BEAUTY BAY Reviews 

170,641
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 315 reviews, reviewers had a great experience with this company. Customers frequently praise the incredibly fast delivery times and the wide range of available beauty products offered at great prices. People note that online orders often arrive very quickly and that items match their descriptions perfectly. However, some customers also noted frustrating issues with customer support and missing parcels. Reviewers mentioned that reaching out to customer service can be quite difficult due to slow replies or the complete lack of a phone number. A few consumers additionally experienced damaged items upon arrival or frustratingly delayed shipping times through third-party couriers.

What people talk about most

Delivery service

Customers consistently note ambiguous experiences with delivery_service, as feedback on shipping is starkly... See more

Product

Customers had ambiguous experiences with product quality and condition. Reviewers frequently praised the... See more

Order

People report ambiguous experiences with order processing, highlighting a split in customer satisfaction.... See more

Customer service

Reviewers highlight negative aspects of customer service, frequently expressing frustration over unresponsive... See more

Refund

Reviewers mention negative feedback about refund processes, reporting that they are left waiting for months... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Delivery was fast and good. Product was a little disappointing as seemed much thicker but coverage was less effective than previous concealers I have purchased from Rose Inc. have they changed t... See more

Company replied

Rated 4 out of 5 stars

Beauty Bay is my preferred destination for all skincare needs. Their selection of Laneige products is consistently impressive, and their pricing remains highly competitive. The only drawback I have ex... See more

Company replied

Rated 3 out of 5 stars

I love BB, but they should have a customer service phone number... I contacted them by email last week in order to try and contact the courrier as I cannot track my parcel, and to make it arrive eit... See more

Company replied

Rated 3 out of 5 stars

My order wasn't delivered at home but to a relay, despite choosing and paying extra to have it delivered directly to me. It's the second time it happens. An eyeshadow was damaged from shipping, which... See more

Company replied


Company details

  1. Cosmetics Store
  2. Beauty Product Supplier
  3. Cosmetics Industry
  4. Hair Product Store
  5. Skin Care Clinic
  6. Wellness Center

Written by the company

BEAUTY BAY's mantra is to share our beauty obsessions with the world. We started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing ourselves as a key player in the industry. In 2018 we launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now our top-selling brand on site. As well as showcasing must-have beauty essentials from known and loved brands, we source and create the hard-to-find products you can't find anywhere else - in order to bring our customers the best, first. From graphic liners to jade rollers, we're the go-to destination for the next generation of beauty obsessives who look to us to seek, discover, and showcase the ultimate selection of products. Beauty is about community. From the most inspiring makeup artists to influencers across the hair, skincare, and makeup worlds, we create spaces for people to connect and share their beauty obsessions. We have over 12,000 products on site and new launches every week, so whatever your vibe, you'll find the products and the inspiration on BEAUTY BAY.


Contact info

4.0

Great

TrustScore 4 out of 5

171K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 85% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.0

All reviews

(170,641)

362 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I love beauty bay

I love beauty bay, well presented website, easy to navigate, check out is super simple and delivery is fast as f....... Love it

6 May 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Naomi,

Thank you so much for your wonderful review! We're delighted to hear that you're enjoying your experience with Beauty Bay and that you found our website easy to use, with a smooth checkout and fast delivery.

We truly appreciate your support!

Rated 1 out of 5 stars

As of March 2026

As of March 2026, Beauty Bay is owned by AA Investments Group, a French-owned investment firm specializing in beauty, luxury, and e-commerce. The Manchester-based retailer was sold via a pre-pack administration deal on March 6, 2026, saving 62 jobs after facing financial pressures, with co-founder Arron Gabbie assisting in the transition.

15 April 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Pete,

Thank you for your comment. This marks a new era for Beauty Bay, and we're excited about the journey ahead. We hope to continue meeting our customers' expectations and providing the best possible experience.

Rated 1 out of 5 stars

What has happened to beauty bay?

What has happened to beauty bay?
Doesn't stock any of the products they used to only selling old stock so bad

14 April 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Helen,

Thank you for sharing your feedback. Beauty Bay has entered a new era, and we understand your concerns regarding the current product selection. We're working to develop and improve the Beauty Bay experience and hope to meet your expectations as we move forward.

Rated 2 out of 5 stars

I will admit I am a bit annoyed..

I will admit I am a bit annoyed while writing this. A few weeks ago I ordered "mini charms" from beauty bay. Today when I picked it up to use, one of the pans of glitter/shimmer disintegrated and made a big mess on me and my carpet. Secondly, I can't even write a review on the company website because it leads to a dead link. Usually I love beauty bay, but this has me frustrated.

13 April 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi, thank you for taking the time to share your feedback. We're really sorry to hear about your experience with the Mini Charms palette. A shimmer shade breaking apart like that is certainly not what we'd expect, and we understand how frustrating it must have been, especially with the mess it caused.

We're also sorry to hear you experienced issues when trying to leave a review on our website. We'd really appreciate the opportunity to look into both concerns. Please email us at help@beautybay.com and start your message with "Trustpilot review" so our team can investigate and assist you further. We hope we'll have the chance to provide you with a much better experience.

Rated 5 out of 5 stars

Best manicure ever with my favourite…

Best manicure ever with my favourite colour Malaga wine!!! Super sweet staff ❤️

9 April 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thank you so much for your lovely review! We’re delighted to hear you had such a great experience. ❤️

We really appreciate your support!

Rated 1 out of 5 stars

I have don't receive the parcel

I have don't receive the parcel

This company scammer

made an order last month during a big sale and until now i didn't receive it. tried to contact multiple times and not even an email sent back.

30 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Faizan,

We're very sorry to hear that you haven't received your parcel and have had difficulty getting in touch with us. We'd like the opportunity to look into this for you.

Please contact us at help@beautybay.com and start your message with "Trustpilot review" so our team can investigate further.

Rated 5 out of 5 stars

Perfect item and quick delivery!

I recently ordered from Beauty Bay, and the experience was exactly what I’d hoped for.

The product itself is fantastic—exactly as described on the website and arrived in perfect condition. I was also pleasantly surprised by how quickly it was delivered! I’ve ordered from other beauty sites where shipping can take a while, but this arrived much faster than expected.

Highlights:
• Product Quality: Top-notch and as expected.
• Shipping: Very fast delivery and well-packaged.
• Selection: Great range of brands that are sometimes hard to find elsewhere.

I’ll definitely be ordering my beauty essentials from here again. Highly recommended!

6 April 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Chloé,

Thank you so much for your lovely review! We're delighted to hear you had such a positive experience with your order and delivery. We really appreciate your support and look forward to welcoming you back soon.

Rated 1 out of 5 stars

Been waiting 2 months for my parcel

Been waiting 2 months for my parcel.

Still not getting a response

12 February 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Courtney,

We're very sorry to hear about the delay and lack of response. Please contact us at help@beautybay.com and start your message with "Trustpilot review" so our team can look into this for you.

Rated 1 out of 5 stars

Ignored, No Refund, Then Suddenly “Back”

Returned an item and the experience was awful from start to finish. Even before they went into administration, customer service was already terrible - I had to chase multiple times and practically beg just to get a returns label because my emails were being ignored.

After returning the item, I then heard nothing for weeks about my refund. Eventually I was told I wouldn’t be refunded due to them going into administration and would have to go through a long claims process instead.

In the end I had to go through my bank just to get my money back.

Funny how they’ve managed to come back so quickly and be active again, but couldn’t handle basic customer service or refunds when it actually mattered. Customers like me were just left ignored and out of pocket.

Wouldn’t trust ordering from them again - I wouldn’t want my money going towards a company that doesn’t respect its customers.

24 March 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Hajra,

Thank you for taking the time to share your feedback. We're very sorry to hear about your past experience with Beauty Bay and appreciate you bringing it to our attention.

We'd love the opportunity to welcome you to the new era of Beauty Bay. Please email us at help@beautybay.com and start your message with "Trustpilot review" so our dedicated team can review your case and assist you further.

Rated 5 out of 5 stars

❤️ great company

Who doesn't love beauty bay 😍

9 June 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Kim,

Thank you so much for your wonderful review! 💖 Your kind words truly mean a lot to us.

We're delighted to hear you're enjoying your Beauty Bay experience, and we look forward to welcoming you back again soon.

Rated 1 out of 5 stars

didnt receive order

made an order last month during a big sale and until now i didn't receive it. tried to contact multiple times and not even an email sent back.

20 March 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Carolina,

Thank you for taking the time to share your feedback. We're very sorry to hear about your past experience.

Beauty Bay has entered a new era, and we'd love the opportunity to reconnect with you. Please email us at help@beautybay.com and start your message with "Trustpilot review" so our team can get in touch with you.

Rated 1 out of 5 stars

Administration

For those who don't know. This retailer had been in administration, and it looked like some international company is gonna buy it.
Same experiences like other users', no costumer service as they has been in this unfortunately status.

10 March 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thank you for sharing your feedback. We're sorry to hear about your previous experience.

Beauty Bay has entered a new era, and we'd love the opportunity to reconnect with you. Please email us at help@beautybay.com and start your message with "Trustpilot review" so our team can assist you further.

Rated 1 out of 5 stars

I would like to file a complaint…

I would like to file a complaint regarding my order from Beauty Bay.

I placed an order through the Beauty Bay website and paid for it, but the website is now closed and I have not received any update about my order. I also cannot access my account or track the shipment.

I attempted to contact customer service but have not received a response.

I am requesting an immediate update about my order or a full refund for the amount I paid.

Order number:(C83C-1AA0-GEPG-R)
Order date: (10February)

If this issue is not resolved, I will escalate the complaint through my bank and consumer protection channels.

Thank you.

10 February 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Munerah,

Thank you for taking the time to share your experience. We completely understand your frustration regarding your order and sincerely apologise for the difficulties you experienced.

We have already reached out to you by email regarding your case, so please check your inbox, including your spam or junk folder, for our message.

Beauty Bay has since entered a new era under new ownership, and we're committed to building a better experience for our customers. We would be more than happy to welcome you back and hope you'll give us the opportunity to show you the new Beauty Bay.

Rated 1 out of 5 stars

Abysmal customer service

My item didn’t arrive on the 5th Feb, I corresponded with beautybay who now haven’t responded since 16th February, 21 days ago! Absolutely disgusting customer service, I am an item and £70 down with nothing to show for it

5 February 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Hannah,

We’re sorry to hear about your experience and understand your frustration. We have already reached out to you by email regarding your case, so please check your inbox, including your spam or junk folder.

Beauty Bay has since entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

Rated 1 out of 5 stars

I have not received my order EVER

I have not received my order EVER. In fact i got a notification that said there was an issue with it but i never got the refund of 50€. When i emailed i got no response.

20 February 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Elis,

We’re sorry to hear about your experience and understand your frustration. Beauty Bay has since entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We hope to have the opportunity to welcome you back to Beauty Bay in the future.

Rated 1 out of 5 stars

I would have given no stars if that was…

I would have given no stars if that was allowed!
I was delivered an empty parcel & have sent numerous emails to Beauty Bay, but they haven't even had the Courtesy to reply to me ! This is Disgusting Customer Service! I feel like they just don't care that I have paid out for a product & not received my goods & I'm really Disappointed, Angry & Upset & Fell like I've been Scammed !

17 February 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Lisa,

We’re sorry to hear about your experience and understand your frustration. Beauty Bay has since entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We hope to have the opportunity to welcome you back to Beauty Bay in the future.

Rated 1 out of 5 stars

do not order from this company

do not order from this company, they use Evri who drop parcels off in a public car park and deem it safe, been fighting with BB to get my full refund re your response beauty bay I will never shop with you again and this review will stay on here to warn others

7 February 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Helen,

We’re sorry to hear about your experience and understand your frustration. Beauty Bay has since entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We hope to have the opportunity to welcome you back to Beauty Bay in the future.

Rated 1 out of 5 stars

Ordered a parcel early January and not…

Ordered a parcel early January and not arrived, had to reorder from a different company. Emailed several times to beauty bay and been ignored. Thankfully I paid for product through PayPal so managed to claim my money back, but company is an absolute con and quite happy to take your money and not deliver on products or service. If u do order make sure u use PayPal so you have the option of claiming back when they rip you off

16 February 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Aarron,

We’re sorry to hear about your experience and understand your frustration. Beauty Bay has since entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We hope to have the opportunity to welcome you back to Beauty Bay in the future.

Rated 1 out of 5 stars

Awful experience ..customer service is horrendous

I placed an order, and unfortunately one of them arrived faulty. I contacted customer service almost two weeks ago to arrange a return and asked them how to return the other items which I did not like, but the process has been extremely frustrating.
Their responses have been minimal and unhelpful. They claimed I didn’t complete the initial form correctly, yet failed to clearly explain what was missing or how to fix it. It feels like they are deliberately dragging out the process instead of simply providing instructions on how to return the faulty item.
To make matters worse, they included an adult cleaning spray as a “free gift” in my order. I found this completely inappropriate and disturbing. When I raised this concern, it was dismissed without any acknowledgment or apology.
Overall, the lack of clear communication, slow responses, and dismissive attitude have made this a very disappointing experience. I would not recommend based on the poor customer service

9 February 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Ayesha,

We’re sorry to hear about your experience and understand your frustration. Beauty Bay has since entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We hope to have the opportunity to welcome you back to Beauty Bay in the future.

Rated 1 out of 5 stars

Purchased a product that was strongly…

Purchased a product that was strongly recommended by beauty bay. The product was AWFUL. Usually I wouldn’t complain due to a product not being what I like but this mascara was the worst make up product I have ever used. It would not come off no matter what I did. I informed beauty bay and they said weeks later that there was nothing they could do.

21 February 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Ellie,

We’re sorry to hear about your experience and understand your frustration. Beauty Bay has since entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We hope to have the opportunity to welcome you back to Beauty Bay in the future.

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