guitarguitar Reviews 

10,365
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 243 reviews, reviewers had a great experience with this company. Customers consistently praise the incredibly knowledgeable staff and friendly team members who always go out of their way to assist with every music purchase. People also appreciate the exceptional customer support and extremely fast delivery times that make buying instruments completely seamless and enjoyable. However, some customers also noted occasional delivery delays, courier issues, and items arriving with minor damages or improper setup flaws. A few people additionally experienced frustrating problems when trying to secure swift resolutions, fair exchanges, or proper support for faulty products.

What people talk about most

Product

Customers consistently note positive experiences with product, highlighting beautiful craftsmanship, great... See more

Staff

People report positive experiences with staff, highlighting that team members are extremely friendly,... See more

Customer service

Clients share positive opinions on customer_service, noting that support teams are helpful, friendly, and... See more

Service

Users describe positive interactions with service, highlighting prompt delivery and helpful staff. Many... See more

Delivery service

Customers had ambiguous experiences with delivery service. On one hand, many reviewers praise the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Bought a Gibson Les Paul Special from Guitar Guitar. Jamie helped me and I can’t say enough about what a great customer journey it’s been for me from first enquiry to actually receiving the instrument... See more

Rated 5 out of 5 stars

Excellent shop in Camden, well laid out with a huge selection of guitars. Staff are very friendly with a good vibe. I’m a novice player, but had great help from Ewan in the shop to help me chose a gu... See more

Company replied

Rated 5 out of 5 stars

For a big chain, these guys make buying a guitar a very personal experience. I plague them with questions and, to a man, everyone goes out if their way to help. Prices are keen and the range outstandi... See more

Company replied

Rated 5 out of 5 stars

great next day delivery service helpful customer service answered email within 30 min. only suggestion is it would be great if we could get an automated email to say the order has been shippe... See more


Company details

  1. Musical Instrument Store

Written by the company

guitarguitar, the UK's biggest guitar retailer, is now employee owned! guitarguitar are passionate about supporting guitar players and as an employee owned company, every experience our customers have with our team will be with someone dedicated to providing outstanding service at every stage of their musical journey.


Contact info

4.2

Great

TrustScore 4 out of 5

10K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 7% of negative reviews

Typically replies within 1 month

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4.2

All reviews

(10,365)

242 reviews in the last 12 months

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Rated 5 out of 5 stars

Purchased a new Takamine guitar from…

Purchased a new Takamine guitar from Guitar Guitar, used their part ex set up to offset the new one... what a great experience, the communication was exceptional, one of the most customer focussed purchases I've had in ages.. Stuart at Guitar Guitar couldnt have been more helpful.. these must be the go to guys for any Guitar related purchase.. Brilliant.

27 February 2026
Unprompted review
guitarguitar logo

Reply from guitarguitar

Hi Mark,

Thank you for taking the time to review your recent purchase, and experience with Stuart - I'll be sure to pass on the kind words, and please do let us know if and when there's anything else we can help you with in the future!

Adam
Customer Service Lead

Rated 5 out of 5 stars

Very Professional

An excellent, professional service. Fast response to emails and transaction completed quickly.

24 February 2026
Unprompted review
guitarguitar logo

Reply from guitarguitar

Thank you for the kind words John!

Please do keep us in mind for any future purchases, and if you need any more help, don't hesitate to get in touch.

Thanks,

Adam
Customer Service Lead

Rated 1 out of 5 stars

Purchased a guitar that was in stock and wasn't really in stock

Ordered a guitar this week and it was supposedly available for next day delivery.
Did not get a dispatch confirmation when I phoned it was not available.
Have had a crap time recently trying to buy a guitar, another shop did the exact same thing so got a refund and ordered from guitar guitar supposed to be one of the best shops in the UK.
I spoke to a guy in customer support who told me that it wasn't in stock and he implied it was my mistake. The original order I made it definitely said it was available for next day delivery.
I tried to cancel because I found another guitar from another supplier but the guy spoke to his manager and asked me to hold off to see if he could sort it and he was going to phone me at 11.30.
I needed to put my new order in before midday.
but he didn't bother phoning so I ended up having to phone back and ended up cancelling the order.
It was a pending payment this morning and between then and my phone call the money had been taken so now a simple refund that could if took an hour's is now a long wait to get my cash back.
Taking my cash when they don't have the stock is rubbish.
Im autistic and really find it hard to deal with people especially in these situations it wasn't made any easier because of another guitar I ordered last month from another supplier ( not guitar guitar)also had issues and arrived broken. So I was already anxious to start with. So after 3 orders going wrong I am in a bit let down. Folk don't understand how these situations effect you when your head is fried.

edit. Order cancelled now after being told in an email it was out of stock by a manager and the supplier had none left at all and no idea when and if it would come back in stock, I checked the web site again and now it's in stock for purchase I verified this with when the online support chat team and they said it is definitely in stock so they don't know what happened.
Words cannot describe how let down I feel at this moment. The manager lied to me just to get rid of me or they have issues with their stock listing system.
All I wanted to do was buy a guitar.
Last update a few days ago I received an email saying that it was a stock listing error and that is not available and not to order it,
They also sent an email. They were getting their web sales team to address this issue.
I was on there again today and it is still listed as in stock and it hasnt been addressed and is still available to order for next day delivery how many other folks will experience this problem.
If that is the case, how many other items are listed as in stock and are not actually in stock?
That is why I have not pursued any other orders.

25 February 2026
Unprompted review
Rated 1 out of 5 stars

Reneged on agreed sale

Worst customer service I’ve ever experienced. Purchased a guitar at the advertised special offer price, received order confirmation, arranged delivery only to be later told that they weren’t going to make enough money selling it at that price so needed £100 more or they would cancel the order. Point blank refused to stand over the agreement we made at point of sale due to an error on their part. Don’t do business with these people - dishonest, flaky and totally unprofessional.

21 February 2026
Unprompted review
Rated 5 out of 5 stars

Quality service.

Quality service.

Jamie kept me informed with everything & was very helpful answering any questions I raised.

My order consisted of 2 items. Though one of the items arrived the next day as planned, the other item was a day late.

This was not Guitar Guitars fault, it was DPD.

Jamie chased the delivery with DPD and got everything sorted for me. Probably something he did not need to do as the problem was caused by DPD, not the store.

A sign that Jamie was prepared to go “the extra mile” to keep the customer satisfied!

19 February 2026
Unprompted review
guitarguitar logo

Reply from guitarguitar

Hi John,

Thanks for taking the time to review your experience, and thank you also for your understanding regard the issues with your delivery.

I'm hoping that all is good now - if there's anything else we can help with, please don't hesitate to get in touch and we'll be happy to help.

Adam
Customer Service Lead

Rated 5 out of 5 stars

Excellent shop in Camden

Excellent shop in Camden, well laid out with a huge selection of guitars. Staff are very friendly with a good vibe. I’m a novice player, but had great help from Ewan in the shop to help me chose a guitar that I’m absolutely in Love with.
Probably the best shopping experience I’ve had in a decade. Flawless service.

18 February 2026
Unprompted review
guitarguitar logo

Reply from guitarguitar

Hi Michael,

Thank you for taking the time to review your visit to the store - I'm delighted to hear you enjoyed your time with us, and our selection of guitars.

Please don't hesitate to get in touch or visit us in the store anytime - we're here to answer any questions or queries that you might have, and have a fantastic range of strings, straps and other accessories that you might need on your guitar journey.

Looking forward to seeing you again soon!

Adam
Customer Service Lead

Rated 5 out of 5 stars

I bought a new guitar and traded one in…

I bought a new guitar and traded one in part exchange.
I do not live near a GuitarGuitar shop, so communication was by telephone and email.
I had some concerns about packaging and transportation of the instruments, but I needn't have worried. The packaging for my trade-in guitar arrived by DPD courier the day after I made the order and my new guitar arrived in perfect condition in substantial packaging. The whole process was completed within a week.
The DPD courier arrived on time on each occasion and he was courteous and helpful.
The GuitarGuitar people that I communicated with were always helpful, friendly and polite.
The GuitarGuitar way of doing things is a model for the way that things should be done. I hope to be able to deal with them in the future.

12 February 2026
Unprompted review
Rated 5 out of 5 stars

Always promising and able to order things I have looked for.

Best store (and only one so far I've visited and shopped at). Recently I had traded it off for a gift card for how much it was worth. So I used that to pay a deposit for a new guitar and a double gig bag for both that guitar and another one. Also I had the strings and setup on the new one done for free. I'm not very good with names so I'll thank the people both weeks I came in for the help. I'll be picking up an amp there soon; Orange.

12 February 2026
Unprompted review
Rated 1 out of 5 stars

Conned out of £400 plus

Put £400 plus deposit down on an expensive Taylor guitar , was disappointed in that guitar and didn’t buy it . Swapped a much cheaper guitar for a Yamaha 12 string and a wee Lowden as a “straight swap “ no deposit back . Called customer service who said that my deposit for the first guitar automatically went on to the second , not so . Crooks. It wasn’t part of the deal .

15 February 2025
Unprompted review
Rated 1 out of 5 stars

D’addario earplugs £45 in the bin :(

£45 in the bin :(
D’addario earplugs for gigs and rehearsal.
I play music since 8, I am 47 now. Tried various earplugs. This as worth £5 not £45
So so disappointed

12 February 2026
Unprompted review
guitarguitar logo

Reply from guitarguitar

Hi Francesca,

Thank you for taking the time to leave your feedback. I’m really sorry to hear that the D’Addario earplugs haven’t met your expectations - especially given your many years of playing live.

We completely understand that hearing protection is a very personal thing. Fit, comfort and attenuation can feel very different from player to player, and what works well for some musicians doesn’t always suit others.

Just to clarify, Trustpilot reviews are intended to reflect the service and experience provided by guitarguitar as a retailer. From your comments, it sounds like your disappointment relates specifically to the performance of the product itself rather than the service you received from us.

If there’s anything about your experience with guitarguitar that we can look into or improve, I’d really welcome the opportunity to help. And if you feel the review doesn’t reflect your experience with us directly, we’d appreciate you considering updating it accordingly.

If you’d like advice on alternative hearing protection options that may be a better fit, I’d be more than happy to assist - you can reach me directly on adampomphrett@guitarguitar.co.uk

Thanks,

Adam
Customer Service Lead

Rated 1 out of 5 stars

Only review I’ve made in my life

No matter how disgruntled I’ve felt in life I’ve never left a review anywhere but this place has messed me about and pissed me off, ordered a guitar and never received any tracking from DPD so the guitar arrived at my house unannounced, which would be fine if it wasn’t such an expensive item because I would prefer myself or someone to be home to know it’s been delivered safe,

the guitar was damaged when it arrived so I sent it back, the guitar arrived in a thin gig bag (that’s not in them it’s just the bag that comes with it) but it was then in 2 cardboard boxes with no protection with polystyrene or packing peanuts to take any kind of beating whilst travelling with DPD so it was just getting banged and shook about and for a guitar just shy of a grand you’d expect some love and care in the packaging but there is literally 0 care at all,

got an email saying they received it on a Friday so I left it from there, heard nothing for about a week and reached out myself to where they told me my return hard been processed the day before, but there was no email or update of this ?

And then I was told that day that a replacement was being sent later that day and I should receive a tracking number when it’s sent, no tracking number came,

so I reached out again the next day for an update for them to change their tune and tell me the guitar is now being dispatched that day and I should receive it on or before Monday, it was slightly annoying but I could deal with it,

but later that same day I get an email telling me that the guitar they were sending me failed QC check and it’s no longer shipping to me, but not only that, they now have no more of those guitars and I have to wait for another batch to arrive, like what ? Are the guitars not QC checked when they arrive ? Are they only checked when they’re about to be sent to someone who’s already bought it ?

So poor from start to finish. I reached back out to the guy who emailed me confessing my frustration and I received no reply and it was definitely long enough for a reply from someone who reached out to me first.

The next day delivery is an attractive thing, but I’ve had to wait an entire week just to get lied to twice about my order being sound and it being sent the day I enquire about it, for them to carry out a QC check and failing when sending it out rather than when it arrived so it just made the 2 guys who told me that look like jokers when they’re probably not and god knows how long I’m gunna have to wait now, given my only experience with these guys I ain’t hopeful. I usually go with Thomann for my equipment but thought I’d give these guys a try, and for my first and only experience with them so far I ain’t pleased at all

Obviously still yet to receive my guitar

Edit: I did have a reply in my emails, a tracking label had been printed for my order before the QC check was done, so employees assumed all was good and told me so, the first time they said it would be shipped, they experienced a failed collection for the guitar (if it didn’t fail would the guitar have been sent without a QC check?) and then they decided to QC check the guitar the next day and didn’t inform the employees about it till later that day, same day they told me it would be shipped again and arrive by Monday. Not trying to point fingers and push blames as I know work is work and shit happens, but again this is my first experience with Guitarguitar so I don’t know what to say.

A brother is just frustrated and wants my guitar that I had for a minute before sending it back and now having to wait weeks for after having my emotions toyed with, amazing times honestly

6 February 2026
Unprompted review
Rated 5 out of 5 stars

Awesome

Awesome. Really helpful, knowledgeable and you can tell there is a real passion for music. Have bought a few things from these guitar and will be doing again in the future. Can't recommend them enough.

4 February 2026
Unprompted review
guitarguitar logo

Reply from guitarguitar

Hi John,

Thanks for taking the time to leave such a great review - I'm pleased to hear about your experience with us.

We all love music, and most of us are musicians (of varying levels of skill, tenure and success!) so any opportunity we have to talk about music, we take it!

Please keep us in mind for any future purchases, and if there's anything we can help with, don't hesitate to get in touch.

Thanks,

Adam
Customer Service Lead

Rated 5 out of 5 stars

Friendly and helpful customer service

Friendly and helpful customer service. Very fast delivery.

19 September 2025
Unprompted review
guitarguitar logo

Reply from guitarguitar

Hi James,

Thanks for taking the time to review your experience - please keep us in mind for any future purchases, we look forward to seeing you again soon!

Adam
Customer Service Lead

Rated 5 out of 5 stars

For a big chain a very personal experience...

For a big chain, these guys make buying a guitar a very personal experience. I plague them with questions and, to a man, everyone goes out if their way to help. Prices are keen and the range outstanding. I got a terrific LSL Saticoy...probably the best instrument I've owned!

21 January 2026
Unprompted review
guitarguitar logo

Reply from guitarguitar

Hi Jon,

Thank you for your review - I'm delighted to hear about your experience, and hope you're loving your Saticoy - what a great guitar to have!

If you have any further questions, or have your eyes on anything else to add to your collection, please don't hesitate to give us a shout. We're here for everything you need from strings and straps to another beautiful S-style guitar to compliment your LSL!

Thanks,

Adam
Customer Service Lead

Rated 5 out of 5 stars

Great service from guitarguitar!

Recently bought a second hand Charvel online, with a Schecter to be traded in as a part-ex. Everything was sorted out very quickly and I was kept up to date as to how everything was progressing with the trade in, as this needed to be collected and assessed. Very happy with both the Charvel and the price I was given for the trade-in. Not the first time I have bought equipment from guitarguitar, excellent service every time!

29 January 2026
Unprompted review
Rated 1 out of 5 stars

They sold me a broken guitar!

I spent a lot of money on an acoustic guitar from guitar guitar online.
Upon opening the box I noticed the jack input had literally fallen out of the hole. I rang them up and was told that they wouldn’t fix it under warranty as the part was removable.
I explained it was fresh out of the box and should have been in good working order. They were very reluctant to take the guitar back and refused to pay for the postage. I ended up having to take the guitar to a different place to get fixed.
The customer service I received was just awful and I felt like the company was blaming me for buying the faulty item. After doing some legal digging I was told that I had a case to take them to court. As I had to pay to get the guitar fixed myself and it was now mended, I just put it down to experience.
Do not buy anything from this shoddy company as they will not honour the warranty.
Hope this review helps anyone that is thinking of buying from them to stay well clear.

19 January 2026
Unprompted review
Rated 5 out of 5 stars

These guys are the place to buy and…

These guys are the place to buy and sell,

Exceptional customer service, they do exactly what they say they will do and pay the price offered no messing, obviously accounting for the condition of what your selling.

Special mention to Stuart, personally handled my sale to them which made it a personal service.

Guitars come and go in life as we know,, and these guys will always have my custom.

Cheers guys.

Alan

30 January 2026
Unprompted review
Rated 5 out of 5 stars

Trade In and Purchase New Guitar

I decided to trade in my old Fender Strat for an updated model. The process was very straightforward, I uploaded photos was quickly given a price which was fair and I accepted. It couldn't have been easier: box sent, guitar packed, inspected on receipt straight away, next day new guitar arrived. All stages by next day delivery. Stuart was excellent in guiding me through the process, changing the guitar I initially paid a deposit on for a different one. Emails were responded to within a short timescale. Guitarguitar highly recommended.

29 January 2026
Unprompted review

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