Great Little Trading Co. Reviews 

2,149
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 50 reviews, reviewers had a great experience with this company. Customers consistently praise the products for their exceptional quality, thoughtful design, and durability. Many find the items well-made, sturdy, and built to last, often exceeding expectations. Reviewers appreciate the beautiful and innovative designs, highly recommended for lasting value and children's play. However, some customers also noted issues with delivery and order fulfillment. These included damaged parcels, missing components, or incorrect deliveries, alongside reports of significant delays and unexpected high shipping costs. While many experienced excellent customer service, a few reviewers encountered slow responses, unfulfilled orders, or difficulties obtaining refunds.

What people talk about most

Product

Consumers find products to be of high quality, well-made, and designed to last, with many items igniting... See more

Quality

Reviewers highlight positive aspects of quality, with many consistently praising the products as top-notch,... See more

Delivery service

Clients share ambiguous opinions on delivery service, with many praising fast and efficient delivery,... See more

Order

Users describe ambiguous interactions with order, with many customers experiencing significant delays,... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising the helpfulness... See more

Reviews shaping this summary

Rated 4 out of 5 stars

One piece of our parcel arrived damaged, but customer service were quick to offer a full replacement, at great speed. Just what we needed being on a tight deadline. Quality of the products top notch :... See more

Rated 3 out of 5 stars

My daughter wanted to order something however she lives in the highlands so instead of £3.95 cost for delivery, the delivery jumps to £40!!! We have had to have the items delivered to my house in the... See more

Company replied

Rated 5 out of 5 stars

Wake up everyone - beautifully made, very reasonably priced toys that will bring joy for many years to come. £15 for a gorgeous breakfast set complete with a toaster that pops up - absolute bargain... See more

Company replied

Rated 5 out of 5 stars

I have purchased numerous things from this company over the last few months. Recently I purchased their Toddler Tower. I made an incorrect order re colour so ended up making duplicate purcha... See more

Company replied


Company details

  1. Children's Furniture Store
  2. Baby Store
  3. Bed Shop
  4. Childrens Home
  5. Children's Toys Store
  6. Decoration and Interior Design Store

Written by the company

Great Little Trading Company (GLTC) is an award-winning, British business founded by two parents in 1996 to provide genuinely useful products which young families really need. Here at GLTC we design and produce a unique collection of high-quality wooden toys, furniture, and storage ideas for families. Our aim is to help parents create happy, comfortable homes for their children, and to help children learn and blossom through fun, imaginative play. We rigorously test everything we design for safe use by children and we only sell what is beautiful, purposeful, and long-lasting. Check out our full product range at gltc.co.uk


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

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Asks customers to review

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Replied to 71% of negative reviews

Typically replies within 1 month

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3.9

All reviews

(2,149)

165 reviews in the last 12 months

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Rated 5 out of 5 stars

We love our toddler tower!

We got our toddler tower from Great Little Trading company and it’s been a lifesaver for food prepping with our toddler! He loves it and it’s stylish enough to actually look lovely in our kitchen too, the chalk board is a fun touch as well! Highly recommend

17 February 2026
Unprompted review
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Reply from Great Little Trading Co.

Thanks Abbie. It's a great product! We're thrilled to hear it's so useful for your family.

Rated 5 out of 5 stars

Fantastic customer service as always…

Fantastic customer service as always and the best made and quality toys and furniture we’ve had for the children. We’ve had the beanbags which are super comfy big and beautifully coloured, the play kitchen which has been incredible for imaginative play and the play market - fabulous for little ones wanting to role play. Would 100% recommended

17 February 2026
Unprompted review
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Reply from Great Little Trading Co.

Such lovely feedback Jade - we really appreciate you sharing it with us.

Rated 5 out of 5 stars

We have bought so many products form…

We have bought so many products form GLTC over the course of all 3 children. Beds, cots and a wide range of toys. My go to place for presents for family and friend’s children. Great value for money and last forever! Also had lots of their toys in my classroom that have lasted so long even though played with daily with a class of 30. Highly recommended!!

17 February 2026
Unprompted review
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Reply from Great Little Trading Co.

That's such great feedback Molly - thanks for letting us know. We're all about creating great quality and genuinely useful products, so our product team will be delighted to hear this.

Rated 5 out of 5 stars

We absolutely love the pen caddy for…

We absolutely love the pen caddy for organising our crafts and pens. Very easy to put together and the quality is AMAZING

16 February 2026
Unprompted review
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Reply from Great Little Trading Co.

Thanks so much for letting us know! The quality of our products really matters to us, so we are very pleased to hear this!

Rated 1 out of 5 stars

Ordered on the 22nd jan and still not…

Ordered on the 22nd jan and still not here, a tiny item, excuses and no further response. Used to be a good company, many previous purchases. Now terrible!

10 February 2026
Unprompted review
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Reply from Great Little Trading Co.

Hi there, we’re really sorry to hear that you’ve had a disappointing experience. We’d genuinely like to help resolve this, but we’re unable to identify your order or account from the information provided. Could you please contact us directly at info@greatlittletrading.co.uk with your name and order number? We’re committed to putting this right and would appreciate the chance to investigate and assist you properly.

Kind regards
GLTC

Rated 1 out of 5 stars

Sadly a bad experience as I really…

Sadly a bad experience as I really wanted it to be good.
My parcel was delivered to the wrong address and no refund has been made. Delivery photo clearly shows a completely different property with a different house number. Driver also forged my husbands signature with is fraud. No refund from great little trading company.

9 February 2026
Unprompted review
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Reply from Great Little Trading Co.

Hi there, we’re really sorry to hear that you’ve had a disappointing experience. We’d genuinely like to help resolve this, but we’re unable to identify your order or account from the information provided. Could you please contact us directly at info@greatlittletrading.co.uk with your name and order number? We’re committed to putting this right and would appreciate the chance to investigate and assist you properly.

Kind regards
GLTC

Rated 5 out of 5 stars

Brill Customer Service

I don’t often write reviews but wanted to highlight the great service I’ve just received from GLTC. When my daughter’s bed broke recently, I realised it was still under warranty and so contacted customer service - they couldn’t have been more helpful. They immediately offered to send replacement parts, which they did at speed enabling me to fix the bed within a week of it breaking. My daughter loves her Star Bright bed and now she can sleep in it again. Thanks GLTC, very much appreciated!

26 January 2026
Unprompted review
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Reply from Great Little Trading Co.

Hi Matt. I'm so pleased to hear that we were able to resolve this quickly for you!

Rated 5 out of 5 stars

I contacted GLTC Customer Service for…

I contacted GLTC Customer Service for teepee assembly steps, and Sally got back to me right away with friendly, useful help. Excellent customer care. Thanks, Sally and GLTC!

20 December 2025
Unprompted review
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Reply from Great Little Trading Co.

Thanks for letting us know Steven - much appreciated :)

Rated 1 out of 5 stars

3.5 weeks and still waiting for my item

*Update 2*

Despite promising me an update last Thursday 29 January, GLTC are now ignoring me, including my requests that either a new order ship or they issue me a full refund.

The item has still not moved in the tracking since last Monday (a week ago) and the courier also refuse to engage with me as I'm not the retailer, so I can only assume it's been lost. 3.5 weeks wasted and nowhere to store our baby's clothes before he arrives next week. Utterly appalling customer service all round. I have now been left with no choice but to initiate a chargeback claim with my credit card provider. Zero stars should be given.

*Update 1*

Knocking another star off as it's been over 3 weeks since I ordered and 5 days since GLTC's chosen delivery partner received the item. In that time it hasn't moved from the "collection depot" and GLTC have just shrugged their shoulders and said it's no longer their problem. The biggest joke is the item I ordered is now back on sale and saying delivery within 5 days.

My first baby hasn't even arrived yet and they've already lost me as a customer. If you read this review, no I would not recommend the stress and hassle of purchasing from them. I will be spreading the word far and wide via my mums network. Sick to death of retailers thinking they can treat customers like this, especially during the already stressful time of preparing for baby.

...

3 weeks and still waiting for my item. Updates have been non-existent. Will update if I ever receive the item. Not impressed at all with the communication or service from GLTC.

28 January 2026
Unprompted review
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Reply from Great Little Trading Co.

We really are very sorry for falling short of the levels of service you should always be able to expect from us - it's disappointing that we let you down so badly. I can see from our contact notes that it was a very frustrating experience caused by issues in our warehouse and subsequent delays with the carrier. My sincerest apologies. I'm pleased that your item was eventually delivered. We wish you well with the arrival of your baby. Very best wishes, GLTC.

Rated 1 out of 5 stars

I still haven’t received my order, terrible customer service!

I ordered a lot of items from great little trading company, some of which were for my daughter’s birthday. I didn’t hear from them for 16 days and when I did it was to tell me an item they let me order was actually out of stock and they didn’t know when it would be back. This is extremely poor customer service, I have now missed my daughters birthday and I am still yet to receive the rest of my order. Do not order from this company!

27 January 2026
Unprompted review
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Reply from Great Little Trading Co.

We are very sorry that we fell short of the level of service you should always be able to expect from us. I fully appreciate that you had an extremely frustrating experience with us. We have taken your feedback on board and will improve our communication levels going forward.
Regards, Tracy, GLTC.

Rated 2 out of 5 stars

My furniture order took over 3 weeks to…

My furniture order took over 3 weeks to arrive and when it did there was damage on some parts of the cabinet. It’s a shame as we’ve bought some lovely toys and storage baskets from here before and really like their products. I’m not sure what’s going on with them at the moment but it’s put me off buying any larger items from them again.

1 January 2026
Unprompted review
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Reply from Great Little Trading Co.

Hi Lauren. Thanks for sharing your feedback. We're very sorry that one of your items arrived damaged and totally understand your disappointment. I'm pleased to see that our customer care team were able to resolve things with you though.
Best wishes,
Tracy, GLTC

Rated 1 out of 5 stars

Never buy from this company!

After another 20 e mails they’ve admitted there is no toy on its way.

I am going to take this to the Ombudsman because companies like this should not be allowed to exist.

They hide behind no way of contacting them and automatic responses. I will buy from IKEA so much for trying to back British - don’t bother!

15 e mails so far with no information

I am devastated with this company’s service. I ordered an expensive kitchen toy for my grandson’s first birthday yesterday and I have no idea when it will arrive. I write every day but get AI generated ridiculous ‘thank you for reaching out…’ e mails. Since when has ‘reaching out’ been a thing? I’m upset beyond belief as I received an e mail this morning from their courier stating that if GLTC have told you we have your parcel it’s not true and they will have to pick it up themselves! What does this all mean? Have I lost my money?

Do not buy from this company it’s a total scam!

13 January 2026
Unprompted review
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Reply from Great Little Trading Co.

Hello Lisa
Could you please share your order number with me so I can look into this for you. Unfortunately I am unable to locate any order in the name of Lisa Leone and we have no emails from anyone with that name.

Kind regards
GLTC

Rated 3 out of 5 stars

Ineffective customer service re delivery

The product was good but the customer service is unsatisfactory. There is no telephone number so I had to complain about the non delivery by email. Response by the customer service department was slow, initially anonymous and, at one point, completely erroneous in that I was told my parcel had been delivered - the photo they sent me by email showed the wrong parcel, the wrong address and the wrong signature. In the end, I chased up the delivery myself by phoning FedEx and fighting my way past the AI bot until I finally got through to a human who sorted it all out pretty quickly.
GLTCo needs a customer service phone number or at least a faster and more accurate email system.

20 December 2025
Unprompted review
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Reply from Great Little Trading Co.

Hello Susan

Thank you for taking the time to share your feedback.

I'm very sorry to hear about your experience and appreciate how frustrating it must have been to deal with the delivery issues, particularly after being sent incorrect delivery information. I completely understand why this caused you to lose confidence in the updates you were receiving.

I'm also sorry that our email responses did not meet the standard you expected. We recognise the importance of providing timely and accurate support, especially when an order hasn't arrived as expected.

I'm pleased to hear that you were happy with the product itself, but I appreciate that this was overshadowed by the difficulties you experienced. Your comments regarding our customer service and the availability of telephone support have been shared internally, as feedback like yours helps us identify where we need to improve.

Thank you again for bringing this to our attention, and please accept our sincere apologies for the inconvenience caused.

Kind regards,
GLTC

Rated 1 out of 5 stars

Appalling customer service and missing items

Short version - spent £450 on items for new playroom on 3rd December, finally delivered on 23rd December (20 days after order), and missing 5 items from delivery.

Multiple email chases and horrific customer service

Full timeline below
3rd Dec
Built an order - total of everything in the basket displayed as £370. When order confirmed, it took £450 from my card.
Emailed to ask why and requested to manually add an account number to delivery address as it needed to be onwardly posted to Isle of Man (IOM) by courier company (online form didn't allow me to)
Billing postcode wasn't accepted online as was IOM (despite this order not being delivered to IOM), so had to work around, but order placed and money taken.
Clarified these were my son's Christmas presents
Response: No reason given for difference in price

8th Dec (5 days since order)
Chased for order update and requested ETA. Also requested confirmation that account number had been added as it needed to be onwardly posted.
Response: None

9th Dec (6 days since order)
Received no response so chased again for update
Response: Very vague apologies that order not been dispatched, "unforeseen challenges in warehouse". Order will be prioritised for XDP shipping.

9th Dec (6 days since order)
Again requested ETA, and again clarified these were my son's Christmas presents so needed to be delivered by Christmas
Response (11th Dec): "Your order is due to be dispatched shortly". Still no ETA

11th Dec (8 days since order)
Requested a specific ETA, and again clarified this was for onward delivery to IOM
Response (12th Dec): "We regret to inform you one of your items isn't available, cannot be located in warehouse. Would you like to select a similar item?"

13th Dec (10 days since order)
Requested an item change, and again requested an ETA as now getting tight to post to courier company and them onwardly deliver to IOM
Response: None

15th Dec (12 days since order)
Requested further urgent order update as no notification order has been dispatched despite paying £450 12 days ago.
Response: Order set to be dispatched from warehouse today

15th Dec (12 days since order)
Clarified what the delivery actually contained (email of 12th Dec saying one item not available). Also queried if account number is on package (again)
Response (16th Dec): Order dispatched today and on way to XDP. No response to either question above, totally ignored.

16th Dec (13 days since order)
Asked the same two questions again
Response: Confirmed it contained original item, still no confirmation if account number is on parcel.

17th Dec (14 days since order)
Asked again if account number is on the order
Response: Finally (a different person, Freya) confirmed the account number was on the package

19th Dec (16 days since order)
No sign of any items at courier company, queried again where they are as meant to be dispatched
Response (20th Dec): Apologies for the delivery delay, "quickly escalated" apparently. If no movement they will update in 24 hours

22nd Dec (19 days since order)
No response in 24 hours as promised, chased again to find out where my order is
Response (23rd Dec): Order is apparently being delivered to courier company today (spoiler - it wasn't). Likely too late now to be onwardly delivered to the Isle of Man and my son will not have his Christmas presents that were ordered on 3rd Dec.

23rd Dec (20 days since order)
Email received from GLTC asking to confirm when I had received items (responded to re-clarify as I have many many times, they are going to courier company in UK so unable to do so)
Auto Response: Out of office until 28th December 2025

24th Dec (21 days since order)
Thanks to very quick turnaround from courier company (delivered to IoM next day), some items arrived on the Isle of Man. 5 of the ordered items were not however in the parcel.

28th Dec (25 days since order)
Now we have reached the 28th December, which was the date on the auto response, queried why 5 items that had been ordered and paid for weren't in the order
Response: Out of office until 29th December 2025

3 December 2025
Unprompted review
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Reply from Great Little Trading Co.

Hello David

I was reviewing our Trust Pilot reviews and noted your review was never responded to. Could I please ask if all issues were resolved.

Kind regards
GLTC

Rated 5 out of 5 stars

Very good quality

My wife recently bought a Whale baby walker for our grand daughter and as usual I was expected to put it together. I have to say that I was extremely impressed with the quality and ease of assembly of the product. Everything fitted perfectly and appears to be well made and designed. The final assembled product looks great.

22 December 2025
Unprompted review
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Reply from Great Little Trading Co.

Thank you for your wonderful review! We're delighted to hear that you're so pleased with the Whale Baby Walker. It's especially lovely to hear from the person tasked with the assembly that the process was straightforward and that everything fitted together perfectly!

We take great pride in the quality and design of our products, so it's fantastic to know that the walker met your expectations and looks great now it's assembled. We hope your granddaughter enjoys many happy adventures with it.

Thank you for your support and for taking the time to share your experience with us! 😊

Kind regards
GLTC

Rated 5 out of 5 stars

They Value their customers

So I purchased a GLTC product via a third party and when it failed to be delivered within the agreed time slot, after reaching out to the company I placed the order with and receiving a very blasé response, I decided to reach out to GLTC directly.

I was not expecting much help as the contract technically was not with them, however their customer service was great.

They were very quick to respond to me and got an order sent out for me the next day! I am very impressed with their assistance and felt the need to let people know how excellent they were.

The item arrived within a couple days as they advised and I can confirm the quality of the item is great.

I would have no hesitation in ordering from this company and would highly recommend them.

15 December 2025
Unprompted review
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Reply from Great Little Trading Co.

Thank you so much for taking the time to share your experience and for your kind words.

We're delighted that our customer service team was able to help, especially given that your original purchase was made through a third party. We always aim to support our customers wherever we can, so it's wonderful to hear that our team responded quickly and helped get everything resolved for you.

It's also great to know that your item arrived as promised and that you're pleased with its quality. Your recommendation means a great deal to us, and we're thrilled that we were able to turn a frustrating situation into a positive experience.

Thank you again for your support. We look forward to welcoming you back in the future! 😊

Kind regards
GLTC

Rated 1 out of 5 stars

Do not buy !!!!

I paid £500 for a bed frame and £15 for delivery on the 15th of November. The delivery was estimated 2-4 weeks. I ordered on a specific date to ensure I got it before Christmas. I have contacted the customer service team multiple times and have struggled to get a response. I finally got a response that there is an issue with my order and it will come after Christmas but I am no further forward as to when it will arrive and if it will even come. Absolutely shocking for the price I have paid !!!!!!

15 November 2025
Unprompted review
Rated 1 out of 5 stars

Appalling customer service order not received

Placed an order for a book shelf. 10 later no contact so chased and they said they couldn’t find our address (new build) I confirmed it was correct. Then they told me they had no stock so it would be refunded. Then they told me they had stock and would be sent out. Chased again and told they need to confirm my address (this I confirmed :times). Then silence again! Chased and told they had refunded me…unsure why. Then I complained and asked to speak to a manger (no numbers just a generic email). Was then told it was being processed chased again and told order has been cancelled. Do not order from

16 December 2025
Unprompted review

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