DFS Furniture - Birmingham Reviews 5,038

TrustScore 5 out of 5

4.9

John Kempe Way, B12 0HU Birmingham, GB


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Rated 5 out of 5 stars

Irum was absolutely fantastic throughout the process.She was extremely knowledgeable, patient and helpful. she guided us through the process without rushing and helped us choose our dream sofa. TBH, w... See more

Company replied

Rated 5 out of 5 stars

Bally from the Birmingham store was very helpful, knowledgeable and informative. He gave use enough space to comfortably explore the store and try the range, but was always on hand in case we had ques... See more

Company replied

Rated 5 out of 5 stars

We had been a couple of times recently and we like how you are always greeted at the entrance but then also left to look around. The lady that helped us had also spoken to us on our previous visit. S... See more

Company replied

Rated 5 out of 5 stars

Excellent Experience at DFS Birmingham! I recently visited the DFS Birmingham and picked up some new home furniture, and I couldn't be happier with both the products and the service. The staff were r... See more

Company replied


Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

4.9

Excellent

TrustScore 5 out of 5

5K reviews

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Rated 5 out of 5 stars

We visited the Birmingham DFS branch to…

We visited the Birmingham DFS branch to choose and purchase a sofa and honestly experienced the most incredible customer service from start to finish. Erum could not have done enough for us, she was warm, kind, compassionate and so genuine in the way she cared about our needs. She was never pushy or overly sales focused, instead she gave us the time, space and guidance to choose what truly felt right for us, which made the whole experience feel personal, comfortable and stress free. We walked in feeling overwhelmed and unsure, but left feeling happy, positive and excited, all because of the care, empathy and passion Erum showed throughout our visit.
The products and sofas she recommended were absolutely perfect and worth every penny, and her knowledge and honesty made us trust every suggestion she gave. We also noticed she had an amazing boss, she gave a lot of respect to and he equally very understanding and supportive whenever she needed anything, he also came to meet us and reassured us about the whole process. Erum followed and everything ran smoothly. It was lovely to see such strong leadership alongside such exceptional customer care. It is rare to come across someone who makes such a lasting impression through pure kindness and outstanding service, but Erum did exactly that. She is an absolute credit to DFS and because of this experience we will not only recommend the Birmingham branch to all our friends and family, but will also return ourselves for future purchases. Thank you for turning what could have been just another shopping trip into such a memorable and uplifting experience ✨️❤️

24 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.

Kind Regards
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Great experience , lovely staff

Irum was absolutely fantastic throughout the process.She was extremely knowledgeable, patient and helpful. she guided us through the process without rushing and helped us choose our dream sofa. TBH, we did not go there to finalise today but the package she offered was too good to say no.The store manger was also exceptional . Overall, a truly brilliant service .

24 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Bally from the Birmingham store

Bally from the Birmingham store was very helpful, knowledgeable and informative. He gave use enough space to comfortably explore the store and try the range, but was always on hand in case we had questions. Very happy with the service and looking forward to receiving our sofa.

23 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for choosing DFS to purchase your new sofa. We are grateful for you sharing your experience with others and giving us a 5 star rating. We hope you love the furniture when it arrives in your home!

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Helpful

Helpful, polite and efficient

23 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for your 5 star review.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Very helpful staff member jimmy

Jimmy made us feel at ease and. Made the process of choosing a new sofa simple and easy telling is exactly what to expect and delt with us satisfactorily

23 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for taking the time to leave us your review. Your feedback is greatly appreciated.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Very helpful

Very helpful, no pressure selling and very pleased with the whole experience

22 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for your positive feedback.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Easy and fast service

Easy and fast service

20 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for your 5 star review.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Very helpful and knowledgeable

Very helpful and knowledgeable. Listened to my needs and gave me very good advice.

21 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello Shiraz,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Friendly atmosphere and left us too…

Friendly atmosphere and left us too look by ourselves but was around if needed

20 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello Thomas,

Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Top job

Imran was very friendly and nothing to much trouble .

20 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Thank you for the service

Thank you for the service. Friendly and helpful team. Imran was very helpful in helping us to decide on the sofas and giving us the necessary information about the sofas.

20 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

The staff who dealt with us was…

The staff who dealt with us was extremely professional and well spoken, his Name was Imran. We was very happy with the service he gave.

20 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello Mahnaz,

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Only went to have a look in the…

Only went to have a look in the clearence section, and saw something i liked, Imran served me, great service real asset to your company, even helped me load it in the car

20 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good afternoon Liam,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

The lady who served us was great

The lady who served us was great. Really helpful, knowledgeable and friendly.

10 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good morning Mrs Cunnachie,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Assistant couldn't have been more…

Assistant couldn't have been more helpful & friendly, purchasing a new sofa was a breeze, ready to answer any questions put to him, can't fault it.

19 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good morning Carol,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Excellent Experience at DFS Birmingham!

Excellent Experience at DFS Birmingham!
I recently visited the DFS Birmingham and picked up some new home furniture, and I couldn't be happier with both the products and the service. The staff were really helpful and knowledgeable – they took the time to show me different options and helped me find the perfect sofas and ergonomic teble setup that suited my room and budget

18 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good morning Mohammad,

Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Viewing experience

Great customer service, high quality sofas.

15 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good morning Tashan,

Thanks for this fabulous review, we appreciate you sharing it with others!

Kind Regards

Lia
DFS Customer Support

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