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LV=Reviews 

85,599
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 6,067 reviews, reviewers overwhelmingly had a great experience with this company, often highlighting the competitive pricing and straightforward processes for obtaining policies. Customers frequently commend the ease of use of the website and the overall smooth, professional, and hassle-free experience from start to finish. Many also appreciate the excellent service, especially when dealing with claims, noting the helpfulness, politeness, and understanding of the staff. However, some customers experienced issues with customer service, citing difficulties in communication, slow responses, or representatives being hard to understand. There were also instances where renewal quotes were significantly higher than those found on comparison sites, leading to frustration among loyal customers.

What people talk about most

Price

Consumers find price to be positive, with many reviewers praising competitive pricing for car and home... See more

Service

Reviewers mention positive feedback about service, consistently highlighting its efficiency and proactive... See more

User experience

Clients share positive opinions on user experience, frequently highlighting the ease of use and... See more

Website

People report positive experiences with the website, finding it easy to use, clear, and straightforward for... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising helpful, polite,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Emma called politely and professionally apologised for the stress caused, admitted they should have done better. She has rectified the account, nothing owing and while systems can get in the way every... See more

Company replied

Rated 5 out of 5 stars

After someone drove into my car contacted LV and once I got through, they were helpful, polite and understanding. The repair was organised and car picked up as not drivable. Repairers got car repaired... See more

Company replied

Rated 5 out of 5 stars

I chose to insure with LV for two reasons. First they are a very large and well respected company and second because their price on a comparative Web site was highly competitive. Indeed it was only ha... See more

Company replied

Rated 5 out of 5 stars

I have dealt with LV before when my elderly father had a car accident. They allowed me to deal with things and they were very easy to deal with. I have used them this year for my insurance and compare... See more

Company replied


Company details

  1. Insurance Agency

Written by the company

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

86K reviews

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1-star

Asks customers to review

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4.5

All reviews

(85,599)

5,503 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

I am very busy but LV IS WORKING for…me

I am very busy but LV IS WORKING for me and i can only say i got my insurance without any problems
i give them 10 out of 10

22 June 2026
LV= logo

Reply from LV=

It's always nice to hear lovely feedback like this Alan, your comments made us smile. ^Nic

Rated 1 out of 5 stars

The most awful insurance company

The most awful insurance company
I made my claim for an accident that happened on August 2025 and they have never contacted me for any news they were interested to charge me £500.00 upfront which it wasn’t my fault for the accident and they have never contacted me with any news i have trying to contact them in many occasions and they have left me waiting for each time 1 hour and 40 minutes and never responded i hade to make another claim and told them all the details and still the same story so if I could rate them it will be - 100 they are rubbish

22 June 2026
Unprompted review
LV= logo

Reply from LV=

Hi Alfred, thanks for getting in touch. We’re really sorry to hear about this and would like to look into it for you. Please send an email to LVGICares@lv.co.uk and we'll get the right team in touch with you. ^Nic

Rated 5 out of 5 stars

Having received a policy reminder ….for…

Having received a policy reminder ….for home insurance … with an exceptionally high quote ,,I then searched for another provider …when finding LV and receiving a very reasonable quote… a felt comfortable as I had previously had home insurance with LV .

22 June 2026
LV= logo

Reply from LV=

Thanks for insuring with us, looking forward to our journey together :) ^Joe

Rated 5 out of 5 stars

Glad to be back with LV!

Returned to LV after a year with Aviva. So glad to be back. Excellent service as always, the renewal on line was quick and easy. All staff answer calls,( re for example… temporary additional drivers…) is a simple and efficient process, completed quickly over the phone. Not done online, taking hours and no one to discuss things with. Feel relief that I’m back with LV.

15 June 2026
LV= logo

Reply from LV=

It's always nice to hear lovely feedback like this Kathryn, we're pleased we could help! ^Joe

Rated 5 out of 5 stars

Reliable company

Easy quote
Easy website to use
Competitive price
Accommodating for cars that have been improved

22 June 2026
LV= logo

Reply from LV=

Thanks for leaving us a review Mr Bowers, glad to hear the website was easy to use! ^Joe

Rated 5 out of 5 stars

Good service

It was quick and easy online. The website was easy to follow. And everything was is plain simple english. You have the choice of having your documents sent to you too.

18 June 2026
LV= logo

Reply from LV=

Thank you for your kind words Jayne, glad to hear you found our website easy to use. ^Nic

Rated 1 out of 5 stars

Rudest renewal experience

Just phoned up after receiving a renewal price of £902. Shopped around using comparison sights and it kicked back a price of £652 with LV off the back of that, but 1st Central could do £410.

Rang the renewals dept up to see if they could do any better, gentlemen on the phone told me that £902 was the very best. When I told him the price was cheaper on the comparison site, he dismissed me and told me he's going to turn auto renewal off. Didn't offer to look at anything, didn't try and retain me. Instantly dismissed me and told me to go elsewhere. Really Really disappointed. I would have stayed with LV if they could match the price quoted on the comparison site, but all he wanted to do was get me off the phone.

21 June 2026
Unprompted review
LV= logo

Reply from LV=

We’re sorry to hear you’re unhappy with the experience you’ve had with us. If you would like to contact us so we can investigate, please email LVGICares@lv.co.uk and we'll look into it. ^Nic

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