So disappointed with this manufacturer. After sales service is poor, the recommended repairer couldn't fix the fire after 4 visits and £££, and the company don't care about it. I really would like... See more
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See what reviewers are saying
Customer service is a joke, may as well not have one. Given 1 star as can't give 0! Products not fit for purpose and customer service totally unresponsive. Trust Pilot asks for date of experience this... See more
Most excellent customer/technical service. Sent them an email today about one of their older gas fires, at least 12 years old, with a technical query about batteries. Received an extremely full and h... See more
Very poor quality products. Our gas fire failed after 3 years, just outside the warranty period and required a new controller to be fitted costing £450. Just 13 months later the same part failed again... See more
Company details
About BFM Europe Ltd
Written by the company
Verine
Kinder
Global
Kohlangaz
The Collection by Michael Miller
Celsi
Portway
We Are Different British Manufacturing
A Purpose-Built Facility
Product Tested & Certified by BSI
Extended Manufacturer Warranties
Experienced Retailer Network
We are BFM Europe Our success is due to a combination of an uncompromising attitude to design and manufacturing standards and an unprecedented investment in technology and personnel. The company is based in Stoke-on-Trent with a 51,000 sq ft purpose-built plant, housing the most up-to-date manufacturing, sales, and training facilities that include the latest CNC sheet metal technology that guarantees precision engineering All this is bolstered by an experienced R&D department which is constantly developing innovative products and pushing the boundaries of technology and aesthetics.
Contact info
Gordon Banks Drive, ST4 4TJ, Stoke-on-Trent, United Kingdom
- 01782 339000
- info@bfm-europe.com
- www.bfm-europe.com
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 69% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Customer service is a joke
Customer service is a joke, may as well not have one. Given 1 star as can't give 0! Products not fit for purpose and customer service totally unresponsive. Trust Pilot asks for date of experience this has been ongoing for over a year but can only enter a date. DON'T BUY ANY OF THEIR PRODUCTS Collection, Kinder, Virine, Kohlongaz, Global, Celsi, Flavel or Portway.
Fake reviews?
As I suspected most of the positive reviews are from companies who obtain supplies from them so it is not in their interest to be negative. My experience is very different. I have tried to engage with them 3-4 times to discuss purchasing a new fire without success. They simply ignore you
Finally a reply ! Surely it was not provoked by the review.

Reply from BFM Europe Ltd
Company Warranty is worthless
I purchased a new gas fire, Flavel strata, and the manufacturer made it impossible to access support even though the fire is sold with a 7-year guarantee. The guarantee is not worth the paper it's written on.

Reply from BFM Europe Ltd
Excellent service when replacing parts for my old gas fire…
Excellent service today when I need to replace parts for my old flavel gas fire. The team were very helpful and knowledgeable. I would definitely recommend the company.
Excellent company to deal with
Excellent company to deal with, great range of fires, stoves and fireplaces to choose from, something for everyone in fact! Plenty of info & videos to watch to help customers choose their purchase or use to enhance the customer experience. Great rep in Clinton who will do anything to assist wherever he can!
One of the best manufacturers of fires and fireplaces
Having worked with BFM Europe for the past 7 years we have to admit the service received from Clinton and his team has been very good. We have had all sorts of issues which have been getting resolved fairly quick.
They really support the showrooms which then enables them to provide a good service to their customers.
They cover a wide range of products all come with very good warranty and service.
Excellent Company
Having worked with many fireplace companies. BFM are by the far the best. Their product quality, service and staff are all excellent.
We have worked with BFM Europe for…
We have worked with BFM Europe for several years through our showroom and we find them an excellent company to work with and the fires and stoves are such good quality. We especially want to mention our Rep Clinton who is always so helpful and the Sales team who is managed excellently by Aimi.
Brilliant company!
Brilliant company!
They have a fantastic range of products for a good price. Couldn’t fault them in the the delivery of my gas fire and we are in love with it
Great service, great products.
I have worked with BFM-Europe for many years and always found their sales team and area rep (Clinton) to be very helpful and technical help is always on hand should you need it.
Dealt with BFM for years and mostly…
Dealt with BFM for years and mostly dealt with Lee the area manager. Always been great and really helpful!
Brilliant company
Brilliant company, so many great Gas fires & Stoves & Electric fires and fireplaces to choose from. Also multi fuel Stoves.
Excellent Web page to view also vidios to watch to help you choose you desired purchase.
Help from technical department great.
A great company to deal with
A great company to deal with! A wide range of good quality products! From gas fires and electric fires to stoves - they have a great selection to choose from! A really efficient team of staff also makes them a great company to deal with! I can’t recommend this company and there products enough! Keep up the good work!
Portway Luxima Gas Stove
My husband and I recently bought the Portway Luxima gas stove.
We are very happy with it and look forward to using it.
No aftersales or technical help
No aftersales or technical help
Just two words " replace everything "
I did do and still not working.
Ah reorder all parts and try again
Can I send the parts back
Yes
We enclose a returns form with all parts we supply , incase they don't work ..

Reply from BFM Europe Ltd
Very good company to deal with
Just had gas fire fitted,great company to deal with and very efficient.
Would definitely recommend after my experience.
Passion gas fire fitted.
Very good company….very helpful reps…
Very good company….very helpful reps and fantastic product range 🔥
Been dealing with BFM for the last 15…
Been dealing with BFM for the last 15 years, always on hand to give advice and technical information when needed.
Any issues that occur are usually dealt with within a couple of days if not sooner.
new products always coming through.
highly recommend.
Showroom visit
Exceptional showroom providing a brilliant choice of electric, gas and wood fires. Met with superb staff who are knowledgeable and extremely helpful. Would definitely recommend BFM to anyone looking for a new fireplace.
Portway Luxima Log Burner
I was recently in the market for my second log burner, I had one fitted in the kitchen last year and this one was to be fitted in the front room. The chimney in my living room could only accommodate a log burner of a certain size but I knew what style I was looking for. I ended up purchasing a Luxima Portway log burner from BFM Europe and after speaking to their technical department I was happy that the Luxima was the way I wanted to go. Aesthetically the burner is fantastic, it gives a great view of the logs burning, and the heat an efficiency is exceptional. I'm absolutely made up with my purchase because it’s not something you do on a regular basis and had to be the right fit. The service and technical help I got was second to none and it’s a great feature and addition to the house.

Reply from BFM Europe Ltd
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