BEAUTY BAY Reviews 

170,641
TrustScore 4 out of 5

4.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 315 reviews, reviewers had a great experience with this company. Customers frequently praise the incredibly fast delivery times and the wide range of available beauty products offered at great prices. People note that online orders often arrive very quickly and that items match their descriptions perfectly. However, some customers also noted frustrating issues with customer support and missing parcels. Reviewers mentioned that reaching out to customer service can be quite difficult due to slow replies or the complete lack of a phone number. A few consumers additionally experienced damaged items upon arrival or frustratingly delayed shipping times through third-party couriers.

What people talk about most

Delivery service

Customers consistently note ambiguous experiences with delivery_service, as feedback on shipping is starkly... See more

Product

Customers had ambiguous experiences with product quality and condition. Reviewers frequently praised the... See more

Order

People report ambiguous experiences with order processing, highlighting a split in customer satisfaction.... See more

Customer service

Reviewers highlight negative aspects of customer service, frequently expressing frustration over unresponsive... See more

Refund

Reviewers mention negative feedback about refund processes, reporting that they are left waiting for months... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Delivery was fast and good. Product was a little disappointing as seemed much thicker but coverage was less effective than previous concealers I have purchased from Rose Inc. have they changed t... See more

Company replied

Rated 4 out of 5 stars

Beauty Bay is my preferred destination for all skincare needs. Their selection of Laneige products is consistently impressive, and their pricing remains highly competitive. The only drawback I have ex... See more

Company replied

Rated 3 out of 5 stars

I love BB, but they should have a customer service phone number... I contacted them by email last week in order to try and contact the courrier as I cannot track my parcel, and to make it arrive eit... See more

Company replied

Rated 3 out of 5 stars

My order wasn't delivered at home but to a relay, despite choosing and paying extra to have it delivered directly to me. It's the second time it happens. An eyeshadow was damaged from shipping, which... See more

Company replied


Company details

  1. Cosmetics Store
  2. Beauty Product Supplier
  3. Cosmetics Industry
  4. Hair Product Store
  5. Skin Care Clinic
  6. Wellness Center

Written by the company

BEAUTY BAY's mantra is to share our beauty obsessions with the world. We started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing ourselves as a key player in the industry. In 2018 we launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now our top-selling brand on site. As well as showcasing must-have beauty essentials from known and loved brands, we source and create the hard-to-find products you can't find anywhere else - in order to bring our customers the best, first. From graphic liners to jade rollers, we're the go-to destination for the next generation of beauty obsessives who look to us to seek, discover, and showcase the ultimate selection of products. Beauty is about community. From the most inspiring makeup artists to influencers across the hair, skincare, and makeup worlds, we create spaces for people to connect and share their beauty obsessions. We have over 12,000 products on site and new launches every week, so whatever your vibe, you'll find the products and the inspiration on BEAUTY BAY.


Contact info

4.0

Great

TrustScore 4 out of 5

171K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 85% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.0

All reviews

(170,641)

362 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

i didn't receive my package

22 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Tigsy,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 1 out of 5 stars

Customer service is awful

Customer service is awful, don't bother.

I made an order online but the shipping address for some reason automated to my bank address, so I emailed to change it to my current address 5 minutes after purchase, despite saying someone would get back to me in 3 days, they didn't get back until 5 and therefore too late to amend the order apparently. If the customer service actually got back to my customer request then I wouldn't have wasted my money with them. I don't even know how to solve this solution so I would advise not to bother with this website and just stick to your local boots that have normal customer service.

21 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Game,

We’re sorry to hear that your experience with Beauty Bay at the time was not what you expected. Since then, Beauty Bay has entered a new era under new ownership, and we’re excited about what’s ahead.

We’d love to welcome you back and invite you to explore our current range.

Rated 1 out of 5 stars

False delivery claims

After having written a gleaming review of beauty bay I’m sad to re-write a negative one. Despite a counter at checkout claiming ‘submit your order in the next XX hours to get your haul by tomorrow” my last THREE orders with them have been sent via 48 hour delivery. There’s a reason I chose beauty bay for those products, because I wanted them the next day. I feel like it’s completely false advertising. I gave them three extra chances having alerted the to this issue on previous orders and received a lacklustre and insufficient reply. “Sadly our warehouse was not able to send this today”. And that’s it. No apology, no decent explanation or ways to make amends. And then it happened again another two times.

Lost a very loyal customer.

19 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

We’re sorry to hear that your experience with Beauty Bay at the time was not what you expected. Since then, Beauty Bay has entered a new era under new ownership, and we’re excited about what’s ahead.

We’d love to welcome you back and invite you to explore our current range.

Rated 1 out of 5 stars

Another day, another bad review

Another day, another one star review for this pathetic excuse of a company. My last order was in December and never arrived thanks to them using Evri. I received a refund after disputing the payment through PayPal. I highly doubt I'd have got that refund back so easily if I hadn't used PayPal, and if I didn't also work in the financial industry and know my rights. A month later and I decided to order a couple of the items that never arrived in December, especially since some of them were for a Xmas gift and I would like to get these items to my niece even if I did have to buy her something different for the day. Placed the order yesterday and within an hour received an email to say my order had been cancelled due to 'security checks' and that a full refund had been processed. Well, I beg to differ but my payment plan in Clear pay is still active and they've received no notification the order is cancelled. I have therefore disputed the payment with Clear pay and provided them with the cancellation email. This company clearly hates customers who know how to screw them. They hate disputes. They even tell you to cancel your dispute so they can process your refund. These are consumer rights in the UK. They exist for a reason. Trying to force customers into cancelling their disputes, and therefore removing the last hope they may have of getting a refund, is decidly shifty behaviour at the very best and bordering on illegal at worst. I highly suspect that because I had the 'nerve' to exorcise my consumer rights last time in order to get a refund for an order that was clearly stolen by some Evri chav, I've now been blacklisted from ordering from them. I made the order on the same device I always use, from the same IP address and logged into my usual account. Cancelling orders under the guise of security checks is a joke. I work in fraud prevention and detection so I am well aware of the anomalies that can occur which result in something being flagged as suspicious and there was NOTHING different about this order compared to all my others. The items were going to the same address. Anyone considering using the company needs to take heed of the myriad of recent poor reviews. Something has clearly happened or changed at this company and it's not for the better. Most of their products are heavily discounted and the brands that made them what they used to be have all but disappeared. Shopping on here feels like a digital trawl through the beauty equivalent of TK Maxx. I am now waiting for Clearpay to sort out my refund and I've also emailed their inept customer service department to request my account is closed and all data deleted. After this latest farce I want nothing more to do with this shockingly poor excuse for a business and I wish them nothing but bad fortune. Entirely deserved.

19 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 1 out of 5 stars

Sent a faulty LED mask which doesn’t…

Sent a faulty LED mask which doesn’t charge and customer services don’t respond. Absolutely disgusting service. Mask was a Christmas gift for my daughter who is serving in The Navy and would help her keep her skin in tip top condition while on deployments. Unfortunately the item doesn’t hold charge and is completely unusable. Beauty Bay customer service don’t reply and are a nightmare at replying…..I’m still waiting for a response & help to return the faulty LED mask

18 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Lorraine,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 3 out of 5 stars

Unresponsive customer service

I love BB, but they should have a customer service phone number... I contacted them by email last week in order to try and contact the courrier as I cannot track my parcel, and to make it arrive either at a locker, or on Thursday as it is the only day I am home.
No answer. I would be disappointed if I miss the deliveries to be honest, it is a 230€ haul ordered mid-December.
Please, open a phone customer service !!

12 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Florence,

Thank you for taking the time to share your feedback. We’re sorry to hear that you had difficulty getting in touch with our Customer Service team and tracking your parcel, especially with such a large order.

Since then, Beauty Bay has changed ownership and entered a new era, and we’re committed to providing a better experience for our customers.

We really appreciate your continued support and hope to welcome you back to Beauty Bay soon. 💖

Rated 1 out of 5 stars

NO PARCEL, NO COMMUNICATION

All I can do is hope that if I post again, it gets noticed by an employee that cares.

I placed an order with BEAUTY BAY on 23rd November 2025 that is still “stuck in transit”.

The company have decided to ignore my multiple attempts to chase this via email.

Really disappointed and still £30.70 out of pocket.

19 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Helena,

Thank you for taking the time to share your experience. We’re sorry to hear about the delay with your order and the frustration caused by the lack of communication. We understand how disappointing it must be to still be waiting for your parcel and out of pocket.

Since then, Beauty Bay has changed ownership and entered a new era, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and hope to have the opportunity to provide you with a much more positive experience in the future. 💖

Rated 1 out of 5 stars

Don’t bother ordering from them

Don’t bother ordering from them, their customer service is impossible to get in touch with, no number, no agent chat, just email and they take their time to get back to you. Even once they do, they are super unhelpful and really disregarding of customers. I had an auto saved address on my account of a previous rental address, I noticed I didn’t enter an address but the order went through and I it was the wrong address on the email confirmation. I tried to contact them straight away and the order was delivered by the morning to the wrong address. Instead of trying to help, they told me I should go get it from that other address. That’s how unprofessional they are.

14 January 2026
Unprompted review
Rated 4 out of 5 stars
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Rosy,

Thank you so much for your lovely review! We’re delighted to hear you had such a positive experience with Beauty Bay, and we truly appreciate your support. 💖

Since then, Beauty Bay has entered a new era under new ownership, and we’re excited about what’s ahead. We’d love to welcome you back and invite you to explore our current range

Rated 1 out of 5 stars

Paid, not delivered, refund promised… still nothing

I ordered Christmas gifts from Beauty Bay and the parcel was marked as “delivered” despite being left on a public pavement outside my building. No doorbell, no attempt at proper delivery. Unsurprisingly, the parcel disappeared.

I reported this immediately in December, cooperated fully with their courier investigation, completed all required declarations, and chased repeatedly. At the beginning of January, Beauty Bay confirmed in writing that a full refund had been processed and told me to wait 3–5 working days.

Weeks later and still no refund.

What’s worse is the total lack of urgency or care. These were Christmas gifts. I was left without the items, out of pocket, and had to spend hours chasing a resolution that should have been straightforward. Their responses are slow, automated, and dismissive, even after admitting fault.

At this point I’ve had to escalate via my bank because Beauty Bay has taken my money and failed to either deliver the goods or return the funds.

This has been an exhausting, frustrating experience and completely unacceptable from a company of this size. I will not be ordering again.

16 January 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

Terrible customer service, no telephone number, no response to communications I have sent. I opened my parcel to find Neom Bubble bath bottle smashed and leaked all over a Neom candle ruined box etc - both presents unable to give and now left to find alternative. I’m upset as they cost a lot of money and when you do not receive assistance or able to speak to someone it leaves you worried. I haven’t been offered a refund or replacement!

14 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 1 out of 5 stars

Ask your driver's to actually knock on…

Ask your driver's to actually knock on the door not leave the parcel in clear site it could have been taken 😤

15 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Michelle,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. Can only email and they have stopped replying to my pleas that my order was NOT delivered even though it says it has been. Someone was at home at the time and no photograph uploaded to show where it was supposedly left. I am at my wits end. Do NOT order from this company.

26 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Claire,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 2 out of 5 stars

Placed an order yesterday for next day…

Placed an order yesterday for next day delivery. I paid the extra money for it to be delivered today as I needed it today. Marked as delivered but I have not received it at all. Feeling extremely stressed out as I need this for a gift today.
Can’t contact as there’s no live chat or anything.
I just want a refund now

14 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Zaib,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 1 out of 5 stars

No product- no care!

I placed my order and never heard anything. No update at all on delivery, app doesn't work as it doesn't allow for tracking and says my parcel is still on its way. This is all okay- I understand sometimes delivery issues can happen but after I contacted Beauty Bay (as I would still be waiting now if I hadn't) I was treated with such disregard and with absolutely no care. Horrible customer service from Clare, no questions answered just told to reorder (even though items were out of stock) As a long time beauty bay customer I can guarantee I will never be back.

14 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Melissa,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 5 out of 5 stars

Perfect Next Day Delivery

Was a bit panicked after ordering having seen so many negative reviews on here. Paid for next day delivery, ordered at about 8pm. Everything has just arrived now at 11am - all looks perfect. Palette is gorgeous and really excited to use the eyeliner pomade and lip stains. A lot of these reviews seem to be a problem with the courier rather than BB - would and will definitely order again!

14 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thank you so much for your lovely review! We’re delighted to hear you had such a positive experience with Beauty Bay, and we truly appreciate your support. 💖

Since then, Beauty Bay has entered a new era under new ownership, and we’re excited about what’s ahead. We’d love to welcome you back and invite you to explore our current range

Rated 5 out of 5 stars

Was slightly worried about negative reviews

The quality of this eyeshadow palette is excellent for such amazing price really good service

13 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thank you so much for your lovely review! We’re delighted to hear you had such a positive experience with Beauty Bay, and we truly appreciate your support. 💖

Since then, Beauty Bay has entered a new era under new ownership, and we’re excited about what’s ahead. We’d love to welcome you back and invite you to explore our current range

Rated 1 out of 5 stars

Got these for Christmas

Got these for Christmas, arrived damaged , I’ve sent 3 separate emails the first two wasn’t responded too , this time they finally respond and offer 40% refund , I asked can they replace the broken items yet again it’s been 2 days and no response.

12 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Laura,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look