American Family Insurance Reviews 

2,041
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 1,134 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff and local agents for being extremely helpful, patient, and knowledgeable when explaining policy changes. People truly appreciate the seamless user experience and personalized customer service when setting up their home and auto insurance plans. However, some people mentioned unexpected rate hikes, pricing concerns, or minor issues with billing details after completing their switch. A few consumers also noted frustrations regarding delays with policy paperwork and reaching live support through automated phone systems. Reviewers sometimes felt that rates could be more competitive compared to other providers in the market.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting helpful, professional, and... See more

Customer service

Reviewers highlight positive aspects of customer service, describing agents as patient, professional, and... See more

Service

Clients share positive opinions on service, noting that working with the team is easy, simple, and efficient.... See more

Price

Consumers find pricing experiences to be mixed, with many reporting significant savings compared to previous... See more

User experience

People report positive experiences with user experience, highlighting seamless and easy interactions when... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Working with agent Rebecca Wakefield from the Jewison Agency in Mankato, Mn. She was courageous and above all, she LISTEN! Yes, we saved money by joining American Family Insurance for our home but th... See more

Company replied

Rated 5 out of 5 stars

While I enjoyed working directly with the corporate office staff to purchase my first insurance policy with American Family, through the Costco Connect program, this last cycle I called a local Am Fam... See more

Company replied

Rated 5 out of 5 stars

Dave Pierce in Bonner Springs Kansas was why my mother decided to change her insurance. Dave is a very pleasant person in conversation. Dave is professional and knowledgeable with his insurance busi... See more

Company replied

Rated 5 out of 5 stars

Me and the wife just switched over to American Family Insurance recently and the agent Ryan Bluhm was a really great help in breaking down all about the policies for my cars and home insurance. He rea... See more

Company replied


Company details

  1. Insurance Company

About American Family Insurance

Written by the company

AmFam logo and tagline

Life’s better when you’re protected under our roof because when you feel totally protected, you can enjoy the dreams you’ve worked so hard to achieve.

Learn More

Person using AmFam website on their laptop

All your insurance needs, just a click away. Visit our website to learn more about our commitment to inspiring, protecting and restoring what matters most — your dreams.

  • Get 24/7 Customer Support
  • Learn About Our Coverages, Discounts & More
  • File a Claim
  • Browse Articles & Resources to Support Your Dreams
Person on top of a mountain in a victory pose

Whether you’re looking for inspiration, tips or a community to keep you motivated, we have resources to help keep you on track towards achieving your dreams.

  • Helpful Articles for Your Dream Pursuit
  • Connect & Engage with Us
  • Resources to Inspire Your Community
Browsing the AmFam mobile app

Protecting what matters most is at your fingertips. Get support anywhere, anytime — especially when you need it most — by downloading the MyAmFam app.

  • Manage My Account
  • Track Your Claim’s Status
  • Set Up AutoPay & Schedule Payments
  • View Your Proof of Insurance
  • Get 24/7 Roadside Assistance
  • Add/Replace a Vehicle on Your Policy
Couple browsing AmFam together on their phone

Give the things that matter most the protection they deserve. Get a quick online quote today and get a customized policy to fit your unique needs and budget.

Icons showing the various AmFam coverage options

Products

Vehicle Insurance

  • Car Insurance
  • Motorcycle Insurance
  • Boat Insurance
  • RV & Camper Insurance
  • ATV Insurance

Property Insurance

  • Home Insurance
  • Renters Insurance
  • Condo Insurance
  • Manufactured Home Insurance

Personal Insurance

  • Life Insurance
  • Umbrella Insurance

Commercial/Farm & Ranch Insurance

  • Farm & Ranch Insurance
  • Business Insurance
  • Landlord Insurance

About

Details

We believe your dreams are the most valuable things you’ll ever own. It’s why we work tirelessly to inspire, protect and restore them.

Service Options

  • Get a Quote Online
  • Contact Your Local Agent
  • Call us 1-800-MYAMFAM

Highlights

  • Customizable policies to fit your unique needs
  • Protection from the unexpected
  • Local agents to help guide you through the insurance policy
  • Resources and inspiration to help you pursue your dreams fearlessly
  • 24/7 assistance and customer care

Profiles


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

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1-star

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4.5

All reviews

(2,041)

1,165 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Worked with Jacob Cuellar to update our…

Worked with Jacob Cuellar to update our homeowner’s insurance. We were paying way too much annually after finding we were on their Legacy Program. Jacob agreed and helped us reduce our premium by half. He was very professional and patient.

8 September 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Wow, thank you so much for your kind words! Have a great day, Lauren!

Rated 5 out of 5 stars

Great insurance My experience with home family…

My experience with home family insurance was excellent. Working with them was easy simple and efficient. They helped me save money and made me feel comfortable. I highly recommend them

18 August 2026
American Family Insurance logo

Reply from American Family Insurance

Thank you for choosing us to protect your dreams! We appreciate your feedback and support.

Rated 5 out of 5 stars

Very happy with the coverage and price

Very happy with the coverage and price. Your local agent Mr. Mehul Raja was extremely helpful during the whole process in explaining clearly about the whole policy.

18 August 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing feedback from our customers! Thank you for trusting us to protect your dreams, Harendra.

Rated 5 out of 5 stars

Patience by agents in answering all our…

Patience by agents in answering all our questions. I spoke with this agebt2 to 3 years ago. American Family wasnt the cheapest bid at that time. They asked could they reach out each year to keep trying to earn our business. This year they saved us a lot of money over State Farm who we were genuinely happy with as well but they had some hikes this renewal that made American Famiky the choice.

17 August 2026
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Reply from American Family Insurance

You're too kind! Thanks for taking a moment out of your day to tell us how we're doing.

Rated 5 out of 5 stars

Overall, a great insurance experience.

Our agent is responsive, knowledgeable, and suggests ways to give us adequate coverage at the lowest possible cost.

18 August 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

Rated 5 out of 5 stars

Appreciate the support I receive from…

Appreciate the support I receive from the team and appreciate knowing that I am am good hands with your company.

18 August 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from customers like you, Brenda! Thanks for taking a few minutes to share your experience with us.

Rated 5 out of 5 stars

Great and seamless service by Laci…

Great and seamless service by Laci Waddill!

18 August 2026
American Family Insurance logo

Reply from American Family Insurance

The fact you've taken a moment out of your day to share your experience with us has made our day! Thank you for choosing us to protect your dreams.

Rated 5 out of 5 stars

My overall experience was very…

My overall experience was very professional, patient, knowledgeable and friendly. When speaking with business people they are not always patient with you. Thomas took his time and explained everything to me and I felt at ease asking questions. Great experience.

15 August 2026
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Reply from American Family Insurance

You're too kind! Thanks for taking a moment out of your day to tell us how we're doing.

Rated 4 out of 5 stars

Great customer service.

Great customer service.

17 August 2026
American Family Insurance logo

Reply from American Family Insurance

Thanks for telling us about your experience. We're so happy you're our customer!

Rated 5 out of 5 stars

responsive quickly and…

Tracey is always responsive quickly and helpful!

17 August 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

Rated 5 out of 5 stars

Appreciated the Local Office Support

While I enjoyed working directly with the corporate office staff to purchase my first insurance policy with American Family, through the Costco Connect program, this last cycle I called a local Am Fam office and changed my policies to that office. I prefer dealing with a person locally, as we did years ago when we had Shawn Furlong, as our local Agent, here in the West St. Louis area.

16 August 2026
American Family Insurance logo

Reply from American Family Insurance

Your dreams are worth protecting, thank you for choosing us to help you! We appreciate your feedback.

Rated 5 out of 5 stars

I switched to American Family after 30…

I switched to American Family after 30 years with State Farm. My agent, Jason Lightner made the switch seamless.

14 August 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

Rated 5 out of 5 stars

My agent rocks!

My agent, Kevin Gillan, is the absolute best.

16 August 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from customers like you, Robert! Thanks for taking a few minutes to share your experience with us.

Rated 5 out of 5 stars

Half the cost and better coverage of old insurance

The agent got me prices for car and home right away, and car insurance was half the cost and home saved 500.00 a year.

16 August 2026
American Family Insurance logo

Reply from American Family Insurance

Thank you for trusting us to protect your dreams, Matt. We appreciate you and your feedback!

Rated 5 out of 5 stars

American Family Insurance stands above all the others.

American Family Insurance stands above all the others that spend a fortune on ridiculous TV ads. AmFam truly cares about their customers by treating them like valued, unique individuals - that's the key difference. AmFam listened to our needs and helped to develop an insurance portfolio that not only beat the others in price, but also provided better coverage overall. Costco did an excellent job vetting a partner insurance company that values their members as much as they do. This is what insurance should be, truly caring about protecting their customers. We are new to AmFam, and the experience has been unmatched so far.

14 July 2026
American Family Insurance logo

Reply from American Family Insurance

Hi Greg. We're so happy you're our customer! Thanks for passing along your feedback to us.

Rated 3 out of 5 stars

Too early to tell

Too early to tell. Also the Drive My Way app rates me negatively on things beyond my control such as frequency and time of day. Plus it says I had hard braking when I had to for wildlife and crossing rough railroad crossings on the highway. That's annoying

16 August 2026
American Family Insurance logo

Reply from American Family Insurance

We appreciate your feedback about DriveMyWay. We'll be sure to share your experience with our team. If you wish to share additional details, please navigate to the "More" tab within the app to send us an email. Thank you!

Rated 5 out of 5 stars

I was referred to this agent and was…

I was referred to this agent and was very pleased with the service, attentiveness and professionalism.

16 August 2026
American Family Insurance logo

Reply from American Family Insurance

Thanks for telling us about your experience. We're so happy you're our customer!

Rated 5 out of 5 stars

I was with American Family....quit last…

I was with American Family....quit last year because you could not match others rates. I came back because Greg Rogers my agent called me and I found that your rates this year were better. Keep competitive and I will remain with you because I truly like the personal service that Gregg provides. Best insurance agent ever.

16 August 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

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