Visited the Carmarthen store. The store assistant advised us to try the Sleepmatch machine. It was really excellent as all the mattresses recommended for us by Sleepmatch were so comfortable and any o... See more
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Hoping sincerely my wife will sleep peacefully with as little pain as possible have greate assistance in sitting up when HAVEING coughing bouts every morning usually in early hrs withoute using muscle... See more
Visited the Carmarthen store last week, and were very ably assisted by Abi, who was able to answer all our questions, whilst giving us plenty of advice and enough time to test a number of mattresses.... See more
My son can't sleep on his new bed as it's so uncomfortable for him. Apparently we have to wait before we can getvit exchanged. It's unacceptable that the floor is more comfortable & we have to wai... See more
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Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 4 Stephens Way, SA31 2BG, Carmarthen, United Kingdom
- 01267 611606
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When I ordered my lovely sofa bed
When I ordered my lovely sofa bed, the staff in the shop was absolutely wonderful, could not fault them. When it was delivered the delivery men was good, they were very efficient and polite.
Thank you Dreams
Excellent customer service- at store…eeliv
Excellent customer service- at store and delivery
Friendly delivery team which made the…
Friendly delivery team which made the delivery process so much easier. I had confirmation in the morning confirming when delivery was to be made. When the turned up they talked through the process and the whole delivery went smoothly.
Excellent service
Impressed with the care and attention we had in choosing our new mattress.
May use AI-assist with repliesRead more
Terribly uncomfortable in comparison to…
Terribly uncomfortable in comparison to the mattress in shop. I’ve paid £1000 to sleep on a stone

Reply from Dreams - Carmarthen
Very good communication throughout
Very good communication throughout. They cane when they said and let me know the time in advance. On the day a phone call to confirm delivery. Exceptional. Great product so far.
Don't underestimate importance of a good bed
Very warm welcome soon after entering store. Knowledgeable, and quickly understood our real needs. No pressure sales. Just what we like.
Delivered on time
Delivered on time, exactly as communicated.
Furniture looks great, a little bit of physical effort to put everything together, but worth it in the end
What a great store
What a great store, with excellent help and advice. Would highly recommend this place. We are delighted with the service and products.
Excellent service from Carmarthen store right through to
Excellent service from stepping into the Carmarthen store right through to the brilliant delivery guys who were on time, kept us in touch and tidied up when leaving.
The mattress is cotton
The mattress is cotton, a very good price, I believe manufactured here in UK and it was delivered on the date and time they said. Can’t complain at all!!!
Excellent service
Excellent service at the Carmarthen branch. I called in 3 times to test the mattress before buying, and Lee was very helpful
Good service
Good service, shop service was informative good delivery with careful handling to ensure bed in place ready for easy assembly.
straightforward talking about the…
straightforward talking about the product.
Answered questions easily.
Dreams addressed my concerns promptly
My son can't sleep on his new bed as it's so uncomfortable for him. Apparently we have to wait before we can getvit exchanged. It's unacceptable that the floor is more comfortable & we have to wait. I tried calling & I was on hold...told it would be 53 minutes before I could speak to anyone. Unacceptable unless you want to pay me my hourly rate.
Dreams contacted me after this review & addressed my concerns promptly. My son will now have his new mattress at the beginning on next week & they waived their delivery fee. I am happy with the outcome.
Dr. Glenys Wirch

Reply from Dreams - Carmarthen
A great place to buy a new bed.
We were looking for a bed and worried that we would have to spend a lot of time looking around various stores before we found what we wanted (as we wanted a specific style of bed, as well a natural product quality mattress). Dreams was the first store on our list to visit and we were pleasantly surprised to end up buying the bed and mattress that we wanted without needing to waste time looking elsewhere. We were greeted on arrival and shown an example of the sizes of beds we wished to consider along with the location of the six natural product based mattresses that we could consider. As we were unsure of the mattress firmness to choose, we tried the ‘sleepmatch’ machine which helped inform us on our mattress choice, which, along with the 100 night Comfort Guarantee reassures us that we will not have made a very expensive mistake in our new mattress. We then had a free drink and the loan of some pillows so that we could try out the beds that were of interest. We were left in peace to test the beds that we were considering before concluding our deal with Lee, the Dreams sleep expert. We left the store happy with our purchase. Looking forward to some great nights of sleep in our new bed !!
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