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Abel & Cole Reviews 

15,803
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,718 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extensive selection of fresh organic produce, pantry staples, and helpful customer support teams. Consumers consistently appreciate the reliable delivery schedules and friendly drivers who handle packages with great care every week. Many people also enjoy the thoughtful recipe cards and the frequent small gifts included in their weekly orders. However, some customers also noted occasional issues with damaged or substandard items in their deliveries. Reviewers pointed out that a few fresh goods occasionally arrived bruised, requiring them to contact support for prompt replacements.

What people talk about most

Product

Consumers find product to be positive, highlighting the exceptional freshness and delicious taste of the... See more

Quality

Customers report widespread satisfaction with the exceptional quality of organic fruits, vegetables, and... See more

Delivery service

Reviewers highlight positive aspects of delivery_service, noting that orders consistently arrive on time and... See more

Service

Clients share positive opinions on service, highlighting efficient delivery and a strong commitment to... See more

Customer service

Reviewers mention positive feedback about customer service, describing teams as exceptionally helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I've been buying groceries from A&C for some years now. Customer service has been outstanding, and the many gifts of wine, olive oil and other pantry staples have been much appreciated. There are good... See more

Company replied

Rated 5 out of 5 stars

I have used Abel and Cole for many years now and feel they deserve Royal warranty They use the very best suppliers, give an insight into the suppliers practices where they are and ethics I... See more

Company replied

Rated 5 out of 5 stars

Sadly some damaged mouldy fruit and veg on a couple of occasions, I had called and mentioned the fruit as it was a couple of nectarines and was refunded for those. Very handy that you can change and... See more

Rated 5 out of 5 stars

I have been buying from Abel&Cole for several years- about 7 years I think. I am a very satisfied customer. The fresh produce is always REALLY FRESH and top quality.,And there is a good selection... See more

Company replied


Company details

  1. Supermarket
  2. Grocery Delivery Service
  3. Grocery Store
  4. Organic Food Store
  5. Organic Shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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4.7

All reviews

(15,803)

1,699 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The range of products is large and…

The range of products is large and those weve had have been good. Their commitment to recycling the packaging is a stand out point

15 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Phil,

Thank you so much for taking the time to leave a review. We appreciate your support!

Best,

Sam

Rated 1 out of 5 stars

Damaged my property

Their delivery driver has been parking his truck in my garden for which I have spent a lot of money on. Over the course of time my block paving has been damaged. Only found out when I caught him yesterday, although had suspicions. He has also been swinging the door open inside my garden which has damaged my fencing. Why park in my garden when I live on a quiet side street that has plenty of layby parking?

If you value your property, don’t order from these cowboys. Why should I have to cough up the damage you have caused?

When I complained, they didn’t take it seriously. No remorse. Just told me they would pass it on to the relevant team, never heard anything since. Disgusting.

14 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hello,

Thank you for taking the time to review and I’m really sorry that you’ve had to contact us about this.

Please be assured we’re taking this really seriously, and your phone call was immediately escalated to our specialised complaints team. They’ve tried to contact you this morning and will try again later today, as they’re really keen to help.

Thanks again,

Sam

Rated 5 out of 5 stars

Fantastic company

Always delivered on time, great products and a fantastic choice of items to purchase
I’ve swapped most of my shopping from supermarkets to here
High recommend them

7 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Marie,

I'm so happy to hear you've been loving your deliveries with us! We really appreciate your support.

Best,

Sam

Rated 5 out of 5 stars

[Fantastic products with the very best…

[Fantastic products with the very best customer service.]

7 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Gary,

Thanks for your lovely feedback and for taking the time to leave a review. I'm happy to hear our Customer Care team have been able to help when you've needed to get in touch!

Best,

Sam

Rated 5 out of 5 stars

Able & Cole is simply a fantastic food…

Able & Cole is simply a fantastic food provider. The quality of the produce is exceptional, deliveries are always efficient and reliable, and I really appreciate their strong commitment to sustainability. Great products, great service, and excellent value for money, highly recommended!

14 July 2026
Rated 5 out of 5 stars

Efficient

I had prior warning of the approximate time of delivery. That's important, when the weather doesn't always make it possible to leave the packaging out overnight.
Then the delivery/collection was on time.

13 July 2026
Rated 5 out of 5 stars

Good quality fruit and vegetables

The fruit and vegetables are good quality and taste good. The Fruit / Vegetables boxes have plenty of choice and the option to swap if you don’t like what’s in there. In my opinion far superior to a supermarket if you’re looking for organic fresh produce. I like the fact that a lot of the items are in paper bags and not all wrapped in plastic. I like to buy the venison as it’s not available in my supermarkets. The yoghurts and kefir they sell taste delicious and come in glass jars. The website is easy to use.
Would recommend to anyone

13 July 2026
Rated 4 out of 5 stars

Good customer service

Very good customer service when veg quality wasn’t as good as we expected

6 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hey there,

Thank you for your feedback. Although our team was able to help you, I’m really sorry that you had to get in touch with us about some of your produce.

We only want to deliver the best quality fruit and veg, so it’s disappointing to hear we’ve fallen short at times in the past. It looks like there weren’t any issues with your latest order, which is great as we flagged your feedback to our quality control team.

We’re always happy to help, as we want every delivery to be perfect. So please don’t hesitate to reach out if you need us.

Best,

Mariaa

Rated 5 out of 5 stars

We have been with Able and Cole for 2…

We have been with Able and Cole for 2 years now. The produce is always of the highest quality. They have excellent customer service. We have had some produce going off and they refunded with no fuss. We also had some products that we didn’t like personally and they took care of that no fuss as well. They have a wonderful variety of products to shop from. I always look forward to the weekly box 📦. Can’t praise Able and Cole enough!

22 May 2026
Rated 1 out of 5 stars

Unsatisfactory delivery

I placed an order whilst I recover from surgery.

Abel & Cole in their wisdom decided to deliver my order and dump it outside the communal door of the building, ironically beneath the intercom system without calling it.

35 minutes after the alleged delivery, I received a text message stating my order had been delivered.

As a result, I tried to look for my order yet there was no sign of it. Eventually I found it outside of the communal area of the building.

I lifted the order as there was nobody available to assist me. This resulted in me having to seek medical attention due to the surgery I had recently undergone.

I then raised a complaint with Abel & Cole, only to then receive an email three hours after the delivery to state the order had been delivered with a photograph of it left outside!

Having raised this with Abel & Cole customer services, I was told that there were no instructions on my account at the time of delivery to suggest Abel & Cole were allowed to disturb me prior to 7am.

However, prior to placing my first order this year, a member of staff categorically stated that orders will be despatched from 4am and that I should expect to be called at the point of delivery regardless of the time. However, he also told me that based on other orders in the area, deliveries were generally made after 7am!

Following the lodging of a complaint, I was then contacted in respect of the matter.

I was offered a credit of £100 on my Abel & Cole account and a reimbursement of today's order.
Given that I was intent on the deletion of my Abel & Cole account, I declined the £100 credit.

Instead, I requested reimbursement of my taxi fares to and from the hospital as a result of the injury I sustained due to picking up the delivery.

The advisor then sought to investigate this further and obtain guidance from their manager regarding the reimbursement of my taxi fares. I was subsequently called again and told the order had been reimbursed but they weren't able to reimburse the taxi fares which were significantly less than the proposed £100 compensation.

I was also told the advisor who advised deliveries resumed from 4am hadn't physically actioned this on my account and that my account had been activated following that conversation.

Despite being told to reconsider my Trustpilot review as it does not apparently reflect Abel & Cole fully, I reiterated that I was only confining my review to the facts of what I had experienced.

The customer service advisor was apologetic and showed a great deal of sympathy for the grief I had endured.

I have since requested deletion of my Abel & Cole account and submitted a right to be forgotten request under GDPR. I certainly won't ever utilise Abel & Cole again nor await for someone to empty their basket with the unrealistic hope I could ever purchase a pack of their biodynamic eggs!

13 July 2026
Unprompted review
Abel & Cole logo

Reply from Abel & Cole

Hello,

Thank you for getting in touch and sharing your feedback.

I’m incredibly sorry for this delivery experience and for any frustration and inconvenience caused, especially with you recovering from surgery. We have delivery instructions available to help us get each customer's delivery right - for example, knowing exactly where to leave orders and if we're able to knock or ring the bell at certain times. I'm really sorry that there was confusion caused around this for your recent early morning delivery. We've taken the feedback on board and it's been shared with senior management here.

I know you've already been in conversation with a Customer Care Team Manager who has offered £100 credit by way of an apology for the inconvenience. Please know that our door remains open, and we really hope that you'll give us another chance. If you do, we would happily honour that credit and would help to get your delivery instructions set up to work really smoothly for you.

Best,

Mariaa

Rated 5 out of 5 stars

Quality produce

Quality produce - started using Abel and Cole over 35 years ago when they had just started and organic produce was not a big thing. Restarted using them during Covid and have continued. It is useful that they provide a range of products including dairy, cleaning which I can use to top up.

27 May 2026
Rated 5 out of 5 stars

Great

Great tasting, healthy and sustainable produce, and fantastic customer service (the best I’ve seen honestly). Could be less pricey, hopefully if more people join.

4 June 2026
Rated 5 out of 5 stars

As a repeated customer

As a repeated customer, I have only love and gratitude for this company. Starting from customer services, then the prompt delivery, competitive prices and quality food.
Many thanks!

10 July 2026
Rated 4 out of 5 stars

The products are great

The products are great. Just the boxes are so bulky, it is a pain to store them each week. Can I ask to get deliveries in a paper bag/bags? I can return those for reuse too…

10 July 2026

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