American Golf Reviews 

180,232
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 20,863 reviews, reviewers overwhelmingly had a great experience with this company. Many customers frequently praise the staff for being exceptionally helpful, friendly, and knowledgeable during personalized equipment fittings. Shoppers also highlight the wide selection of quality products available alongside very reasonable and competitive prices. Buyers often emphasize that online purchases arrive well packaged, making the overall ordering process smooth and pleasant. However, some customers also noted issues with communication delays and extremely poor response times when attempting to contact support. A few people experienced frustrating customer service encounters, unhelpful staff attitudes, and unexpected stock availability problems during store visits.

What people talk about most

Staff

People report positive experiences with staff, highlighting their welcoming attitude and helpfulness during... See more

Product

Reviewers mention positive feedback about product quality, highlighting great ranges at competitive prices.... See more

Service

Users describe positive interactions with service, highlighting knowledgeable and helpful staff who provide... See more

Price

Clients share positive opinions on price, highlighting very competitive offers and reasonably priced items... See more

Customer service

Reviewers highlight positive aspects of customer service, noting that staff are consistently helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was looking to up grade my irons which was overseen by Richard Hampton. The outcome was there was very little difference. His advice as always makes is totally unbiased, staying with the same make I... See more

Company replied

Rated 5 out of 5 stars

My wife and I as beginner golfers had a fitting for golf clubs and Tom could not have been more helpful, he explained all about the different types for club heads, shafts, and grips. we tried a number... See more

Company replied

Rated 5 out of 5 stars

Store at Great Western Road, Glasgow always well stocked with a range of priced items within golf equipment/clothing categories. Staff not intrusive but more than helpful if required.

Company replied

Rated 5 out of 5 stars

Very knowledgeable staff, Andrew was brilliant and spent the time assisting with my son to find the correct driver. We were never pressured into buying or over paying for the club. He worked around ou... See more

Company replied



Company details

  1. Golf shop
  2. Golf Club
  3. Sporting Goods Store

Written by the company

Europe's largest golf retailer. We have 85 stores in the UK and Republic of Ireland, and we're still growing! Either visit one of our stores, or order online in the knowledge that you will receive the very best service and after sales care We stock a full range of golf equipment for golfers of all levels, including irons, drivers, putters, package sets, balls, shoes, clothing, plus much more. Both in-store and online, we have our expert teams on hand to help with any golfing query you may have. Most of our store managers are keen golfers just like you. We aim to offer unbeatable value and an extensive range along with exclusive deals. We hope to be your first stop for all your golfing equipment needs.

Free Custom Fitting In-store

Written by the company

Visit one of our American Golf stores to receive a free Custom Fitting
Every player is different and their swing characteristics are unique. By using our personal golf club fitting service and state-of-the-art technology, we can improve your game to lower scores and allow you to develop as a golfer. Custom Fitting is just one of a range of complementary expert and personal services we offer in-store. So whether you'd like to 'Try Any Club' from our extensive range, Ask our PGA's for advice or have a 'Custom Fitting' we have the right solution to help you improve your game and with 88 stores across the UK there's sure to be one near you.
Trade-in
Transform your game and trade-in your old clubs for the latest equipment on the market. Simply bring your current clubs to any American Golf store for a valuation.

85 Stores Nationwide

Order online and collect in-store for free

Order online and collect in-store for free
Choose our 'deliver to store' option and collect your parcel at your nearest American Golf store for free! Whilst you are there why not book in for a free custom fitting?

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

180K reviews

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1-star

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4.7

All reviews

(180,232)

20,001 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
American Golf logo

Reply from American Golf

Hi, 
  
Thank you for the wonderful review and for taking the time to share your feedback with American Golf. 

Our priority is customer service. 

Many thanks, 
AG Service Team

Rated 5 out of 5 stars

Great deals in the sale

Great deals in the sale, gloves reduced and also a 3 for 2 deal👏

13 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your positive feedback. 

We’re delighted to hear that you were pleased with the great deals available in our sale, including the reduced-price gloves and 3 for 2 offer.

We really appreciate you taking the time to share your experience and thank you for choosing American Golf.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Walked into the shop looking to…

Walked into the shop looking to purchase a specific putter. Salesman was very knowledgeable and helpful.

13 August 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your wonderful review.

We truly value your feedback and are delighted to hear that our team was knowledgeable and helpful during your visit.

Thanks again for sharing your experience.

Kind regards, 
AG Service Team

Rated 1 out of 5 stars

When my son-in-law presented the…

When my son-in-law presented the voucher at the till it was not recognised. This was a present last Christmas.

12 August 2026
American Golf logo

Reply from American Golf

Hello,

We’re sorry to hear that your son-in-law was unable to use the voucher at the till. 

We understand how frustrating this must have been, particularly as it was purchased as a Christmas present.

Please email our Customer Service Team at aftersales@americangolf.co.uk with the voucher details so we can look into this further and assist you with resolving the issue.

We apologise for the inconvenience caused and appreciate you bringing this to our attention.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

The shop staff helped me to make the…

The shop staff helped me to make the purchase as they had the item in stock and made sure I could pick it up at a suitable time. The only criticism I can make is I had initial decided on buying the item on line and at the same time wanted to use my American golf birthday gift from you I had intended to use your click and collect service which said I could use my birthday gift code on line unfortunately it did not recognise the code (the code 2as entered correctly.) Maybe you could look into this issue as it was frustrating.

13 August 2026
American Golf logo

Reply from American Golf

Thank you for taking the time to share your feedback. 

We’re pleased to hear that our shop team were able to assist with your purchase, ensure the item was available and arrange collection at a convenient time.

We’re sorry, however, to hear about the difficulty you experienced when trying to use your birthday gift code online. 

We understand how frustrating this must have been. 

We appreciate you bringing this to our attention and will ensure your feedback is shared with the relevant team for review.

Thank you again for your support and for choosing American Golf.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Buying a hat

Very friendly staff

13 August 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service, so thank you for the feedback, It's appreciated! 
  
Thanks,
AG Service Team

Rated 5 out of 5 stars
American Golf logo

Reply from American Golf

Hello,

Thank you so much for your kind 5* review. 

We're delighted to hear that our quiet assistance was very helpful. 

Looking forward to assisting you again soon.

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Very friendly and helpful staff who…

Very friendly and helpful staff who found me everything I needed and unexpectedly let me try before I bought which really helped.

13 August 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thanks so much for leaving your 5* review. 

We are glad that our staff looked after you in store, we take great pride in our customer service! 

Hope you enjoy your new purchase. 

Kind regards,   
AG Service Team

Rated 5 out of 5 stars

Service

Service
Everything about the trolley was explained
In detail.

13 August 2026
American Golf logo

Reply from American Golf

Hi,

Thank you so much for your fantastic review! 

We're delighted to hear that everything about the trolley was explained to you in detail and that you had a great experience with our team at the Preston Store. 

We truly appreciate you choosing American Golf.

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Good Service

Helpful staff, good range of clothing & equipment.

13 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your positive feedback. 

We’re delighted to hear that you found our staff helpful and were pleased with the range of clothing and equipment available.

We really appreciate you taking the time to share your experience, and thank you for choosing American Golf.

Kind regards,
AG Service Team

Rated 5 out of 5 stars
American Golf logo

Reply from American Golf

Hi, 
  
Thanks for taking time out of your day to leave this wonderful review. 

We are glad to hear that you were happy with the selection.

We take great pride in our customer service, so thank you for the feedback, It's appreciated!
  
Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Great service

Great service

13 August 2026
American Golf logo

Reply from American Golf

Hello, 
  
Thank you for leaving this 5* review. 

Hope to hear from you soon! 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Excellent staff who were very attentive…

Excellent staff who were very attentive and knowledgeable

13 August 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you for the wonderful review and for taking the time to share your feedback with American Golf. 

Our priority is customer service. 
  
Many thanks, 
AG Service Team

Rated 5 out of 5 stars

Friendly helpful staff

Friendly helpful staff

13 August 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your wonderful review.

We truly value your feedback and are delighted to hear that our friendly and helpful staff made a positive impression.

Thanks again,
AG Service Team

Rated 5 out of 5 stars

ordering item on line

From ordering item on line to picking up at the store was very easy.

13 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your positive feedback. 

We’re pleased to hear that you found the online ordering and store collection process quick and easy.

We really appreciate you taking the time to share your experience, and thank you for choosing American Golf.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Great help from the fitter

Great help from the fitter. Very patient. Great service.

13 August 2026
American Golf logo

Reply from American Golf

Hi,

Thank you so much for your kind words.

We're delighted to know that the fitter was patient and provided great service during your custom fit experience.

Looking forward to assisting you again soon.

Kind regards,
AG Service Team

Rated 3 out of 5 stars

Most expensive

Most expensive, & one member of staff could do with trying to smile now and again.

13 August 2026
American Golf logo

Reply from American Golf

Good Morning,

Thank you for your feedback. 

We’re sorry our pricing was not competitive and that your experience with a team member was disappointing.

We take your comments seriously and will share them with the relevant store team. 

Your feedback helps us improve.

Thank you for choosing American Golf.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Fast and friendly service from an…

Fast and friendly service from an assistant who knew his stuff

13 August 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your wonderful review.

We truly appreciate your kind words and are delighted to hear that our assistant provided fast and friendly service.

Thanks again for your feedback.

Best regards,
AG Service Team

Rated 5 out of 5 stars

Staff great

Staff great , excellent value for money

13 August 2026
American Golf logo

Reply from American Golf

Good Morning,

Thank you for your positive feedback. 

We’re delighted to hear that you found our staff helpful and were pleased with the value for money.

We really appreciate you taking the time to share your experience, and thank you for choosing American Golf.

Kind regards,
AG Service Team

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