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Into The Blue Reviews 

835
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 624 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful and friendly staff members who consistently make interactions pleasant, welcoming, and entirely professional during every visit. People also appreciate the exceptional customer service and discover that booking various adventure experiences is usually very straightforward and seamless. However, some people mentioned that the online booking process could sometimes feel complicated and quite frustrating when navigating website issues. Reviewers specifically noted that promotional codes occasionally failed to work properly or that redeeming vouchers presented unexpected technical hurdles. Visitors found these specific website limitations disappointing before finally getting assistance from phone support agents.

What people talk about most

User experience

Consumers find user experience to be largely positive, highlighting clear website navigation and... See more

Booking process

People report ambiguous experiences with the booking process, with opinions sharply divided. While many... See more

Staff

Users describe positive interactions with staff, highlighting helpful and efficient service both on the phone... See more

Customer service

Reviewers highlight positive aspects of customer service, describing representatives as super helpful,... See more

Product

Clients share positive opinions on product quality, highlighting that items match their description.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great choice of flying experiences, super helpful customer service. Web site really clear but for some reason the purchase process wouldn’t work on my iPad but it did work fine on my desktop Mac!

Company replied

Rated 5 out of 5 stars

I received a gift voucher for a flying lesson and booked it at Tibenham, Norfolk. Voucher was easy to use and booking with Steve at the flight school was excellent. The one hour flight, also with St... See more

Company replied

Rated 5 out of 5 stars

Having found booking a gift voucher very easy, i was dismayed to find that google pay had used an old dead email address to send me the voucher. Embarrassed I contacted Into the Blue customer service... See more

Company replied

Rated 5 out of 5 stars

A very short and productive conversation to book my flight, after an equally quick online search and payment. Friendly phone service and all done within a few minutes. Information received by email su... See more

Company replied


Company details

  1. Gift Shop

About Into The Blue

Written by the company

At Into The Blue, we specialise in creating unforgettable days out across the UK. From high-adrenaline adventures to relaxing getaways, we offer over 2,000 carefully curated experiences designed to inspire, excite and delight.

Whether you’re searching for the perfect birthday surprise, a unique anniversary gift, or a last-minute present that still feels thoughtful, our instant gift vouchers make giving effortless. With options ranging from supercar driving and flying lessons to spa days, afternoon teas and family activities, there truly is something for everyone.

Established for over 25 years, Into The Blue is proud to be one of the UK’s most trusted experience providers. We work closely with carefully selected venues and professional partners to ensure every experience meets high standards of quality, safety and enjoyment.

Our friendly UK-based team is always on hand to help with recommendations, bookings and any questions along the way, making the whole process simple and effortless.

At Into The Blue, we believe memories make the best gifts, and we’re here to help you create them.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

835 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(835)

631 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great customer service so helpful…

Great customer service so helpful arranging a flight experience.
Thank you.

9 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy that our customer services team were able to assist you with your purchase.

We are confident that the recipient will have an amazing Fly a Spitfire experience from Cotswold Airport.

Kind regards
The Into The Blue Team

Rated 5 out of 5 stars

Very pleased

Very pleased. Was happy with the information available & ease of use of the website.

8 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that you found ordering your voucher straightforward.

We hope that the recipients enjoy their Ultimate Clay Shooting Package at Orston Shooting Ground.

Kind regards
The Into The Blue Team

Rated 5 out of 5 stars
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are glad that our customer services team were able to assist you in purchasing your voucher.

We wish you a lovely One Night Break at the Coppid Beech Hotel.

Kind regards
The Into The Blue Team

Rated 5 out of 5 stars

Had problems ordering a gift experience…

Had problems ordering a gift experience online but the telephone operator we spoke to was super helpful and got it all sorted in no time at all, well done.

8 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy that our customer services team were able to assist you in purchasing your voucher.

We hope that the recipient enjoys their 60 Minute Tractor Driving Experience.

Kind regards
The Into The Blue Team

Rated 5 out of 5 stars

Promo code problem sorted

I was having trouble applying the promo code to the flying experience I was buying on line as a gift. I spoke with Emily at Customer Services and she was brilliant. It turned out there was a problem with the online processing which she's looking into. She was lovely and managed to manually sort my purchase for me. Thank you Emily and Into the Blue.

8 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are so pleased to hear that our customer services team were able to assist you in purchasing your voucher.

We hope that the recipient has a fantastic 60 Minute Flying Lesson.

Kind regards
The Into The Blue Team

Rated 5 out of 5 stars

Arrived promptly and the gift packaging…

Arrived promptly and the gift packaging was superb.

28 June 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that your voucher arrived promptly.

We wish the recipient a very enjoyable Cream Tea Experience onboard the Mendip Belle Steam Train.

Kind regards
The Into The Blue Team.

Rated 5 out of 5 stars

Bookings

Easy to use, very helpful contact.

7 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to read that you found purchasing your voucher simple and straightforward and you found our customer services team helpful.

We hope the recipient enjoys their Sparkling Afternoon Tea at Leonardslee Wine Estate.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

This was bought as a present for a 70th…

This was bought as a present for a 70th birthday. It would have been a 5 star if the online booking site was working properly, it was refusing to accept telephone numbers and I had to do the booking by phone. Rachel was very helpful and completed the order on the telephone.

7 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy that our customer services team were able to assist you in purchasing your voucher.

We know that the birthday voucher recipient is going to have a fabulous Exclusive Moorlander Lunch with Bubbly on The Churnet Valley Railway.

Kind Regards,
The Into The Blue Team

Rated 5 out of 5 stars

Re-validated a voucher

Very helpful and customer focussed. Would recommend and happy to buy from them again.

6 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

The system will use the 12 month extension date from the day of revalidation. Customer Services have amended the date for you to 10/08/26 and have e-mailed you a copy to the e-mail address you entered on voucher registration.

We hope that you enjoy your Two Day Classic Car Trip in Scotland.

Kind Regards
The Into The Blue Team

Rated 1 out of 5 stars

DO NOT USE FOR FLYING EXPERIENCES!

DO NOT USE!! - given vouchers for a helicopter flight as a 50th birthday gift but when tried to book any of the restricted dates as provided by the helicopter operator, they suddenly had no capacity on any dates except 1 at the end of the voucher validity. Their tone and attitude in emails was dreadful! Then tried to rearrange for a hotel stay and the hotel disappeared off the 'Intotheblue' website as we were trying to rearrange. Rang several times to change the vouchers over and very unhelpful.Very awkward and difficult to use the vouchers, almost as if they don't want you to use them!! Do not buy experiences from this company!!

6 July 2026
Unprompted review
Into The Blue logo

Reply from Into The Blue

Thank you for your feedback.

We are sorry to hear that the helicopter operator’s service was unsatisfactory and that you couldn’t book any of your preferred dates.
We also apologise that you felt we provided unhelpful communication while trying to rearrange your booking.

I can see from your order details that you have now exchanged your experience and we sincerely wish you a great overnight hotel break in Marlow.

Kind Regards
The Into The Blue Team

Rated 5 out of 5 stars

Easy system great choice.

Easy system great choice.

25 June 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to read that you found our ordering system straightforward and you like our range of experiences.

We hope the voucher recipient enjoys their Scuba Diving Taster Experience.

Kind Regards,
The Into The Blue Team

Rated 5 out of 5 stars

A fantastic helicopter flying…

A fantastic helicopter flying experience, unforgetable

4 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you had such a fantastic 30 Minute Helicopter Lesson.

Kind Regards,
The Into The Blue Team

Rated 5 out of 5 stars

Website works well

Website works well. I am unable to comment further until I experience the flight.

29 June 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback on our website.

We hope you have a wonderful 60 Minute Two Seater Flying Lesson.

Kind Regards,
The Into The Blue Team

Rated 5 out of 5 stars

No fuss easy to order

No fuss easy to order

4 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found ordering your voucher easy and straightforward.

We wish the voucher recipient a great Extended Truck Driving Experience.

Kind Regards,
The Into The Blue Team

Rated 5 out of 5 stars

Easy to use and order

Easy to use and order . Even for a technical idiot.

3 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are so glad to hear that you found ordering your voucher simple and straightforward.

We hope that the voucher recipient enjoys their 30 Minute Microlight Flight.

Kind Regards,
The Into The Blue Team

Rated 5 out of 5 stars

Easy to book.

Easy to book.,Clear details & voucher arrive 2 days later.Nice& quick.

29 June 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are so pleased to read that you found our booking process easy and that you received your voucher promptly.

We hope the recipient has a fantastic Tiger Moth Flight.

Kind Regards
The Into The Blue Team

Rated 5 out of 5 stars

Easy and quick to use.

Easy and quick to use.

3 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your 15,000ft tandem Skydive.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Easy website to browse through great…

Easy website to browse through great gift ideas with affordable prices,easy straight forward form to fill in,very well presented in a great gift box,very happy with my purchase ,Thank you.

27 June 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found ordering your voucher simple and straight forward.

We hope the recipient enjoys there Wild Wolf Breakfast Experience at Hoo Zoo.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Thank you Rachel

Customer service very helpful in changing an experience

2 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that Rachel went above and beyond in assisting you.

We hope that you enjoy your Weekday 'Supercar Five' Driving Experience.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

It's ease of obtaining the gift and…

It's ease of obtaining the gift and having the choice of electronic vouchers or printed ones

26 June 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your Two Seater 60 Minute Flying Lesson.

Kind regards,
The Into The Blue Team

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