Jemima was so helpful, listened to what we wanted, explained everything carefully, double checked all details - she made a big decision really easy!
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See what reviewers are saying
Friendly staff Lynne greeted us when looking and offered help and advice . Offering coffee too whilst looking round. When we made a decision Mike assisted with order and explained everything well... See more
Company replied
I was greeted by staff member Tom who was extremely polite, courteous and knowledgeable. He presented very well, dressed smart but casual and spoke eloquently. My time with him was great. He listened... See more
Company replied
The advisor who looked after us was excellent he was careful to give us all the information we needed and was friendly and efficient. I can honestly say it was because of him we felt comfortable and... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Newtown Road, Hereford Retail Park, HR4 9LH, Hereford, United Kingdom
- 0333 999 9828
4.9
Excellent
3K reviews
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Great experience in the Hereford store…
Great experience in the Hereford store today, everything went smoothly and the staff were really friendly and helpful. Can’t wait to get my new sofa!
16 August 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for sharing your 5 star review with us. Your feedback is much appreciated.
Kind regards,
Holly M
DFS Customer Support
Helpful and professional
Jemima was so helpful, listened to what we wanted, explained everything carefully, double checked all details - she made a big decision really easy!
16 August 2026
Reply from DFS Furniture - Hereford
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Service was clear and precise
Service was clear and precise, didnt pressure us whilst we browsed the store, came and gave us advice when we needed.
16 August 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
George was very helpful and…
George was very helpful and knowledgable about the products.
15 August 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind regards,
Lia
DFS Customer Support
It was a great experience 10/10
It was a great experience. The person who’s served us explain us very nicely .
15 August 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind regards,
Lia
DFS Customer Support
Tom explained everything to us in…
Tom explained everything to us in detail and was very helpful.
13 August 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
Staff respectful extremely helpful and…
Staff respectful extremely helpful and welcoming
11 August 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Patient and friendly staff
Shop keeper and sales staff were very friendly supportive. They kindly with patience showed few items around and no push sales just overall very nice group of people.
12 August 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated.
Kind Regards,
Holly M
DFS Customer Support
Friendly staff
Friendly staff
Lynne greeted us when looking and offered help and advice . Offering coffee too whilst looking round. When we made a decision Mike assisted with order and explained everything well including how to take care of the furniture
11 August 2026
Reply from DFS Furniture - Hereford
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine E
DFS Customer Support
Excellent customer service
Excellent customer service. We were greeted with a warm welcome & Michael who took our order was excellent explained everything in detail a credit to DFS
11 August 2026
Reply from DFS Furniture - Hereford
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Hereford
Hello,
Thank you for your 5 star review.
Kind regards,
Holly M
DFS Customer Support
The salesman Harry was brilliant,he…
The salesman Harry was brilliant,he answered all of my questions and was very polite and patient.
9 August 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for sharing your lovely review with us.
Kind regards,
Holly M
DFS Customer Support
Jemima was great
Jemima was great! She explained the whole process really clearly and was a joy to deal with. All stores need a Jemima!
9 August 2026
Reply from DFS Furniture - Hereford
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
We purchased 3 sofas today and had the…
We purchased 3 sofas today and had the greatest experience with George, he was fantastic
i highly recommend dfs !!
thanks again George and team
9 August 2026
Reply from DFS Furniture - Hereford
Good Morning,
Thank you for taking the time to leave your review. We are really happy to hear that you had a great experience in store with George.
Kind Regards,
Jordan
DFS Customer Support
I’m not happy for the stuff because…
I’m not happy for the stuff because there are no communication they only try to sell the products at the same time no good communication with the people I don’t like Italy
8 August 2026
Reply from DFS Furniture - Hereford
Good Morning,
Thank you for taking the time to leave us your review. We do appreciate any feedback and I am really sorry to hear you’re not happy with the service received and the lack of communication from DFS.
I have tried to contact you today however I am really sorry I missed you. If you would like to discuss the issue with us further we will look to get any problems resolved on 03339999777.
Kind Regards,
Lorraine E
DFS Central Customer Support
Nice friendly staff very knowledgable
Nice friendly staff very knowledgable, helpful and understanding
8 August 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Hereford
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
The helpful and kind staff who were not…
The helpful and kind staff who were not at all pushy and took the time with our order.
6 August 2026
Reply from DFS Furniture - Hereford
Good Afternoon,
Thanks for the fabulous review, we really appreciate you taking the time to share with others!
Kind Regards,
Jordan
DFS Customer Support
Excellent advice and fully informed…
Excellent advice and fully informed about my new sofa purchase. Michael was super friendly and personable.
5 August 2026
Reply from DFS Furniture - Hereford
Hello Beci,
Thank you so much for taking the time to share your feedback, it is much appreciated. We hope that you love your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
We purchaDisappointing experience due to misleading sales advicesed a bed from DFS after…
We purchased a bed from DFS after specifically asking the salesperson whether it required self-assembly. My husband is disabled and only has the use of one arm, so this was a very important factor in our decision.
We explained this to the salesperson, who assured us that it was "just four bits to put together" and would be very easy. Based on that advice, we went ahead with the purchase.
Unfortunately, this was completely inaccurate. The bed arrived entirely flat-packed and required full assembly, which was exactly what we had explained we could not manage.
Had we been given honest and accurate information, we would not have bought this bed. We feel we were misled simply to secure the sale, which was extremely disappointing. Customers should be able to trust the advice they are given, particularly when they have clearly explained their circumstances.
21 July 2026
Reply from DFS Furniture - Hereford
Good Morning Sarah,
Thank you for taking the time to leave us your review. We do appreciate any feedback.
With our extended home ranges, some of these items do require self assembly but will be placed into the room of choice by our third party delivery company. This is reflected in the delivery charge.
We do assure you that the delivery process is always discussed at the point of sale when purchasing in our store or over the phone and is shown on the checkout when placing your order online. I have taken a look into your order and I have tried to contact you today however I am really sorry I missed you.
Once again please accept our sincerest apologies for any inconvenience caused.
Kind Regards,
Lorraine E
DFS Central Customer Support
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