The bikini looks really beautiful and the fabric feels nice and high quality. Unfortunately, I was disappointed after washing it. I washed the bikini at 30°C on a delicate cycle, and afterwards th... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Lilja the Label is a sustainable Finnish swimwear brand established in 2016. Our aim is to create high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days. The well-being of the planet and the people are our utmost priorities. We believe that a business can only thrive when everyone and everything involved in the product chain is also thriving. Our collections consist of earthy and timeless colours paired with graphic and minimalistic prints that mix together elements from the nature and vintage influences from seasons past. These items are intended to bring you joy for a long time and stay as your swim staples for seasons to come.
Contact info
Fredrikinkatu 25, 00120, Helsinki, Finland
- info@liljathelabel.com
- www.liljathelabel.com
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 60% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Lovely and fast customer service
Lovely and fast customer service. Would recommend! 🤍
Both the one piece and the bikini…
Both the one piece and the bikini fitted super well and are really flattering. Love it!
Good explanation about return and…
Good explanation about return and shipping cosy
Return issues
I ordered a bikini. The bottom didn’t fit, and I chose the option to exchange for a different size.
I got the return documents, all filled out by customer service. First I only received the customs documents, however since I have not returned anything out of the country, I didn’t know I was missing the courier documents. I went to the postal office, but had to return back home with the package. I sent an email to Lilja, and pretty soon I also received the package slip. Finally I got the package sent.
Now I see that the package have been in transit for a very long time, I reached out to the courier service who informed me that Lilja didn’t fill out the whole address. They are missing the street address, and only Lilja can update the address by contacting them.
However, Liljas customer service have stopped replying. Now I’m pretty sure I only have half of an expensive bikini for my vacation days. 👎🏻
The quality of the bikini is good, but I will not be buying again.
Very quick and helpful reply!
wonderful customer service
wonderful customer service, really quick friendly and efficient!
The feel of the one piece is so nice…
The feel of the one piece is so so nice. And I love the fact that I can swim or surf comfortably without anything popping out! The fit is divine, which I really appreciate as someone who struggles finding one pieces that fit my figure. For reference, I'm a 36DD, 165cm/5ft 4.5, around 70 kgs and usually wear a UK 10-12 and the size M fit me perfectly, even though I was recommended to get an L by the online sizing calculator. I will definitely order again from Lilja!
Swimsuit I ordered is so gorgeous!!
Swimsuit I ordered is so gorgeous!!! I have had it two weeks and already atleast ten people (also random people) have told me it look's so nice. This swimsuit gives confident! Fast delivery and quality is great.
See through item
My husband got me the flora arc one piece as a gift. I specifically asked for this piece as it has good print. Upon arrival i noticed that the color is very light compared to the definition and photos. Still being optimistic I used it today and OH MY GOD soon as it touched the water you can see everything!! Its very see through. If I can return it i would but its not possible. Just heads up with this particular range model. YOU WILL BE SEEN!! I wont be using it again.
Highly recommend
The swimsuit is beautiful and fits perfectly. I really like the adjustable straps and it feels high quality. They had much information about sizes etc on the website which helped me choose the right size. The delivery was very fast too. Overall very good experience and I would highly recommend!😊

Reply from Lilja the Label
Perfect quality
Perfect quality, easy return for the bigger size. Just love swimsuit, I think it must fit and look good in every bodyshapes <3

Reply from Lilja the Label
Misleading Return Policy and Extremely Poor Customer Service
Delivery was fast and the products arrived neatly packaged. However, my experience with customer service afterward was extremely poor.
Before placing my order, I specifically checked the return policy. The website clearly states that prepaid return labels are available for orders from the Netherlands. However, when I initiated a return (I only returned one bikini set because it was not true to size), there was no option to generate a return label. I was forced to arrange and pay for the return myself, which resulted in very high costs.
Customer service later claimed this was because my order was shipped from a warehouse in Germany. This was never communicated to me beforehand. Despite this, I was required to return the package to Finland, increasing the costs even further. This directly contradicts the information on the website.
After multiple attempts to resolve this, customer service refused to offer any form of compensation and stated that I should have contacted them in advance—despite the fact that I had no way of knowing my order would be shipped from Germany.
Overall, this is a very disappointing experience and not what you would expect from a modern webshop with premium pricing. The return information on the website is clearly misleading, and that is a serious issue that should not be allowed.

Reply from Lilja the Label
Not suitable for larger busts
I bought a swimsuit and a bikini here and checked the website beforehand to see if they were suitable for larger busts. The website did not clearly indicate that the fit is not flattering for larger breasts.
After trying on the bikini top, I realized I didn’t need to try on the bottoms because the sizing wasn’t right. To my surprise, after returning the items I received a message saying there was a stain on the bottoms, even though I hadn’t even taken them out of the packaging.
Because of this service and the poor fit for larger busts, I would not recommend ordering here.

Reply from Lilja the Label
The only swimsuit brand I trust
High quality bikinis and swimsuit. The only swimsuit brand I trust!

Reply from Lilja the Label
Great quality of swimwear and amazing…
Great quality of swimwear and amazing customer service!! I have several pieces of swimwear from this brand, and I love it
Beautiful Bikini, Care Instructions Could Be Clearer
The bikini looks really beautiful and the fabric feels nice and high quality. Unfortunately, I was disappointed after washing it. I washed the bikini at 30°C on a delicate cycle, and afterwards the seams started coming loose in several places.
Only after that did I notice on the website that the bikini should be washed by hand only. While this was my mistake, I do think it would be much better if clear care instructions were included in the package or attached to the bikini itself. That would have helped avoid this issue.
Especially for such a delicate item, clear washing instructions are very important. It’s a shame, because otherwise I really liked the bikini.
I cannot recommend buying from this…
I cannot recommend buying from this brand. Poor fit if you have a larger bust and terrible customer service. I bought a bikini and a swimsuit and while neither had a good fit I really needed some swimwear on that date so chose to keep the bikini and send the swimsuit back. Because of a small white mark from trying a swimsuit on at home (with underwear) I was charged 30% of the price when I returned. The little mark was so tiny I didn’t even see it myself. Had I noticed it before sending it back I could have easily removed it with a damp cloth in two seconds. Why do I have to pay so much for this small effort from their side? It is not like they are throwing it out. When buying a quite expensive product I expect some level of service and even from cheap brands I have never experienced something like this. I feel ripped off!
I got a bad vibe even before this happened when I was registering the return. I was “begged” to buy something else, by being offered extra money back if I chose store credits. But I will never buy from this shop again, that is for sure!

Reply from Lilja the Label
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







