Blue Nile Reviews 1,532

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 456 reviews, reviewers had a great experience with this company. Many customers are consistently pleased with the quality of the products, often noting that items are exactly as pictured online and possess exceptional sparkle and craftsmanship. The staff is frequently highlighted for being knowledgeable, helpful, and attentive, providing excellent assistance in selecting items and making the shopping experience enjoyable. Reviewers appreciate the ease of online shopping and the overall positive customer service interactions, with many recommending the team without hesitation. However, some people were dissatisfied with aspects of the delivery service, experiencing delays, incorrect shipping information, or issues with receiving updates. A few other people also felt that customer service was poor, citing rude representatives, unhelpful responses, or a lack of follow-up regarding order status and product issues. There were also occasional concerns about product design and quality, with some items not meeting expectations or having functional problems shortly after purchase.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and experience, with many expressing satisfaction... See more

Quality

Reviewers mention positive feedback about quality, with many customers praising the excellent quality of... See more

Customer service

Consumers find customer service to be ambiguous, with many reporting positive interactions, highlighting... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, knowledge, and... See more

Delivery service

Clients share ambiguous opinions on delivery service, with many reviewers praising the fast and timely... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied

Rated 5 out of 5 stars

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 96% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

The ring size was wrong

The ring size was wrong! I waited over 6 weeks and the store rep didn’t give any updates or respond. Then I get the ring and it’s too big. It’s at least a 6.5 when it was supposed to be 6 then I contacted customer chat and they didn’t even apologize or seem to care. I would never ever use blue Nile again.

21 January 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Saadia, thank you for sharing your feedback and we sincerely apologize this has been your experience. We know how exciting an upgrade can be, and we want to ensure you can enjoy your new ring as soon as possible. Our customer care team will be reaching out to offer further assistance!

Rated 4 out of 5 stars

Natural Diamond Upgrade

I love that Blue Nile has a diamond upgrade program that keeps the full value of your original purchase. The process is a little wonky and time consuming. When I was looking for a very specific diamond, I would have thought that the parent company, Signet, would allow a search across their entire diamond inventory across their multiple brands. I ended up going a little larger and spent more than planned since inventory at Blue Nile was fairly limited. In addition, you can somewhat follow the progress if you register for an account but would be nice if there was a way to better track each step. They definitely could use a technology upgrade. Other than that, the diamond expert was super helpful and I love the stone I purchased.

16 January 2026
Unprompted review
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Reply from Blue Nile

Congratulations on your upgrade Wylie! We appreciate your patience while everything was processed, and we are so glad to hear you love your new diamond! Thank you for your feedback, we are always looking for ways to improve our customer experience as well.

Rated 5 out of 5 stars

Diamond is beautiful

Diamond is beautiful! Loving my new solitaire pendant,
Presentation box is amazing. I will definitely look at Blue Nile for other jewelry pieces

25 December 2025
Unprompted review
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Reply from Blue Nile

Thank you Tracie! We are so glad to hear you love your new necklace!

Rated 5 out of 5 stars

Gorgeous ring

The ring is absolutely gorgeous and the quality is magnificent. We also weren’t expecting the packaging. It came in a very sturdy and attractive display box. E will be purchasing from blue Nike in the future for sure. You’ve find a repeat customer.

19 January 2026
Unprompted review
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Reply from Blue Nile

Congratulations, we are thrilled to hear how amazing your new ring turned out!

Rated 5 out of 5 stars

Michael helped us out and he was great

Michael helped us out and he was great. He was helpful every step of the way and as attentive as a person can be. I have nothing but good things to say about my experience.

14 December 2025
Unprompted review
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Reply from Blue Nile

Congratulations Bennett! We are honored you chose Blue Nile for such a special purchase, and we are so happy to hear Michael made your experience even more special.

Rated 2 out of 5 stars

Poor quality

I ordered design your own 4 prong diamond earrings for a store pickup. The order arrived in store late and when went to finally pickup, the backs were not secure. This should have never passed a quality check.
I was told it is best to put in a repair order and now over 3 weeks later I still have no eta in when I will finally receive my order. The quality did not meet my expectations at all.
Called customer service, spoke to a customer rep with a luck lister attitude and was disconnected with zero call back.

14 January 2026
Unprompted review
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Reply from Blue Nile

Hi Kyla, thank you for taking the time to share your feedback. We sincerely apologize that your earrings were not perfect and we care that those improvements are made for you. We will have more information to share about the completion date very soon, and we greatly appreciate your patience. If you have any further questions or concerns our customer care team would love to assist you.

Rated 3 out of 5 stars

Great selection bad service

I liked the selection and all the choices and discounts on the jewelry the downside was the sales lady was very rude I came in wearing casual clothes jeans and a t-shirt and she assumed what my budget was without any prior discussion about budget and was automatically pointing me to buy cheaper options than what I originally wanted

9 January 2026
Unprompted review
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Reply from Blue Nile

Hi Alexander, thank you for choosing Blue Nile for your special purchase. We sincerely apologize for your recent experience. We have forwarded your feedback and hope to have the pleasure of delivering amazing service during your next experience.

Rated 1 out of 5 stars

I submitted a repair December 7 and…

I submitted a repair December 7 and it’s not supposed to be done until April 9….that’s four months. That is an excessive wait time for a jewelry repair.

7 December 2025
Unprompted review
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Reply from Blue Nile

Thank you for choosing Blue Nile Christine, and we greatly appreciate your patience while your bracelet is serviced. We apologize for any disappointment due to the timing, and value that your jewelry is serviced with care. Our customer service team is happy to assist you with any questions or concerns moving forward.

Rated 5 out of 5 stars

Recently ordered my wedding rings from…

Recently ordered my wedding rings from Blue Nile and have had a very pleasant experience. I realised I forgot to add a $50 discount code when checking out, and instead of making a fuss, they just sent the money directly to my bank. Great company with great customer service they really do care.

3 February 2026
Unprompted review
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Reply from Blue Nile

Thank you for your kind feedback Adam! We are so glad to hear your experience was amazing and we look forward to providing you another incredible experience in the future!

Rated 5 out of 5 stars

Krista P

Krista P. was very very helpful. Her response time was super quick, her emails were very informative and professional. She laid out all my options for my ring. She even took the time to find an order I had placed in 2012 to compare sizes! I could t be happier! (We had a handful of emails so I picked a random date below).

14 January 2026
Unprompted review
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Reply from Blue Nile

Congratulations Lisa! We are thrilled to hear how amazing your experience with Krista has been!

Rated 1 out of 5 stars

After spending thousands of dollars on…

After spending thousands of dollars on a ring, we recently had to send back for a resizing and they did not send the ring back with the bigger box. Now, customer service is saying they will charge me for a new one. We followed instructions and would’ve never sent it if we knew that they would not send it back! This is not the kind of customer service I expect after spending thousands of dollars on a ring. I will no longer recommend to anyone!

2 February 2026
Unprompted review
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Reply from Blue Nile

Hi Erica, thank you for sharing additional details about your resize service. We apologize for any disappointment in the packaging your ring was returned to you in. Our customer care team will be reaching out shortly to offer further assistance!

Rated 5 out of 5 stars

Great Service and Support, went the extra mile for us

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring and size! She was very knowledgeable. I surprised my fiancé there with another ring, which I called and set up the surprise with Chris. He was also great at making the surprise special. Thank you!

31 January 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Parker! We love hearing how incredible your experience has been with Cameron and the team. Congratulations!

Rated 5 out of 5 stars

Blue Nile always pleases.

I have made a number of purchases over the years and every one of them has been professional, helpful and
‘classy!’ The presentation always impresses me, and of course the quality of your pieces is top shelf. I hope Blue Nile is around thru the end of time!

1 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much for your kind words! We will continue to be here for all of your jewelry needs!

Rated 5 out of 5 stars

Blue Nile has been very accommodating

I ordered my other half an eternity ring, and usual, I ordered the wrong size...twice. They have been very good in the exchange process and keep me up to date when I ask for the status.

I've ordered several pieces and they never disappoint.

15 December 2025
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Eddy! We are happy to hear the exchange process has been a breeze, and we look forward to sending your perfect size soon!

Rated 5 out of 5 stars

The selection of items and the quality…

The selection of items and the quality of the two rings that I purchased was exceptional. I loved the fast shipping and the secure way the rings were packaged.

7 January 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much! We are thrilled to hear you love your new rings!

Rated 1 out of 5 stars

They are “partnered” with one of the…

They are “partnered” with one of the shadiest loan companies you will ever have to deal with, which is basically in itself a fraud company, making Blue Nile an accomplice to that.

They have the same “problem” that caused student loan defaults like crazy, ACH payments “accidentally failing” and an excessively corrupt and useless beaurocratic structure that both racks up late fees and hurts your credit and makes it difficult to pay even if you have the money and want to do so.

And of course they fight you like hell and lawyers don’t usually want to touch it either because it has even gone to Congress as an issue and they won’t even touch it.

Avoid buying from this company, it is like the plague.

28 February 2025
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for reaching out about your financing experience. We apologize for any misunderstanding regarding the terms and conditions of your selected payment method. Our customer care team is happy to assist you with any further questions.

Rated 5 out of 5 stars

Jessica worked diligently to find…

Jessica worked diligently to find exactly what I was looking for, was patient in giving me time to decide.
She is very helpful, informative and enjoyable to work with.

5 November 2025
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Gail! We are so happy to hear your experience with Jessica was memorable!

Rated 1 out of 5 stars

Dear Blue Nile Customer Service Team,

30/1/2026 buyer updates: Order Number: 1006859726
· Item Purchased: Earrings
· Issue: Received an empty box; item was missing
· Date of Incident: order date 10/2/2026; shipment received date 16/1/2026 (empty packing box)

It has now been two full weeks since I reported this incident on 16 January, without any concrete update or resolution.

This is a clear case of non-delivery of purchased goods. As the seller, your responsibility was to ensure the complete and correct delivery of the item to me, which was not fulfilled.

Please process this refund within the next 5 business days and send me a confirmation email once it is completed. If I do not receive confirmation of the refund by 7 February 2024, I will have no choice but to escalate this matter by filing a formal dispute with my credit card issuer, providing them with all records of our communication and the evidence of the empty package.

I expect your prompt action to rectify this situation.

————————————————————

29/1/2026 ———-Dear Blue Nile Customer Service Team,

I am writing to follow up on an issue with my recent order. Two weeks ago, I purchased a pair of earrings through Blue Nile online shop. When the package arrived at my address, I discovered that the box was empty—the earrings were missing.

I immediately reached out via CS WhatsApp’s to report the issue, but I have not yet received a response or any update regarding a replacement shipment. Given that two weeks have passed, I am becoming increasingly concerned and would appreciate your assistance in resolving this matter promptly.

For your reference, here are the order details:

· Order Number: 1006859726
· Item Purchased: Earrings
· Issue: Received an empty box; item was missing
· Date of Incident: Approximately two weeks ago

I kindly request that you look into this and arrange for a replacement shipment as soon as possible. If needed, I am happy to provide photos of the empty box or any additional information to support my claim.

Thank you for your attention to this matter. I look forward to your prompt response.

10 January 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing details of your order and we apologize this has been your experience. Our team is still working with UPS regarding the investigation on your shipment. As soon as we have additional details our customer care team will reach out to you. Thank you for your continued patience and we look forward to updating you soon.

Rated 5 out of 5 stars

Jeremy was amazing!

Jeremy was amazing. He helped me from start to finish, explaining everything and answering all of my questions. He was very patient, knowledgeable, and friendly. I would definitely go to Blue Nile at The Domain just for his signature touch of service.

12 December 2025
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Vince! We are thrilled to hear how amazing your experience has been, and we know Jeremy will be delighted by your feedback. We cannot wait to 'wow' you again!

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