I have ordered twice now and intend to do so immediately after sending this email. My reason for doing so is the responsive feedback from the friends and professionals who have been so supportive sin... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I have been buying Williams biscuits and treats from shops for several years and this year decided to order directly from the company for ourselves and to use as gifts. The quality is fantastic, handm... See more
One of the items ordered Orange and Ginger Biscuits arrived crushed As they were going to be a present I phoned up to see what could be done. Excellent customer service in that they apologised alt... See more
Ordered a few times now and they are just consistently excellent. Putting aside the great packaging and quick delivery, the absolute best biscuits around. The shortbread and ginger biscuits as good... See more
Company details
Written by the company
Williams is a family bakery based in the heart of Lancashire. Famous for our luxury biscuits, Eccles cakes, gooey flapjack and scrumptious traybakes, you can find our products in garden centres, delis and farm shops as well as on our website!
Contact info
Unit B5, Anchorage Business Park, Chain Caul Way, PR2 2YL, Preston, United Kingdom
- 01772 724 888
- online@williamshandbaked.co.uk
- williamshandbaked.co.uk
4.8
Excellent
754 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Reply from Williams Handbaked
Hi Greta,
I'm really sorry to hear that. Would you able to provide some more information by email and I'll try my best to help? We hate to see any customers disappointed with our products or service.
Kind regards,
Rory
rory@williamshandbaked.co.uk
NOT A CRUMB LEFT
LOVELY BISCUITS, FIRST TRIED THEM FROM OUR LOCAL FARM THEN THE ARTISAN MARKET. SLOWLY WORKING THROUGH THE DIFFERENT VARIETY OF THEM. SENT SOME ON THROUGH POST AS A GIFT.
VERY IMPRESSED
27 October 2025
Reply from Williams Handbaked
Thanks for your wonderful review Amanda! Very kind of you to say, and we're so glad to hear you enjoy our products.
Perfect best ive tasted cannot get cack…
Perfect best ive tasted cannot get cack like this in the south west well done preston
28 October 2025
Reply from Williams Handbaked
Cheers Keith!
Exceptional Customer Service
One of the items ordered Orange and Ginger Biscuits arrived crushed
As they were going to be a present I phoned up to see what could be done.
Excellent customer service in that they apologised although it was not their fault and replaced the item immediately
Obviously the broken ones were eaten by the family and they were delicious so we will be reordering soon
27 October 2025
Biscuits & cakes
Excellent cakes & biscuits as always. Had a minor issue with my order, which Williams sorted out promptly and efficiently.
Highly recommended
1 October 2025
Reply from Williams Handbaked
Thanks for a great review Mark, we really appreciate it!
Generally an excellent delivery service…
Generally an excellent delivery service as I’ve ordered a number of times but this delivery has taken 6 days and it was to be a gift.
However products are beautiful and well packed and make lovely gifts xx
3 October 2025
Reply from Williams Handbaked
Thank you Carol for your kind review.
I'm really sorry to hear about the longer delivery time than normal. Whilst we do aim to deliver within 7 days, we can't always guarantee it.
If you ever need something delivering in time for a specific occasion, please do get in touch with us and we'll do what we can to speed up delivery!
—Rory
As usual we are 100% pleased with the…
As usual we are 100% pleased with the service & quality of this company & their products.
26 September 2025
Reply from Williams Handbaked
Thanks for a great review Linda, we really appreciated it!
The choices are amazing.
Ordered online was so easy.
The choices are amazing.
Delivery is very quick.
26 September 2025
Reply from Williams Handbaked
Thank you Ruth!
Inedible so called 'Luxury Biscuits'
I bought a pack of Williams All butter Shortbead which arrived today (from Ye Olde Pork Pie Shoppe). They were Best Before 21.01.26 and were inedible. It was so bad that we (there were 3 of us) couldn't swallow the first mouthful. it tasted and smelt as if the butter was rancid. They do not deserve even a I star. Never Again!
9 September 2025
Unprompted review
Reply from Williams Handbaked
I'm really sorry to hear that you didn't enjoy the biscuits you recently purchased.
This is extremely unusual, and absolutely not the experience we expect our customers to have. Please contact me directly at rory@williamshandbaked.co.uk and I'll do my very best to resolve this for you.
Kind regards,
Rory
Easy to use site and very fast delivery
29 August 2025
Great experience
Great experience, from ordering to delivery to my poorly friend, who is looking forward to trying these.
I would definitely use this company again.
29 August 2025
Reply from Williams Handbaked
Hi Debbie,
Thanks for your lovely review, and I'm really glad to hear you've had a great experience with us!
Was pleased to find I could still get…
Was pleased to find I could still get these biscuits, used to buy them at Chelford at the Sunday market. Only thing missing is the lovely Dundee biscuits. Will definitely buy again.
1 September 2025
Unprompted review
Reply from Williams Handbaked
Thanks for your lovely review Jennie, and great to hear you're a customer from the Chelford market days!
Nomnomnom
I’ve ordered from Williams Handbaked three times and every order has gone down a treat with the people we’ve bought for. Superb baking, good delivery time.
27 August 2025
Reply from Williams Handbaked
Thanks for a great review Mathew, it's much appreciated!
Excellent quaility goodies
Excellent quaility goodies. A perfect gift for anyone. I've ordered from Williams bicuits for many years. I've never been disappointed with any hamper.
Excellent service and first class biscuits/slices, presentation beautiful.
Would highly recommend.
27 August 2025
Reply from Williams Handbaked
Thank you for such a kind review, Ruby, and we're so happy to hear you're happy with our service!
Golden Wedding Gift
I made the purchase as a Golden Wedding Anniversary gift for my friends. They were delighted with it.
27 August 2025
Reply from Williams Handbaked
That's great to hear, thank you Fiona!
Reply from Williams Handbaked
Thank you, Betty!
Reply from Williams Handbaked
Thanks Carole!
Tardy Delivery
Disapppointed by the time taken by the delivery firm(s): our delivery arrived on our door step during the second half of this i morning (Wednesday 06.August)) . One suspects that Royal Mail / Parcelforce are largely inactive at weekends but they have not shown haste since despite our consignment containingperishable foods.
1 August 2025
Reply from Williams Handbaked
Thank you for your considered review, and I'm sorry it's taken a bit longer than normal for your parcel to be delivered by Royal Mail. Under ideal circumstances your order would have been delivered on Monday, but as Tracked 48 isn't a guaranteed service, occasionally deliveries do take a little longer. Despite the delay, I do hope you enjoy the contents! —Rory
Love this business
Love this business, friendly, efficient service.
Any problems very quickly dealt with without fuss.
Best biscuits by far, big favourites in our house.
1 August 2025
Reply from Williams Handbaked
Thank you for your lovely review Judith! It's very helpful.
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