We were assisted by Neil at the Southend store. The customer service was absolution fantastic and Neil helped us with every part of the process. He started by setting us up on the Sleep match and offe... See more
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Great customer service. Sarah spent ages with us and took her time answering all our questions. No hard sell at all just really useful knowledge. Would really recommend.
Great service from Dreams - Southend. As soon as I entered the showroom was greeted with a friendly smile and asked if I needed any assistance. The sales person knew exactly what was required for my p... See more
The two delivery men were so competent, polite, respectful, kind and extremely professional. They made the whole experience effort less, which it wasn't for them at all. I bought an electric bed... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Southend Airport Retail Park, SS2 6FW, Southend, United Kingdom
- 01702888115
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Great service
Everyone in the shop was friendly, knowledgeable and very patient with my elderly, deaf mum.
The delivery men were great too
Graham Wow! 5* 10/10 This Store is the One!
Graham Wow
You’re a class act!
He showed to my wife and I
Customer-Centric Behaviours
Understanding our sleep needs
Asking questions about sleep habits, back pain, room size, and preferences before recommending a mattress or bed.
Using the Sleepmatch technology properly
Guided both of us through the Dreams Sleepmatch test and explaining the results to us to help choose the best mattress.
Gave us both honest recommendations…Not Sales pitches!
Suggesting the mattress or bed that genuinely suited us, even if it wasn’t not the most expensive option.
Creating a relaxed shopping experience.
Allowed us both to try mattresses and make us both feel comfortable asking questions.
Explained all products clearly.
We also witnessed Graham and his excellent team also addressing other customers with brilliance and understanding differences between mattress types (memory foam, pocket spring, hybrid) and bed frames.
He also ensured we were happy with our purchase and know who to contact if we needed any support.
Explained delivery, guarantees, and mattress care so we got the best long-term value.
Such evident working as a team in store
Collaborating with colleagues so customers always receive help, even during busy period we were in the store (2 hrs)
Built trust and loyalty with ease!
Making us both feel confident that Dreams genuinely cares about improving our sleep.
5*
10/10
Great service in store from Paul
Great service in store from Paul, followed by efficient and on time delivery. We’re very happy with the Sleepeezee mattress.
Two men delivering and taking away old…
Two men delivering and taking away old bed were helpful and polite,and put on overshoes when entering my property. They let me know when they were on their way and when they we couple minutes away .
All as expected great bed comfortable
All as expected great bed comfortable
Customer service very good
Couldn't fault the service received
Couldn't fault the service received. Went to purchase a new bed and mattress for my Son and whilst he drove me crazy with trying each and every bed, the staff were very patient and accommodating. We finally settled on a bed and mattress within budget (even though my Son wanted the most expensive one in store), and got some free pillows thrown in which my Son was very chuffed about. I have tried to steal them from him, but he is having none of it LOL. I have no hesitating in recommending Dreams and more importantly, Sarah at the Southend Airport branch. Thank you Sarah.
From the moment I walked into the shop…
From the moment I walked into the shop to the first sleep on my new mattress and bed frame, everything went smoothly and all
Staff I encountered along the way were friendly and helpful.
Would highly recommend sorting this important purchase in an actual Dreams shop rather than anywhere on-line.
A very pleasant shopping experience.
The moment I walked into the shop at Southend Airport I was politely asked if I needed help but was free to browse all the beds without unnecessary sales pressure. This alone made me want to shop at this store. A few days later I returned to make my purchase.
Great service and a perfect mattress
Great service and a perfect mattress! Kept informed about the delivery from date of purchase, would definitely use Dreams again in the future
Product was delivered to the agreed…
Product was delivered to the agreed timeframe. Delivery team were friendly, courteous and efficient. The mattress has improved my sleep but hasn't met my expectations with being cooling, given that it is worse at dissipating heat than my previous mattress
Great experience from beginning to end
Great experience from beginning to end. Excellent customer service and a comfortable and great night's sleep from the first night on the new bed.
The only issue was we ordered a four drawer base and didn't specify two large and two small drawers to clear the bedside cabinets. Not the end of the world.
Good selection of beds,great sales…
Good selection of beds,great sales people, delivery on time with no problems.
May use AI-assist with repliesRead more
Dreams do not deliver - not all the way
Bought a £900 mattress. Sales woman made it clear that the mattress would be delivered into our home and into the designated bedroom. But on delivery day the delivery men refused to enter the building. They said they were not insured to deliver inside our apartment. So we had to very urgently contact a separate company to take the mattress from outside the front door of the apartment block up the communal stairs and into the bedroom. This resulted in a lot of unexpected additional costs. The mattress is now safely in place but we had to pay extra to have it delivered. Based on this experience we cannot recommend Dreams and will not be buying anything from them again. Maybe the sales woman was poorly trained, it’s hard to know, but she clearly gave us very misleading information.

Reply from Dreams - Southend
Great
Great, really helpful staff, the bed is very comfortable and we are very pleased with it. In the shop we were given a delivery date and it was delivered with care on that day. Not a bad thing to say about the whole experience, would recommend Dreams at Southend without hesitation.
Choosing a mattress
Good selection, good prices and a friendly knowledgeable salesman, extremely pleased, even offered refreshments.
We had a great experience at Dreams
We had a great experience at Dreams. From the moment we entered the store to completing our order, everything was seamless. Paul and Neil were exceptionally helpful, and nothing was ever too much trouble. Their friendly, attentive service made the whole process easy and enjoyable.
Cant praise the two men that delivered…
Cant praise the two men that delivered and assembled my bed enough. They were polite and friendly and did a good job. Many thanks
Good knowledge of the bed and detailed…
Good knowledge of the bed and detailed the difference between the various ones I was looking at. I think the mattress I had before was so old that it took a while to get used to the new one. It hasn't been a month yet but so far all good.
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