Great travel insurance, our son had an accident requiring surgery on the day we were due to fly. At an extremely emotive and stressful time the call agents were empathetic and paid the claim to us for... See more
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Our customers know that insurance is not always about price, but the level of cover you receive on your policy. Every policy we provide boasts the highest level of cover providing you with the confidence to enjoy your trip wherever your destination.
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Be careful – this policy doesn’t cover devices bought outside the UK
I’m really disappointed with this insurance. My claim was rejected simply because my phone / gadgets wasn’t purchased in the UK, even though it’s a genuine Apple product with full global warranty and repair coverage.
I completely understand that terms exist, but this one makes absolutely no practical sense. My family has only been living in the UK for about three years, and like many people, we own devices bought abroad or while travelling. Apparently, none of these are covered — even if they are brand new, genuine, and fully serviceable in the UK.
I bought this policy through MoneySuperMarket, and the restriction wasn’t clearly highlighted. I used to be insured with Admiral before, and their policy didn’t have this kind of unreasonable limitation.
Honestly, I regret choosing this company and wish I had read every single line of the small print. If you’re considering Cedar Tree, please read the exclusions carefully before buying, especially if your gadgets weren’t purchased in the UK.
Hopefully, Cedar Tree will review this outdated and misleading clause, because it really doesn’t reflect how people buy and use tech in 2025.
[update Oct 8]
I’ve now received Cedar Tree’s “final response” to my complaint.
They refused to review my case or offer any goodwill refund, saying that I should have clicked a small “Need Help?” link during the quote process to discover that gadgets must be purchased in the UK.
Realistically, no normal customer buying insurance would dig through a 50-page policy PDF for such a major exclusion. That’s not “clear disclosure” — that’s hiding behind fine print.
I’m a UK resident who bought this policy in good faith to protect my family’s gadgets while travelling. It’s unreasonable to expect people to predict that a legitimate Apple product with global warranty wouldn’t be covered just because it was purchased abroad.
The company’s response took zero accountability and instead blamed consumers. I’ll be taking this further with the Financial Ombudsman Service.
I strongly warn anyone considering Cedar Tree: read every line of the exclusions before you buy. This policy feels designed to catch customers out rather than to protect them.
「update Oct 8 - 2]
Update – company doubling down with poor reasoning
Cedar Tree replied saying that “99% of UK residents buy their phones in the UK” and that “non-UK devices can be harder to repair.”
That completely misses the point. The issue isn’t about how many people buy phones abroad — it’s about fairness and relevance of the exclusion itself. Apple and other major brands provide global repair and warranty, and any UK Apple Store can service an iPhone purchased overseas.
This means the restriction has no practical basis today. Other insurers (like Admiral, CoverForYou, and Staysure) cover ownership, not just purchase location.
Cedar Tree keeps insisting their disclosure is “proportionate,” but expecting a customer to find a critical exclusion hidden in a “Need Help?” link isn’t “clear, fair and not misleading.” It’s just bad practice.
I still believe this clause is outdated and unfair — and I’ve already referred the matter to the Financial Ombudsman Service for review.

Reply from Cedar Tree
These guys are misseling insurance
I got a family travel insurance policy and got stuck in Paris during Air Traffic control strikes. I called them to report my claim as I was still in France, crossing the country to try to get home, I was told I could claim all costs once I had returned to the UK. I logged the claim and got a £50 settlement notice, 3 month later without any explanation. I had to call them to be told that the "Classic" policy only covers you for delay, not disruption. WT...! Is a delay not a disruption?! It feels like the kind of nuance that should be made clear to customer. They are misleading people into buying useless policies. Don't waste your time!

Reply from Cedar Tree
Super travel insurance
Great travel insurance, our son had an accident requiring surgery on the day we were due to fly. At an extremely emotive and stressful time the call agents were empathetic and paid the claim to us for needing to cancel the holiday swiftly. A big thank you for making a hugely difficult time easier. Would not hesitate to insure with them again.
Trentbridge
Jaye and his team came today and they have left my garden looking brighter and very tidy. They were truly amazing. They wasted no time in pruning the big cherry tree and also gave a service with a smile. Truly thankful and grateful guys you trio make a brilliant team.
Jay and he's Team arrived on time ,did…
Jay and he's Team arrived on time ,did a great job.And cleared up to a very high standard. JOB WELL DONE!!
Multiple contact attempts- no reply…
I have made 4 attempts to contact and make a claim- insured damaged luggage. No reply, no returned call. I would never use this company again. I have a policy no. But can’t add here as the review will be rejected - resolved less than a week later- I appreciate it. However it’s a shame it took me leaving a 1 start review to get a service I had paid for

Reply from Cedar Tree
Terrible experience with holiday medical insurance, avoid at all costs
Went on holiday, had a medical emergency and went to a hospital. Insurance company requested medical history but never actually made the request to the doctor unbeknownst to us, apparently due to "technical issues". This left us unable to get proper treatment because the hospital couldn't confirm cover for expensive treatment.
But, we thought, we'll just claim the treatment we had when we got home. So we did, and we had to get medical history. This took some time, but when we did it was sent from the gp to the insurer, who then didn't contact us at all. When we chased them, again for some technical or human reason the history hadn't been passed to the medical team. We were promised contact after the weekend.
Roll onto the next Friday, still no contact and we chased again. Apparently they need more medical history, but again had not bothered to contact us, and this has now been months.
I understand the need to investigate a claim, but honest this has been an absolute joke of error after error and we've been incredibly patient. We will be making a formal complaint but I wanted to make sure others see this too.
EDIT: While Cedar Tree did get back to me and have asked for a copy of the hospital invoice (which I have provided) I've still yet to hear on a final decision. I will update the review further with the final outcome if I can.

Reply from Cedar Tree
Great service provided by waitress…
Great service provided by waitress called moon. Child friendly environment and moon had exceptional customer service throughout the visit and was really great with our child.
Needed to cancel our holiday
Needed to cancel our holiday as my sister was diagnosed with breast cancer on 13/06, by 23/06 I had received my notification of refund!! 10 days, wow. Will definitely use again
Easy way to buy travel insurance
Easy way to buy travel insurance. Like the idea of being able to join a loyalty programme too
Immoral, horrible, disgusting
If only I had come across these reviews before I purchased a policy. I've never in my life experienced such an immoral, horrible and disgusting experience. Refused to pay a medical bill from the USA in full because they consider a mole on my medical history (amongst other such nonsense issues) to be a pre-existing medical condition. Leaving me with a bill of $1.3k. I can guarantee that AXA will loose way more than $1.3k worth of business given the volume of people I have shared my experience with.
I see I have a reply, this proves my point, trying to justify unethical and unjust practices. There's a reason AXA have 1* on Trustpilot from 2k reviews. Not worth the paper it's written on. All a scam.

Reply from Cedar Tree
Disingenuous and incompetent
My flight was cancelled and my travel plans were disrupted. My claim was rejected because they thought I somehow still got home on the cancelled flight and so had no additional costs. In fact I spent £300 on a flight for the next day and provided all the evidence to them.
When I complain about this they say it's not covered under my policy. Apparently I needed to purchase the additional cover. This is utter nonsense.
Section 1a of my policy covers cancellation and is included as standard. Section 3a covers disruption and delays to travel plans and is included as standard.
It seems far more important to them to make it look like my fault, than to actually understand my claim.
EDIT:
So you are going to cover my prepaid cancelled trip through France? My trip was cut short, curtailed you might say. All the evidence is already in my claim.
Your response admits that you've made a mistake. Again!
How exactly can you call it travel insurance if when my flight is cancelled and my trip is ruined, you just shrug and suggest I pay more next time?

Reply from Cedar Tree
I will not deal with this company…
I will not deal with this company again, for adding one more day to a 17 day policy they wanted to charge me the equivalent of 50% of the previously contracted amount, then not giving any refunds.

Reply from Cedar Tree
Watch the small print very carefully!
I had three serious situations in my 2025 travel, regarding health and theft. The complexity of their small print found them a reason to not pay me anything When I was seriously ill in hospital in a foreign country - trying to navigate getting assistance was a nightmare, and in the end refused. The other two situations, again refused. In all my years of travel I have never made a claim on my insurance. To be crystal clear, there was small print in all three situations that allowed them to legally refuse my claims. It was an expensive policy and useless for me.

Reply from Cedar Tree
Poor poor service
Oh dear where do I start this company is very happy to take money from you but when it comes to doing the job they take on by insuring you it doesn't happen they never helped me when my partner had a fall in Thailand I had to chase them constantly to get flights upgraded I also had no advice from them at all they never get back to you when they say they will it's been over 8 weeks now and they still haven't sorted this issue out so basically DO NOT go with this company as support advice and doing the job they take on does NOT happen

Reply from Cedar Tree
Excellent quick reimbursement
My son suffered an anaphylactic shock while on holiday resulting in hospitalisation. It was a declared condition on his policy. Within 10 working days from making the claim he received a reimbursement for the full amount less the excess. It was a smooth easy process for submitting the claim online. Thank you.
Do not use
I recently had damage to a camera lens in transit on a trip from Thailand , i rang to make a claim and process was started , i then received an email stating that i don't have gadget cover .
This was true because at the time of taking out my policy Cedar tree did not offer the extra gadget cover and as i type now they still dont offer it as an added extra . So basically my lens should of been covered under suitcase contents . i was told that becasue i went through a compare site that the inclusive cover for gadgets in the normal luggage insurance was not there because i need to select it on the compare site , even though the compare site redirects customers to the cedar tree site to choose the final policy , which is what i did . but my claim has been dismissed because they are still claiming that i have no gadget cover that they dont offer ... Honestly DO NOT USE THIS COMPANY . They are con merchants

Reply from Cedar Tree
Horrible service
I took out insurance with Cedar Tree, thinking I was paying for a premium service. Instead, they just offload your claim to other companies—Davies Group and MMI—who proceed to ignore you and hold your phone hostage.
I paid £150 excess for a phone repair, only to get my phone back still faulty. When I tried to get it properly fixed under warranty, the repair company took my phone and refused to give it back. Cedar Tree conveniently hides behind these companies, claiming it’s “out of their hands.” So what am I paying for exactly? Avoid at all costs unless you enjoy fighting to get your own phone back after they take your money.

Reply from Cedar Tree
I pay an annual policy for worldwide…
I pay an annual policy for worldwide cover for only £225. Asked this morning for coverage for a weeks winter sports to be added onto a policy which has less than a month to run and was quoted £335!
Absurdly high, clearly the person on the other end was either untrained or otherwise!
I won’t be renewing again with Cedar Tree!

Reply from Cedar Tree
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