Golden Tours UK Sightseeing Reviews 

1,858
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 436 reviews, reviewers had a great experience with this company. Customers frequently praise the staff, including guides and drivers, for being knowledgeable, friendly, and highly efficient in managing tours. Many people found their tours to various locations to be well-organized, enjoyable, and stress-free, enhancing their overall travel experience. However, some customers also noted concerns regarding the bus conditions, such as discomfort, lack of open windows, or smeared windows, and occasional delays or non-accurate timetables. A few other people also felt that the tour commentary was sometimes lacking in detail, repetitive, or focused on limited aspects, and experienced confusion due to conflicting information or disorganization at pickup points.

What people talk about most

Staff

Consumers find staff to be positive, with many reviewers praising the friendliness, knowledge, and... See more

Service

People report ambiguous experiences with service, with some customers praising aspects like free supplies on... See more

Location

Users describe ambiguous interactions with location, with some customers praising the ease of finding pick-up... See more

User experience

Customers had ambiguous experiences with user experience, with many finding it enjoyable and well-organized,... See more

Holidays

Clients share positive opinions on holidays, with many reviewers having wonderful and impactful trips, often... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Good experience although a few points would have made it excellent. The overall experience was good but the music could have been a bit louder as it was a Taylor themed tour and the Taylor aspects wer... See more

Company replied

Rated 3 out of 5 stars

Overall: reliable but basic service. Reliable, mainly thanks to a good booking experience. Basic, when it comes to transportation: the bus drive was uncomfortable mainly due to the brisk driving style... See more

Company replied

Rated 5 out of 5 stars

It was a spectacular experience for the one day deluxe tour with Golden Tours UK Sightseeing! David was a very friendly and knowledgable tour guide! Joanna was a fantastic bus driver. Each of us got a... See more

Company replied

Rated 5 out of 5 stars

Our guide (Stefan) is clearly very passionate! He made jokes and gave fun facts/pointed out interesting sights while also allowing plenty of time to relax or sleep on the way to each place. Enough... See more

Company replied


Company details

  1. Tour Operator
  2. Cultural Tours Provider
  3. Travel Agency

Written by the company

London Tours and Sightseeing Golden Tours specialise in London Sightseeing and UK tourism. Providing high quality London tours, attraction tickets and day trips to other incredible destinations in England, such as Stonehenge, Bath, Oxford and The Cotswolds. Book one of our guided tours or a hop-on-hop-off bus bus tour and learn more about the history and beauty of the United Kingdom and beyond.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

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Replied to 75% of negative reviews

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3.9

All reviews

(1,858)

469 reviews in the last 12 months

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Rated 3 out of 5 stars

Harry Potter Studios was amazing

Harry Potter Studios was amazing. We had booked a private car to drive us there and back. I didn’t enjoy this part, the first driver made us car sick by hitting the brake every few seconds and the second driver should not be on the road, they were uber drivers who drove too fast and put our lives at risk by undertaking cars.

4 January 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

We’re very sorry to hear about the experience you had with the transfer service. Your comments are concerning, as we take passenger safety very seriously. We often receive many compliments on this service, so the experience you described does not reflect our usual standards. If you contact customerservices@goldentours.com
we would be happy to review your concerns in more detail. We look forward to hearing from you and working to resolve this matter.

Rated 5 out of 5 stars

Outstanding bus trip to see the lights…

Outstanding bus trip to see the lights for Christmas. V was an amazing host and guide - shared excellent history and fun jokes. We saw all the best sights!

3 January 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful review! We’re thrilled you enjoyed the Christmas lights tour and that V made it extra special with her knowledge and humor. We’re glad you got to see all the best sights!

Rated 5 out of 5 stars

Had a wonderful experience on the…

Had a wonderful experience on the Windsor Castle, Stonehenge, and Bath tour with Golden Tours, thanks in large part to the excellent team running it. The itinerary was well planned, with enough time at each stop to enjoy the highlights without feeling overly rushed, and the coach was comfortable so the day ran smoothly from departure to return. The time at Windsor Castle could have been longer as there is so much to explore, but given the tight schedule it would have been difficult to extend it; however, Bruce helped us decide what to cover so we could make the most of the time available. Bruce was a fantastic tour guide – extremely knowledgeable and full of interesting trivia– and he gave very clear instructions at every stop, which made navigation easy and saved time. Driver Armando was also excellent, driving safely throughout the journey and getting us to each destination on time, which really added to the overall positive experience.

3 January 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your fantastic review! We’re thrilled you had a wonderful experience on the Windsor Castle, Stonehenge, and Bath tour. Bruce will be delighted to hear you appreciated his knowledge, guidance, and helpful tips, and Armando will be glad you felt safe and comfortable throughout the journey. We’re also pleased the itinerary worked well for you, and we hope to welcome you on another Golden Tours adventure soon!

Rated 5 out of 5 stars

I would not hesitate to recommend this…

I would not hesitate to recommend this trip. It far exceeded expectations - not only a feast for the eyes but educational and highly entertaining thanks to the brilliantly funny commentary. Thank you Aziz and Brandon for a joyful evening to end to the festive season.

2 January 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful review! We’re thrilled the trip exceeded your expectations and that Aziz and Brandon made the evening so entertaining and enjoyable. We appreciate your recommendation and are glad you had a joyful end to the festive season!

Rated 4 out of 5 stars

Very good guide and location

Very good guide and location
I think Oxford should be cancelled from the tour cause there is really no time to visit,instead it would be better to use that time for windsor castle and the city.

2 January 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your feedback! We’re glad you enjoyed the guide and locations on the tour. We appreciate your suggestion regarding Oxford and will take it into consideration as we continue to review and improve our itineraries.

Rated 1 out of 5 stars

Left Stranded Mid Tour With Children and No Support

We bought hop on hop off tickets with Golden Tours to show London to my nephews, nieces, and daughters. What should have been a memorable family experience turned into frustration and disappointment.

We boarded at Westminster and hopped off at Buckingham Palace. When we tried to get back on the bus shortly after, at 3:50pm, we were told the service was closed for the day. This was shocking considering we had purchased full day tickets. At no point during the purchase process, on the ticket, or at the stop was it communicated that the service would end that early.

The staff at the bus stop were dismissive and unhelpful. Rather than taking responsibility or offering a solution, we were simply told to call the company. No apology. No effort to assist a family left stranded mid route.

I submitted a formal complaint and have received no response. That silence speaks volumes about how Golden Tours treats paying customers once they have your money.

This was poor communication, poor service, and poor customer care from start to finish. I rarely leave reviews, but I felt compelled to warn others. If you are visiting London with family or limited time, do not rely on Golden Tours. You may find your day cut short without warning and no support when things go wrong.

22 December 2025
Unprompted review
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Reply from Golden Tours UK Sightseeing

We’re very sorry for the inconvenience you experienced during your hop-on hop-off tour. On the product page at the time of booking, we highlighted that until January 4th the service would be ending earlier than normal due to bus availability for our Christmas Lights tour. We sincerely apologise if this was not seen or clearly noted during your booking.

Our customer service team will reach out to you directly to discuss your experience further. Thank you for sharing your feedback, as it helps us continue to improve our products and services.

Rated 1 out of 5 stars

We booked the New Year’s Eve party on…

We booked the New Year’s Eve party on the boat Wellington through Golden Tours and paid around £300 per person. Overall, the experience was extremely disappointing and nowhere near worth the price.

To be fair, the ticket process and check-in were smooth and uncomplicated. We didn’t have to wait long and were on the boat quickly. Unfortunately, that was the only positive aspect of the evening.

Once onboard, our excitement faded immediately. There was no decoration at all, no New Year’s atmosphere, and everything felt very loveless and poorly prepared. The entire event felt as if it had been put together at the last minute purely to generate revenue.

There were two bars (one on the upper deck and one below), but no drink menu, no price list, and no clear indication of what was available. All drinks were served in cheap plastic cups. For a New Year’s Eve event at this price point, proper glassware should be standard. Even the “welcome drink” at midnight was served in flimsy plastic champagne glasses.

The pricing was completely inconsistent and arbitrary. For example, a tequila shot cost £12 at the lower bar, while the same shot cost £6 on the upper deck. With no price lists anywhere, this felt unprofessional and misleading.
To make matters worse, when I asked the bartender on the lower deck for a double tequila shot, she simply poured two very small shots into one larger glass, which was both disappointing and frankly ridiculous given the prices.

The staff overall appeared very unmotivated and disengaged. Smiles were rare, service felt indifferent, and even in the restroom areas, staff members were frequently sitting on their phones rather than paying attention to guests. This further added to the feeling that no one really cared about the quality of the experience.

Additionally, the entire ship was freezing cold, as the heating was clearly insufficient. At one point, it was even unclear whether all guests would be able to access the upper deck safely, as the deck appeared icy and poorly managed.

The food was another major disappointment. It tasted genuinely bad and was largely inedible. Only the small dessert bites were acceptable, but they did not come close to compensating for the rest of the evening.

In summary, the whole event felt as if the budget had simply run out, or as if this “New Year’s Eve party” had been created a week in advance with minimal effort. Considering what was offered, even £25 would have been a fair price, not £300.

We would not recommend this experience and would certainly never book it again.

1 January 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to detail your experience. We’re very sorry that your New Year’s Eve experience did not meet your expectations. Many other guests have expressed their enjoyment of the event, as reflected in our staff reports and supporting photos and videos. We take all feedback seriously and truly appreciate you sharing your experience.

We are committed to using feedback like yours to continuously improve and enhance our offerings, and we will carefully review the points you raised when planning next year’s event.

Thank you again for taking the time to provide your feedback.

Rated 2 out of 5 stars

Unhelpful customer service

Well we bought tickets on the day ( not like in advance ) and unfortunately our restaurant seated us late almost 45 min so due to this we were late for our appointment . We tried to push for late or swap the tickets to later entrance but customer service were very unhelpful and refused to swap. So we ended up buying another tickets. It should be a bit more helpful and flexible especially that they had availability and both tickets were bought on the day . Never mind next time we look for more helpful vendor.

28 December 2025
Unprompted review
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Reply from Golden Tours UK Sightseeing

We’re very sorry for the inconvenience you experienced. Please note that we act as agents for the attraction and must abide by their terms and conditions. Sadly, due to the late notice, we were unable to provide an amendment to your booking. We appreciate your understanding and thank you for sharing your feedback.

Rated 2 out of 5 stars

A Premium Experience in Name Only: Poorly Delivered New Year’s Eve Cruise

Overview
The overall standard of the event fell significantly short of expectations and of what was advertised. The experience was poorly delivered, poorly communicated, and failed to provide the full duration and quality that guests paid for.

Communication & Passenger Information
• The vessel arrived late with no explanation provided and no estimated time of arrival communicated at any stage.
• There was no welcome announcement from the captain, which set an unprofessional tone from the outset.
• The safety briefing was minimal and inadequate, lacking the level of clarity and completeness expected for a passenger vessel.
• No itinerary or commentary was provided regarding the route or landmarks we would be passing, resulting in a complete absence of engagement or situational awareness for guests.

Entertainment
• The singer displayed little to no stage presence and was not suited to the event tone, performing Christmas songs on New Year’s Eve.
• While the singer clearly had a good voice, the performance itself was weak, ineffective, and disengaging, failing to create any celebratory atmosphere.

Crew & Service Staff
• Security staff were professional, approachable, and helpful throughout, which is acknowledged and appreciated.
• Bar staff worked extremely hard under pressure and remained cheerful, despite the operational shortcomings elsewhere.

Vessel Condition & Environment
• The vessel was uncomfortably cold throughout the evening, despite doors being closed.
• Guests were instructed to “dress to impress,” yet the vessel itself appeared drab, tired, and more akin to a basic water taxi service than a premium event environment.
• There was a clear mismatch between the advertised standard and the actual presentation of the vessel.

Schedule & Delivery of Service
• The cruise started late and, despite this, concluded approximately an hour earlier than scheduled.
• Guests therefore did not receive the full duration or value of the experience that had been paid for.

Conclusion
This event was poorly delivered across multiple critical areas, particularly communication, atmosphere, operational execution, and value for money. While individual staff efforts were commendable, the overall product was unprofessional, disappointing, and not aligned with what was promoted or expected.

31 December 2025
Unprompted review
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Reply from Golden Tours UK Sightseeing

We’re very sorry that your New Year’s Eve cruise experience did not meet your expectations. We greatly appreciate you taking the time to detail your experience, as we take all customer feedback very seriously.

Your comments regarding communication, entertainment, vessel condition, and schedule have been noted, and we will take them into account when reviewing and planning future events. While we are pleased that certain staff were professional and helpful, we regret that the overall experience fell short of the standard we aim to deliver.

Thank you again for sharing your feedback.

Rated 3 out of 5 stars

Price is too high as for number of…

Price is too high as for number of chairs provided, interiour of the ship is very basic and plain. Quality of the food is mediocre, personnel was very rude while misunderstanding drinks rules.

31 December 2025
Unprompted review
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Reply from Golden Tours UK Sightseeing

We’re sorry to hear that your experience did not meet your expectations. Thank you for sharing your feedback, as we are always looking for ways to improve and enhance our products and services. We will take your comments into consideration as we continue to review and refine our offerings.

Rated 5 out of 5 stars

Bruce and Amrish were amazing

Bruce and Amrish were amazing. Bruce was very knowledgeable and gave great tips.

1 January 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your review! We’re thrilled you enjoyed the tour and found Bruce’s knowledge and tips so helpful. Amrish will be pleased to hear your kind words as well!

Rated 5 out of 5 stars

Bruce was amazing at giving directions

Bruce was amazing at giving directions, and things to look at when touring the different sites which I enjoyed. Also gave us a little bit of a history lesson, it was very enjoyable, very approachable and easy to have a conversation with about the different sites or just normal conversation. The driver Amrish was also amazing at getting us from different points quickly and safely

1 January 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your review! We’re delighted you enjoyed Bruce’s guidance, insights, and approachable style, and that Amrish made the journey smooth and safe. We’re glad it was such an enjoyable and engaging tour for you!

Rated 5 out of 5 stars

Bruce made the tour enjoysble

Bruce made the tour enjoysble
Extensive knowledge and witty

1 January 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your review! We’re thrilled you enjoyed the tour and found Bruce’s extensive knowledge and wit so engaging. We hope to welcome you aboard again in the future.

Rated 1 out of 5 stars

This is a scam!!

This is a scam!!! We booked tickets online for the 2026 New Year's Cruise in London with this company, but we wouldn't recommend it to anyone! The event description stated a 4-hour cruise on the Tamza River, assigned seats, a food and champagne basket for each adult, a sophisticated and elegant evening, and a dress code of evening gowns and tuxedos. In the end, we got a 4-hour cruise on the Tamza River on a regular public transport boat, crowded with people, and no designated seating. We were herded onto this ferry like a flock of sheep, where we sat on benches, each given a small bottle of champagne, and that was it. Of course, there was nothing for children at all. There was a counter where you could buy chips, nuts, and some drinks at your own expense. There were five of us, three adults and two children. We paid £3,000 for this horror! There were also a few families in evening attire, and they, too, weren't expecting such an event. The rest of the crowd was dressed casually, nothing special. We approached the ferry workers and asked if there had been a mistake, to which they replied regretfully that this company does this, and not for the first time. They offer tickets for their regular cruise, but the description is completely different. I think everyone there is involved in this scam. The live music was good, and they occasionally offered small snacks, which is a plus. But if you're looking for something more, don't expect it here.

31 December 2025
Unprompted review
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Reply from Golden Tours UK Sightseeing

We’re very sorry to hear that your experience did not meet your expectations. The event was advertised as a casual to smart casual evening, which was supported by the images used in the promotion. We are unsure why tuxedos were expected, as this was not indicated anywhere in our advertising.

This event included canapés and two glasses of champagne per adult, with additional snacks and drinks available for purchase from the licensed bar. Nevertheless, we will follow up with the boat supplier regarding the other concerns you raised.

We greatly appreciate your feedback, as we are always looking for ways to improve our products and services. Thank you for taking the time to share your thoughts.

Rated 5 out of 5 stars

The tour guide Brennan .He was so…

The tour guide Brennan .He was so interesting and had some really fun facts that made it so much better .He was great with kids too

30 December 2025
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your review! We’re glad Brennan made the tour so enjoyable and engaging, and that his fun facts and approach worked well for both adults and kids.

Rated 1 out of 5 stars

Unreliable Company

This review is in regards to the the Golden Tour Hop on Hop off bus in London. This company was referred to us by our hotel. It was the cheapest and had a 72 hour option which I wanted. In 2 days, I was only able to use the bus twice. First, the app was not very accurate in showing the location of the buses in real time. Also, the bus stops were not clearly marked and visible compared to the other companies. This made the stops very confusing and difficult to find. I saw very few Golden Tour buses compared to the other companies so the wait times were ridiculous. In one incident, we were standing at the bus stop marked Golden tours. We waited over 30 min and when the bus finally came, it just drove by and didn't stop. I called customer service and they told me to go to another stop. The other companies had customer service representatives at most stops and Golden didn't have any. I should have paid more money for a more reliable company like Big Red bus. They definitely had more buses, bus stops clearly marked, and a representative at almost every stop I saw.

30 December 2025
Unprompted review
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Reply from Golden Tours UK Sightseeing

We’re very sorry for the experience you described and the difficulties you faced while using our Hop On Hop Off service. Our app provides a direct map link to the location of each stop, along with images to help customers easily identify them, and we apologise if this was not sufficient in your case.

Our buses normally service stops every 20–30 minutes; however, due to unpredictable traffic conditions, occasional delays can occur. We sincerely apologise that the driver did not stop at your stop and will investigate this with the team working that day, as this should not have occurred.

Thank you for taking the time to share your feedback. We are committed to providing the best possible experience for all our customers and will take your comments into account as we continue to improve our service.

Rated 1 out of 5 stars

I’ve never come across such terrible…

I’ve never come across such terrible and rude customer facing staff in my life.
They over sold our seats for the upper deck. So was told to board and find a space. All were taken. The attitude of the guy scanning the tickets was; either sit down stairs or leave for a refund. I couldn’t believe what I was hearing.
There were 3 other families having the same issue. It was carnage.
We asked for the next bus and their answer was they are all full. Take it or leave it.
We will
Never ever use this tour again

30 December 2025
Unprompted review
Rated 1 out of 5 stars

Awful company

Awful company. They are providing different information about collection points, their customer support gave us as well different information about post code where our sightseeing bus supposed to be, so we missed our Lights Tour. I would never recommend this company and their tours to anyone. Very disappointing service

29 December 2025
Unprompted review

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