boohoo Reviews 207,563

TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Considering 4,781 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the customer service, often finding it non-existent, unhelpful, and difficult to reach a human representative. People frequently reported issues with refunds, with many waiting extended periods, sometimes months, for their money back, or not receiving it at all. The return policy and process were also a major source of frustration, with customers struggling to generate returns or facing complicated procedures for multiple items. Customers also experienced problems with their orders, including incorrect items, missing parts, or delayed deliveries, and found response times to be very slow. Conversely, a small portion of people felt satisfied with the customer service, noting fast replies, helpful agents, and quick resolution of their refund and return queries.

What people talk about most

Refund

People report negative experiences with refund, citing long waiting times, with some customers waiting over... See more

Customer service

Reviewers highlight negative aspects of customer service, with many describing it as non-existent, terrible,... See more

Order

Customers had negative experiences with order, with many reviewers expressing frustration and... See more

Return policy

Customers consistently note negative experiences with the return policy, citing difficulties in obtaining... See more

Response time

Users describe negative interactions with response times, frequently reporting long waits for replies, with... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I ordered something Express delivery with my premier account on 18th May 26. It’s now 2nd June 26 and it hasn’t turned up. The item has clearly been lost by Evri, but boohoo haven’t refunded me yet. Y... See more

Rated 2 out of 5 stars

Paid for UK Next Day Delivery and didnt arrive. Issue with courier service and when trying to contact them spoke to an AI assistant that kept saying the same thing. Haven’t offered to refund me whe... See more

Company replied

Rated 2 out of 5 stars

Kai has been very helpful trying to locate my order.Unfortunately it hasn’t arrived and most likely lost.

Rated 2 out of 5 stars

Boohoo withdrew more money out of my account than i was expecting (the charge taken out of my account was different to the invoice order confirmation) and when i challenged this via customer service r... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Information provided by various external sources

WeAreUs. WeAreboohoo Keeping one step ahead is what boohoo does best. Offering up-to-the-minute fashion across womenswear and menswear, boohoo brings you the very latest trends inspired by the catwalk, celebs and the street, alongside a huge range of basic styles to keep your wardrobe looking fresh every day. You want it, we've got it. From our party-ready Night range to the laidback boohoo Blue line and our Plus and Petite collections, there's something for everyone with up to 100 new styles dropping daily. See it today, wear it tomorrow with our super-fast next day delivery service available in the UK. We also ship internationally to Europe, the USA, Australia and beyond so there's no excuse not to get something new.


Contact info

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 93% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

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Rated 1 out of 5 stars

Very disappointing experience with…

Very disappointing experience with BoohooMAN. On May 5, I paid €173 through their app using iDEAL, but the order never went through while the money was still deducted from my account.

Since May 7, I have been contacting customer service and sent multiple screenshots of the payment and previous conversations as proof. Despite this, I keep receiving the same questions and no real solution. They continue asking for an order number even though there is no order number because the order failed.

I have never experienced such poor customer service before. No clear communication, no proper investigation, and still no refund or solution after all this time. Extremely frustrating and disappointing.

5 May 2026
Unprompted review
Rated 1 out of 5 stars

Absolute joke of an excuse for…

Absolute joke of an excuse for "customer service". The incorrect item was sent and after much back and forth and automated replies I have to wait up to 15 days for a resolution. Buyer beware. Never again.

12 May 2026
Unprompted review
Rated 1 out of 5 stars

Worst customer services and unsympathetic advisors …

If there was a opportunity to give one star I would. This has got to be the worst online experience and customer services I have encountered. My item was delivered elsewhere- reported it to BOOHOO & provided evidence that l didn't recieve it they were due to give me a refund but within 24 hours of confirmation of the declaration they said they wouldn't give me a refund as I had already received the item. Pictures provided of my door and the one from Evri wasn't the same, wasn't even at home at the time but yet still the picture from Evri who's just as bad showed a man taking the parcel. Good job PayPal step in. I will never order from BOOHOO again - un emphatic, cold and uncaring customer services who deliberately delays responses to customers.

12 May 2026
Unprompted review
Rated 1 out of 5 stars

Complicated returns service

Complicated returns service. Same order, 3 different returns methods - post office/Evri/Inpost. Resulting in me erroneously returning a package via Inpost not Evri. BooHoo unable to find parcel despite tracking number given & after many, many, many contacts with customer services they have reluctantly decided to refund me.

13 May 2026
Unprompted review
Rated 5 out of 5 stars

I didn’t get an order comfirmation or…

I didn’t get an order comfirmation or order number but I paid my order. I contacted boohoo via instagram and had Kai helping me. I had super fast responses and the problem was solved in a minute! Unreal customer service.🫶

14 May 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Ms,
Thank you for taking the time to leave us a lovely review!
I’m sorry to hear about the issue you had with your order. However, I'm glad you reached out to our team, where Kai was able to look into matters and ensure this was resolved as quick as possible.
I will be sure to pass on your kind words on your behalf.
Take care and have a lovely day!
Raja

Rated 1 out of 5 stars

useless customer service

Most unhelpful and useless customer service. They charge for returns even if you're a premier member, it's impossible to contact customer service or hold a ongoing conversation about any issues. They don't listen to anything you say and just responds with complete nonsense. It's a headache dealing with them.

14 May 2026
Unprompted review
Rated 1 out of 5 stars

Don’t bother messaging customer service

Had an issue with a return so I used their text message service. It took 10 hours for someone to finally message me back with just a link to the returns portal but I had issues with the link and then they disappeared.

This happened multiple times where someone would message me back ask one question and then disappear again. Not very useful at all.

Eventually a QR code was finally generated for me and Theo asked me to leave a review and “make sure to mention my name in the review” even though he was the 6th person to message me.

Well here is your review Theo.

12 May 2026
Unprompted review
Rated 1 out of 5 stars

Don’t bother wasting your time

Don’t bother wasting your time. I tried for two weeks to get an answer out of them because they sent wrong item. Then replied saying they reviewed cctv and all items was packed correctly. The customer service team are hard work to get hold of. The item they sent was completely different colour and material to what was supposed to be sent. Waste of my time chasing them for 2 weeks and I’m no better off. The items purchased that was correct are being sent back. I’d rather not bother

29 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service from Kai

Excellent customer service from Kai, quick response and resolved my query instantly, thoroughly recommend

13 May 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Alison,
Thank you for taking the time to leave us a lovely review!
I’m sorry to hear about the issue. However, I'm glad you reached out to our team, where Kai was able to look into matters and ensure this was resolved as quick as possible.
I will be sure to pass on your kind words on your behalf.
Take care and have a lovely day!
Raja

Rated 4 out of 5 stars

No confirmation email…

I had not received a confirmation email for my order. I reached out to messenger and spoke with Kai. Was very helpful in letting me know my order number, that my order has been dispatched and the expected delivery date. This has helped put my mind at ease. Hopefully will arrive with no further worries!

13 May 2026
Unprompted review
Rated 5 out of 5 stars

Had a problem with a dress

Had a problem with a dress, was resolved by Theo straight away. Great help

12 May 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Kc,
Thank you for taking the time to leave us a lovely review!
I’m sorry to hear about the issue you had with your dress. However, I'm glad you reached out to our team, where they were able to look into matters and ensure this was resolved as quick as possible.
I will be sure to pass on your kind words on your behalf.
Take care and have a lovely day!
Raja

Rated 3 out of 5 stars

Poor quality of clothing

Poor quality of clothing. After one wash of all of my items have faded massively. Also the tights come in ‘one size’… I’m 5’10 and these are so loose they wrinkle around my knees and ankles!

12 May 2026
Unprompted review
Rated 5 out of 5 stars

Was happy with the service Kai gave at…

Was happy with the service Kai gave at Boohoo. Was worried about some orders I placed, but Kai was so helpful and I got the situation sorted out. Thanks again, Kai.

21 April 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Sky,
Thank you for taking the time to leave us a lovely review!
I’m sorry to hear about the issue you had with your order. However, I'm glad you reached out to our team, where Kai was able to look into matters and ensure this was resolved as quick as possible.
I will be sure to pass on your kind words on your behalf.
Take care and have a lovely day!
Raja

Rated 1 out of 5 stars

Very poor customer service!!!

Very poor customer service!!!

Firstly, why is there a bot handling issues? Every time an agent finally joins the chat, they send one quick message and then disappear. When I reply, there is no response, and I’m forced to start all over again answering the same automated bot questions. This is utterly ridiculous and extremely frustrating.

My issue is that I received my Boohoo refund as store credit. This happened because store credit is set as the default option when requesting a return. I would never have knowingly selected credit, as I paid using Klarna and now have an outstanding payment due.

Yes, I did not manually change the option, however under the Consumer Contracts Regulations 2013, refunds must be issued to the original payment method unless the customer has expressly agreed otherwise. A pre-selected default option does not constitute valid consent.

I know many other customers have experienced this exact same issue, which makes this appear to be a deliberate company tactic. I find this completely unacceptable and I am appalled by both the lack of transparency and the poor customer service I have received.

I demand a refund to my original payment method immediately. This is unacceptable, and if it is not resolved, I will escalate this further as this is misleading and a breach of consumer rights. I expect action, not another automated response!

12 May 2026
Unprompted review
Rated 1 out of 5 stars

Company sent wrong item

Company sent wrong item. I was stuck in a loop with their AI tool for days as they requested photos of the mistake but responded to the photos saying they could not process photos. Then I got transferred to two different reps who both said I would have to send the item back, have them process the return, then reach out to them and they would issue a refund or resend what I ordered. I repeatedly explained I could send the incorrect item back but as evidenced by my paying for rushed shipping, I needed them to get my item to me ASAP. this seems like a reasonable request considering it’s their mistake. To my request they kept responding that I wouldn’t need to pay a return fee. On the wrong item. That they sent.

8 May 2026
Unprompted review
Rated 1 out of 5 stars

Don't bother with text message Customer Services

Placed an order on 7th May with next day delivery (selected premier which is listed as NEXT DAY DELIVERY for a year).
Order is missing and all I receive from the Customer Service text is an AI response. Got through to 3 different advisors who said to wait until 20th to see if it arrives.
I messaged again to ask why my query of next day delivery being refunded was being ignored and was told by Harper that the 'Premier' is a subscription?!
Shows on the website as PREMIER NEXT DAY DELIVERY.
When I questioned this, I've been put back through to the frustrating AI rubbish.
Other advisors have been helpful but Harper has been so rude and dismissive.
I have opened a case with resolver to get this sorted.

7 May 2026
Unprompted review
Rated 5 out of 5 stars

I needed help with an order and Kai was…

I needed help with an order and Kai was very helpful.

11 May 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Jacqui,
Thank you for taking the time to leave a lovely 5* review.
It’s great to hear your recent query was resolved is such a timely and efficient manner. I will be sure to pass on your kind words to Kai for all their help.
Have a great day and take care.
Raja

Rated 5 out of 5 stars

Just received 2 acid washed sweatshirts…

Just received 2 acid washed sweatshirts the quality is way beyound my expectations
Had a little hiccup ordering as somehow i paid £2.99 protection for delivery, complained and was refunded within 2 mins.thank you boohoo

11 May 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Ann,
Thank you for taking the time to leave a lovely 5* review.
It’s great to hear your recent query was resolved is such a timely and efficient manner. Also thank you for the feedback in regards to your items as this means alot. I will be sure to pass on your kind words to the team for all their help.
Have a great day and take care.
Raja

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