I came into the store knowing nothing about buying a road bike and the team were super knowledgeable and helpful. They were very patient with all my questions.
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Exceptional service from Alex at Balfe’s Bikes (Fulham.) As this was my first high-end bike, his knowledge, patience and willingness to help were phenomenal. He made the whole experience easy and en... See more
Nuno is an outstanding bike specialist with a warm, honest, and friendly approach. The reception team —Simon, Marlon, Jaco, Jessi and all-are very welcoming, offer knowledgeable advice, and genuinel... See more
Great service by Balfes Fulham. Bike running far smoother. Took longer than expected waiting for parts and due to them being very busy but communication was great and they made sure it was ready when... See more
Company details
About Balfe's Bikes - Fulham
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company

- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
592 Fulham Road, Fulham, SW6 5NT, London, United Kingdom
- 020 7731 1700
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Amazing people in kingston branch and…
Amazing people in kingston branch and fulham branch! Someone that you can approach and ask alot of things about bikes
Elias and Cormac were amazing
Elias and Cormac were amazing, quick bike service.
Excellent customer service from Joao…
Excellent customer service from Joao and Abel at Fulham store. Professional and friendly.
Balfe's are great
Balfe's are great! Did a fantastic job of sorting out a bike through cycle to work scheme for me.
I've taken my bike for servicing to the Fulham branch and received excellent service!
Great staff
I've been going to Balfe's Bikes for years now, and the staff are always so helpful.
Great shop
Great shop, the guys in the service shop were very knowledgeable and helpful with regards to what my bike needed, would highly recommend.
Bike build on the same day - Thanks for the help
Thanks to the guys at Balfe's who helped me put a bike together at lightning speed to have it ready to gift for my son's birthday. They were super helpful, efficient and affordable.
May use AI-assist with repliesRead more
Best bike shop in London?
Recently purchased a bike via the cycle2work scheme. Balfe’s fulham made the process really easy. After discussing some options, a test ride was arranged which was very useful when deciding on which model to go for. Once decided, the bike was built to order and customised with additional extras free of charge.
Cormac was very helpful throughout the process and I would highly recommend Balfes Fulham to anyone looking for a new bike.

Reply from Balfe's Bikes - Fulham
thanks for being speedy and fixing the…
thanks for being speedy and fixing the problems with my bike.

Reply from Balfe's Bikes - Fulham
4-5 day turnaround for bike service - what a joke!
I booked my bike in for a routine service, dropping it off in-store in the appointed time slot. Two days later they hadn't even looked at the bike and it turns out that they don't start work on your bike until 3 or 4 days after they receive it. If you need your bike for travel during that time then tough! I took my bike away again unserviced. Very disappointed indeed and I will not waste my time with these people again.

Reply from Balfe's Bikes - Fulham

Reply from Balfe's Bikes - Fulham
The place to go in London
I was very well attented when I went to pick up my new Brompton P line, 12 speeds. It was perfectly set and ready to go!
Service OK
Service OK. Somewhat expensive. Did not feel they would be willing to do a little bit more for you.
They tried to rip me off...
I specifically asked for 2 things to be done to the bike - both of which I could do myself were it not for the fact that I didn't have the specific tool required. I agreed the price with the guy at the desk and left it with him.
As with many technical jobs, the workshop guys took in the bike and immediately assessed everything (not just what I asked for). They then rang me to tell me that there was x,y & z wrong with the bike, trying to rip me off by saying that they couldn't possibly do the job I requested without new chain, new brake pads, new cassette etc. ( I would have to pay about 3x the price for all of this, some of which I had replaced not one month ago, so I knew was perfectly fine)
Classic case of trying to trick somebody they assumed knew nothing about bike maintenance into paying for things they didn't need. Such a shame.
I suggest that next time somebody brings in a bike and tells you explicitly what they need fixing, just do as they've asked. Perhaps make a note of any other issues you find and let them know that you could fix it if they'd like. Don't try and force them into paying extra for it. I had to say "Can you do the job I have requested, or do I need to collect the bike and take it to a different shop?" in order to get them to stop trying to twist my arm into buying other things.
Remember that the cycling community is not always rich - if I could afford to fix everything I'd probably buy a new bike! Look after the little guys just getting into cycling & make it a great customer experience...it's not hard! @Balfe presumably started the company to help people fix bikes - not rip them off!

Reply from Balfe's Bikes - Fulham
The sales staff (especially Cormac)
The sales staff (especially Cormac) are perfect.
Well trained, smiling and trying to find solutions.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







