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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers are really happy with the product selection and the overall user experience, finding the process simple and seamless. Many appreciate the opportunity to access high-end fashion and to rent out their own clothes, which they see as a game-changer for their wardrobe and a sustainable alternative to buying new items. However, some people were dissatisfied with the service and customer support, citing issues with delivery, unhelpful responses to issues with items, and concerns about the resolution of issues for both renters and lenders in certain situations. A few other people also felt that the overall process could be more expensive due to additional fees.

What people talk about most

Product

Consumers find products to be positive, often praising the quality and selection of items available for rent.... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the app easy to use and... See more

Service

Reviewers mention ambiguous feedback about service. Many customers praise the ease of hiring dresses for... See more

Customer service

Customers consistently note ambiguous experiences with customer service. Many reviewers express... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service. While some customers praise quick delivery, items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had a difficult experience with a seller on here. Do NOT rent from Barana1. I rented a dress for an important event 3 months in advance of the day. When it came to the day, the seller never sent t... See more

Company replied

Rated 4 out of 5 stars

I've been loving ByRotation – it's genuinely changed the way I approach my wardrobe. I used to buy outfits, wear them once, then let them gather dust in my closet. Now, I rent them out instead. It’s s... See more

Company replied

Rated 5 out of 5 stars

A total game-changer! I hired a gorgeous Nadine Merabi dress for the weekend through ByRotation — it would have cost £350 to buy, but I rented it for a night and felt like a million dollars. The proc... See more

Company replied

Rated 5 out of 5 stars

I had a great experience renting a dress for a wedding. The renter was extremely helpful, understanding and communicated fast. Some renters I tried to communicate with didn’t reply or were quite slow,... See more

Company replied


Company details

  1. Full Dress Rental Service
  2. Costume Rental Service
  3. Social Club

Written by the company

The UK's leading peer-to-peer fashion rental app. Hire luxury designer clothes and accessories from top brands in London and the UK.


Contact info

4.0

Great

TrustScore 4 out of 5

779 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 88% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great rental app

Great experience- easy to rent, great condition and delivered on time!

2 July 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We appreciate your review, thank you Freya

Rated 5 out of 5 stars

I have rented so many great items over…

I have rented so many great items over the last 2 years and had nothing but positive experiences ! The options are endless and By Rotation is my absolutely go to anytime I need a special outfit ❤️ couldn’t recommend it enough!

2 July 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

It's fantastic to hear you've has such positive experiences on the app!

Rated 5 out of 5 stars

A total game-changer!

A total game-changer!
I hired a gorgeous Nadine Merabi dress for the weekend through ByRotation — it would have cost £350 to buy, but I rented it for a night and felt like a million dollars. The process was so simple and seamless. I love that I can now wear something amazing for weddings, Ascot, or a big night out without buying something new every time — it’s so much more sustainable and helps me declutter my wardrobe too. Rental is the future, and ByRotation makes it easy. Genius idea — highly recommend!

28 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Cheryl, we're so happy to hear you felt like a million dollars!

Rated 5 out of 5 stars

I had such a fantastic experience…

I had such a fantastic experience renting from Sarita! The dress was absolutely beautiful and exactly as described. It arrived in perfect condition, clean, and carefully packaged, and Sarita was very accommodating with delivery, which I really appreciated. Communication was super smooth and friendly throughout, and she made the whole process so easy and stress-free. I felt amazing wearing the dress and got so many compliments! Would 100% rent from her again. Highly recommend! 💫👗

11 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

It's so great to hear you had a wonderful experience with one of our Top Lenders, Sarita!

Rated 5 out of 5 stars

Great dress

Great dress, arrived on time beautifully packaged. Thanks so much

25 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We appreciate your feedback, thank you Carol!

Rated 4 out of 5 stars

I've been loving ByRotation!

I've been loving ByRotation – it's genuinely changed the way I approach my wardrobe. I used to buy outfits, wear them once, then let them gather dust in my closet. Now, I rent them out instead. It’s such a smart, sustainable way to give clothes a second life and make some money back in the process. The app is easy to use, the community is great, and it just makes sense if you're into fashion but also want to be more conscious. Highly recommend!

27 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Bibiana, we love to hear that your wardrobe is making money instead of gathering dust!

Rated 1 out of 5 stars

DO NOT RENT TO @ESTAB AKA EIMEAR…

DO NOT RENT TO ESTAB AKA EIMEAR STANTON.

**RAT & BOA dress destroyed**

I had no response when dress was sent, no thank you or polite acknowledgement. Late sending the item back then was rude and didn’t even apologise. Wouldn’t provide proof of postage and stopped replying when asked for it.

My £200 Rat & Boa dress then came back absolutely DESTROYED. What should have been a simple £33.15 rental has now left me £248.15 down. I’ve had absolutely no response from her. She didn’t even have the decency to message me about the damage.

So far By Rotation have asked for everything from pictures, videos, receipts, notes from tailors to say it’s damaged beyond repair and I’ve still not been compensated.

20 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback! We're sorry to hear this happened to your rental. It can a while for the team to investigate issues of this nature, so we appreciate your patience and understanding.

It's great to see the team were able to fully resolve this for you and replace the dress.

Rated 4 out of 5 stars

I had a difficult experience with a…

I had a difficult experience with a seller on here. Do NOT rent from Barana1. I rented a dress for an important event 3 months in advance of the day. When it came to the day, the seller never sent the item. They never responded to any of my messages and also totally ignored the communication from ByRotation.

However, ByRotation themselves were extremely helpful. They issued me with a full refund after the lender did not communicate with them for over 24 hours. I was really impressed with their attentiveness and how quickly they said they would issue me with a full refund. Berry was very helpful.

23 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We're sorry to hear your rental didn't quite go to plan. It's great to hear the team resolved this quickly for you!

Rated 5 out of 5 stars

Super convenient

Super convenient, lovely collection available to rent , I absolutely love adore the idea of being able to rent and rent out cloths. Store was in very convenient location so I could go easy

21 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We appreciate your feedback, thank you!

Rated 5 out of 5 stars

Amazing seller!

Such a lovely seller. Allowed me to try the dress on before. It was posted on time and communication was amazing!! Would definitely recommend!! X

21 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for recommending By Rotation!

Rated 5 out of 5 stars

Easy and affordable

Such an easy way to rent an outfit. Great communication with renter.

19 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We love how easy it is to rent too! Thanks for your feedback

Rated 5 out of 5 stars

Fabulous day at Ascot

It was my first time renting so really enjoyed the experience of the process. I got to wear a designer dress and feel fabulous in it. Thank you By Rotation. I love the idea and can’t wait for my next outing

19 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback!

Rated 5 out of 5 stars

Helping gain small income from this…

Helping gain small income from this app. There was an issue once with the delivery, but the customer service was very fast and helpful. Got 5 times my item been rented out but there is no problem at all with the item condition.

12 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you for your feedback on our quick support!

Rated 1 out of 5 stars

AVOID AT ALL COSTS


AVOID AT ALL COSTS. I had a very bad experience with the lender Oliviakchalmers. The dress wasn't sent, and communication was AWFUL. After requesting a refund, By Rotation cancelled the order, their policy doesn't allow reviews after refunds. This means lenders like Oliviakchalmers have misleading 5 star reviews. Be cautious when borrowing from them!

Let me know if you'd like any changes!

10 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you for your feedback, and we're truly sorry to hear about your experience.

We take situations like this very seriously, and we understand how frustrating it must have been not to receive the item you rented. We expect all lenders on our platform to uphold a high standard of communication and reliability, and we’ll be reviewing this case further with the lender.

Regarding reviews, we understand your concern. Currently, if an order is cancelled and refunded, the system does not allow a review to be left, a policy we are actively re-evaluating to ensure transparency and accountability across our community.

We really appreciate you bringing this to our attention and will use it to help improve both our policies and platform.

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