told me I should leave a browser window open with Ocado in it 24/7 and never reboot or turn off my computer in order to avoid the code. Really.

Their customer service team is full of waffle, trying to justify the move which makes no sense. Banks which are heavily regulated require less security, so how can they justify it?! They can't.

So now you have to wait for the code, then go through about eight pages of check out just to buy anything.

Well, this customer is going elsewhere.

What the hell happened to Ocado.

Ediy for the reply: I know you have implemented it. It's what I'm complaining about. Is it that difficult to grasp? You're better off not replying at all.

23 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there, and thank you for taking the time to leave your review. As part of our continued efforts to protect our customers and keep them safe online, we have recently implemented some additional security controls. If you wish to discuss this further, please reach out to our Customer Hub team.

Rated 1 out of 5 stars

I have been a customer for a very long…

I have been a customer for a very long time, in that time I've had all sorts of issues with Ocado. Nothing compared to today. I saw the van I thought id got a few seconds spare to grab a cardi as felt cold as early morning delivery. Whilst grabbing a jumper and walking down the stairs the driver pressing my bell and constantly banged on my door then a few seconds later he he's banging banging bangng on my door. He didn't wait he wasn't pleasant; he attacked me. I said excuse me you don't need to bang constantly on my door it's early. I said I went to get a cardi why can't you wait? It's was seconds he pushed the crate with his foot said here get your shopping you want or what? Not the service I expect from this company. He was rude, didn't listen because I didn't get down quicker enough for him seconds we were looking at. He could have called and said everything ok? Show some compassion. He said uou know what? I am taking your shopping away and off he did. i spoke to the Hub straight away I was upset crying. This is not excellent customer service. The driver didn't return. Nor did he log it with the hub. This driver needs training on customer service and a warning because no customer should have that kind of incident ever.

23 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there, and thank you for taking the time to leave your review. We are sorry to hear about the experience you have had with us. This is certainly not the service we want our customers to receive from our drivers. This is very disappointing to hear, and we can assure you this will be logged. If you wish to discuss this further, please reach out to our Customer Hub team.

Rated 2 out of 5 stars

Multifactor authentication is terrible

We've shopped with Ocado for over 15 years and have almost always had good service and experiences. However, the introduction of multi-factor authentication to login is hopeless. 9 times out of 10 it doesn't send an email at all, so it isn't possible to login. But worse than that my wife and I both use the account to place and edit orders. It's all very well saying that it to protect my details and no one else can access them, but the email address is mine so if I'm not available my wife can't login at all - even if the system deigns it appropriate to send a code.

Online shopping should be easy, I can go into any supermarket and pick what I want then pay for it, no proving I'm human, no receiving an email before I'm allowed through the door. But Ocado seem to have a new system which adds all of that, but generally leaves the door locked and bolted.

If it doesn't change, and very soon, I'll be going elsewhere. Which would be a shame, but if I can't login I can't order - and that is useless for an online supermarket.

22 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there, and thank you for leaving your review. As part of our continued efforts to protect our customers and keep them safe online, we have recently implemented some additional security controls. We have reached out to you privately to discuss this further.

Rated 2 out of 5 stars

Similar issues to others

Like many other reviewers, I've experienced issues with items being out of stock and missing from my orders. I’ve had one cancelled order. What I find disappointing is that many people seem to blame the delivery drivers, while Ocado appears happy for them to take the criticism.

I've been an Ocado customer for years and have spoken to many of the drivers during deliveries. They consistently describe working long hours, often with little or no opportunity to take breaks. From my experience, the drivers are doing their best within a system they don't control.

The recurring stock issues and service problems seem to be operational rather than the fault of the drivers. I hope Ocado addresses the root causes instead of allowing frontline staff to bear the brunt of customer frustration.

If customer feedback is taken down, it inevitably reduces transparency and makes it harder for other customers to see a full picture of people's experiences.

21 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there, and thank you for taking the time to leave your review. We are sorry to hear about the experience you have had with us. We appreciate that you ordered every item for a reason, and when it is unavailable in the order, it does cause an inconvenience. We do not set aside stock; we get all items delivered on the day of delivery. On some occasions, if we cannot get the items in for the day, we will have to make the items unavailable. We have requested further details to discuss this further.

Rated 2 out of 5 stars

Disappointing fulfilment of order

I used to use Ocado all the time and be impressed with their ability to fulfil the order. Sadly things have changed and can virtually guarantee that the whole order will not be delivered. Always something missing, and told at the last minute. Five hours before my order is due, have found out all the party plates and cups are not going to be delivered.

22 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there, and thank you for taking the time to leave your review. We are sorry to hear that items have been missing from your order. We appreciate that you were relying on us to deliver these items. It is disappointing to hear that this is not the first time items have been missing in previous orders. We make you aware via email if any items are unavailable. We have asked for further information to help with this.

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