First Alternative Reviews 2,409

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 2,196 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its competitive pricing and excellent value for money, often finding it to be the most affordable option compared to other providers. Many people highlight the user-friendly and intuitive website, making the process of obtaining insurance quick, easy, and straightforward. The service provided is frequently described as efficient and hassle-free. However, some customers mentioned occasional issues with the website, describing it as clunky at times or having difficulty transferring information from comparison sites. A few people also noted that certain options or information did not appear correctly, and some experienced delays or difficulties when trying to make changes to their policies.

What people talk about most

Price

Reviewers highlight positive aspects of price, with many finding the pricing to be very competitive and... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers found the website and... See more

Website

People report positive experiences with the website, finding it user-friendly, simple to navigate, and easy... See more

Service

Reviewers mention positive feedback about service. Many customers praise the quick, efficient, and... See more

Value for money

Clients share positive opinions on value for money. Many reviewers highlight the good prices, affordability,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Haven't needed to claim so limited dealings with them, however I am searching for new quotes ready to renew and I am unable to beat their renewal quote! I've searched across all comparison websites so... See more

Company replied

Rated 4 out of 5 stars

Simple to navigate and edit all the options. Website ok if not a little clunky at times. Not all options and information transferred/translated well from the comparison website to the First Alternat... See more

Rated 5 out of 5 stars

Great cover for what I need a very reasonable price and it was easy to navigate around the bowser for what I needed. Once all the documents were sent to me it was very easy to find them and transparen... See more

Company replied

Rated 5 out of 5 stars

They answered the call within 5 minutes which is a big plus when dealing with ultra slow costumer services. They were clear, jargon free and didn't take too long to resolve my issue.

Company replied


Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Insurance Broker
  4. Insurance Company

Written by the company

First Alternative provides 5 Star Defaqto rated car and multicar insurance with a range of benefits and optional extras. Find out more and get a quote!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

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Rated 5 out of 5 stars

Easy quote

Easy quote, good price, good cover, easy sign up.

14 April 2026
First Alternative logo

Reply from First Alternative

Thank you for the review.

Rated 1 out of 5 stars

Terrible customer service terrible…

Terrible customer service terrible customer journey would give zero if it was possible

13 April 2026
First Alternative logo

Reply from First Alternative

We're sorry this has been your experience. If you wish to discuss further, send your review and policy information to us at trustpilot.feedback@esure.com. Thank you for the review Navdeep.

Rated 5 out of 5 stars

Easy to use website

Easy to use website, especially if your a bit of a technophobe, didn't take to long to navigate my way through the questions

13 April 2026
First Alternative logo

Reply from First Alternative

We're happy to hear that our website was easy to use Mark. We appreciate you taking the time to leave us a review. Welcome to First Alternative!

Rated 5 out of 5 stars

Great price

Great price, sorted out in 10 minuites

12 April 2026
First Alternative logo

Reply from First Alternative

We are pleased to hear this Andy. Thank you for the kind review. Welcome to First Alternative!

Rated 5 out of 5 stars

Easy to deal with

Easy to deal with

12 April 2026
First Alternative logo

Reply from First Alternative

We are pleased to hear this John. Thank you for the kind review. Welcome to First Alternative!

Rated 1 out of 5 stars

worst service ever

terrible service asked me to double check my paperwork before my policy starts noticed a discrepency phoned them to sort this out was told wait until it starts which then would of invalidated my insurance they cant change it before and then i would have to pay a admin fee also. cancelled my policy and found a alternative provider wouldnt recommend

12 April 2026
Unprompted review
First Alternative logo

Reply from First Alternative

We're sorry to hear this has been your experience. If you wish to discuss further, you can send your review and policy information to us at trustpilot.feedback@esure.com. Thank you for the review.

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