It’s an okay insurance company. I have had home insurance with this company and car insurance. They are perhaps very much a ‘hands off’ company as far as customer care is concerned, also with dire... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Very helpful on resolving my issue with renewing car insurance ,could not fault operator who took my call But would have preferred best quote first without having to phone
Company replied
After telephoning saying could get cover cheaper was offered it at better price which i accepted just thought could have done this price in first instance
Company replied
Searched saw what I liked eventually and settled on this insurer, as it seemed so easy to organise; the price and policy I chose was ideal for my needs as well
Company replied
Company details
- Insurance Company
- Auto Insurance Agency
- Home Insurance Agency
- Pet Insurance Company
- Travel Insurance Company
Written by the company
Direct Line has been insuring cars for 40 years. From small beginnings, we’re now one of the UK’s biggest insurers, with more than 10 million customers. We offer a range of products, including home, pet, and business insurance, that you can get online, on our app, or over the phone. For many years, we prided ourselves on only dealing directly with customers, but as insurance has evolved, so have we, and you can now buy some of our policies on Price Comparison Websites. We always put our customers first, that’s why we make it easy to manage your insurance online so you can spend more time on the things that matter.
Direct Line
Written by the company
- Direct Line began an insurance revolution. We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone. It was a revolutionary time as out went the middlemen, the forms and the jargon. In came speed, simplicity and a common‐sense human touch. And today we’re still revolutionising insurance. We have over ten million customers and a broad range of products and services over the phone and on the Internet.
Contact info
United Kingdom
- www.directline.com
4.3
Excellent
31K reviews
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Good price.
Easy to use site. Good price for home insurance. £150 cheaper than Tesco’s renewal price.
13 May 2026
Reply from Direct Line
What a great saving, John. Welcome to the team. Aston
Very competitive price for policy from…
Very competitive price for policy from a reputable company
17 May 2026
Unprompted review
Reply from Direct Line
We're happy to hear you've got a competitive price. Thanks for sharing your experience with us. Aston
Reply from Direct Line
We're happy to hear it, George. Thanks for your review. Aston
Really easy to use website
Really easy to use website. To get the quote, it was a matter of toggles yes or no as to what was needed to cover my car. One of the easiest experiences of getting car insurance I've had for a while.
16 May 2026
Reply from Direct Line
This review is music to our ears, Abbie. Thanks for giving us five stars. Aston
The complete car insurance package was…
The complete car insurance package was far better value than my usual insurance providers.Car insurance seems to have increased so much in price with all usual add ons ,ie windscreen cover,legal cover, at inflated prices.
13 May 2026
Reply from Direct Line
Thanks for your review, Arthur. We appreciate it. Aston
Really easy to sign up
Really easy to sign up. not the cheapest but looking forward to the future with them. I heard good things about them
16 May 2026
Reply from Direct Line
We're happy to hear it was easy to join, Harris. Welcome to the team. Aston
Price hike was excessive.
13 May 2026
Reply from Direct Line
We appreciate your honest feedback, Ray. We'll do our utmost to keep our prices as competitive as possible. Aston
Great service with a phone line.
I really wanted to speak to someone rather than doing everything online or via a chat. Direct Line have a phone line for their home insurance which is great. The person I spoke to, Abdullah (in Nottingham), was really kind, helpful and knowledgeable. All my questions were answered and everything completed in a straightforward manner. Confirmations were sent immediately via email and my policy documents arrived as promised (and as requested) in the post. The price wasn't the very cheapest but wasn't the most expensive either. So far, I am very happy with Direct Line.
16 May 2026
Reply from Direct Line
We are pleased to hear about your positive experience with our home insurance team. It's wonderful to know that we could provide the personal assistance you were looking for and that all your questions were answered thoroughly. Thanks for your review, Beverley. Aston
Reply from Direct Line
That's what we like to hear, Paul. Thanks for giving us top marks. Aston
So easy to renew
So easy to renew, price was reasonable, just went on line to put in new card details so quick & simple.
16 May 2026
Reply from Direct Line
We're happy to hear it was easy to renew, Deborah. Thanks for your review. Aston
Quickly checked my renewal premium and…
Quickly checked my renewal premium and offered a lower price
16 May 2026
Reply from Direct Line
We're happy to hear we could offer you a lower price on your renewal. Thank you for your positive feedback. Alex
Easy to set up policy online
Easy to set up policy online. Documents emailed immediately after payment accepted.
16 May 2026
Reply from Direct Line
That's what we like to hear, Alan. Thanks for giving us top marks. Aston
Good cover
Good cover. Helpful staff if I need to call. A bit pricey considering the many years of No Claims I have. Cover price has almost doubled in the last few years.
16 May 2026
Reply from Direct Line
We appreciate your feedback Chris and have taken your review on board to improve our service. Thanks for giving us five stars. Aston
Very helpful on the phone
8 May 2026
Unprompted review
Reply from Direct Line
We're glad our team helped. Thank you for your kind words. Alex
Very satisfied
Very satisfied with Direct Line thus far. Everything was clearly summarised with no "hidden surprises" such as additional requirements or conditions, which I found with other insurers. The website and app are both easy to use, and receiving my documents was also very quick. I thought that the price was also reasonable, especially with a Defaqto score of 5 stars.
6 May 2026
Unprompted review
Reply from Direct Line
We're delighted you found our summaries clear and appreciate that there were no hidden surprises. It's great to know our website and app were easy to use, and that you received your documents quickly. Thank you for recognizing our reasonable pricing and Defaqto score! Alex
Reply from Direct Line
We appreciate your kind words. We are glad you found it easy. Alex
demonstrates that all companies still need 'in person' support if needed
there is always 'on line' but i needed the support of an actual person. Once I got this it was brilliant Thank you
8 May 2026
Unprompted review
Reply from Direct Line
We appreciate your feedback and are glad we could provide the personal support you needed. We value your business. Alex
Friendly, professional swift response and excellent customer service
What made my experience so great was being able to understand the conversation on the telephone,
15 May 2026
Reply from Direct Line
We're so glad our clear communication made your experience great. We appreciate your kind words! Alex
Amazing service
16 May 2026
Unprompted review
Reply from Direct Line
Thanks for the great review, Gee. Aston
Reply from Direct Line
Thanks for the five star review. Aston
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