Chain Reaction Reviews 

I’ve been a loyal customer of Chain Reaction Cycles since 2016 and have spent thousands with them over the years — but after my recent experience, I won’t spend another penny.

In May, I ordered several small items. Instead of sending them in one package, they split the order into four. One of the packages never arrived.

When I tried to contact customer service, none of the links on their website worked. It genuinely looked like the company had shut down. Weeks passed with no update or package, so I started digging for an actual email address. Eventually I reached someone.

After a few emails explaining the situation, I was sent a generic response saying the 28-day refund window had passed — and that was it. No solution, no accountability, no interest in helping a long-time customer.

This level of service is unacceptable. If a company can’t be contacted and then blames the customer for their own delivery failure, they don’t deserve your business.

The "Contact us" links still do not work- 18/06/25

Order took ages to process and for a refund to be refund on the wrong product being sent out. Looking for help on the website the drop down options didn’t work to take you to the right place for more info. After this experience I’ll be looking to shop else where.

Awful. No contact number when something goes wrong. Shop elsewhere!

A nice pair of shoes at a great price,genuine bargain. Thanks

Ordered some rim tape - arrived with the wrong width so it’s completely useless for my gravel bike.

Ordered a pre-order handlebar for delivery 9th June, they took my money, told me it would be delivered by the 17th June, all within 2 days.
On the third day I was told this pre-order period would now not even begin until 30th June.
As I was with the 14 days cooling odd period as per their T&Cs, I email customer services ( after a long search to actually find out how to contact them , it’s not on the website, it’s buried in their T&Cs) to say I wish to cancel and get a refund.
I get an automated reply to say they will be in tough in days . After 3 days I remind them to get in touch. Within 2 hours I get an email saying my order has been processed with no delivery date at all , and my money has been taken !
What on earth is going on …..they have my money and I have nothing

Having just got back in to MTB, it's been sometime since obtaining equipment so my best mate reminded me of Chain Reaction ⛓️ and it started with one small order being amazed at the deals on offer - to now several orders and deals later 😂😂😂🙄🙊🤭😅how does this company make any money? I guess just like Steam, they get ya spondoolies during sales which ironically they have everyday just titled something different each time!! Loving the quality and especially the price from these guys. One wish is postage to be free as they are always getting that which I guess is a great business model and means they can do the lower prices BUT c'mon I signed up as a customer and initially did individual orders with individual postage so soon clocked on to that and now order in bulk with single postage. Highly recommended 👌🏼 👍🏼 👏🏼 💯 and will continue to order from Chain Reaction ⭐️⭐️⭐️⭐️⭐️

Customer support is nowhere to be found. I won't be using them again.

There is no customer service contact details, no refund processed too. I returned an order and there has been no update, no refund, and no way to call them. Absolutely terrible service! I WANT MY REFUND!

My go to store for parts/clothes. By far the best online store for cycling.
Chain Reaction is one of my go to places to purchase anything MTB related

never shop at this store. I was scammed, on February 19 I ordered a few clothes, I still haven't received a shipment or a refund. no contact. avoid this company

I’ve used chain reaction to purchase loads of things over the last couple of years, the service, products and the price are always great, very occasionally I’ve needed to return or exchange but again never been a problem. 100% 👌

They haven’t got a clue about the bikes they are selling. This is not the same company it used to be. It’s Sports Direct pretending to be a bike shop.

Unfortunately I am unable to leave a zero star rating.
What terrible service from Chain Reaction Cycles.
Firstly I have to say I ordered sale items, relatively cheap and for use whilst working outdoors, basically 4 casual caps, 2 each of 2 different types, but of the same brand. What I received were 2 different colours of the same cap. Tried with customer services online chat. Sent a photo of all items received and just because the items were of the correct colour it appeared to them that the order was correct and complete, even though I was saying it wasn't what I ordered. No they were having none of it. The bottom line was that I had paid a couple of quid each more for the caps I didn't receive. They wouldn't provide this moderate refund and suggested I return the order for a full refund, this would be at my own expense. Now I know overall it's not a lot of money to be dealing with but I cant be faffed with all the messing with a return and then reordering (actually I'll never use them again) as I've had wrong items from them previously. It makes you wonder what they would be like with more expensive items. AVOID AVOID AVOID

Used to be a top company but are now impossible to contact, sending out female items of cycling clothing not advertised as such and useless and providing no return contact or method of returning the useless items. Will not use this company again.

All great. Very helpful and kind staff :)

In April 2022 I bought a Vitus bike for my son. Last week my son damaged the Derailleur Hanger and I contacted Chain reaction by email for a replacement and I included a link to the Vitus TECHNICAL SUPPORT DOCUMENT WITH THE HANGER showing that it was Hanger 14 I required. The reply I received from customer service at Chain reaction was ...... Good evening, Thank you for contacting us. I am sorry to hear that you need to change a part on your sons bike. And I understand how frustrating this must be for you. Unfortunately, we are unable to advise on part suitability. Please contact your local Evans Cycles store for the instore mechanics to assist you in locating the required parts. In the meantime, if there's anything else that you need at all, please do not hesitate to contact me and I will be happy to help. Kind Regards, Georgia Customer Services Advisor
When I replied saying after bspending almost £1000 on a bike from them this wasn't customer service, I received the below...
PS I wouldn't purchase a Vitus bike either as they don't even answer emails regarding replacement parts!!!
Thank you for contacting us, I hope you're well!

I do apologise for the issues you're having regarding your order, I completely understand how frustrating this can be.

As you may be aware, Wiggle Limited and Chain Reaction Cycles Limited (“the Companies”) went into administration and certain limited assets were purchased by the Frasers Group.

Frasers Group bought elements of stock and brand names, but did not buy into any contracts or other liabilities and therefore we are unfortunately not legally responsible for any previous orders, return or warranty issues.

You will need to contact the Administrators to look into this further as we have no legal obligation to replenish any orders placed with the previous owners.

The Administrators’ contact details are : wigglecrcreturns@frpadvisory The Administrators act as agents of the Companies and without personal liability. The Companies Terms & Conditions apply.

I sincerely apologise for any inconvenience and disappointment caused.

Literally had no contact from them about an order that hasn't even been processed after 10 days.

Ive had to raise a dispute with my bank, the item I ordered is now showing as out of stock.

Again absolutely zero contact from them after raising an issue 3 times through email, live chat (though not live, just a terrible bot chat)

What happened to you? used to be a great company, will never use again, there are so many better retailers.

EDIT: just found out they were bought by Mike Ashley so no doubt been stripped of all assets a left as a bare bones internet retailer with zero stock of any use and no customer service.

Used to be a great company, but they are terrible now, i have received the wrong item twice do not buy from here!

Fast
Accurate
Friendly
Just top !!!!