Josh in the Customer Care team is a total 5-Star. Mixed experience, after receiving a phone that bricked on start-up. I had to work incredibly hard to get them to accept any accountab... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Getting new upgrade was straightforward, but updates were a little behind, couple of times I had to chase up a few things, but overall was good. The few things I chased up were answered
Company replied
Been with Affordable mobiles for 4 years now. Every 2 years I upgrade and find the monthly price plan favourable very competitive. Refurbished phones are good quality. Last phone the software was f... See more
Company replied
Affordable Mobiles service and speed was great. Unfortunately I can’t say the same for the network. No voice calls. Slow data. Not able to access o2 via app or 202. Considering returning this week for... See more
Company replied
Company details
About Affordable Mobiles
Written by the company
Hello there...
At Affordable Mobiles, we bring you epic low prices on your favourite mobiles, huge discounts, low upfront costs, tons of data from the best UK networks, and free next-day delivery. Why pay more? Get more with Affordable Mobiles.
Free Delivery
Online or by phone, every order includes free next-day delivery.
Trusted Reviews
Join thousands of happy customers who’ve upgraded with Affordable Mobiles.
UK Customer Support
Got a question? Ask our friendly customer service advisors.
Start Shopping>
Head over to our website.
Special Offers>
Check out today's best deals.
More About Us>
There's so much to know.
Contact Us>
Available 6 days a week.
Contact info
5a The Parklands, BL6 4SD, Bolton, United Kingdom
- www.affordablemobiles.co.uk
4.1
Great
37K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Ordering was simple no small print…
Ordering was simple no small print price was as said delivery prompt
20 July 2026
Reply from Affordable Mobiles
Good afternoon Brian,
Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.
We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you and we appreciate your trust in our service.
If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Affordable Mobiles, we look forward to seeing you again in the future.
Best regards,
Casey
Provided a Faulty phone
Provided a Faulty phone. Customer service reactive but unhelpful washed their hands. Raised to senior management, let’s see…
20 July 2026
Reply from Affordable Mobiles
Good Afternoon,
Thank you for taking the time to leave us a review. I’m really sorry to hear that you’re still experiencing issues with your order — that’s certainly not the experience we want for our customers.
I appreciate how frustrating it must be to have this matter ongoing. Having reviewed your order, I can confirm that I have escalated it to the highest level for further investigation. As soon as the team has completed their review of your order and overall journey with us, we will contact you with an update and the outcome.
Thank you for your patience while we work to resolve this.
I hope this helps. However, if you would like to discuss anything further, please feel free to give us a call on 0161 235 0558, and we will be happy to discuss this over the phone.
Thanks,
Josh
Sold as New, but Arrived Activated and Used
* Ordered a new black iPhone 16, but after my order was accepted I was told it was out of stock and had to accept a white model instead.
* The replacement phone arrived appearing already set up, showing “Finish setting up your phone” instead of Apple’s standard welcome screen.
* The device was configured to the India region, had a warranty activation date 5 months before my purchase, and showed over five hours of call usage.
* This raises serious concerns that the phone was previously activated, used, or intended for another market, despite being sold as brand new.
* Customer confidence is undermined when a retailer sells a device as new that shows clear signs of prior activation.
* I have requested a genuine new, unopened UK-market replacement under my rights in the Consumer Rights Act 2015. However, Affordable Mobiles are not responding.
20 July 2026
Reply from Affordable Mobiles
Good afternoon Kate,
Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.
We're sorry to hear about the concerns you experienced regarding your iPhone and appreciate the opportunity to clarify the situation.
We would like to reassure you that devices sold by Affordable Mobiles are supplied as brand-new, genuine products through established and authorised supply channels. In some cases, devices may display an activation date that predates the customer's purchase date. While we understand this can be concerning, it does not indicate that the device has been previously owned or sold as used.
This is not unique to Affordable Mobiles and is something that can occur across a number of retailers and suppliers within the industry due to the way devices are registered and managed within distribution networks.
Importantly, where there is a discrepancy between the warranty date shown by the manufacturer and the customer's purchase date, this can typically be corrected directly with the manufacturer by providing proof of purchase. Apple can then update their records to reflect the correct warranty start date, ensuring you receive the full manufacturer's warranty period you are entitled to. I can also confirm it is stated on our website that to keep our prices low without compromising quality, we do source our official devices outside of the UK, just to reassure you these are from trusted suppliers across and beyond Europe.
To update your purchase date, please visit https://support.apple.com/en-gb/102261, where you will be asked to login with your Apple ID and provide your proof of purchase.
We're sorry if this was not clearly explained during your contact with us. Thank you for bringing your concerns to our attention. We value all customer feedback and are sorry that this experience has impacted your perception of our service. We hope this clarification provides some reassurance regarding both the device supplied and the warranty support available.
I hope this helps, however if you would like to discuss any further, please feel free to give us a call on 01612 350 558, and we will be happy to discuss over the phone!
Thanks,
Casey
Reply from Affordable Mobiles
Good Evening,
Thank you for taking your time to leave this review!
5 stars is a big deal, and we are proud that our AO service has delivered this impression for you! We look forward to our future services with you, and will continue to provide great customer experience with our AO values!
I hope you’re enjoying your new phone! Have a great day.
Thanks,
Lacy
Worst experience!
If I could, I’d give no stars.
Ordered phone on Saturday. Due for delivery on Monday. NOPE. Nor Tuesday, nor Wednesday.
Different people responding to my emails, all hoping I am well, hope my day is going well - NO!!!
Fobbed off by ‘customer services’ no real outcome from conversations.
Who sends Mobile Phones by Royal Fail? Shocking. Thursday now and still no update yet. I have no phone as my number was transferred over. Can’t even use my old phone. Absolute nitemare.
EDIT AFTER THEIR RESPONSE:
Asking me to request a SIM from my new provider - why should I do all the chasing?!
Was told one agent was taking control of my complaint and would provide an update before the end of his shift yesterday - surprise no update.
I have now asked to cancel this farce. Asking me to chase up your fck ups!!! NO.
18 July 2026
Reply from Affordable Mobiles
Good Afternoon,
Thank you for taking the time to leave a review. I’m very sorry to hear about your experience and the frustration this situation has caused.
We understand how difficult it is to be without your handset, especially when your number has already transferred across. Please accept our sincere apologies for the delay and the lack of clear updates while we work to resolve this.
We are actively investigating the issue and doing everything we can to get this resolved as quickly as possible. In the meantime, if your number has already moved away from your previous network, I would recommend contacting your new network provider to request a replacement SIM so that you can continue using your service while we work towards a resolution.
If you need any further assistance, please don't hesitate to contact us. You can email us at care@affordablemobiles.co.uk or call us on 0161 235 0558, and we'll be happy to help.
Once again, I’m very sorry for the inconvenience caused.
Best regards,
Josh
Sent me a faulty phone now I’ve been…
Sent me a faulty phone now I’ve been waiting for a new phone for over a week and still havnt got one even ordered because of the delays.
Update to your reply… - that’s just the point. You can send me a next day delivery but I have to wait over 10 days - 2 weeks actually I’ve been told for the whole process for me to even try and apply for another phone….
15 July 2026
Reply from Affordable Mobiles
Good morning Diana,
Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.
Upon review of the order, I can see you called to report a fault with the battery and a return was set up on the order. We arranged a collection and this was completed on the 20th July. As advised, the cancellation can take between 5-7 working days once the handset has been delivered and scanned back into our warehouse. We're currently waiting for the handset to be scanned in, and at this point, you'll receive an email confirmation and the cancellation process will begin.
I hope this helps, however if you would like to discuss any further, please feel free to give us a call on 01612 350 558, and we will be happy to discuss over the phone!
Thanks,
Casey
Easy to order and great price
17 July 2026
Reply from Affordable Mobiles
Good Morning, Sue,
Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.
We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.
If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Affordable mobiles, we look forward to seeing you again in the future.
Best regards,
Aby
I apologise
I apologise, for my recent low score review, phone has been delivered and all is good. Affordable mobiles are a company I have used over the year's and will do again.
20 July 2026
Unprompted review
Reply from Affordable Mobiles
Good Morning, Peter,
Thank you so much for taking the time to share your feedback on Trustpilot! We appreciate your support and are thrilled that you had a positive experience with us.
Your satisfaction is our priority, and we always strive to provide the best possible experience for our customers. We would love to hear more from you about what we can do better to reach that 5-star level so please don't hesitate to share your ideas with us.
Once again, thank you for choosing us and for your valuable feedback. We look forward to serving you even better in the future.
Best regards,
Aby
Affordable prices and excellent…
Affordable prices and excellent service. Why go anywhere else for a new mobile
17 July 2026
Reply from Affordable Mobiles
Good Morning, John,
What a great review! We're delighted to hear that you had a positive experience with us and that you’re happy with your order.
5 stars is a big deal. Our team works diligently to always provide the best deals available, so we’re proud that our service delivered that for you.
I hope you’re enjoying your iPhone 17 Pro Max! Have a great day!
Best Regards,
Aby
Very quick turn around
Very quick turn around. There was a problem with the order I got an email about it and they called the next day, offered a different colour and I got the phone next day.brillant service.
17 July 2026
Reply from Affordable Mobiles
Good afternoon Sharon,
Thank you so much for taking the time to share your feedback on Trustpilot! We appreciate your support and are thrilled that you had a positive experience with us.
It’s great to hear that you feel our team provided brilliant service, as this is what we strive to provide to all of our customers. We look forward to offering more of the same great service in the future!
I hope you’re enjoying your handset. Have a great day!
Thanks,
Casey
Super easy to deal with
Super easy to deal with, I was able upgrade my old phone with my current provider without any hassle and my phone arrived the next day.
17 July 2026
Reply from Affordable Mobiles
Good afternoon Sarah,
Thanks so much for taking the time to leave us a review. We're delighted that you had a positive experience with us and that your order was delivered to you fast.
At Affordable Mobiles, we understand the importance of timely delivery, especially when it comes to mobile phones, and we make it a priority to ensure prompt shipping.
Happy customers are our ultimate goal, so we appreciate your trust in us. Should you need any further assistance or have any questions, please don't hesitate to get in touch.
Thank you again for choosing Affordable Mobiles. We look forward to serving you in the future.
Best regards,
Casey
Ordering a phone that only take eSIM
I ordered two iPhone Air O2 packages separately for my partner and I. Upon arrival the phone came with physical SIM cards and no way of loading these to the phone other than visiting an O2 store. Both phones should have had eSIMs pre-installed. Not helpful and a difficult process to unpick when you can’t receive a text on a new number using a phone that doesn’t actually have a standard SIM card holder.
16 July 2026
Reply from Affordable Mobiles
Good Morning,
Thanks for taking the time to leave us a review. I’m really sorry to hear that you’re unhappy with your experience so far.
I’m sorry that your eSIM was not set up and ready to use when your handset arrived. As an indirect partner of the network, we manage the dispatch of the handset, while the activation and setup of the eSIM is handled by the network provider.
We completely understand how frustrating this can be, especially when using a handset that doesn’t support a physical SIM card and when there are difficulties receiving verification texts during the setup process.
eSIMs are still a relatively new process, and we are continually looking at ways to improve the experience for our customers. Your feedback is extremely valuable and will be shared with the relevant teams as we work to make this journey clearer and easier in the future.
I hope this helps. However, if you would like to discuss this further, please feel free to give us a call on 0161 235 0558, and we will be happy to discuss it over the phone.
Best regards,
Josh
My upgrade
The man on the phone was polite helpful an explained the contract details well . Even when i was struggling to get on my banking app he was very patient , an was guiding me step by step to acess it . Then wgen he'd processed the order he explained that delivery would ve by dpd an next day
8 July 2026
Reply from Affordable Mobiles
Good Morning Elanie,
Thank you so much for taking the time to share your feedback with us. 5 stars is a big deal! We are thrilled to hear that you are very satisfied with our services! Your satisfaction is our top priority, and it's always rewarding to know that we've met your expectations.
We greatly appreciate your kind words and your support. If there's anything else we can assist you with or if you have any further feedback, please reach out to us. We're here to ensure your continued satisfaction.
We look forward to serving you again in the future!
Best regards,
Josh
very friendly and quick service my…
very friendly and quick service my first experience but I am very happy with service.
9 July 2026
Reply from Affordable Mobiles
Good Afternoon Riffat,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
Reply from Affordable Mobiles
Good Morning, Robert,
Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.
We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.
If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Affordable mobiles, we look forward to seeing you again in the future.
Best regards,
Aby
Fast and efficient.
2 February 2026
Reply from Affordable Mobiles
Good Morning, Henderson,
Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.
We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.
If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Affordable mobiles, we look forward to seeing you again in the future.
Best regards,
Aby
Reply from Affordable Mobiles
Good Morning, Mark,
What a great review! We're delighted to hear that you had a positive experience with us and that you’re happy with your order.
5 stars is a big deal. Our team works diligently to always provide the best deals available, so we’re proud that our service delivered that for you.
I hope you’re enjoying your Samsung S26 Plus! Have a great day!
Best Regards,
Aby
Incredibly easy process and order
Incredibly easy process and order. Delivery in 2 days and all good
15 July 2026
Reply from Affordable Mobiles
Good Morning Mr Woodroffe,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
Reply from Affordable Mobiles
Good Morning, Fiona,
Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.
I am sorry to hear that you are still waiting for your parcel. I have checked your order and can see that this has been marked as delivered and your new contract has been activated.
Regarding your data allowance, as you have extra data this will not show on your O2 bills, however, it will show in the bolt-on section on the O2 app.
I hope this helps, however if you would like to discuss any further, please feel free to email our care@affordablemobiles.co.uk inbox, and we will be happy to assist you!
Thanks,
Aby
I would give 0 stars if I could
I would give 0 stars if I could. Took out an 02 upgrade and twice been sent refurbished / pre registered phones instead of brand new iPhone 17. They seem to think this is acceptable and expect me to contact Apple with proof of purchase to adjust warranty… proof of purchase they have resent me has first phone IMIE number which they already have back so obviously that wouldn’t work! Hopefully phone number 3 will be a genuine brand new phone. Somehow doubt it! They have all come from Magpie not affordable mobiles. Don’t use this company! There are a few companies all linked to AO electricals - Affordable Mobiles, Buymobiles and Mobile Phones Direct. Not to be trusted!
Affordable Mobiles Please don’t respond saying contact us as I already have and got absolute lies and the simple solution is to contact Apple! Rubbish service.
1 July 2026
Reply from Affordable Mobiles
Good Morning Raymond,
Thank you for taking the time to leave your feedback. I’m really sorry to hear about your experience and the inconvenience this has caused.
We completely understand your frustration, especially after receiving replacement handsets and still having concerns regarding their registration status and warranty. This is certainly not the experience we want for our customers.
Please be assured that we take all customer feedback seriously, and your comments will be reviewed internally. We are always looking for ways to improve both our processes and customer experience.
With regard to MusicMagpie, this is the warehouse we use for part of our stock fulfilment and is part of the AO family of companies. However, we appreciate that this does not change the concerns you have raised, and we are sorry for the confusion and inconvenience caused.
We understand that your confidence has been affected by this experience, but we are hopeful that the matter will be resolved and that you will receive the handset you expected. We sincerely apologise for the issues encountered so far.
Best regards,
Josh
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.