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Rated 5 out of 5 stars

KidStart is a great way to put some money aside for your child, without it coming out of your own pocket, by simply clicking via their platform. Its so easy to do and the one time in 18 years I needed... See more

Company replied

Rated 5 out of 5 stars

I got kidstart when I had my daughter in 2013. I can understand why people go towards topcashback and quidco or some other sites. They usually have a higher rate. Put simply a higher rate means... See more

Company replied

Rated 5 out of 5 stars

Kidstart really is amazing! We have been collecting earnings on our online spending for the last 10 years and we have made a good chunk back, which goes into the kids savings accounts. There’s no... See more

Company replied

Rated 5 out of 5 stars

So easy to use and my kids benefit from me buying their clothes and toys (oh and a few tiny wheeny bits for me too LOL)- it’s win win! Simply link their bank accounts and the money is transferred aut... See more

Company replied

Company details

  1. Cashback Provider

Written by the company

You and your family can earn money back for your little one's future from over 2,000 top retailers. KidStart is free to join and the money you collect will be used to top up your child's savings account. Our mission is to help parents do the best for their kids with a little help along the way.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

243 reviews

5-star
4-star
3-star
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1-star

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

KidStart is a win win situation

KidStart is a great way to put some money aside for your child, without it coming out of your own pocket, by simply clicking via their platform. Its so easy to do and the one time in 18 years I needed some help, the KidStart team were really helpful and quick to respond. So glad I did this, so is my son!

5 February 2026
Unprompted review
KidStart logo

Reply from KidStart

Thank you for your review and for using KidStart to help you save for your son for so many years!

Rated 5 out of 5 stars

12 years of use

I got kidstart when I had my daughter in 2013.
I can understand why people go towards topcashback and quidco or some other sites. They usually have a higher rate.
Put simply a higher rate means absolutely nothing when you cannot count on the transaction being tracked, when there's some random reason as to why they can't pay you etc. You're not getting anything.

So for 12 years I have and will continue to use kidstart because it always tracks. Even if it takes awhile they will clear and you will get paid.
Majority of the sites I'm looking for they have or it's not on others.
Would recommend every time.

1 January 2026
Unprompted review
KidStart logo

Reply from KidStart

Thank you for your review and for using KidStart to help you save for your daughter for so many years, Bec!

Rated 5 out of 5 stars

Helpful and supportive

I opened a kidstart account when my children were small. I haven't used it in a while or linked an account. However I have recently come across it again and my funds are still there safe and sound. I asked a question on the chat and had a great response from Kaz. I will mist definitely be using my kidstart account again. Thanks

6 August 2025
Unprompted review
KidStart logo

Reply from KidStart

Hi Sarah, thank you for your review. It's really great to hear that you've come back to using KidStart!

Rated 4 out of 5 stars

So far so good!

I cannot give 5 stars because I have yet to see if the vendors have credited my account as Ive only just joined. However, I have had brilliant customer service from Kaz today, reassuring me that I have signed up correctly and made two purchases through Kidstart. So that is why I am reviewing as I have.

5 June 2025
Unprompted review
KidStart logo

Reply from KidStart

Hi Rachel, thank you for review and for using KidStart! It's great to hear that Kaz was able to answer your queries.

Rated 1 out of 5 stars

Disappointed – KidStart Failed to Honour Cashback Despite Proper Use

I’m extremely disappointed with my recent experience using KidStart. I made a qualifying purchase through their website — I followed all the steps correctly, clicked through their link, and completed the transaction as instructed.

However, when the cashback didn’t appear, I contacted support only to be told that I “did not go through their site.” This is simply not true. I know for certain I used their link and didn’t visit any other cashback or referral site in between. Their refusal to honour the transaction despite clear evidence of proper usage feels dishonest and undermines trust in the platform.

I joined KidStart to support my child’s savings, but experiences like this make it clear they’re not reliable. If you're considering using KidStart, be aware they may not honour your cashback — even if you do everything right.

1 May 2025
Unprompted review
KidStart logo

Reply from KidStart

Hi Nur, thank you for bringing this to our attention and really sorry to hear about your experience. Please could you email us at support@kidstart.co.uk so we can investigate this. We always strive to make sure our members receive their savings for their children and don’t want you to miss out. We will reach out to the retailer in question to challenge this once we hear from you.

Rated 5 out of 5 stars

Customer service has been amazing

Customer service has been amazing. Kaz was very helpful with my query and helped me get set up again. All very easy to use. Thank you.

28 April 2025
Unprompted review
KidStart logo

Reply from KidStart

Hi Sarah, thank you so much for your review and for using KidStart!

Rated 5 out of 5 stars

Great little earning app for kids saving

Fast and efficient customer service.
Enquiry dealt with effectively. No further action needed.
Awesome cash back app in which I have saved nearly £1000 since starting to use it 7 years ago!

27 February 2025
Unprompted review
KidStart logo

Reply from KidStart

Thank you so much for your review and it's brilliant to hear that you've been able to save nearly £1,000 with KidStart!

Rated 5 out of 5 stars

Speedy

Speedy, efficient customer service. Thank you 😊

31 October 2024
Unprompted review
KidStart logo

Reply from KidStart

Thank you, Jennie!

Rated 5 out of 5 stars

Absolutely brilliant!

I came across Kidstart last year when I was pregnant and I am glad I signed up when I did as I have already saved quite a lot thanks to their cashback scheme for all different things I had to buy for the baby.
It doesn't cost a thing, they are partnered with the main retailers,all you need to do is to make the purchase via their app/website, then the cash back goes straight into your child's saving account.
Easy to use, free, gives you money back for your shopping so you can build up savings for your kids- What not to love?!!

11 September 2024
Unprompted review
KidStart logo

Reply from KidStart

Hi Anna, thank you so much for this brilliant review! Great to hear that you've found using KidStart easy and that we're helping you save for your baby.

Rated 5 out of 5 stars

Absolutely LOVE Kidstart!!

Kidstart really is amazing! We have been collecting earnings on our online spending for the last 10 years and we have made a good chunk back, which goes into the kids savings accounts. There’s no catch and if you’re buying anyway, it makes sense - the cashback really adds up! You can also ask family members to collect for your children easily which again helps the earnings grow quickly.

I wholeheartedly recommend Kidstart as a cashback provider!

17 April 2024
Unprompted review
KidStart logo

Reply from KidStart

Hi Becky, thank you for leaving this brilliant review and for using KidStart!

Rated 5 out of 5 stars

Runner up in a giveaway

We were recently awarded £100 as a runner up in one of there giveaways. All we had to do, was use Kidstart. We have been using Kidstart for a few years now and it’s so easy. All you do is find the retailer you wish to purchase from, and if they are with Kidstart just buy through the app and get money back for your little one. It’s a great way to save when spending.

15 April 2024
Unprompted review
KidStart logo

Reply from KidStart

Hi Stuart, thank you for using KidStart and for this fantastic review. Great to hear that you were one of the lucky winners in our Mega March Prize Draw!

Rated 5 out of 5 stars

An outstanding nursery! The best around.

What an excellent nursery! My daughter has loved being there and we know that she always receives outstanding care from all of the staff. The induction process includes a home visit and this meant that my daughter could meet staff in her home environment first. This is something all nurseries should do as it meant she felt more settled when she first started at the nursery. All of the staff invest lots of time and care into both the child and their family - providing lots of detailed information which is very reassuring. A huge thanks to Natalie, Jodie, Linda, Alex, Teigan and Roxsana. All of the staff however are lovely and friendly. It is a very welcoming environment for all.

We are so pleased to have found this Nursery and are looking forward to her having lots of fun there in the future.

31 March 2024
Unprompted review
KidStart logo

Reply from KidStart

Hi Catherine, it looks like you've added this review to the wrong Trustpilot profile. We're not a nursery, we help parents save for their children by giving them cashback on their shopping from thousands of retailers. The money back collected is then paid into their child's savings account to help towards their future :)

Rated 5 out of 5 stars

Very prompt to respond to my query

Very prompt to respond to my query
Very informative with reply
Excellent Customer Service

7 December 2023
Unprompted review
KidStart logo

Reply from KidStart

Hi Mrs Stott, thank you so much for your review and for using KidStart!

Rated 5 out of 5 stars

It's peace of mind for my daughters, can't really top that!

Kidstart is a peace of mind for my daughters. The saving with their school whilst shopping is great, and just that feeling of safety that my daughters will have something just for them when they're older. Knowing they'll have options, some freedom with the money saved up for them and, hopefully, the stocks will be positive and increase for them...The website is easy to navigate, let's you know when you're on a site that you can save with and shows you options where to buy and save.

16 March 2023
Unprompted review
KidStart logo

Reply from KidStart

Hi Natalie, thank you so much for your review and for using KidStart!

Rated 1 out of 5 stars

£106.85 owed for a year

I have earned some decent dribs and drabs with minimal effort from Kidstart, which has been great, however they owe me £106.85 from a big flight purchase, a transaction from 17 January, and I am yet to see that money! They initially said "please be aware that the process can take up to 60 working days and in rare instances longer" but nearly a year later... I would consider this false advertising. I have emailed them multiple times and they keep telling me to wait. I will be speaking to Citizen's Advice.

Kidstart are great for small purchases, but don't rely on them for large purchases, you may benefit elsewhere.

17 January 2023
Unprompted review
KidStart logo

Reply from KidStart

Hi, we're really sorry to hear about the delay you had with receiving your KidStart Savings. I've spoken to the team here who have confirmed that they manage to resolve this with the retailer and yourself and you've received your savings. We're unable to pay KidStart Savings until we've been paid by the retailer and occasionally this can take a while due to retailer's t&cs and processes, this isn't very often though. The team work really hard to make sure our members receive their KidStart Savings in a timely manner. We hope you will continue to save with us.

Rated 5 out of 5 stars

I had a problem signing in

I had a problem signing in. Ended up locking myself out of my account. Sent an e mail to customer services. They were so supportive and helped me. Got back into my account okay. Thank you to Kaz x

9 October 2023
Unprompted review
KidStart logo

Reply from KidStart

Hi Janet, great to hear that you had a positive experience with our customer service team. Thank you for using KidStart!

Rated 5 out of 5 stars

Kidstart is Great.The cash back does…

Kidstart is Great.The cash back does add up and its great when it gets transferred to your bank account for the kids.Would definitely recommend.

9 October 2023
Unprompted review
KidStart logo

Reply from KidStart

Hi Mia, thank you for your review and for using KidStart!

Rated 5 out of 5 stars

I've been using Kidstart for years

I've been using Kidstart for years, it's a great way to earn extra cash for my kids savings accounts. You can add family and friends to their account too, which all adds up. There's loads of retailers that we use regularly, and cashback amounts are great.

6 September 2023
Unprompted review
KidStart logo

Reply from KidStart

Hi Donna, Thank you so much for using KidStart to save for your kids. Great to hear that you are happy with the range of retailers and money back amounts.

Rated 5 out of 5 stars

I wish I signed up earlier

I only signed up to KidStart 9 months ago and I can't believe how much money back I already received to put on my child's savings account.

It's so easy to use, and does not cost anything. you just get the ££ back from the normal shopping you need to do for the kiddies.

My favourite feature is the Chrome extension to make sure I get the money back from all of my purchases.

I recommend anyone who wants to save money for their kids to use KidStart.

5 September 2023
Unprompted review
KidStart logo

Reply from KidStart

Such a lovely review, Laetitia! Thank you for using KidStart to save for your child. Nice to hear that you're a fan of our Chrome extension too.

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