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Rated 3 out of 5 stars

Ok I have amended my rating, after countless attempts, and hours listening to Sia hold music (Sia has been ruined for me now) I spoke to an actual human. They have said that they have settled th... See more

Rated 1 out of 5 stars

If there was an option for zero stars I would've chosen that. Terrible terrible claim experience with this company. They've replaced my broken phone that was brand new (well, 6 weeks old) and had a 10... See more

Company replied

Rated 5 out of 5 stars

Brilliant idea! Recommended by a friend, I haven't had to claim yet thankfully but really reassuring knowing my important possessions are covered...it's really cheap too for the amount of cover you... See more

Rated 5 out of 5 stars

Excellent customer service, excellent service as an insurance company. Always fast response and super helpful. Often waiting a while trying to phone them and listening to Cheap Thrills by Sia play and... See more

Company replied

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3.2

Average

TrustScore 3 out of 5

64 reviews

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Rated 3 out of 5 stars

This company is terrible

Ok I have amended my rating, after countless attempts, and hours listening to Sia hold music (Sia has been ruined for me now) I spoke to an actual human. They have said that they have settled the claim. It's been a couple of days and still nothing in my actual account, but here's hoping...

This company is terrible, they claim to be a digital / online company - until you need to make a claim. Then you have to call a phone number which I swear is a scam. I have been waiting on hold for 3 consecutive days for over an hour. It is a joke. I don't believe they actually have any staff. DO NOT WASTE YOUR MONEY.

Just look at the reviews here on Trustpilot - and BELIEVE THEM - BackMeUp are exactly as bad as described - they are a joke and should be shut down. I am making a formal complaint & will go to the ombudsman (a fat lot of good that will do me as they are also a joke, which is why scammers like BackMeUp get away with it).

4 May 2019
Unprompted review
Rated 1 out of 5 stars

If there was an option for zero stars I…

If there was an option for zero stars I would've chosen that. Terrible terrible claim experience with this company. They've replaced my broken phone that was brand new (well, 6 weeks old) and had a 10 month manufacturer's warranty remaining with a refurbished one a couple of years old which has no manufacturer's warranty. They will seriously undervalue your items. It's old for new. Beware of this company. I am now going to have to take them to the Financial Ombudsman, once they’ve made me wait 2 whole months to respond in writing to my complaint.

29 January 2019
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi Claudia,

Sorry to hear you feel you've had a bad claims experience.

On accidental damage claims, it does stipulate in our policy wording that we are able to settle in line with a refurbished item. Also you are able to get a 12 month warranty on the replacement phone.

Also, as per FCA requirements we have up to 8 weeks to issue a written response to our customer however we will endeavour to get send this to you sooner.

Thanks, The BMU team

Rated 1 out of 5 stars

Scam! Won't respond to claim about pixel 2

Called up to make a claim and the woman was really friendly and helpful, instructed us to email the claims email. This is where it all goes downhill. Emailed January 3rd and heard nothing back.... Feels like we've been scammed!

(This is through my partner's email)

12 January 2019
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi Bethan, We are handling a number of claims at the moment and your partner's may be one of them but we can't identify who it is from your message here. The claimant needs to contact us directly for data protection reasons. We are available weekdays 9-5 on Livechat if that helps in between emails. Woodie, BMU team

Rated 1 out of 5 stars

No good.

I’ve been waiting to get my screen fixed they emailed me asking for my account details to put the £95 in my account but still have not received. I emailed aswel asking about it and I’ve had no response.

:/

20 December 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi Bradley, I believe this is resolved. Let us know if there's anything else we can help you with. Woodie, BMU team

Rated 5 out of 5 stars

Great help in setting up insurance on…

Great help in setting up insurance on my samsung mobile phone, i was helped along with caring helpfull staff, would use again no problem

29 October 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Thanks for leaving a review Darren, and glad to hear that you were happy with our service. Woodie, BMU team

Rated 1 out of 5 stars

Horrible Claims validation process! Awful!

Update:

Considering that your engineers have evidence of entry of the secondary device name, wouldn't it have been reasonable to alert me to upload the pictures of the actual device? I already have pictures of a primary device uploaded, under a totally different name, and the new device had a different name.

When I initially made a claim, I received a response referencing my primary device, and I promptly corrected the mix up, because I was 100% certain that I had uploaded the pictures of the lost secondary device, and infact attached the very pictures that I took on the day that I paid for the bolt-on.

You seem to be missing the point that I am a customer of over one year, who has now lost a device and has been denied a claim. This is a double-edged loss and has left me wondering if insuring devices is necessary, considering that claiming for losses is this arduous. Again, I urge you to reconsider your stance.

I have never experienced such an unreasonable response to a customer from a service provider whose primary cashflow is derived from the premiums that policy holders pay. I added a bolt-on and to the best of my knowledge, uploaded the device pictures, showing the IMEI etc, but according to Backmeup, it didn't upload successfully, however my premium was being deducted. When the second device got lost, I put in a claim, only to be uncaringly informed that there were no images of my second device on their platform, rendering my claim invalid. Further investigation by the IT department revealed that there was evidence that I had attempted to upload images and make entries but did not complete it, so I wonder why I wasn't alerted to complete the upload, since I was already paying the extra premium for the bolt on. Why would I pay for a bolt-on for nothing? In my reply, I attached the very pictures that I uploaded when I was setting up the bolt-on. Regardless of whether there was a technical glitch or I didn't complete the upload, a responsible company would have alerted me to complete the process. I wouldly like to hear what the ABI and the Financial ombudsman have to say about such a conduct.

17 October 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi Mr. Damien O.

If you wish to make a formal complaint please follow our complaints procedure that can be found on our website. However, as you have expressed your dissatisfaction via TrustPilot we will be sending you a final response letter and FOS rights.

Thanks, BMU


Hi Mr. Damien O,

Sorry to hear you feel you’ve had trouble with our claims process and photo uploads.

We have investigated this for you and our IT systems show no evidence of you attempting to upload any photographs for your Blackberry, only that you added the name of the item you wished to insure. As such our retrospective checks of your account activity did not reveal any suitable photo upload attempts, meaning no visibility at any stage of photo’s that evidence your ownership of the item prior to your claim.

We do tell customers if they have no photos uploaded so that they are aware, however as you already have photos uploaded for another item we don’t notify you. This is because opting for stuff X2 doesn’t necessarily mean a new item is being added, as it could be the customer increasing value of cover for the one item they have on cover. The reason we need photos to be uploaded at point of insuring the item, and not later at point of claim, is to protect us against fraudulent claims. Back Me Up is an online brand with a self-service portal, which means that managing the policy and making any required changes is the responsibility of the customer. Sorry you feel we have been unreasonable, however we have followed our processes which you are made aware of during the purchase journey, it is very clear you need to have uploaded photos that follow our requirements.


Thanks, The BMU Team

Rated 5 out of 5 stars

GREAT SERVICE

So been with BackMeUp for a year, paying a great monthly insurance price anyway for my two gadgets. However, I was in Australia this year when I broke my phone and I was travelling to Asia a couple weeks after, so trying to get it sorted was stressful. BackMeUp team were very helpful, very efficient with replies and just generally fast and accommodating given the time difference, processing time etc etc.. I was able to fix my phone so quickly, I just took into a store and got the receipt and sent it over, filled out the necessary information and and they covered it! Excellent and helpful!
THANK YOU !

27 September 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Thank you very much for taking the time to leave your review Sam. It's great for us to hear that you're happy with our service. Woodie, BMU team.

Rated 1 out of 5 stars

DO NOT USE THIS COMPANY

DO NOT USE THIS COMPANY

Absolute rubbish insurance company. Used for a couple of years and had two issues. One of which was fine and the claim I just went to make was declined because I didn’t have a picture of the item uploaded to their crappy website! The website is awful to use on mobile and I have loads of pictures of the item before it was damaged! Any excuse not to help a PAYING customer.

Get a grip - probably not going to last much longer as a company with these few bad reviews.

Customer services didn’t care either.

7 September 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi Thomas,

We are sorry that your recent experience with Back Me Up wasn’t as you had expected.

After speaking with our claims team, we understand that your photo of the item you are claiming on does not meet our image requirements. When you added your item onto cover 4 days ago, you uploaded a screenshot of your Macbook which unfortunately does not validate that your item was undamaged and in full working order at the time.

Our image requirements are in place to protect us against fraud. As such we are very upfront and clear on the need to meet these requirements by displaying these during the item upload process and including a tick box for you to confirm that you have read, understood and met the requirements. We also clearly state failure to do so will result in us being unable to pay any claims for that item. We note that you had met our requirements for all other items you had on cover and have had two successful claims with us.

Thank you for your feedback regarding the standard of our website. We will feed this back to the relevant team along with your comments regarding our customer service, as we do aim to give good customer service. Woodie, BMU team.

Rated 1 out of 5 stars

Absolutely shocking company

Absolutely shocking company, being a customer for 8 month paying them each month thinking my phone was covered. Turns out the photos they asked me to put on my profile were not good enough, even though there was no suggestion they weren’t from the company. So when my phone smashed I thought thank god I am covered, how wrong I was. Stay away from this company!!!
Make things worse the woman I talked to was so unapologetic and really couldn’t care, basically said tough. Truely awful.

Edit - Further to their reply, the confirm i did receive a call however they left no details on how to get back into contact them, maybe they do not realise people work, it also seems i am not the only one to have this issue, maybe if this company had some sort of warning that stated after uploading pictures that they are not enough they would not get all these bad reviews

i await their call again

6 September 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi Simon,

We are sorry that your experience with Back Me Up wasn’t as you had expected.

Item photos are a key part of Back Me Up and when adding your items onto your cover with us we are very clear that you must upload photos that meet our photo requirements. We display these requirements during the upload process and you are required to tick a box to confirm that you have read these requirements, understood them and met them. We are also very clear that failure to meet the requirements will result in us not being able pay any claims for that item.

Our photo requirements are in place to protect us against fraud and allow us to validate your ownership of an undamaged item. Unfortunately in your case your photo’s did not meet this criteria. Furthermore, as an online proposition the onus is on the customer to ensure they meet the requirements of our policy and as such we are very explicit throughout the subscription and ‘add item’ journey.

We apologise that you feel our Claims Advisor was not empathetic to your situation and we will pass this on to our team in claims to investigate how your call was handled.

Our team have tried to contact you however I understand their attempts to contact you this morning were unsuccessful and they have left their details should you wish to discuss it further. Woodie, BMU team

Rated 2 out of 5 stars

2 years in when I made a claim, I found out my device wasn't covered

There's so much potential with this company. Their premise is great. I was a happy customer for 2 years and when it came to my first and only claim, I was told my product photos weren't good enough. Those photos have been online for 2 years! I have looked back at my documents from two years ago, when I added items via the (now discontinued) app. My emails only say to make sure photos are available and do not specify what they must show. My photo doesn't show the serial number, which is why my claim was rejected.

I used to sing their praises, but to turn around after two years and say 'your device was never going to be accepted' is just hurtful. I asked if there was anything they could do to help me - they said no. But they could, if they wanted to. A person has made the decision that I shouldn't be looked after, which is why I can no longer recommend this company.

2 stars instead of 1 because the people I spoke to whilst dealing with the claim - the telephone operators who do not create the policies and have little to no power - were polite.

3 September 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi Paul,

Thanks for your review and your positive comments regarding the premise of our brand. I understand there was a misunderstanding from our claims team with regards to the photo you had provided and they have since been in touch to advise your claim is in fact covered. We apologise for any inconvenience this misunderstanding caused you and we trust it's all resolved now, but let us know if you have any other questions.

Amy
The BMU Team

Rated 1 out of 5 stars

Can't get through.

Phone lines immediately divert to another team (a home insurance team) who eventually figure out you called to speak to backmeup (after a few minutes asking for your home insurance policy details) then simply take details for a call back. Their "Live chat is available 9-5 Monday to Friday" but shows up as unavailable at 9.10 on a Friday. This is an "App" based "community" platform that shut down their online community, then discontinued their app, then put their prices up. Clearly ageas are trying to run this thing on a shoe string and customer service is their last priority. Will evaluate end-to-end claims experience when I finally get through to them but don't have high hopes. Would advise you to go elsewhere, the positive reviews on here seem to be early adopters and more recent reviews illustrate things are going downhill.

17 August 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Thank you for your feedback Charles, we welcome it even when it’s not glowing as it shows us when our customer service is not where we want it to be.

We do use overflow phone lines at times when we are exceptionally busy on the phones and revert to email when Live chat advisors are busy too, and always aim for one of the team to call back as soon as they’re available. So we’re sorry you had that experience and have fed it back to the teams.

Like any brand we are evolving our product and services as we go along to best meet our customers’ needs. I know our advisors are currently dealing with your claim so I hope you have a more satisfactory experience going forwards, Woodie, BMU team.

Rated 5 out of 5 stars

Easy claims process if you follow up

I have had this insurance since September 2017 and needed to claim for front and back screen repair for my s8 . Contacted back me up on Thursday, by Friday it was approved but had to ring back Monday to get the payment authorised by the manager for me to get the cash in my bank account to be able to book it in repair, awaiting money in my account so will update when money arrives but overall a good process. Havent had to claim yet for theft or abroad so can't comment on that.

6 August 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi Sophie,

Thanks for taking the time to leave us a review, it's great to hear that our claims process is working for you!

Dani - BMU

Rated 3 out of 5 stars

Good service but cancels too easily

Good service but reinstating is a nightmare.

I had to reinstate after my card was put on hold for fraud and a payment didn't go through because of this.

It was very difficult to restart the insurance as you have to reapply with new photos of your items.

3 July 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi Rupert, we’re sorry to hear that you experienced fraud on your payment card, and hope it’s alright now. Our reinstatement process asks for new photos so that we can check the device is still in full working order since you were last on cover. The rest of your personal information should have been pre-populated. I hope it helps to know why we do this. Woodie, BMU team

Rated 5 out of 5 stars

The Insurance Company That Actually Cares

Excellent customer service, excellent service as an insurance company. Always fast response and super helpful. Often waiting a while trying to phone them and listening to Cheap Thrills by Sia play and restart constantly gets a bit old but that’s my only complaint. The app is old and rubbish and the menu could be improved but as an insurer, they can’t be faulted.

25 June 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hey Joe, thanks for your review!

Rated 4 out of 5 stars

Really easy to set up

Really easy to set up. Very impressed with that part.

19 June 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

That's great to hear, thanks for taking the time out to leave a review! BMU team

Rated 3 out of 5 stars

Waited 42 min on the phone

Waited 42 min on the phone: No one picks up!!!!!

Update: After sending a complaint email about the time I spent waiting, I received a phone call the day after and that person helped me with my request.

4 June 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi, I can see you had an unacceptable wait and am really sorry. There are times when we have a really high level of calls so I understand why you’re dissatisfied, we’re doing our best to be available for every call, Woodie, BMU team

Rated 2 out of 5 stars

Staff very nice, everything else poor.

I thought the staff were very polite and sounded helpful.
Every step of the way involves chasing the company for documentation or, when finally the claim is approved, payment.
A lot of hassle. It would be better to find insurance with a company that just replaces the phone like for like.
These guys give you money for the cheapest price they can find the phone online so I don't know why I even got a quote as they ignored it.
My claim was approved pending agreement from the supervisor. 48 hours later I rang back and it was still awaiting approval from the boss.
It then took 3 days for payment so in all about 11 days to get a new phone. In fact it took so long I bought a phone before the payment came in from back me up.
So, staff very friendly, actual process is very tedious.
Also wait time on their phone line is ridiculous. Expect to be waiting over an hour to talk to someone.

EDIT- In reply to Woodie (see below), please do check phone records and you'll see I phoned nearly every day to find out what was happening. Things only moved forwards after I phoned. Things should move quicker and you should be contacting customers to advise whether documentation sent is sufficient. Maybe you do, but to me I never got a reply within 24 hours of sending the documents, so if that's normal, it's too long.
A phone is now such a vital part of most people's day to day life that this process is just too long.
You will see from your records that I was waiting ages on some calls, and you really must pay more for hold music. One song by Sia on repeat drives people crazy.

9 May 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi Robert, thank you for your feedback even though it was disappointing to read. We always put our customers first and are also obliged to look at claims seriously, which you’d expect. We paid your claim to get the same phone in good time and were not aware that there was a problem. As we record all calls we can’t see any issues over the period of your claim with long queues so are looking in to this – thank you for letting us know. We don’t operate certain hours but we do make sure our customers are aware of this throughout the claims process. We hope you will use our service again. Woodie, BMU team
We are sorry that you were not happy with our service. The team here were not aware that there was a problem with the timing or outcome of your claim. Thanks for your feedback on the call music, noted! Some songs can drive us all crazy! We hope you’ll give us another go sometime. Woodie, BMU team

Rated 2 out of 5 stars

I have to be honest.

I wish I didn't resort to a cheaper insurance like Back Me Up because you get what you pay for. I told them my phone screen smashed, they had no urgency in the matter and it took nearly 2 weeks to get my phone replaced, responses were slow and unsympathetic.

They said the phone needed to be replaced, but BMU would only get me the absolute cheapest replacement phone on the internet. The amount they were offering was so low that I'd never be able to get a good quality replacement with it, and BMU knows these cheap replacements are slow and very old.

Low and behold, I purchase the replacement phone that they instructed me to buy from Envirophone and it's just awful. I'm in a worse position I was in before I got this new phone and now they're telling me it's out their hands and Envirophone should deal with it. Once you've paid your fees they don't actually care about you as a customer.

It would have been easier and quicker to simply go and buy a replacement directly from a reseller. I gained absolutely nothing from using this service. The amount they gave me towards a replacement was LESS than the amount I've paid to them in total since using their service, including the £50 excess fee. This expenditure was completely and utterly a waste of my time. Not impressed at all, anyone would be better off paying a bit extra with another insurance company and knowing you'll get a decent replacement and not a dirt cheap one that saves the company money but leaves you with a worse situation than what you found yourself in.

I have my laptop and camera insured with them but what's the point anymore? If my macbook breaks they'll just find me the cheapest replacement out there that clearly isn't good quality with slow old software.

At the moment, I'm sending the replacement phone back to Envirophone with no solution from BMU - I don't want to purchase the cheapest phone on that website again it's it been proven they aren't reliable and come with faulty software. Now what do I do? I will I could put my trust in this company.

18 April 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi Beth,
Thank you for your review. We're sorry to hear that you were disappointed with our service. Our policy is to replace your item with the same item or nearest specification in the event that your exact item is no longer available to buy. The excess is also made clear when you take the policy out. It is unfortunate that your new phone has a defect, but this is something you need to take up with the manufacturer as we don’t cover mechanical faults. We hope you can get some resolution for the issue with your phone. Thanks Woodie, BMU

Rated 1 out of 5 stars

Very bad experience all around.

Very bad experience all around.

Firstly, the outcome of my claim. I claimed for a phone which had stopped working due to a drop, with no visible signs of damage. The phone stopped working around 9 hours after the drop, and I had a written report from a mobile phone repair shop to suggest that the motherboard on the phone was broken and it was irreparable. After describing my claim and sending in the evidence, BackMeUp asked for a picture of my phone (which looked undamaged - it had been dropped with a case on) and, on receiving it, said I wasn't covered and they wouldn't pay out. Their reasons for this were the fact that the phone had only stopped working 9 hours after the original drop, suggesting A MECHANICAL FAULT (!) and that the phone looked undamaged.

I stressed that the phone had a case on, negating physical damage, and that mechanical damage would be extremely coincidental considering that the phone had been dropped onto a hard surface that same day. When I asked if they would cover if the phone had, for example, a smashed screen, they confirmed that they would, but a written report from a mobile phone repair professional was not enough proof apparently. Extremely frustrating.

Secondly, the service. Long wait times and multiple promised returned calls that never happened ("the advisor you spoke to will call you tomorrow" - didn't happen; "I'll diarise a call for tomorrow morning" - didn't happen).

In summary, BackMeUp do not offer the service that they claim to. They market themselves as consumer-friendly, but are anything but. I would not recommend them in the slightest.

16 March 2018
Unprompted review
BackMeUp logo

Reply from BackMeUp

Hi Antony,

Thanks for taking the time to leave us a response – we are sorry to hear that you felt you had such a bad experience.

I’ve checked with our claims team to get closer to the decision, and will private message you via your online account on the Back Me Up community today to explain more.
I can also see that the claim was logged on Monday with the claim outcome decided on Friday, which is within the turn-around we would expect.

Thanks,
Louise, BMU

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