first direct Reviews 38,390

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their extensive knowledge, helpfulness, and professional approach, making every interaction pleasant and efficient. The customer service is frequently highlighted as exceptional, with many people appreciating the personalized and understanding support they receive. The overall service is often described as excellent, with consumers noting the efficiency and ease of their banking experience, including a straightforward online platform. However, some customers also noted occasional issues, particularly concerning payment processes and account opening. A few people mentioned difficulties with setting up credit card payments or experienced unexplained rejections when trying to open a new account. There were also isolated reports of delays in receiving funds after cheque deposits and some dissatisfaction with the online messaging service.

What people talk about most

Customer service

Users describe positive interactions with customer service. Many customers consistently praise the... See more

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness, patience, and... See more

Service

Clients share positive opinions on service, consistently praising its efficiency and promptness. Many... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers praise the ease of use... See more

Payment

Reviewers mention ambiguous feedback about payment. Some customers report positive experiences, such as quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

What makes this bank great it’s that everyone you speak to is knowledgeable, understanding and helpful. All queries are handled professionally and with upmost respect- whatever time of day or night yo... See more

Company replied

Rated 5 out of 5 stars

A simple switch process and brilliant customer services so far; We like the App and are happy with savings, credit card and our other account. We switched 2 months ago and have just been given our £17... See more

Company replied

Rated 5 out of 5 stars

Switching my account was seamless, excellent switch offer. Phone support which I used and had great customer service experience. Very good rates on savings account. Very good app. Clean and functional... See more

Company replied

Rated 5 out of 5 stars

Amazing customer service. Straight through to a friendly and helpful First Direct staff member within minutes. My query was answered quickly and efficiently. I’ve been with this bank for 3 decades and... See more

Company replied


Company details

  1. Bank

About first direct

Information provided by various external sources

At first direct, banking’s done with you in mind. You can keep track of your money on your mobile app, or Online Banking. We’re the bank that’s never closed, you can talk to us about your money day or night, 365 days of the year. We’re here to give you everything you need to make the right decisions for your money.
Download the first direct mobile app for iOS
Download the first direct mobile app for Android
App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google LLC.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

38K reviews

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1-star

Replied to 90% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

This bank is fabulous

This bank is fabulous, phone them up and you get a British call center where they talk you through everything and stay with you until your problem is solved.
We've been with them for nearly forty years and I have never had a problem with them, what other company can you say that about ?

16 April 2026
Unprompted review
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Reply from first direct

Hi Michael. Thank you for your review, and for staying with us over the years! I'm so glad you've had such great service during your time banking with us. We'll make sure to keep up the good work! Thanks again! -Sean

Rated 5 out of 5 stars

Great bank and service

Have banked with First Direct and can honestly say I have only ever had best service and phones get answered pretty quickly unlike many other banks .

Customer service has always been highly professional and efficient

22 April 2026
Unprompted review
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Reply from first direct

Hi Cathy. Thank you for your review. We know our customer's time is valuable, and so we'll always strive to answer your call as soon as possible. I'm glad you've found this to be the case, and have received such great service also! Thanks again! -Sean

Rated 5 out of 5 stars

Been with first direct for 8 years…

Been with first direct for 8 years great bank fantastic staff allways helpful and polite any time of the day.
Would recomend best bank i have been with.

22 April 2026
Unprompted review
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Reply from first direct

Hi Ronald. I'm delighted you've received such great service over the 8 years you've been with us. We're always happy to help should ever you need us, 24/7, all year round! Thanks for taking the time to review us today. -Sean

Rated 5 out of 5 stars

Scammers after card details

I made a payment on my debit card online which turned out to be a scam. I noticed nothing had been debited from my account but very quickly received a call from First Direct Fraud Dept who had frozen the account. After a chat to a very helpful person and answering questions relating to the account, my account was unfrozen. I have received dozens of scam messages, texts etc over the last few years and thought I was clever enough to spot them but this one slipped through but it didn’t get past First Direct. Thank you so much!

17 April 2026
Unprompted review
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Reply from first direct

Hi Grahame. Thank you for your 5-star review! I'm delighted we were able to stop the scam payment for you, and help keep your accounts and money safe. It's extremely important to us that we take our customer's security seriously, especially with how advanced scammers are becoming in their methods. Thanks again for taking the time to review us today. -Sean

Rated 4 out of 5 stars

The agent was respectful

The agent was respectful, competent and patient. Unfortunately my request could not be me because of relevant legislation. This was made clear to me with expertise

6 April 2026
Unprompted review
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Reply from first direct

Hi Tony. Thank you for your review. I'm sorry to hear we were not able to help with your request, but I'm glad you were given the relevant information while receiving good customer service. Thanks again for taking the time to share your feedback with us today. -Sean

Rated 5 out of 5 stars

Excellent Customer Service!

I recently had to contact First Direct as I suspected that I may have been a victim of fraud and they were so helpful! As it happens, no damage was done but the advisor on the phone was very friendly, gentle and patient and was considerate of my concerns. He gave me advice for future reference and the call was also answered promptly which always helps when you're juggling a full-time job and a young child. Thank you so much!

15 April 2026
Unprompted review
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Reply from first direct

Hi Shibani. Thank you for your 5-star review! I'm delighted to hear you received such great customer service when you got in touch. Keeping your accounts and money safe is a huge priority for us, and I'm glad no damage was done. Thanks again for taking the time to review us. -Sean

Rated 5 out of 5 stars

First Class Service

Recently had to call first direct as I was worried that I’d experienced a potential scam. Fortunately I had got wise to it before any damage was done. I immediately got through to the bank and the person I spoke to was incredibly helpful and reassuring. Online banking app really easy to negotiate and help from real people when neccessary. First direct - First class.

16 April 2026
Unprompted review
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Reply from first direct

Hi Susan. I'm sorry to hear you had a run in with a scammer recently! I'm glad we were able to help, and provide a great customer experience while doing so though! We're all for making banking simple at fd, I'm glad you find the app easy to use. Thanks for taking the time to review us today. -Sean

Rated 5 out of 5 stars

Excellent customer service

Straight forward banking with no hassle. Never had any problems contacting First Direct , and call centre staff are always very helpful. I've been banking with them for nearly 30 years and continue to be impressed with the customer service.

16 April 2026
Unprompted review
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Reply from first direct

Hi Stuart. Thank you for your 5-star review, and for banking with us for so long! I'm so happy you've had such great service whenever you've gotten in touch. We'll do all we can to keep on impressing you! Thanks again! -Sean

Rated 5 out of 5 stars

Great Staff, Excellent Help.

The Gentleman on the phone was friendly, helpful and gave excellent advice about what I wanted to do. After talking to him he put me through to a lady who talked me through setting up a new saving account online. She was also very helpful and I succeeded in setting up my new savings account online. Everything was completed with the minimum of fuss. The overall experience was excellent.

21 April 2026
Unprompted review
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Reply from first direct

Hello Linda. I'm glad you received such great service when you called us for assistance in setting up your new savings account. Thank you for taking the time to review us today. -Sean

Rated 5 out of 5 stars

Excellent customer service

The adviser was extremely helpful informative clear helpful and patient

21 April 2026
Unprompted review
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Reply from first direct

Hello Tony. I'm happy to hear you received such great service when you recently got in touch. Thank you for taking the time to review us today. -Sean

Rated 5 out of 5 stars

Never had a problem with them

Never had a problem with them, always easy to deal with when I have a question, I have and will continue to recommend them.

16 April 2026
Unprompted review
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Reply from first direct

Hi John. I'm glad you find it so easy to deal with us, we're all about keeping things simple! Thanks for taking the time to review us today, and for recommending us! -Sean

Rated 5 out of 5 stars

Fantastic bank we have had an account…

Fantastic bank we have had an account for over 20 years always been there for us high street banks could learn a lot from them .all the staff on the phones are happy to talk to you and help in anyway.

15 April 2026
Unprompted review
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Reply from first direct

Hi there. Thank you for your review, and for staying with us for so long! I'm happy you've received such great service over the years, we really are happy to help! Thanks again! -Sean

Rated 5 out of 5 stars

Very prompt,very knowledgeable and…

Very prompt,very knowledgeable and professional. Took ownership of my issue and gave me excellent advice which answered my issue

20 April 2026
Unprompted review
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Reply from first direct

Hi Chris. I'm happy to hear you received such great service and advice when you recently got in touch. Thanks for taking the time to review us today. -Sean

Rated 5 out of 5 stars

Best bank for me

Have been with FD for around 14 years. Always responsive & helpful when there is a problem. No fees. Competitive insurance products. NOTHING to complain about.

16 April 2026
Unprompted review
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Reply from first direct

Hello Maria. Thank you for your review, and for banking with us over the years! I'm glad you've had such good experiences whenever you've needed our help. Thanks again for sharing your feedback. -Sean

Rated 5 out of 5 stars

Got the query i had sorted out and…

Got the query i had sorted out and member of staff was very helpful.

22 April 2026
Unprompted review
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Reply from first direct

Hi Kev. I'm delighted your query was resolved, and you received such helpful service when you recently got in touch. Thanks for taking the time to review us today. -Sean

Rated 5 out of 5 stars

I have always had outstanding service…

I have always had outstanding service from First Direct Bank. Recently the speed of their intervention spotting fraud with my card was amazing and resulted in no losses. If ever I call I dont wait and everyone really wants to help. GREAT

16 April 2026
Unprompted review
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Reply from first direct

Hi Lisa. Thank you for your review. I'm sorry to hear you were recently the victim of attempted fraud on your card, I hope you're doing ok. I'm glad our systems picked up on the attempt though, and we were able to help before there was any loss. You know where we are if ever you need our help. Thanks again! -Sean

Rated 5 out of 5 stars

Great bank

My family have banked with First Direct for many years our experiences have always been extremely supportive, very easy to communicate with either by phone , message or email. We would highly recommend them

22 April 2026
Unprompted review
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Reply from first direct

Hi there! I'm happy to hear the service you and your family have received has been so great. We're always happy and available to help, whether by phone or chat. Thanks for taking the time to review us today. -Sean

Rated 5 out of 5 stars

What makes this bank great it’s that…

What makes this bank great it’s that everyone you speak to is knowledgeable, understanding and helpful. All queries are handled professionally and with upmost respect- whatever time of day or night you call. Top service and nothing ever takes too long to sort out.

20 April 2026
Unprompted review
first direct logo

Reply from first direct

Hi Kathryn. Thank you for your review. I'm delighted you have such great things to say about the service you've received! We're always happy to help, no matter the query, 24/7. Thanks again! -Sean

Rated 5 out of 5 stars

First Direct Bank Fraud Review

I received a Text which I thought was from Tesco, advising me I had 12,900 points and that if I didn't cash them in within 24 hours, I would lose them, the link in the text took me to what appeared to be Tesco showing iems I could redeem with my Debit card, stupidly on my part, I tried to redeem an item, entered my card details and was notified by my FD app that an attempt had been made on my account, I imediately came off my phone link and contacted FD Support, within minutes, it was all sorted, card cancelled, new one issued, phone app suspended then reinstated, everything sorted within minutes, the Fraud agent was very professional and thorough, very impressed, thank you

18 April 2026
Unprompted review
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Reply from first direct

Hello Ralph. Thank you for your 5-star review! I'm really sorry to hear you were the victim of a scam recently, but I'm glad we were able to step in to keep your accounts and money safe. This is exactly the sort of service we hope to offer when something like this happens. Thanks again for taking the time to share your feedback with us. -Sean

Rated 5 out of 5 stars

excellent help

I had excellent help after falling for a scam. The staff were both sympathetic and practical.

15 April 2026
Unprompted review
first direct logo

Reply from first direct

Hello Elizabeth. Thank you for your review. I'm so sorry to hear you were the victim of a scam recently, I hope you're doing ok. The service you received is exactly what we hope to offer in difficult circumstances. You know where to find us if ever you need our help. Thanks again. -Sean

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