Etisalat UAE Reviews 

Etisalat - marina mall

If I could give 0 stars I would have done it. We took out a telephone subscription there 2 weeks ago. We were told that we had to come back because something had gone wrong. When we came back another man said there was nothing wrong. Then our numbers were suddenly blocked and we couldn’t do anything anymore. We went back. We were inside for 45 minutes and we were definitely not well helped. Johannes would help us, that’s what we came for. He definitely didn’t help us right away. He helped 3 people mixed up and we had to wait every time. When we asked Yassmin, we were not helped either. She was too busy on her phone. Then we asked Khaleb if he could help us, he came for 1 minute and then went to take a break in the middle of the help. He suddenly walked away. Long story short, worst experience I’ve had with phones and subscriptions. If I had known this, I certainly would not have come to etisalat.

Extremely bad customer service and data package is very very unreliable. Iv had to place 3 onplain since the begining of 2026 and now it is just Feb 4th

I am extremely disappointed with Etisalat’s handling of a prepaid refund.

Money was deducted from my account, the refund was sent to an incorrect IBAN, and I was repeatedly given incorrect information by chat support stating the issue was resolved when my bank confirmed no incoming transaction.

My ticket was closed without contact, I waited over 20 days, and I incurred additional costs due to the delay.

This experience shows poor internal coordination and lack of accountability. I hope Etisalat seriously improves its refund and customer support processes.

Never take payment from auto-payment which we set up and then impacts my credit in UAE!
Nobody to speak to when making a complaint.
They answer to nobody.
By far the worst telecoms company I have ever had.
Chat box does not take you to a human being.
Call 101 and the service is just awful. No understanding of customer service, no resolution to what should be a simple issue and yet I am charge late fees every month despite having my card set up on their system!

Years been a loyal paying customer and they absolutely disrespect us like if we are not human. What a bizarre culture of taking advantage of the other in every possible way. And not doing a proper work what’s pais for, much less being grateful.

They added « 3 months free trial TVA packs add-ons » to my subscriptions I didn't see. Just saw this after a year and ask for a full refund as I didn't see those add-ons and never used them (I don't even have a tv)

Obviously they can't do anything for this as it's not from their side.

I tried to find a way with support team to have a refund or anything, but they CAN'T DO ANYTHING FOR THAT... Lol...
A good company will always find a way to make customers satisfy, provide a partial refund or a discount for next months. Those guys don't care.

Anyway, their strategies are close to scam, they charge you for things you don't want and aren't comprehensive after all.

Be really careful with ETISALAT, this company provide good services, until the day you have an issue with them...

I would not like to give a star even. There is no negative points. I would like to give negative points.
This company is really a fraud. Please never believe any phone calls from any of their office staff regarding a lottery prize win and lucky draw.

They are complete fraud, scammers and liars. They are very unprofessional. They don’t know how to write an official letter. Their letters have thousand of spelling mistakes, no official email address, no office registration number and bar code or address . They write in the letters to customers how hard-working they are and how sincerely they are working for their valued customers which is really unrealistic and unprofessional.

Their customer service number never responds to calls. On a very rare occasion, a person picked up this call at customer service number who speaks only punjaabi!!!!!!! How unrealistic and unprofessional!!!!!

They will rob you off and will never refund.
Please stay away from this fraud company.

Worst customer service...its been month and half trying to cancel my internet connection..not happening... endless calls, chats still no one takes it seriously...out of frustration spoke with a supervisor also, still no cancellation...never have i seen incompetency like this

Bad customer service. Not helpful. When issues arise you are pointed elsewhere!

This is a review following 2 years use of their home Internet including changing address and subscription.

The actual speed when it is set up is good but their customer service when having to cancel a subscription, which actually has expired is terrible.

It is a shame because the product is good and the bad part should be easy to fix.

Just shut down this company, they are built on big fat scammers who force you to stay with them. Their revenue all comes by forcing you into taking a package/deal and signing on a contract that’s way too overpriced and they are not even transparent about it, that’s how I got fooled into signing with this bullshit company. Also half of the time their shit doesn’t even work. I have WiFi router at home, and it doesn’t even cover the entire apartment nor does it even have good connection. Everything about them is so bad. Customer service is the worst cherry on the top, they are so dumb, rude and doesn’t even listen to the customers need and my god do the love to repeat the same script. The cannot act upon the problem, they just take you around and around to figure some bullshit solution that is not even what you wanted from the beginning. The worst experience and dissatisfied I’ve ever been!! If I could give a rating, I’d give them a handful of 💩

As of today Etisalat is the best mobile company in UAE in comparison to the rest.
Customer service is available and service center are available and everything is okay I didn't give them five star because of some practices when it comes to prices and billing..... Beside that I am very happy customer and I know for sure I will never switch to any other company

Do not purchase any device from Etisalat especially apple phones! they have technical issues and when i asked to return or replace it, they forwarded me to apple store and apple store they mentioned that they can’t take the phone back since it’s not purchased from them! Absolute scam! And will take all actions with them through consumer protection

The worst customer service to date - incorrect billing and no corrections.

If I can rate it 0, I would.

I signed up for a phone line yesterday, paid AED 125, the line was not working in the shop (MOE branch) and I requested a cancellation. They gave me a reference (65042890) and to wait for 24 for someone to call me to cancel the line. Fast forward to next day and zero communication. I called them and was given two options: either wait for another phantom call or pay a further AED 268.75 to cancel on the spot. Cancel on the spot I did. Needless to say, I paid AED 393.75 for a line that did not last 24 hours and did not work. I have an internet plan with them and will be duly cancelling this also.

Zero trust, take money for no work. Cancellation requests just drift till you give up. Do not deal with them.

Zero , incomplete installation, technician ignores calls and messages. Zero interest in providing any sort of service! Only good and efficient to take your money

Below is a **clear, firm, and professional email** you can send to Etisalat.
It keeps the emotional weight of the situation (your daughter’s exams) while remaining constructive and credible as a long-term customer.

Dear Etisalat Customer Experience Team,

I am writing this email with deep disappointment and concern as a loyal Etisalat customer of more than **two decades**.

Over the past **three weeks**, my daughter has been facing persistent issues with the **Wi-Fi range of our home internet**, which is directly impacting her ability to study at home. Her exams are round the corner, and despite multiple attempts, this basic issue remains unresolved.

During these three weeks, I have made **numerous calls to 101**, only to be passed back and forth between the **Customer Service** and **Sales teams**, with no ownership or resolution. It has felt like a *ping-pong process* rather than a structured support experience.

Two days ago, out of sheer frustration, I contacted the **Retention team** and requested cancellation of my home internet and all my mobile connections. Only then was I told an “upgrade” could be offered. However, even at this stage, the core issue is still not understood.

The router provided by Etisalat was installed in **2018** and is clearly outdated. I have hesitated to purchase a router from a non-Etisalat vendor because historically customers are then told that Etisalat is not responsible for third-party equipment. Despite explaining this repeatedly, the call centre continues to treat this as a generic case rather than understanding the actual root cause.

In the last **two days alone, I have made 7 calls to 101**, and till date:

* No technician booking has been confirmed
* No SMS or email confirmation has been received

As a parent, it is extremely distressing that I am unable to resolve a basic connectivity issue for my child’s education. This raises a serious question — **if a loyal customer of over 20 years faces this experience, what does it mean for new customers coming to Dubai?**

Etisalat has scaled significantly as an organisation, but the **basics of communication, ownership, and customer understanding are clearly lacking**. Call centre agents seem limited to reading what is visible on the customer ID rather than being trained to understand and resolve real customer issues.

I genuinely hope these calls are reviewed — if not by supervisors, then at least using **AI-based call analysis**, because the intent and frustration are clearly visible.

I am a well-wisher of the telecom and technology ecosystem, but in today’s digital world, **it is unacceptable that basic Wi-Fi coverage in a 2-bedroom home fails due to an old router**, especially when the customer has raised this multiple times.

I sincerely request:

1. Immediate technician booking with confirmation
2. Proper assessment and replacement/upgrade of the router
3. A single point of ownership until closure

I hope Etisalat will treat this matter with the urgency it deserves.

Regards,
**Melvis Furtado**

Arrived at Abu Dhabi airport wanting to get the advertised free e-sim for tourists, for 24 hours. It is literally impossible to get, tried everything from online, to in-person, multiple times, on different phones. Would not work. I’m convinced it never does and it’s more of a scam than anything else. The staff at the airport counter were also extremely unhelpful and could not care less if their service was good enough.

Poor service from Etisalat agent Maria at Sharjah DG Outlet!

Promised 2GB/day, but no info on daily consumption. 4GB gone in a flash, with no warning. When queried, Maria was dismissive & unhelpful. Very disappointing experience. Not recommended.

won't be using Etisalat again & won't suggest to others."