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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their excellent quality, with many expressing satisfaction with the ingredients and overall effectiveness. People frequently highlight the positive experience of ordering, noting that items are well-packaged and dispatched quickly. Many consumers appreciate the brand's inclusivity and the joy they find in using the makeup. However, some customers were dissatisfied with specific product issues, such as lipsticks with an unpleasant texture or scent, or lashes that did not match their description. A few other people also felt that their orders were incomplete or that mystery boxes contained items they wouldn't use.

What people talk about most

Product

Customers consistently note positive experiences with product. Many reviewers express love for the brand's... See more

Quality

Reviewers mention positive feedback about quality. Many customers express their love for the brand,... See more

Order

Consumers find order experiences to be ambiguous. Many reviewers express satisfaction, praising quick... See more

Based on these reviews

Rated 5 out of 5 stars

First time ordering direct from Doll Beauty and I’m very pleased : ) The whole process was a pleasure, right down to the cute heart-covered paper my order was wrapped in in the box <3 My order was dis... See more

Company replied

Rated 5 out of 5 stars

Doll is just fantastic ! Their products & their staff are excellent ! I have been going to Danielle since she was based in Hoole all those years ago !! She has never changed and is such a lovely... See more

Rated 5 out of 5 stars

The shipping logistics the company uses I’ve shopped over seas and I’ve never paid for duty taxes I payed 35 plus the 30 I already had paid for shipping . I repeat the products are great! I will cont... See more

Company replied

Rated 5 out of 5 stars

I absolutely adore Doll Beauty products, they are long lasting so I purchase for use on clients aswell as for my own personal use & they are extremely affordable. The packaging is pretty & unique. Th... See more

Company replied

Rated 1 out of 5 stars

Bought 3 lipsticks. Horrific quality. Stink of cheap lipstick, like play doh. They have a nasty taste. One lipstick was rattling around in the holder. They were all orange. Totally different to ones I... See more

Rated 1 out of 5 stars

Ordered a solid start foundation brush in September. I am yet to receive this. I have contacted their customer care team 3 times and I am yet to receive a response. Avoid at all costs!

Rated 1 out of 5 stars

im a loyal customer and as your black lashes were out of stock i thought id try the dark brown ones howeverr when received they clearly do not look dark brown, they are more of a ginger colour, very d... See more

Company replied

Rated 5 out of 5 stars

I love Doll Beauty, they're the best makeup brand and very inclusive to all customers. Each time I have ordered, it is packed to perfection and shipped out quickly. I can't wait for the new products t... See more

Company replied

Rated 5 out of 5 stars

This is finally the best bronzer i bougt in my life because always i have the rong shade or it looks patchy but this is the best but too bad that i live in netherland and have to wait so long en pay m... See more

Company replied

Rated 5 out of 5 stars

Great dispatch. Great quality ingredients in the make up products too. Very happy with my order . Absolutely recommend, gorgeous. Great products ❤️

Company replied

Rated 5 out of 5 stars

The website is so easy to navigate and descriptive making it easy to buy! The products themselves are amazing and this is why I will forever be a returning customer 🩷

Company replied

Rated 5 out of 5 stars

Absolutely love Doll beauty they are my favourite makeup brand ever. The staff and makeup up product are amazing. Never had any issues with them and I’m long time buyer. Can’t wait for the rebrand wil... See more

Company replied

Rated 5 out of 5 stars

Doll Beauty have amazing products, I always feel fabulous in Doll. And their customer service is amazing 💖

Company replied

Rated 5 out of 5 stars

Thanks to Doll Beauty, at the age of 42 I have fallen In love with makeup again! And in such a new way. I wasn’t really able to wear makeup for a long time, when I could it was very little. Now with... See more

Company replied

Rated 5 out of 5 stars

Lip liners are THE BEST 🙌🏾🙌🏾🙌🏾 would love to see more complexion products for Deeper skin tones

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Rated 5 out of 5 stars

Gorgeous products in my mystery box and psckage arrived earlier than planned

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Rated 5 out of 5 stars

I love the products from Doll Beauty. Great service from the team and very affordable compared to other brands.

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Rated 5 out of 5 stars

Order was very quick to arrive. Really nice products will use this range again 5 star

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Rated 5 out of 5 stars

Doll Beauty have the highest quality products at affordable prices loved this brand since they have launched i am obsessed with their lashes and many other products love the aesthetic of the brand the... See more

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Rated 3 out of 5 stars

I ordered a mystery box it wasn’t useful it was products I would never use I had two eyeliners and one was black and the other one was brown this mystery box was very disappointing with only 3 things... See more

Company replied

Rated 2 out of 5 stars

The lipstick isn't as great as advertised. The lipgloss isn't glossy either. Too dry

Company replied


Company details

  1. Beauty Product Supplier
  2. Beauty Salon
  3. Beauty Supply Store
  4. Cosmetics Industry
  5. Cosmetics Store
  6. Cosmetics Wholesaler

About Doll Beauty

Written by the company

 Doll Beauty Gif

About Doll Beauty
Doll Beauty is a UK based beauty brand shipping within the UK & internationally. Founded in 2016 by MUA's and beauty experts Danielle Gregory & Samantha Allen, the brand has seen significant growth from conception. The brand now boasts partnerships with a number of online retailers, a growing number of international stockists & a recently opened flagship salon. The products; tailored for the modest budget cater to a wide demographic factoring in all ages, skin types & needs.

What do we stand for?
Doll Beauty are recognised within the industry for creating compelling campaigns reflecting the originality & creative qualities of the products themselves; at all times reflecting inclusivity within the beauty industry. At present, the brand is available to purchase in a number of territories including the UK, United states & Australia. Built upon an unrivalled loyalty from its customer base, Doll Beauty is a firm favourite amongst celebrities, influencers & beauty experts worldwide; continually maintaining the high level of quality & customer service at all times.

 Doll Beauty Header






Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 60% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Avoid. Cheap products. Poor customer service.

Bought 3 lipsticks. Horrific quality. Stink of cheap lipstick, like play doh. They have a nasty taste. One lipstick was rattling around in the holder. They were all orange. Totally different to ones I’d previously had with the same name. Texture was rough and dragged on my lips. Emailed to ask how to return because they weren’t as described and they are massively over priced. They’ve ignored by emails. Ignored my messages on insta and they’ve deleted my comments on their posts. I did speak to another customer who said they had replied to their emails so they are purposely ignoring me because I’ve called out their cheap quality!! I want my money back. Disgusting customer service.

25 January 2026
Unprompted review
Rated 1 out of 5 stars

Order never arrived

Ordered a solid start foundation brush in September. I am yet to receive this. I have contacted their customer care team 3 times and I am yet to receive a response. Avoid at all costs!

10 January 2026
Unprompted review
Rated 1 out of 5 stars

Don’t recommend ordering from here.

They never refunded my money even after I notified them that I never received any of the packages. I e-mailed them and they replied weeks later, stating “you will recieve a full refund once we recieve our packages back” I’m sure they sent the packages back, but they also keep my money. It’s been more than six months.
I would not recommend this company at all.

7 May 2025
Rated 3 out of 5 stars

order never received

ordered on 18th October, never received!!! Ive emailed them 4 times but no reply. Order no 40426581. Wont be ordering again.
Update-received email at last to say they were sending out my order. Received package 4th Nov. Thank you!!!

2 November 2025
Unprompted review
Rated 5 out of 5 stars

Doll is just fantastic 🩷

Doll is just fantastic !
Their products & their staff are excellent !
I have been going to Danielle since she was based in Hoole all those years ago !! She has never changed and is such a lovely human! Steph now typically does my make up and I absolutely adore her and my finished look everytime ! I highly recommend Doll and everything about it !

23 June 2025
Rated 5 out of 5 stars

Absolutely love Doll beauty they are my…

Absolutely love Doll beauty they are my favourite makeup brand ever. The staff and makeup up product are amazing. Never had any issues with them and I’m long time buyer. Can’t wait for the rebrand will be ever more amazing. Love you Semmy 💗💗

8 July 2025
Unprompted review
Doll Beauty logo

Reply from Doll Beauty

Hi Semmy,

Thank you so much for the wonderful review!

We are so happy to hear that you love everything Doll, we wouldn't be anywhere without our fabulous customers like you!

Kind regards,
Becky xx

Rated 5 out of 5 stars

Great boxes ,worth trying a box

Great boxes ,worth trying a box . Treat yourself

25 June 2025
Doll Beauty logo

Reply from Doll Beauty

Hi Doll,

Thank you so much for the 5* review!

I am so pleased that you were happy with your purchase!

Kind regards,
Becky xx

Rated 5 out of 5 stars

Great products fast shipping

The shipping logistics the company uses I’ve shopped over seas and I’ve never paid for duty taxes I payed 35 plus the 30 I already had paid for shipping . I repeat the products are great! I will continue to shop it’s just unfortunate that DHL is charging duties on my package. I changed my star review from 3 to 5, they’re a good store they did in fact ship out my products quickly and they’re obviously great products if I’m willing to pay that much for shipping and pay the duties on it I’m sorry for my earlier review.

22 June 2025
Doll Beauty logo

Reply from Doll Beauty

Hi Alejandra,

Thank you so much for taking the time to leave us a review.

With the international shipping we have no control over the customs fees which is clearly stated on our website. I am so sorry that you feel that this then warrants a 3* review when we have shipped this out as quickly as possible for you.

Kind regards,
Becky xx

Rated 5 out of 5 stars

Amazing!

I love Doll Beauty, they're the best makeup brand and very inclusive to all customers. Each time I have ordered, it is packed to perfection and shipped out quickly. I can't wait for the new products to be released. Please hurry up! So excited for the newness 🥰 Highly recommend Doll Beauty!

24 June 2025
Doll Beauty logo

Reply from Doll Beauty

Hi Jay,

Thank you so much for the great review!

I am so pleased you love all the products and the speedy delivery! We can't wait to launch the new rebrand!

Kind regards,
Becky xx

Rated 1 out of 5 stars

im a loyal customer and as your black…

im a loyal customer and as your black lashes were out of stock i thought id try the dark brown ones howeverr when received they clearly do not look dark brown, they are more of a ginger colour, very disappointed

23 June 2025
Doll Beauty logo

Reply from Doll Beauty

Hi Sunna,

Thank you so much for taking the time to leave us a review!

I can see that we have responded to your email regarding this matter. We are so pleased you are a loyal customer of our black cluster lashes, we have tried to make the images online very clear of the colour of the brown lashes to ensure you are aware of the colour.

If you can respond to our email we can try to get this resolved for you as soon as possible.

Kind regards,
Becky xx

Rated 5 out of 5 stars

I love their products

I love their products

10 June 2025
Doll Beauty logo

Reply from Doll Beauty

Hi Rubaiya,

Thank you so much for the great review!

We are so please you love our products just as much as we do!

Kind regards,
Becky xx

Rated 2 out of 5 stars

I only gave 2 starts due to me…

I only gave 2 starts due to me purchasing the mystery £10 box.. I received 3 items but on the invoice the total amount came to less than £10 it only came to £8.47 total when I paid £13.50 total including delivery i think you should have at least £10 worth of products not less

27 May 2025
Doll Beauty logo

Reply from Doll Beauty

Hi Natassja,

Thank you for taking the time to leave us a review.

We can guarantee that the three items you have received will cost more that £10 at rrp price.

I can confirm that the total on the invoice will be minus the VAT, so it would have been £10.00 including VAT for the mystery box, then £3.50 for the postage.

Should you have any further issues please contact us at customerservice@dollbeauty.com so that we can try to get any issues resolved.

Kind regards,
Becky xx

Rated 5 out of 5 stars

Love all my Doll products

Love all my Doll products

27 May 2025
Doll Beauty logo

Reply from Doll Beauty

Hi Sophie,

Thank you so much for the lovely review!

I am so please that you love all of your products! We can't wait for you to see the rebrand!

Kind regards,
Becky xx

Rated 1 out of 5 stars

Terrible experience

Terrible experience, would not recommend at all. Complete waste of money

27 May 2025
Doll Beauty logo

Reply from Doll Beauty

Hi Berdie,

Thank you so much for taking the time to leave us a review.

Due to a technical error we had contour wands showing as being in stock. As soon as this was noticed we rectified the situation and issued you with a refund on the products that were not available.

I can see that customer service has been in touch regarding this matter and we can only apologise for any inconvenience this may have caused you.

Kind regards,
Becky xx

Rated 3 out of 5 stars

I ordered a mystery box it wasn’t what I hoped for it was very underwhelming only 3 products

I ordered a mystery box it wasn’t useful it was products I would never use I had two eyeliners and one was black and the other one was brown this mystery box was very disappointing with only 3 things in

16 May 2025
Doll Beauty logo

Reply from Doll Beauty

Hi Ella-Mae,

Thank you for taking the time to leave us a review.

I am so sorry that you do not like the mystery bag that you have received, however, these are advertised as 3 mystery items.

Should you need any further assistance please contact us at customerservice@dollbeauty.com

Kind regards,
Becky xx

Rated 5 out of 5 stars

Great dispatch. Great Make up

Great dispatch. Great quality ingredients in the make up products too. Very happy with my order . Absolutely recommend, gorgeous. Great products ❤️

20 May 2025
Doll Beauty logo

Reply from Doll Beauty

Hi Jennifer,

Thank you so much for your lovely review!

I am so pleased you were happy with the service and the products!

Kind regards,
Becky xx

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