H.Samuel Reviews 

26,645
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 1,703 reviews, reviewers had a great experience with this company. Customers frequently praise the dedicated staff for being exceptionally helpful, warm, patient, and deeply knowledgeable during routine in-store visits, purchases, and delicate ear-piercing appointments. Many consumers genuinely appreciate the smooth, convenient purchasing process, finding it effortless whether they are shopping online or browsing through various jewelry collections with expert guidance. However, some reviewers noted frustrating technical issues with the website, such as missing product measurements, occasional crashes, and general difficulties while navigating online. Some people were also dissatisfied with delayed order fulfillment, unreliable courier delivery services, and poorly executed jewelry repair work that failed to meet expectations.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality and descriptions. While some consumers praise... See more

Staff

Customers had positive experiences with staff, highlighting helpful and friendly service. Reviewers... See more

User experience

Customers consistently note positive experiences with user experience, highlighting how easy it is to... See more

Website

People report ambiguous experiences with website, as opinions on its usability vary significantly among... See more

Service

Reviewers highlight ambiguous aspects of service, with experiences varying greatly depending on the visit.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Went into derby store to buy engagement /commitment ring beleive the ladys name was Hayley. The lady couldnt have been more helpful and patient with me. And gave us plenty of advise on differant met... See more

Rated 5 out of 5 stars

My 16 year old niece and I got our ears pierced by Jade. My niece was very nervous and is prone to fainting and Jade made us both feel comfortable and safe. She carefully and sensitively took us thr... See more

Company replied

Rated 5 out of 5 stars

Visited the store to have multiple rings resized and one of which needed a diamond replacing, we was greeted by Ellie who was exceptional. I honestly couldn’t praise her enough for how she helped... See more

Company replied

Rated 5 out of 5 stars

My daughter wanted earrings for her birthday, and choosing jewellery is definitely not my forte. Fortunately, Tom was on hand to guide me to interesting designs, styles, and the best metal for her sk... See more

Company replied


Company details

  1. Jewelry Store
  2. Ear-Piercing Service
  3. Jewelry Repair Service
  4. Watch Repair Service
  5. Watch Store

About H.Samuel

Written by the company

It feels good to gift and, as the UK’s favourite high street jeweller, we go the extra mile to bring you gifts guaranteed to make you and the recipient smile. Our collection of diamond, gold, and silver jewellery gives everyone the chance to share the love and show you care. Whether you’re considering a lifetime purchase, or want to showcase your style credentials, we’ve got gifts for every occasion, no matter what your budget.

Style Notes

Need outfit inspiration? We have our finger on the pulse of what’s trending and with our curated selection of fashion jewellery and watches, you’ll be setting the scene for your most fashionable moment.

Here To Help

We know our gifts will make you smile but so will our expert service. Whether you need support in choosing that perfect present or some handy gifting tips, we are here to help make that gifting moment special.

Your Bridal Bestie

From planning the proposal to dancing the night away with the people you love most, we’re here for you at every step of your wedding planning. Whether it’s choosing the perfect engagement ring, to thanking your bridesmaids with the most beautiful of gifts, we have the expertise and product selection that’s guaranteed to make you smile. Pop the cork, throw the confetti and let us add the final layer of sparkle to your big day.

Contact info


3.9

Great

TrustScore 4 out of 5

27K reviews

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No recent history of asking for reviews

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3.9

All reviews

(26,645)

1,697 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Multiple items don't qualify for basic…

Multiple items don't qualify for basic discount codes - including the website's sign up discount! I'm unable to understand why a website would mislead me into signing up for a discount and then it not being applicable to all products. Very misleading.

22 August 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service

Really, really poor experience.
Ordered a ring to celebrate our new baby and the day before it was due to be delivered, I got an email saying its now not available for another few weeks. They don't have live stock updates on their website in the 21st century...this is beyond me.
I called and spoke to Andrew and after that, I had no further comms. I emailed 3 times including saying to cancel the order on the 11th August. I then have now been told the order is being delivered today!!!! When I just spoke to someone, they said Andrew has moved departments, i questioned why no one is picking up his work....they had no clue why. You have taken nearly £1k from me and now i have to wait for the return to be processed to get MY money back. Goldsmiths managed to get me a similar ring within 48 hours, I know who I will be ordering from in the future and it will not be H Samuel.

21 August 2026
Unprompted review
Rated 5 out of 5 stars

I took my daughter to get her ears…

I took my daughter to get her ears pierced this week at the Swansea store.
Emily was so lovely and took her time preparing the area and making it a lovely experience. My daughter is thrilled. Thanks again Emily.

19 August 2026
Unprompted review
H.Samuel logo

Reply from H.Samuel

Your feedback is appreciated! We are so happy you had a 5 star experience with us and that we shined for you when choosing our ear piercing service. We thank you for sharing this with us!

Rated 3 out of 5 stars

Free delivery over £40? Don't think so....

Have just purchased a £149.99 smart watch. Headline is free delivery on orders over £40 yet a £1.99 delivery fee was added or option to pay £4.95 for express delivery, but no option for free delivery.

Have taken a screen shot showing the free delivery option in case it is queried.

Lots of offers being shown but none applicable to the watch I bought.

20 August 2026
Unprompted review
Rated 1 out of 5 stars

Staff lazy, rude and unhelpful

My wife and I went into H Samuel Bedford on 19/082026 to get some new links inserted into her Sekonda watch. A trainee assistant referred us to her manager who was on the phone. We waited in front of her manager, who did not acknowledge us, but just kept on talking for several minutes. I set a timer, after which we would have left, but the manager finished on the phone just before the timer went.

This was our third visit relating to the matter. The first time, a previous assistant took the details, said the service would be free, and promised to contact us when she had obtained the links, but never did. The second time we went in, we were told they no longer partnered with Sekonda, so we would have to pay a fee.

So, when the manager finally got off the phone, I explained that I was happy to pay for the links, and asked my wife to show her wrist, so we could determine how many links we needed. The manager simply replied that they could not help, because they do not keep a tape measure in the shop. That was clearly an absurd and ridiculous excuse. As H Samuel does sell watches and must sometimes have to adjust the straps, I inferred that she simply couldn't be bothered because this would not a be high value sale.

We previously bought our wedding rings at the shop, and, for example, my wife had bought a ring there for over £1,000 ( but which some time later another jeweller would only pay £150 for).

In summary, we find the new staff rude and unhelpful, and we no longer trust the brand. Needless to say, we will never stop there again.

19 August 2026
Unprompted review
H.Samuel logo

Reply from H.Samuel

Hi Greg Peachey. We are so sorry to hear this. We want all our customers to have the best service possible at H. Samuel and we are disappointed to hear that this wasn’t the case. To help us understand what has happened, we would like to discuss this further with you. Please call us on 0800 458 1065 (option 3) and quote 02834277 we will try our very best to resolve this. Thank you.

Rated 4 out of 5 stars

Ease of ordering but very disappointed…

Ease of ordering but very disappointed I cannot collect same day but have to wait 6 days! Click and collect should be sooner!!
(This was a prompted review after online purchase from H.Samuel website)

19 August 2026
Unprompted review
H.Samuel logo

Reply from H.Samuel

Hi The other one, thank you for taking the time to leave a review. We’re disappointed to read that you did not have the 5-star experience that we want each and every one of our customers to have. We want to learn more about your visit, please call on us 0800 158 1065 and quote case number: 02834235

Rated 5 out of 5 stars

Ear piercing

Me and my friend we went to get his ears pierced this week on Monday at H Samuel’s skipton and we had an amazing experience the lady was lovely and made us feel comfortable and talked him through all the steps I would definitely go back.

17 August 2026
Unprompted review
H.Samuel logo

Reply from H.Samuel

Your feedback is appreciated! We are so happy you had a 5 star experience with us and that we shined for you when choosing our ear piercing service. We thank you for sharing this with us!

Rated 5 out of 5 stars

Nice store, nice people.

Really happy to find a watch I was looking for. Becky Ward, at the Reading branch was engaging, helpful, kind, informative and attentive. I had a brief but pleasurable conversation with her about all my watches and was very happy to add another to my humble collection. I've ordered a new bracelet and shall go back to see if they'll be able to fit it for me.
Thanks Becky!

16 August 2026
Unprompted review
H.Samuel logo

Reply from H.Samuel

Hi Michael Jones. Thank you very much for such a wonderful review. We work very hard to make sure that we’re offering the best experience possible. We’re delighted to hear that our commitment to our customers and excellent service have made such a good impression.

Rated 5 out of 5 stars

Popped in the other day with a ring…

Popped in the other day with a ring that was misshaped and they reshaped my ring there and then and also gave it a polish and it looked amazing and it cost absolutely nothing great service can definitely recommend

17 August 2026
Unprompted review
H.Samuel logo

Reply from H.Samuel

Thank you very much for such a great review Mike Taylor! We work hard at H. Samuel to offer the best experience for our customers and your excellent feedback helps to show this is making our customers happy!

Rated 5 out of 5 stars

A****

Went in to get advice on my size before purchasing off their website.
Lady was really helpful and checked which style of ring we were looking to buy so the correct sizer was used .
We were buying using PayPal so needed to buy through website - but they told us if there were any issues like didn’t like or fit we could come in-store to rectify which we didn’t know

16 August 2026
Unprompted review
H.Samuel logo

Reply from H.Samuel

Thank you very much for such a great review customer! We work hard at H. Samuel to offer the best experience for our customers and your excellent feedback helps to show this is making our customers happy!

Rated 1 out of 5 stars

I asked my wife to take my muched loved…

I asked my wife to take my muched loved silver bracelet to have a new lobster clasp fitted ,as the spring failed on my 10 year old bracelet. Along with this i wanted a new jump ring fitted to my deceased mothers TINY cross . I gave my wife £40.00 just in case. When she said i owed here another £34.00 ,a total of £74.45, I nearly died, I spent days and days looking at new bracelets on every site you can imagine for prices to buy a new bracelet. £125.00 was for a brand new one . So I thought 1/3 rd should cover a new lobster claw and tiny ,tiny jump ring. It's no wonder that all high street shops are going bust, THEY ARE TAKING THE P**s .SHAME ON YOU SAMUEL. Sending it away to get repaired ????? really you're telling me as a well known high st.Jewellers you cannot do that in store ????????. Amazon sells lobster clasps for £6.99 +, and a BAG of sterling silver jump rings for £8.99. F.O** enjoy the early retirement. YOU ARE NEXT for closure.

18 August 2026
Unprompted review
Rated 5 out of 5 stars

Worth a visit

Brilliant
Nice clean shop with friendly staff

12 August 2026
Unprompted review
H.Samuel logo

Reply from H.Samuel

Hi Carra, thank you for the 5-stars!

Rated 5 out of 5 stars

Great service

Went in to get advice on my size before purchasing off their website.
Lady was really helpful and checked which style of ring we were looking to buy so the correct sizer was used .
We were buying using PayPal so needed to buy through website - but they told us if there were any issues like didn’t like or fit we could come in-store to rectify which we didn’t know

17 August 2026
Unprompted review

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