I had a difficult experience with a seller on here. Do NOT rent from Barana1. I rented a dress for an important event 3 months in advance of the day. When it came to the day, the seller never sent t... See more
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The UK's leading peer-to-peer fashion rental app. Hire luxury designer clothes and accessories from top brands in London and the UK.
3 Chandos St, W1G 9DH, London, United Kingdom
Replied to 88% of negative reviews
Typically replies within 1 month
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Great experience- easy to rent, great condition and delivered on time!

Reply from BYROTATION
Easy process and great items available! Such a good alternative to fast fashion!

Reply from BYROTATION
I have rented so many great items over the last 2 years and had nothing but positive experiences ! The options are endless and By Rotation is my absolutely go to anytime I need a special outfit ❤️ couldn’t recommend it enough!

Reply from BYROTATION
A total game-changer!
I hired a gorgeous Nadine Merabi dress for the weekend through ByRotation — it would have cost £350 to buy, but I rented it for a night and felt like a million dollars. The process was so simple and seamless. I love that I can now wear something amazing for weddings, Ascot, or a big night out without buying something new every time — it’s so much more sustainable and helps me declutter my wardrobe too. Rental is the future, and ByRotation makes it easy. Genius idea — highly recommend!

Reply from BYROTATION
I had such a fantastic experience renting from Sarita! The dress was absolutely beautiful and exactly as described. It arrived in perfect condition, clean, and carefully packaged, and Sarita was very accommodating with delivery, which I really appreciated. Communication was super smooth and friendly throughout, and she made the whole process so easy and stress-free. I felt amazing wearing the dress and got so many compliments! Would 100% rent from her again. Highly recommend! 💫👗

Reply from BYROTATION
Great dress, arrived on time beautifully packaged. Thanks so much

Reply from BYROTATION
I've been loving ByRotation – it's genuinely changed the way I approach my wardrobe. I used to buy outfits, wear them once, then let them gather dust in my closet. Now, I rent them out instead. It’s such a smart, sustainable way to give clothes a second life and make some money back in the process. The app is easy to use, the community is great, and it just makes sense if you're into fashion but also want to be more conscious. Highly recommend!

Reply from BYROTATION
DO NOT RENT TO ESTAB AKA EIMEAR STANTON.
**RAT & BOA dress destroyed**
I had no response when dress was sent, no thank you or polite acknowledgement. Late sending the item back then was rude and didn’t even apologise. Wouldn’t provide proof of postage and stopped replying when asked for it.
My £200 Rat & Boa dress then came back absolutely DESTROYED. What should have been a simple £33.15 rental has now left me £248.15 down. I’ve had absolutely no response from her. She didn’t even have the decency to message me about the damage.
So far By Rotation have asked for everything from pictures, videos, receipts, notes from tailors to say it’s damaged beyond repair and I’ve still not been compensated.

Reply from BYROTATION
I had a difficult experience with a seller on here. Do NOT rent from Barana1. I rented a dress for an important event 3 months in advance of the day. When it came to the day, the seller never sent the item. They never responded to any of my messages and also totally ignored the communication from ByRotation.
However, ByRotation themselves were extremely helpful. They issued me with a full refund after the lender did not communicate with them for over 24 hours. I was really impressed with their attentiveness and how quickly they said they would issue me with a full refund. Berry was very helpful.

Reply from BYROTATION
Super convenient, lovely collection available to rent , I absolutely love adore the idea of being able to rent and rent out cloths. Store was in very convenient location so I could go easy

Reply from BYROTATION
Such a lovely seller. Allowed me to try the dress on before. It was posted on time and communication was amazing!! Would definitely recommend!! X

Reply from BYROTATION
Such an easy way to rent an outfit. Great communication with renter.

Reply from BYROTATION
Excellent service and will definitely use again, thank you!

Reply from BYROTATION
It was my first time renting so really enjoyed the experience of the process. I got to wear a designer dress and feel fabulous in it. Thank you By Rotation. I love the idea and can’t wait for my next outing

Reply from BYROTATION
Helping gain small income from this app. There was an issue once with the delivery, but the customer service was very fast and helpful. Got 5 times my item been rented out but there is no problem at all with the item condition.

Reply from BYROTATION
AVOID AT ALL COSTS. I had a very bad experience with the lender Oliviakchalmers. The dress wasn't sent, and communication was AWFUL. After requesting a refund, By Rotation cancelled the order, their policy doesn't allow reviews after refunds. This means lenders like Oliviakchalmers have misleading 5 star reviews. Be cautious when borrowing from them!
Let me know if you'd like any changes!

Reply from BYROTATION
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