We were looking to browse. The staff welcomed us on arrival, but weren't pushy. We felt relaxed enough to take our time to choose the right sofa. When we asked a question or had a concern the staff w... See more
Company replied
Location
Switch locationForum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB
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See what reviewers are saying
Our sales rep Ellie was brilliant, we gave her a spec of what we wanted any she delivered, honest and helpful through the whole process, Thank you Ellie!
Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward
Company replied
Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom
- 0333 999 9524
4.9
Excellent
2K reviews
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Reply from DFS Furniture - Rugby
Hello,
Thank you for your kind review.
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Rugby
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Very knowledgeable staff
Very knowledgeable staff , no hard sell . Pleasurable buying experience
11 June 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind regards,
Lia
DFS Customer Support
We had a great experience with Debbie
We had a great experience with Debbie - she was very polite and professional, talked us through every step and made our ordering experience painless.
10 June 2026
Reply from DFS Furniture - Rugby
Hello,
Thanks for your lovely feedback, we’re glad to hear Debbie met your expectations and gave you all the info you needed to make your purchase.
Kind regards,
Lia
DFS Customer Support
We delt with Maddie I would rate her…
We delt with Maddie I would rate her 10/10.
Not pushy with us and answered all our concerns.(which there was a few).
We felt comfortable with her
She is a good asset for DFS
8 June 2026
Reply from DFS Furniture - Rugby
Hello Andrew,
Thank you so much for taking the time to write us a 5* review, your feedback is always appreciated. We are really happy to hear that you had a great experience in store with Maddie.
Kind regards,
Lia
DFS Customer Support
Bob at the Rugby branch was brilliant
Bob at the Rugby branch was brilliant. He listened to what kind of sofa we wanted and made good recommendations. We finally decided on the corner sofa and he explained the finances and extra cover costs without forcing us to take it out.
7 June 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello James,
Thanks for the 5 stars! It's much appreciated
Kind regards,
Lia
DFS Customer Support
Debbie was extremely helpful without…
Debbie was extremely helpful without giving us the hard sell. She answered our questions and if she needed to clarify something, checked with another member of staff. She did not rush us, found a tape measure for us to measure the sofa we were interested in and was patient as we dithered between two styles of sofa. Debbie was clear as she took us through the purchase procedure and made sure we were happy about the delivery date.
26 May 2026
Reply from DFS Furniture - Rugby
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Rugby
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello Erica,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
DFS Rugby Customer Experience
Ellie was very helpful. Her product knowledge and understanding of our requirements led to an easy purchase decision.
29 May 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you for taking the time to leave your review. We are really happy to hear that you had a great experience in store with Ellie.
Kind Regards,
Jordan
DFS Customer Support
I visited rugby branch and was looking…
I visited rugby branch and was looking around. As I like to do. Bob came over and just said if I needed any help to call him. I continued to look around and when I found the sofa I wanted I called him over as it was a bit too long for my room. He immediately said it came in a slightly smaller size and that was it. I ordered the corner sofa and Bob was amazing. Really happy with the service and professionalism. Haven’t received the sofa yet but hope I can continue my positivity once that happens. Brilliant. Very happy.
21 May 2026
Unprompted review
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for sharing your 5 star review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store. We hope you enjoy your furniture when it arrives in your home!
Kind regards,
Holly M
DFS Customer Support
Bob was great
Bob was great, really patient whilst we looked around and chose what we were looking for.
He went above and beyond and went through different colours, prices etc.
Thank you.
25 May 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated.
Kind Regards,
Holly M
DFS Customer Support
Good service
Good service. Salesman Bob, very helpful, and had a great attitude.
Felt confident buying my three and two seater sofas.
14 May 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your positive feedback with us.
Kind Regards,
Holly M
DFS Customer Support
Exceptional service
Buying a sofa is a big financial decision that you make with more thought than usual.
I cannot praise Jorja enough. She wasn’t pushy, allowed me to talk out loud what was in my head and, helped me make the right decision and to say I’m excited about the arrival of my new sofa is an understatement.
Thank you Jorja
22 May 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for your kind words and for taking the time to give us an amazing review. We really do appreciate it and hope you enjoy your furniture when it arrives!
Kind regards
Holly M
DFS Customer Support
You had the exact sofa we were looking…
You had the exact sofa we were looking for, staff were very knowledgable and helpful.
22 May 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your kind review with us.
Kind regards,
Holly M
DFS Customer Support
Lovely helpful staff
Lovely helpful staff, talked through all my options and now I’m excited and waiting for the sofa’s to arrive within a few weeks.
8 May 2026
Reply from DFS Furniture - Rugby
Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait
Kind Regards,
Vanessa
DFS Customer Support
Both ladies were incredibly helpful
Both ladies were incredibly helpful, not pushy but patient
14 May 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for your lovely feedback.
Kind regards,
Holly M
DFS Customer Support
Maddy was really helpful and great to…
Maddy was really helpful and great to deal with. She took time to explain the options with detail and patience. Great ambassador for DFS. Thanks for your service Maddy. 👍🏽
19 May 2026
Reply from DFS Furniture - Rugby
Good morning Aleem,
Thanks for your lovely feedback, we’re glad to hear Maddy met your expectations and gave you all the info you needed to make your purchase.
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Rugby
Good morning Richard,
Amazing review, we really appreciate it!
Kind regards,
Lia
DFS Customer Support
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