Found the sofa we liked, sales rep was extremely helpful in explaining all details and offers, and helped set up payment plan. All staff were kind and helpful throughout, not pushy and allowed us... See more
Company replied
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My visit to the store was very good, the staff were very friendly, welcoming, and attentive. My needs were successfully met on my trip, anytime I need anything in the future I will be back. Kalpana wa... See more
Company replied
I went to the Watford store on Sunday 5th July and was seen by Lee, The store Manager. I explained which chairs I required, recliners/risers, but said I needed to talk to my husband first. I again w... See more
Company replied
Lee and the team in the Watford store, thanks for making buying a sofa so easy. Your sales lady listened to my requirements, especially with a narrow front door, so we selected the right sofa. The... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Lower High Street, Unit B, WD17 2JZ, Watford, United Kingdom
- 0333 999 9806
4.9
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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The sales assistant was clear and…
The sales assistant was clear and straight to the point and gave excellent customer service
17 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for sharing your great feedback with us.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you for your kind review.
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
Great customer service
Great customer service!
We had help and reassurance regarding the care of the sofa and delivery!
5 July 2026
Reply from DFS Furniture - Watford
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Helpful staff and reasonably priced!
Found the sofa we liked, sales rep was extremely helpful in explaining all details and offers, and helped set up payment plan.
All staff were kind and helpful throughout, not pushy and allowed us space to look around at our own speed.
13 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear you had a smooth experience when placing your order with us.
Kind Regards,
Holly M
DFS Customer Support
Great service
Edmund was a great salesman. Very friendly but didn’t push. He knew his stock extremely well and gave me lots of advice.
12 July 2026
Reply from DFS Furniture - Watford
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Very helpfull and kind lovely lady who help me with my new sofa.no pressure made me feel welcome
Lovely staff.and service no pressure.made me feel very welcome and helpfull i would recommend them
12 July 2026
Reply from DFS Furniture - Watford
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Edmond was very helpful and the sofas…
Edmond was very helpful and the sofas are really good. Excellent staff, excellent service.
12 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for sharing your great review with us.
Kind Regards,
Holly M
DFS Customer Support
My visit to the store was very good
My visit to the store was very good, the staff were very friendly, welcoming, and attentive. My needs were successfully met on my trip, anytime I need anything in the future I will be back. Kalpana was great with me, she had a lot of patience and time. Her customer service skills were excellent, she made me feel that my views were heard and taken into consideration.
11 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about your great experience with DFS. Thank you so much for placing an order with us.
Kind Regards,
Holly M
DFS Customer Support
Lee and the team in the Watford store
Lee and the team in the Watford store, thanks for making buying a sofa so easy. Your sales lady listened to my requirements, especially with a narrow front door, so we selected the right sofa. The sofa was delivered earlier than expected, although it took two deliveries to get the sofa into my house.
The experienced second crew were brilliant and Lee many thanks for the generous hamper which arrived yesterday to apologise for the first delivery.
The sofa looks great and is comfortable. Having shown family and friends photos of the hamper, they are impressed with your customer focus.
30 June 2026
Unprompted review
Reply from DFS Furniture - Watford
Hello Alan,
Thank you for taking the time to leave us a 5* review. We’re happy that Lee met your expectations in store and that you had a lovely experience when placing the order. We appreciate you sharing the review with others.
Kind regards,
Lia
DFS Customer Support
I went to the Watford store on Sunday…see above
I went to the Watford store on Sunday 5th July and was seen by Lee, The store Manager. I explained which chairs I required, recliners/risers, but said I needed to talk to my husband first. I again went today 7th July and was well attended by another salesman, very helpful and listened to my requirements. I placed the order straight away and was well impressed by the service I got.
7 July 2026
Reply from DFS Furniture - Watford
Hello Hilary,
We're really grateful you shared this amazing 5* review. We are glad to hear that Lee helped you choose your lovely new furniture. It is really appreciated that you took the time to share your kind words and we hope you love your furniture when it arrives.
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
At the watford branch
At the watford branch, Khadija helped us a lot with picking a sofa and manager Lee was amazing at making it all happen. Will definitely recommend to friends and family.
5 July 2026
Reply from DFS Furniture - Watford
Good Morning,
Thank you for sharing your lovely review. We’re glad to hear you enjoyed your experience with us in store. We hope you love the furniture as much as us!
Kind Regards,
Jordan
DFS Customer Support
DFS Watford (Khadija)
We went to DFS in Watford & were welcomed by Khadija. She was lovely. We told her what we had in mind. She showed us few things. She was so nice and treated us with respect and showed us what we were after. Excellent service from Khadija.
5 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
Great customer service
4 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for your 5 star review.
Kind regards,
Holly M
DFS Customer Support
Very happy with Daniel’s help and…
Very happy with Daniel’s help and service. Everything was explained in full with no hard sell.
4 July 2026
Reply from DFS Furniture - Watford
Hello Denise,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
He was very professional and very…
He was very professional and very knowledgeable person.
3 July 2026
Reply from DFS Furniture - Watford
Hello Roena,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lia
DFS Customer Support
Mo was great
Mo was great! Very helpful and went through all the processes with detail.
Makes a good coffee also 😉
26 June 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Watford
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
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