We were looking to browse. The staff welcomed us on arrival, but weren't pushy. We felt relaxed enough to take our time to choose the right sofa. When we asked a question or had a concern the staff w... See more
Company replied
Location
Switch locationForum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB
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See what reviewers are saying
Our sales rep Ellie was brilliant, we gave her a spec of what we wanted any she delivered, honest and helpful through the whole process, Thank you Ellie!
Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward
Company replied
Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom
- 0333 999 9524
4.9
Excellent
2K reviews
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Outstanding service….
My husband and I recently purchased a sofa from this company. We could not have been happier with the service we received - everything was handled smoothly, professionally and with genuine care, from start to finish. Special thanks to Ellie (Elspeth), who truly went above and beyond to make sure everything was perfect. She was extremely friendly, attentive and incredibly helpful throughout the process. It’s rare to come across such dedicated customer service, and Ellie is an absolute credit to the company. Would highly recommend…
27 April 2026
Reply from DFS Furniture - Rugby
Good afternoon Elle,
We are really grateful for your kind words and for sharing your experience in our store with Ellie. Thank you very much and we look forward to seeing you again!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Rugby
Good Morning,
We really appreciate you taking the time to give us a 5* rating, thank you very much!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for your kind review.
Kind Regards,
Holly M
DFS Customer Support
Excellent customer service
I visited the store to look at a specific sofa and Maddie was very helpful and explained about the different options for cushion fillings and sofa legs. She made the experience very enjoyable.
23 April 2026
Reply from DFS Furniture - Rugby
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Rugby
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Vanessa
DFS Customer Support
Dfs rugby
Bob was great, showed us our options, didn’t feel pressured, very polite, great experience.
19 April 2026
Reply from DFS Furniture - Rugby
Good afternoon Jake,
Thanks for this fabulous review, we appreciate you sharing it with others!
Kind Regards
Lia
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for your great review.
Kind Regards,
Holly M
DFS Customer Support
Sofa from DFS - Awesome experience
We recently purchased the Cheshire Grande sofa from DFS, and the entire experience was outstanding. A special thank you to Debbie, our sales consultant, who truly made the process effortless. Her professionalism, detailed explanations, and genuine courteousness stood out from the moment we walked in. She took the time to guide us through every option, answered all our questions with patience, and showed real kindness throughout. We felt completely confident in our choice thanks to her expertise. The sofa itself is beautiful, comfortable, and exactly what we hoped for. Highly recommend DFS for anyone looking for quality furniture and exceptional service.
4 April 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
The young lady who assisted us was very…
The young lady who assisted us was very pleasant and helpful.
16 April 2026
Reply from DFS Furniture - Rugby
Good Afternoon,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Rugby
Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait
Kind Regards,
Vanessa
DFS Customer Support
More than pleased.
Lovely not to be hassled as soon as we walked through the door. After strolling around, we made a selection and found Debbie who was very approachable, friendly and helpful without being pushy. She ensured we knew advantages/disadvantages of types of materials and fillings and aftercare.
The coffee was an added bonus.
15 April 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about the fantastic service received. Thank you so much for placing an order with us.
Kind Regards,
Holly M
DFS Customer Support
No pressure very welcomed and explained…
No pressure very welcomed and explained thinks in a good way
Thank you
14 April 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
Good customer service from Pearl
Good customer service from Pearl. Efficient and concise. Thank you
12 April 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
positive experience overall
On our first visit we were assisted by Bob and on our second visit when we place our order it was Maddie; both were very helpful and made the transaction seamless. Explained the details of what we are paying for which made us confident of our purchase.
12 April 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Rugby
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Vanessa
DFS Customer Support
“Better to buy online”
Went to try out sofas in store and was approached by a member of staff who advised us that there were more online. I found a sofa I liked and we went home to order the same exact one along with a sofa-bed. I was quite surprised by this approach, as I would have expected more support and guidance in-store when making such a significant purchase.
2 April 2026
Reply from DFS Furniture - Rugby
Good afternoon Faye,
Thank you for your feedback, please accept our apologies if your experience was not as expected. Our sales advisers are there to help and assist where possible, we will ensure your feedback is relayed to the relevant management team for review.
Kind regards,
Holly M
DFS Customer Support
Selections and Service
31 March 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Mediocre Don't like to be followed round and…
Don't like to be followed round and even when my daughter made it obvious that it was me buying the sofa and not her the saleswoman addressed her to begin with. Case of ignoring the older generation.
6 April 2026
Reply from DFS Furniture - Rugby
Good morning Carol,
Thank you for sharing your experience with us, we are so sorry to hear you felt this way within the store and will ensure this is fed back to the relevant management team.
Kind regards
Holly M
DFS Customer Support
The lady was helpful without being…
The lady was helpful without being pushy.
Nothing was to much trouble for her.
16 January 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for your kind review.
Kind regards,
Holly M
DFS Customer Support
Bob was very great HELP and I highly…
Bob was very great HELP and I highly recommend his customer service. He was a great HELP.
6 April 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your great feedback with us.
Kind regards,
Holly M
DFS Customer Support
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