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Iconic Auctioneers Reviews 

1,227
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 209 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and extensive knowledge, often noting individuals who went above and beyond. The service is frequently described as excellent, efficient, and smooth, with clear communication and guidance making the overall experience hassle-free. However, some reviewers noted issues with product descriptions, finding vehicles did not always match advertised conditions or had undisclosed problems like missing documentation. A few people also mentioned unexpected fees or feeling unsupported post-sale, with some finding achieved prices either too high or lower than desired.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their professionalism, helpfulness,... See more

Service

Customers consistently note positive experiences with service, often highlighting excellent communication and... See more

Product

Customers had ambiguous experiences with the products, particularly cars and bikes, purchased through the... See more

Price

Reviewers highlight ambiguous aspects of price, with some customers achieving their desired reserve price or... See more

User experience

Reviewers mention positive feedback about user experience, with many describing it as excellent, seamless,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

thank you iconic auction what pleasure it was to deal with this company in allowing me to purchase my dream car the Little Renault 5 GT Turbo Raider I worked in a Renault Garage when I first lef... See more

Company replied

Rated 5 out of 5 stars

Guys where there on day of my purchase.gave me options on delivery and prices associated with each choice.kept updating me with the whereabouts my purchase was. Arrived as per eta estimate and pr... See more

Company replied

Rated 5 out of 5 stars

First time at Silverstone auction, to be honest I didn’t belong there financially!!! Whole experience was made very simple and easy, probably too easy!!! Only went to look at one car (‘59 DeSoto) just... See more

Company replied

Rated 5 out of 5 stars

We were recommended to Iconic by our friend. From the moment he picked up the phone, Lionel from Iconic Auctioneers was a absolute Gem to deal with. He truly bent over backwards to make sure our vehic... See more

Company replied


Company details

  1. Auction House
  2. Auto Auction
  3. Car Dealer
  4. Collectibles Store
  5. Online Auction Service
  6. Used Motorcycle Dealer

About Iconic Auctioneers

Written by the company

Iconic Auctioneers is a world-class, specialist auction house for the sale of classic, competition, modern and collectors’ cars, modern and historic motorcycles, as well as collections of automobilia.

Car Auctions
Motorcycle Auctions
Automobilia Auctions
Fortnightly Timed Online Auctions

Iconic Auctioneers make the process of buying and selling at auction simple and enjoyable with personal, professional customer service to guide you through the process.

We are proud to hold the exclusive automotive auction rights for a number of Europe’s largest motoring events, including the NEC Classic Motor Show, CarFest, Race Retro, and Supercar Fest to name just a few. These highly popular events attract thousands of visitors to our sales every year.

Seller's Guide
Buyer's Guide

Our team are the lifeblood of Iconic Auctioneers - as enthusiasts with years of experience they inherently understand the passion sellers have for their rare cars, motorcycles, and collectibles. And as buyers, they understand the motivations people have for purchasing their dream come true or prized investment. We seek out the rarest finds and take great pride in connecting them with our global database of buyers. The team has a proven track record of industry-leading accurate valuations and has achieved many record-breaking auction prices to date.

Notable Sales

Our in-house marketing team delivers global exposure of our events across our industry-leading social media channels as well as regular coverage in the most popular automotive magazines, online channels, regional, national, and international newspapers.

Experts in Exceptional

Written by the company

One of the UKs leading auction houses for Classic and Collectors' Cars, Modern and Historic Motorcycles and Automobilia
We aim to make your auction journey as smooth and as enjoyable as possible.

Contact info

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UPCOMING AUCTIONS

Iconic & Classic Cars, Motorcycles & Automobilia

4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

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Replied to 100% of negative reviews

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4.7

All reviews

(1,227)

187 reviews in the last 12 months

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Rated 5 out of 5 stars

Exception service and support throughout

I recently utilized Iconic Auctioneers to sell my late fathers 1958 Classic Car at Silverstone Classic Car Auction. he had owned it for close to 60 years and it held massive sentimental attachment for me. I dealt with Charles Smalley as direct contact and he supported me throughout the whole process start to finish. The payment structure was very clear and included a number of aspects that other auction houses charge for. We discussed possible value, and they achieved in excess of that figure.
I could not be happier with the whole process, the communication was exceptional, and I learnt more about the car as we progressed towards the auction itself. It was a truly emotional journey for me personally and I am delighted to say how easy the process was right up an including the final monies paid to my account.
If I could give 6 stars I would, thank you Charles and the whole team at Iconic Auctioneers.

5 September 2025
Unprompted review
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Reply from Iconic Auctioneers

Thank you for sharing such a heartfelt review. We’re honoured you entrusted us with your father’s cherished car and are so pleased Charles and the team were able to support you through the process. Your kind words mean a great deal to us.

Rated 4 out of 5 stars

Issues but Professionally Handled

Ive modified my review as despite encountering a highly unusual and difficult post auction situation with inconsistencies of engine and chassis numbers vs DVLA records, that Iconic Auctioneers were very professional in bringing the situation to a reasonable conclusion for all parties involved.

24 August 2025
Unprompted review
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Reply from Iconic Auctioneers

We are so sorry to hear about your experience, as you know our vendor has honourably unwound the sale and your refund is being processed. It is our understanding that the vendor realised that historically the chassis number had be transposed at the DVLA as a A rather that the H, he had sent the paper work to be corrected 6 weeks before the sale, but it had not been processed before the sale, which we were not aware of. We apologise once again for the inconvenience caused and are glad we have been able to resolve the issue quickly for you. We hope you find your dream Mini soon.

Rated 5 out of 5 stars

Excellent service. Highly recommend.

Charles Smalley was very helpful and kept me informed throughout the process. Iconic went above and beyond to sell my item. Incredibly professional. Would highly recommend.

1 August 2025
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Reply from Iconic Auctioneers

Thank you for your kind feedback. We’re delighted to hear Charles and the team provided great support and that you were happy with the service. We truly appreciate your recommendation.

Rated 5 out of 5 stars

Experienced and knowledgeable.

Knowledgeable, meticulous and professional, a great help and efficient from start to finish. My motorbikes were researched thoroughly and existing provenance added to constructively and realistically. Iconics were helpful and constructive throughout and made the auction experience pleasurable.

14 August 2025
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Reply from Iconic Auctioneers

Thank you for your thoughtful feedback. We’re so pleased you had a positive experience and that the team’s knowledge and care made the process enjoyable.

Rated 5 out of 5 stars

always use iconic auctioneers

very pleased and enjoyed the auction iconic are friendly and always helpful we met robert a nice man

20 July 2025
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Reply from Iconic Auctioneers

Thank you for your kind words. We’re delighted you enjoyed the auction and glad Robert and the team made the experience a positive one.

Rated 5 out of 5 stars

Outstanding auction house

A fantastic helpful Mark from the very start. Prompt phone back, collected motorbikes took away for sale. Such a joy to deal with. Took care of absolutely everything. A great auction price was reached and promptly paid. Have used this auction house twice. Exceptional. Outstanding service

14 August 2025
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Reply from Iconic Auctioneers

Thank you for your wonderful feedback and continued trust in us. We’re delighted Mark and the team made everything seamless and that you were happy with the results.

Rated 5 out of 5 stars

Very pleased with the outcome of my…

Very pleased with the outcome of my sale.
Professional and friendly and prompt payment after sale

20 July 2025
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Reply from Iconic Auctioneers

Thank you for your kind feedback. We’re so pleased you were happy with the outcome and the service you received.

Rated 5 out of 5 stars

Excellent auction event

Excellent organisation, all staff were friendly, helpful and very professional. There was a really great atmosphere and the auctioneer was great. He set a good pace, gave people time to consider and had good humour throughout. The events manager ( sorry did not get her name) was also extremely helpful to us through the two days, we would highly recommend this event

19 July 2025
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Reply from Iconic Auctioneers

Thank you for your generous feedback. We’re delighted you enjoyed the auction atmosphere and that our team made the experience so positive. Your recommendation means a lot to us.

Rated 5 out of 5 stars

Telephone bidding was very efficient…

Telephone bidding was very efficient and good. Auction staff were very helpful in processing the sale transaction.

19 July 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We’re glad you found the telephone bidding smooth and our team helpful throughout the process.

Rated 5 out of 5 stars

Mark

Mark, Karen and Libby as a team with consultant Godin were professional, knowledgeable and helpful. I asked for extra photos snd they arrived promptly, I asked questions and the team were always available to answer factually and honestly.
Mark went out of his way to secure a deal for the benefit of all with little in it for Iconic.
Mark met me on Saturday and had time to spare for a chat. Karen made payment easy and stress free even when my banking app. failed.
Excellent service, I would trust.Iconic - 5*

22 July 2025
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Reply from Iconic Auctioneers

Thank you for your wonderful feedback. We’re thrilled that Mark, Karen, Libby, and Godin provided such a positive and supportive experience. Your trust and kind words mean a great deal to us.

Rated 5 out of 5 stars

Excellent service

Excellent service
Extremely well organised upon collection of the bike
Helpful friendly (and some famous!) staff

🔙🔜

20 July 2025
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Reply from Iconic Auctioneers

Thank you! We hope to see you again soon!

Rated 5 out of 5 stars

Great venue at shuttleworth with lots…

Great venue at shuttleworth with lots to see. Friendly helpful staff, especially the greeting and programme sales lady. Straight forward purchase procedure.

19 July 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We’re glad you enjoyed the venue and found our team friendly and helpful throughout your visit.

Rated 5 out of 5 stars

Hassle free sale of my motorcycle and…

Hassle free sale of my motorcycle and good price achieved at auction. Excellent service and I would definitely use Iconic Auctioneers again in future.

20 July 2025
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Reply from Iconic Auctioneers

Thank you for your kind feedback. We’re delighted you had a smooth experience and were happy with the auction outcome. We look forward to working with you again.

Rated 5 out of 5 stars

Straight Forward Process

I watched the Iconic Motorcycle Auction on YouTube as I was selling a bike in the auction. Having been warned by my wife not to buy anything, I spotted a French Moped that I rode in Paris over fifty years ago and made an internet bid. A sales consultant telephoned me at home and I continued to bid by phone. Having won the bid the process was very straightforward and a few days later the bike was sitting in my garage.

20 July 2025
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Reply from Iconic Auctioneers

What a great story! We are pleased we could be part of it. We’re delighted the process was smooth and thank you for the review

Rated 5 out of 5 stars

I felt very well looked after as a…

I felt very well looked after as a seller, and very happy with what I bought.

20 July 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We’re delighted you felt well supported and are happy with your purchase.

Rated 5 out of 5 stars

Illegal auctioneers

Hi,
I attended the auction for the purchase of item number 540 a Levis motorcycle, I own Levis Motorcycles Ltd. I lodged in at 11.00am and checked I was able to bid. To confirm this I bid on the Yamaha YDS7 and having did this on my computer the bid came on the auctioneer screen, I won the bid. Then number 540 came up and I made my bid before the Auctioneer hit his hammer on the desk, NOT having looked on his screen. My Barrister and the head of ABC media was here looking at my time on the internet. We were waiting to go out for lunch immediately after I won the auction, which I had. I went to pick the Yamaha up the following day being Sunday. I presented the letter from the owner of ABC media to Mark Bryan and then Maria Costello, that said the owner of you company will be in touch, this has no happened. I have now gone to my London Barrister to take this up and ABC media will be going public within two weeks.

12 July 2025

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