Animal Friends Insurance Reviews 

55,055
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 10,188 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the claims process is exceptionally fast and straightforward, especially when veterinary practices submit paperwork directly through the online portal. People also deeply appreciate the supportive customer service and quick payout times during stressful veterinary emergencies. However, some reviewers were not happy with claim payouts, mentioning unexpected deductions, disputes over covered conditions, or difficulties receiving the full expected amounts. A few other people also felt that phone support lacked empathy, noting long reply delays and inconsistent information when trying to reach representatives for help.

What people talk about most

Claim

Reviewers highlight positive aspects of claim procedures, noting that they are generally straightforward and... See more

Service

Customers had positive experiences with service, noting fast reimbursement and helpful communication.... See more

Payment

Customers consistently note positive experiences with payment, highlighting fast payouts and seamless direct... See more

Customer service

Clients share positive opinions on customer_service, noting that advisors are generally pleasant,... See more

Response time

Users describe positive interactions with response_time, highlighting consistently prompt and efficient... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Pet insurance gives peace of mind for your beloved pet costs, especially when getting older. You pay a premium for a pets age, but overall reasonably priced. We are very pleased with the customer se... See more

Company replied

Rated 5 out of 5 stars

Can't fault them. They paid for my dogs hydrotherapy treatment for the 10 week sessions without question to treat luxating patella. Hopefully this will strengthen his knees so surgery can be avoided.... See more

Company replied

Rated 5 out of 5 stars

We've been with Animal Friends for a few years with both of our elderly cats. Vet has put numerous claims in on my behalf via Pawtal. All paid within a couple of days of submission with no problems... See more

Company replied

Rated 5 out of 5 stars

Had a referral to an orthopaedic surgeon to fix a ruptured cruciate ligament for my pooch. X-ray confirmed it - procedure complete and doing well. Paid in full at the vet hospital, but they dealt w... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

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4.6

All reviews

(55,055)

9,935 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

As always perfect service

As always perfect service

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Steve,

We are so pleased to hear that you are happy with the service provided, thank you for taking the time to leave a review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Really quick to sort out through the…

Really quick to sort out through the vet. Everything went smoothly.

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Caroline,

We are so pleased to hear this, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 3 out of 5 stars

helpful

Very helpful, thankfully…after being a good customer for almost twelve years now.

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

We are pleased to hear that we have been able to help.

If there is anything we can do to assist you further, please do not hesitate to contact the team.

Kind regards,
Becky - Animal Friends Insurance

Rated 5 out of 5 stars

My dog had to have emergency procedure…

My dog had to have emergency procedure done. Once insurance company was notified they acted very quickly.

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Samantha,

We are so pleased to hear this, thank you for taking the time to leave a review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

It never ceases to amaze me the speed…

It never ceases to amaze me the speed they can turn a claim around in. Really excellent.

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

We are so pleased to hear this, thank you for taking the time to leave a review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Quick service and great explanations…

Quick service and great explanations about cover

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Samantha,

We are so pleased to hear that you are happy with the service provided, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Good communication

Good communication, prompt settlement of claims

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Paul,

We are so pleased to hear this, thank you for taking the time to leave a review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Mrs Marshall,

We are so pleased to hear this, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Reasonable priced dog insurance

Reasonable priced dog insurance.
Easy to make a claim and kept me updated on the progress with quick payments

9 July 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Sue,

We are so pleased to hear this, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 4 out of 5 stars

Usually really quick to settle

Usually really quick to settle. Good price.

6 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

We have animal friends for both our…

We have animal friends for both our girls (labradors) very competitive price, great communication and when we had to make a claim clear fast communication and speedy pay out. Highly recommend

7 May 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Patricia,

Thank you for your positive review.

It is lovely to see that you have your two beloved Labradors insured with us!

I am pleased to see that your claims have been finalised quickly and that you have been kept up to date with the progress.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Poorly pooch

The fact that I had to change my vets so quickly an have emgency treatment an that it's been paid but it's ongoing I'm so pleased as was worried as no notes have been passed over yet

13 August 2026
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Reply from Animal Friends Insurance

Good Morning Maria,

Thank you for your positive review.

I am pleased that we have been able to support you and your beloved pet.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Excellent Pet Insurance Company

I have used this company for several years now, they've been the best pet insurance company I've ever used. Their claims process is easy, with a portal for my vet to make claims directly. They've never quibbled about a claim within my policies, I would highly recommend them.

6 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Lorraine,

Thank you for your positive review.

I am pleased that we have been able to support you when you have needed to claim.

It is lovely to see that you would recommend us.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 1 out of 5 stars

Declined claim for supposed “pre-existing condition”

Switched to Animal Friends last year when my Petplan premiums for my two cats were doubled and they wouldn’t budge on the price. All was fine until recently when my vet recommended I take my younger cat to the cardiologist as they had noticed a possible heart murmur during her annual checks/vaccinations. As this was the first time it was mentioned to us, we quickly asked for a referral to get booked her in for the scan, and she was seen to a couple weeks later. We claimed on the expenses for the cardiologist and Animal Friends has just declined our claim and any future claims regarding this stating that her veterinary records show that she has had a murmur since June of 2024, which made it a pre-existing condition. We adopted her when she was a kitten in June of 2024, and a murmur was never mentioned us until her vaccination appointment last month when they recommended we get it looked into. This is incredibly frustrating as if I knew about any murmur, I never would have switched her off her original insurance on PetPlan where she would have been covered. I believe my vet would have told us about any concerns they had with her as they have always taken good care of both of our cats so I fully believe this is a misstep on the insurers part and am incredibly disappointed in this outcome and lack of compassion during a stressful time.

17 August 2026
Unprompted review
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Chelsey,

We are sorry to hear that you are unhappy with the outcome of your claim.

I can see that your policy was taken out on the 18th July 2025. Any conditions noted prior to this date will be classed as a pre-existing condition, and we will be unable to provide cover for this.

Upon review of your pets medical history, I can see that your vets confirmed a soft murmur on the left sternum was noted on the 20th June 2024.

If you would like a copy of your pets medical history, please do contact us, and we will be happy to send this to you.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Because of your wonderful service and…

Because of your wonderful service and the peace of mind your policy provides, I know my pet is in safe hands. Please pass my thanks along to the team involved.

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Nazenin,

We are so pleased to hear this, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Discover amazing animals with The Animal Generator

The Animal Generator is a useful and engaging online tool for anyone interested in discovering different animal species through random images. The website provides an easy way to explore wildlife without requiring complicated searches or registration. Users can generate animals from categories such as mammals, birds, reptiles, amphibians, marine animals, and insects, making it suitable for both learning and entertainment.

17 August 2026
Unprompted review
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hello Umama,

Many thanks for your review however, looking into this, this does not appear to be for Animal Friends Insurance.

If we can be of any assistance, please do let us know.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Fab!

Extremely supportive online vet web chat at what was quite a distressing time.

Subsequent apt and treatment from emergency vet practice and my own ususal practice and a claim was submitted and accepted quickly.

Highly recommend

23 July 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Katie,

We are pleased to hear that we have been able to help, thank you for your review and recommendation.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Extremely helpful and nonissues with…

Extremely helpful and nonissues with claiming after my little doggo was very poorly. Great fast service and great communication. Thank You

6 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Kelly,

We are so pleased to hear that we have been able to help, thank you for taking the time to leave a review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Always a positive experience

I thoroughly recommend Animal Friends. Despite my cat getting older and having increasing more treatment, Animal Friends continued to reimburse me for his various conditions. I stayed with Animal Friends most of my cat's lifespan as they always offered a competitive and reasonable renewal. My vet never had any issues with putting in claims via the pawtal. Top pet insurance, thank you.

9 July 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Ben,

We are so pleased to hear that we have been able to help, thank you for your review and recommendation.

Best wishes,

Becky - Animal Friends Insurance

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