BrandAlley UK Reviews 

92,449
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 10,282 reviews, reviewers had a great experience with this company. Customers frequently mention the fantastic range of stylish designer products available at very affordable and competitive prices. Consumers often point out that orders usually arrive safely and on time, making online shopping smooth and pleasant. Some reviewers were not happy with missing items from their parcels and long delays in receiving their deliveries. Others also mentioned that getting in touch with support teams could be challenging due to slow responses or automated replies. A few people experienced difficulties when trying to process returns or secure prompt refunds for problematic orders.

What people talk about most

Product

Clients share positive opinions on product, highlighting that items are of good quality and feature excellent... See more

Delivery service

People report positive experiences with delivery service, noting that packages frequently arrive on time and... See more

Order

Reviewers highlight ambiguous aspects of order processes, as experiences vary significantly. While some... See more

Price

Consumers find price to be positive, regularly highlighting great bargains and wonderful costs on designer... See more

Customer service

Customers had ambiguous experiences with customer service. While reviewers praised helpful agents for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

BradAlley first is a very trustful company, during more than five years shopping with it, I never have any problem. Products always arrive in faithful time, and as good as I expected while buying th... See more

Rated 4 out of 5 stars

Great way to get your hands on some very nice designer gear at some very good prices.

Rated 5 out of 5 stars

Amazing customer service!! I Had a problem with an Armani watch I had purchased a few months ago. My emails were replied to very promptly. I was provided with a digital returns label. After I po... See more

Rated 5 out of 5 stars

My order was for two items and one item was not delivered so I raised the issue with Brand Alley. I did not receive a reply initially so I contacted Customer Services where Laura M was very helpful a... See more


Company details

  1. Activewear Store
  2. Clothing Store
  3. Fashion Accessories Store
  4. Lingerie Store
  5. Men's Clothing Store
  6. Women's Clothing Store

Written by the company

Here at BrandAlley, you’ll find up to 80% off your favourite labels in clothing, footwear, accessories, homeware and beauty every single day of the year.


Contact info

4.1

Great

TrustScore 4 out of 5

92K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.1

All reviews

(92,449)

9,210 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I was helped by Fatima in Customer…

I was helped by Fatima in Customer Service because my order was only partly delivered. She was extremely helpful and said she would investigate the issue immediately. True to her word this was resolved in 24 hours - thank you Fatima.

26 August 2026
Unprompted review
Rated 1 out of 5 stars

Terrible company to deal with

I ordered a bag on the 12th August, delivery was due within 9-11 days. I am still waiting 16 days later, the money having been taken from my bank account. I have raised a ticket with BrandAlley, the BOT response to this is that I will be contacted within 7 days by customer services. Not good enough! I have tried to call the company and been kept on hold for an average of 20 minutes each time before giving up. Having shopped with this company before I am shocked at how poorly they treat customers when an order doesn't arrive, no communication whatsoever. Appalling, I will never buy from them again.

28 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry for the experience that you have had with your order.

Thank you for your patience and co-operation whilst this matter was raised with our team.

We have since responded to the thread that you have opened. Please continue to liaise with us on that thread if there are any questions and our team will be happy to help.

We do apologise for the inconvenience caused and please be assured that the feedback raised both here and via your thread has been noted so that we can continue to improve on our service.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Refund issue. Order number UKO144001570799.

The refund process is bad. I will think twice before buying here again.

27 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Adewale,

Thank you for your review.

We are sorry that you have not received a refund for the return that you made.

The item that you returned was an item that was sold and delivered by one of our partners. Returns for these items would need to be made back to that partner directly as the stock would be theirs. Unfortunately the return was made back to our warehouse.

Once this is processed, we will have the return forwarded onto the correct partner so that your refund can then be processed.

More information regarding our marketplace can be found in our FAQs: https://help.brandalley.co.uk/hc/en-gb/sections/24215126064285-Trusted-sellers-Marketplace-FAQ.

We have noted your feedback and we are sorry for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Terrible still waiting on a refund…

Terrible still waiting on a refund after a month

6 July 2026
BrandAlley UK logo

Reply from BrandAlley UK

Hi Donna,

Thank you for your review.

We are sorry that you have not received the refund for the return which was previously made.

We can confirm that this has since been complete from our system. Please note that it may take a few working days for a refund to show back into an original payment method.

We do apologise for the inconvenience caused and the feedback raised has been noted.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Item returned and no refund

Received my order which did not fit.
Returned a month ago and as other customers have said, have gone round in circles with AI, hung on for customer services for 20 mins at a time, all to no avail. So far as well as the cost of the returned item, I have spent £5 on delivery receiving it and £7.50 for tracked service returning it. This is how they make their money. Not crediting customers!! Order # UKO144001567241
Order Date:
27 Jul 2026
Be great if someone from the company replied to this. However their reassurances of contact within 7 days is a scam. Doesn’t happen.

2 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Susie,

Thank you for your review.

We are sorry for the experience that you have had with the return of your order.

We can confirm that the refund is being processed on your order following your communication with our team.

We have noted your feedback and we are sorry for the inconvenience caused.

Kind regards,
BrandAlley

Rated 5 out of 5 stars

Excellent

I always have been satisfied with BrandAley website. It’s provided so much opportunity for shopping- beautiful products with great prices. I had a chance to get help with my online order and both robot chat and personal assistant were very helpful and supportive. Everything was quick resolved. Thank

21 August 2026
Unprompted review
Rated 1 out of 5 stars

Been looking into this as I ordered…

Been looking into this as I ordered items in July and initially told 5 to 7 days. The order delivery date now says 24th to 29th August but also still says processing. I am going round and round in circles with the AI chat bot, who says I am being put through to an advisor and it will take 7 days to respond. Somebody did eventually respond and just repeated what was on the screen, information I already have. On further investigation the company went into liquidation in June and has been taken over by a similar named company BrandAlley International ltd, and has a new owner. This has been kept quiet, and customers are purposely being sent around in circles by a chatbot. Nothing has been put in place for existing orders, from what I am experiencing. Think Trading Standards should step in. I will avoid this company from now on.

24 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Debra,

Thank you for your review.

We are sorry that you have not received your order at this time.

We've requested some details via Trustpilot to help us with looking into this feedback and your order in more detail.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Horrendous customer service

Horrendous customer service. Avoid this company. I am still fighting for a refund from an order placed the beginning of June.

I have had to re send my parcel twice as it kept coming back to my address. I am still awaiting an e-mail from customer service after my chat over a week ago for the second time with no updates on my refund. Avoid.

11 June 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Kate,

Thank you for your review.

We are sorry that you have not received the refund for the return that you have made, and that the original return was sent back to you.

Thank you for raising this matter with us and a member of the team will be in contact directly via the thread that you have raised to assist you further.

We do apologise for the inconvenience and that the experience has not been more positive.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

This company are selling fake goods did…

This company are selling fake goods did a check on a watch and it came back counterfeit with Versace …. Ask yourself why the products are so cheap they are fake avoid

30 April 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Hollie,

Thank you for your review.

We are sorry to read of the experience that you have had with your order.

We take matters of authenticity very seriously. As such, we've requested some information to look into this feedback further.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

This company no longer seems to process refunds

I returned two separate parcels in mid-July and have chased and chased for a refund. The bot tells me that someone will respond within 7 days but no one does. Can someone tell me me when the returned items from order UKO144001510819 will be refunded? It’s been 6 weeks.

13 July 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Irene,

Thank you for your review.

We are sorry that you have not received refunds or the two parcels which have been previously returned.

Our team have since responded to your query to gather some additional details to help further with this matter.

We are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Order never came, no reply from brand alley

I’ve had reasonable experiences with BrandAlley before.
This occasion their delivery partner was some total unknown and incompetent company who failed to deliver, in spite of me sending screenshots of the map in advance. That’s not Brand Alley’s fault but their total failure to assist or even reply is just laughable.
The logistics company won’t redeliver unless brand alley approve. Brand alley won’t reply or speak directly to the logistics company it seems.
It’s been a week with no response by brand alley. Considering they don’t actually do anything other than provide a marketplace and customer service, I find that ridiculous. Going to have to go through chargeback process.
Honestly, don’t waste your time with these clowns.

20 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Jack,

Thank you for your review.

We are sorry for the issues that you have encountered with the delivery for your order.

The item that you ordered was sold and delivered by one of our partners. As such, the dispatch would take place with a courier of their choosing. If there are any issues this would need to be reported to them directly as it would be their item and their courier.

We can see that following this being reported to the partner today, they have offered to re-book the delivery.

You can see the thread with the partner by selecting on the 'Message' option for this order in your account. More information on our marketplace can be found in our FAQs here: https://help.brandalley.co.uk/hc/en-gb/sections/24215126064285-Trusted-sellers-Marketplace-FAQ.

We are sorry for the inconvenience that has been caused and the feedback raised has been noted.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Service gone downhill

I've used Brandalley for many years but my last few experiences of returning items is very poor. On every occasion I've had to chase multiple times for a refund. There is no easy way to contact them and I go round a loop of chatbot responses with customer services taking a lengthy time to get back to me. As a long term customer I won't be using them again.

24 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Jennifer,

Thank you for your review.

We are sorry for the issues that you have had recently with returns that you have made.

We've requested some details via Trustpilot to help us to look into your feedback and this will also help us to ensure that this is raised internally in its entirety.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Please can you process my refund for…

Finally over a month later I received my refund. But honestly you guys have changed something because it was not so cumbersome before. It's a pity because I loved shopping on your site but this whole situation makes me think differently.

Please can you process my refund for order no. UKO144001539134. It is outstanding for the Reiss Jacket since 20 July for £104.

20 July 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Amanda,

Thank you for your review.

We can confirm that there has since been a refund processed on your order following your communication with our team.

Please note that you applied a promotional discount to your order so the refund amount will be different to the price this item was originally shown as.

We have noted your feedback.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Order never delivered. Customer service radio silence

Placed an order, which never got delivered. I emailed twice customer service 10 days apart, no reply on status. Called customer service, stayed on the phone for over 20 min no answer, no mention of being in a queue, then the line dropped. What a scam.

26 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry that you have not yet received your order.

Our team will liaise with you via the thread that you have opened to help ensure that this is resolved. Thank you for your patience, whilst this has been raised with our team.

We do apologise for the inconvenience that this has caused.

Kind regards,
BrandAlley

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