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Buyagift Reviews 

65,564
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Considering 7,129 reviews, most reviewers were somewhat happy with their experience overall. Consumers genuinely appreciate the broad selection of available gifts and enjoy memorable outings like delicious afternoon teas, guided tours, and relaxing spa treatments. People frequently share that customer service representatives can be exceptionally helpful when they need assistance extending expired vouchers or resolving general account queries. Some reviewers were not happy with the booking process and experienced frustrating platform limitations when attempting to redeem gifts. Customers also mentioned encountering persistent difficulties with unrecognised voucher codes, unexpected extra fees, and struggling to reach a human assistant through automated chat systems.

What people talk about most

Product

Reviewers mention ambiguous feedback about product options, highlighting both satisfying experiences and... See more

Service

Clients share ambiguous opinions on service, with some reporting an amazing chat service and efficient... See more

Booking process

Consumers find booking process to be ambiguous, experiencing a mix of seamless and frustrating encounters.... See more

Customer service

Customers had ambiguous experiences with customer service. While some reviewers praise agents for being fast,... See more

Price

Customers consistently note ambiguous experiences with price, highlighting unexpected costs when using... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We had a great time at the London Steakhouse. The staff were all very friendly. The mackerel pate was delicious as was the beef bourgonion and fish cake. The chocolate mouse for desert was a let down,... See more

Rated 4 out of 5 stars

Good value voucher with discount code. However I wanted three vouchers and it kept reverting to the full price without saying why. I worked out in the end it was because you could only get the discou... See more

Company replied

Rated 4 out of 5 stars

My husband and I had a great vegetarian tasting experience in Bath through buy a gift. It is just so easy to use! One slight gripe as I don't drive is that if you were to choose a hotel deal, you cann... See more

Company replied

Rated 4 out of 5 stars

Good hotel. Booking process straightforward and readily accepted a change of date. Delicious cakes. Would have preferred more of the sandwiches made with wholemeal bread and bone china crockery woul... See more

Company replied


Company details

  1. Gift Shop
  2. Entertainment Agency

Written by the company

Buyagift is the UK's leading provider of gift experiences, unique gift ideas and fabulous traditional gifts - all at great prices. Find the perfect gift for every taste and budget here!

Our mission

Written by the company

For everyone in the UK to create unique memories that last a lifetime
We are the UK’s leading gift experience provider. Our core focus is to deliver happiness to our customers, partners, our team and retail partners - we aim to do this by providing industry leading products.
It happens to thousands of people each week - an unsuspecting customer receives the gift of a lifetime from a loved one or colleague, each experience is unique. We pride ourselves on our range of gifts, and the great experiences we can deliver to our customers. With over 500,000 gifts sold a year, we deliver happy memories to thousands! For our team Buyagift is about more than just delivering happiness, it's about the amazing Buyagift family we have built and the close bonds we all have with our team mates.

Contact info

Buyagift's Official Trustpilot

Click below to browse our fantastic range of experiences

3.6

Average

TrustScore 3.5 out of 5

66K reviews

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Asks customers to review

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3.6

All reviews

(65,564)

6,727 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Friendly helpful staff

Friendly helpful staff. Well organised and well set out. Instructors were friendly, helpful and very polite

29 August 2026
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Reply from Buyagift

Thank you for your feedback Keith. We're delighted to hear you had such a positive experience. It's wonderful to know that you found the staff friendly and helpful, the venue well organised, and that the instructors were polite, supportive, and made your experience enjoyable.
We really appreciate you sharing your feedback and hope to help you create more great memories in the future.

-Emily

Rated 3 out of 5 stars

Difficult to use website

Difficult to use website. Finding suitable hotel to match voucher awkward not being able to book online. Phoning hotel to make booking,,disclosing voucher being told no available dates, several hotels said this. So swapped voucher for meal vouchers and sea life centre tickets. Voucher codes emails downloading tickets etc pain in the bt. Have asked family not to ever buy again for me as the whole thing really annoying

28 August 2026
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Reply from Buyagift

Thank you for taking the time to share your feedback Teresa. We're sorry to hear that redeeming your voucher was such a frustrating experience.
We understand how disappointing it must have been to struggle to find availability, have difficulty booking with our hotel partners, and then have to exchange your voucher instead. We appreciate that the redemption process should be as straightforward as possible, and we're sorry it didn't meet your expectations on this occasion.
Your comments regarding the website, booking process, and voucher redemption have been noted and will be shared with the relevant teams as we continue to improve our customer experience.

Rated 1 out of 5 stars

Disappointing customer service

I received a theatre experience for 2 people for The Devil Wears Prada at the Dominion Theatre. I made a booking for Fri 28th August and paid an extra £25 each to book seats as there were none available which were covered by my voucher. However, 2 days before we were due to go my friend was taken ill and unable to attend. I went on to the Buyagift website and over the chat facility was able to explain that we couldn’t go and was asked to give 3 other preferred dates - which I did.
I was advised I would get a response if this was acceptable- to date have heard nothing and on the date I was due to go, I received the tickets via text from the Theatre -which I couldn’t use!
As I still haven’t had any response I presume that I was unsuccessful in being able to rebook this experience which is very disappointing.

28 August 2026
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Reply from Buyagift

Thank you for taking the time to share your feedback Janine. We're very sorry to hear about your experience and hope your friend is feeling much better now.
We understand how disappointing it must have been to notify us in advance that you were unable to attend, only to receive the tickets on the original date and not hear back regarding your request to change the booking.
We'd like the opportunity to look into what happened and see whether there's anything we can do to help. Please could you contact our team at trustpilot@buyagift.com with your booking details and a copy of your review? We'll investigate this with the relevant team and provide you with an update as soon as possible.

-Emily

Rated 5 out of 5 stars

Chelsea Stadium Tour

Mario our guide was excellent and his interaction with my grandson was very good.
A great stadium tour.

28 August 2026
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Reply from Buyagift

Thank you for your fantastic review! We're delighted to hear you had such a great time on your stadium tour. It's especially wonderful to know that Mario made the experience so memorable with his excellent guidance and the way he interacted with your grandson.

-Emily

Rated 5 out of 5 stars

Referred from AI to a real person who…

Referred from AI to a real person who was helpful.

2 September 2026
Unprompted review
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Reply from Buyagift

Thank you for taking the time to leave us a review! We're really pleased to hear that, after being referred from our AI assistant, a member of our team was able to help you and provide the support you needed.
We appreciate your feedback and hope we can assist you again in the future.

-Emily

Rated 5 out of 5 stars

We had great options at a great price

We had great options at a great price, which means we can gift better surprises for the funds we had

21 August 2026
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Reply from Buyagift

Thank you for your fantastic review Brian! We're so pleased to hear you found such a great range of experiences at great prices. It's wonderful to know we could help you find the perfect gift while staying within your budget – making those surprises even more special.
We hope the recipient has an amazing time, and we look forward to helping you find more memorable gifts in the future!

-Emily

Rated 5 out of 5 stars

Absolutely unbelievable and…

Absolutely unbelievable and understanding the situation I was experiencing and put things correctly with an added amount for my inconvenience

2 September 2026
Unprompted review
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Reply from Buyagift

Thank you so much for your wonderful review Paul! We're delighted to hear that our team was understanding of your situation and able to resolve everything for you. It's great to know we could put things right and provide a little extra to help make up for the inconvenience you experienced.
Your kind feedback means a great deal to us, and we truly appreciate you taking the time to share your experience. We hope you enjoy using your voucher and look forward to helping you again in the future.

-Emily

Rated 1 out of 5 stars

Ripoff system

Booked a meal using a Buy A Gift meal for two voucher and had to cancel due to plan changes. Voucher now counts as spent so we get nothing from it. What a waste of money.

2 September 2026
Unprompted review
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Reply from Buyagift

Thank you for taking the time to share your feedback Jan. We're sorry to hear that your experience has left you feeling disappointed.
We'd like the opportunity to investigate what happened with your voucher and booking. Please contact our team at trustpilot@buyagift.com with your voucher reference number and any booking details, and we'll be happy to look into this for you and see what options may be available.

-Emily

Rated 5 out of 5 stars

Because the advisor ( abonga) was…

Because the advisor ( abonga) was absolutely amazing and helped sort my issue out straight away

2 September 2026
Unprompted review
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Reply from Buyagift

Thank you for your wonderful review David! We're so pleased to hear that Abonga was able to resolve your issue so quickly and provide such excellent service. Thanks again for your feedback, and we hope you enjoy your experience!

-Emily

Rated 5 out of 5 stars

Easy to purchase

Easy to purchase
Easy to make the booking
Whole experience was very good

22 August 2026
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Reply from Buyagift

Thanks so much for your great review Paul! We're delighted to hear that you found the purchase and booking process easy, and that you had a positive experience from start to finish. We really appreciate your feedback and hope you enjoy your experience. We look forward to helping you again in the future!

-Emily

Rated 1 out of 5 stars

I bought a voucher but it was not…

I bought a voucher but it was not activated at the time of use. I had to pay the full amount out of my own pocket. I complained to Byuagift. They said they would only refund via voucher. I received a voucher for 47 pounds less than the amount I paid. It was an experience where I never wanted to buy a voucher again. However, I received the money I unfairly spent as a voucher. I am extremely annoyed.

23 August 2026
Unprompted review
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Reply from Buyagift

Thank you for taking the time to share your feedback Prety. We're very sorry to hear about your experience and understand how frustrating it must have been to find your voucher wasn't activated, resulting in you having to pay for the experience yourself.
We also appreciate your concerns regarding the resolution you received, and we're sorry to hear it has left you feeling disappointed. This certainly isn't the experience we want our customers to have.
We'd like to look into this further for you. Please could you contact us at trustpilot@buyagift.com with your booking and voucher details so we can investigate your case in more detail and review what has happened.
We hope to hear from you soon and have the opportunity to resolve this for you.

-Emily

Rated 5 out of 5 stars

Buy a gift was so easy to use

Buy a gift had so much choice it was a little difficult to choose. The booking process was easy,so good.
I eventually chose a tour around Shrewsbury Prison,it was amazing & very informative. My guide,Malcolm was so knowledgeable & immersed everyone into what life was like in a Prison from the Victoria's to present day. I would definitely do it again.

29 August 2026
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Reply from Buyagift

Thank you for your fantastic review! We're delighted to hear you found the booking process easy, even with so many great experiences to choose from.
It’s wonderful that you enjoyed your tour of Shrewsbury Prison and that Malcolm’s knowledge and enthusiasm made the experience so engaging and informative. 
Thank you for choosing Buyagift, and we hope to help you create another memorable experience again soon!

-Emily

Rated 5 out of 5 stars

Nokwethemba was amazing

Nokwethemba was amazing, so helpful and everything was sorted so quickly. My voucher had expired due extenuating circumstances and they were so great and extended this for me to allow it to be used. Really amazing customer service.

2 September 2026
Unprompted review
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Reply from Buyagift

Thank you so much for your wonderful review Jamie! We're delighted to hear that Nokwethemba was able to assist you and make the voucher extension process quick and straightforward.
We're so pleased we could help, and we hope you have a fantastic time enjoying your experience!

-Emily

Rated 5 out of 5 stars

Would absolutely recommend Buy a Gift

Would absolutely recommend Buy a Gift. The customer service was very good and efficient when I had a quiery about my voucher extension.

2 September 2026
Unprompted review
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Reply from Buyagift

Thank you for your lovely review Cami! We're delighted to hear that you'd recommend Buyagift and that our customer service team was able to assist you quickly and efficiently with your voucher extension.
We really appreciate your feedback and hope you enjoy your experience!

-Emily

Rated 3 out of 5 stars

The website is overly complicated

The website is overly complicated. It was not clear if I had to contact the hotel direct or pay for the experience on the website. I contacted the hotel and was told the voucher wasn't valid. I tried to contact the helpdesk but had to wrestle with an AI assistant for too long before I was allowed to message a real person. The real customer assistant (Ruth) was very helpful and sorted the query.

29 August 2026
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Reply from Buyagift

Thank you for your feedback Euken. We're sorry to hear that the booking process wasn't as clear as it should have been and that it took longer than expected to reach a member of our team.
We're pleased to hear that Ruth was able to resolve your query, and we'll be sure to pass on your kind words to her.
We appreciate your comments about the website and contact process, and we'll share them with the relevant teams as we continue to improve our customer experience. We hope you enjoy your experience.

-Emily

Rated 2 out of 5 stars

It would have been cheaper to book direct.

We were given this gift to see a show, which we decided to exchange for a different show.
The value of the gift was £90 and by the time we exchanged the voucher to tickets it cost us a further £99 .
If we had booked direct it would only have cost £45 extra.
Sadly the economics of this system failed us.

27 August 2026
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Reply from Buyagift

Thank you for taking the time to share your feedback Michael. We're sorry to hear that the exchange process didn't offer the value you were expecting and understand how disappointing this must have been.
We appreciate that, in your case, booking directly appeared to be a more cost-effective option, and we're sorry this left you feeling let down.
We value your feedback as it helps us review and improve our service, and we hope you'll consider giving us another opportunity to provide a better experience in the future.

-Emily

Rated 5 out of 5 stars

Was a great tour of the Triumph…

Was a great tour of the Triumph factory, The man showing us around was brilliant and passionate about the company. I would definitely go back again. The museum and cafe were excellent too. It's a great experience and would recommend to anyone who loves and is passionate about motorcycles.

22 August 2026
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Reply from Buyagift

Thank you so much for your fantastic review Graham!
We're delighted to hear you had such a great time at the Triumph Factory Tour. It's wonderful to know your guide's passion and knowledge made the experience so enjoyable, and that you also enjoyed the museum and café.
Thank you for recommending the experience to fellow motorcycle enthusiasts. We really appreciate your feedback and hope you have many more memorable experiences with us in the future!

-Emily

Rated 3 out of 5 stars

To much automation.

Disliked not having access to a phone number. The IA system did not respond in the way I expected. Found the whole process of trying to make contact with the right department to deal with my query very uncomfortable. When finally through to an advise, great efficient service.

2 September 2026
Unprompted review
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Reply from Buyagift

Thank you for taking the time to share your feedback Keith.
We're sorry to hear that you found it difficult to get in touch with the right team and that our virtual assistant didn't meet your expectations. We understand how frustrating that experience can be, and we appreciate you bringing it to our attention.
That said, we're pleased to hear that once you reached one of our advisors, you received great, efficient service. We'll be sure to pass your kind comments on to the team.
Your feedback is invaluable as we continue to improve our customer experience, and we hope we can provide you with a much smoother journey in the future.

-Emily

Rated 5 out of 5 stars

Very fast

Very fast, easy to buy a gift.

28 August 2026
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Reply from Buyagift

Thank you for your lovely review Alison! We're so pleased to hear that you found it quick and easy to purchase a gift with us. We really appreciate you taking the time to share your experience, and we hope the recipient enjoys their gift!

-Emily

Rated 5 out of 5 stars

Voucher issue

I had an issue with a voucher that I had purchased, as I had not received the confirmation e mail. I chatted with Scarlet who was really helpful, the chat took no more than 10 minutes and my issue was resolved and I now have my voucher.

2 September 2026
Unprompted review
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Reply from Buyagift

Thank you for your review Tracy. We're so pleased to hear that Scarlet was able to help resolve your voucher issue quickly and efficiently. It's great to know your chat was straightforward and that you received your voucher without too much delay.
We'll be sure to pass your kind comments on to Scarlet, who I'm sure will be delighted to hear them. Thank you for taking the time to share your experience, and we hope the recipient enjoys their gift!

-Emily

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