Bought some clothes in the sale. Great prices and very fast delivery. It's really great to see children's clothing in bright colours. It's clothing to reflect their personalities. Also good to support... See more
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Review summary
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What people talk about most
Reviews shaping this summary
I love how original and colourful the bag is. It’s much better quality than the kids’ bags with movie characters. My son also feels more confident because he can secure the straps at the front, so he... See more
Love the bright colours and patterns for all ages! Great quality cardigan, jacket, jumper and trousers bought this time. Previous experience tells me they'll last more than just one season and many w... See more
I ordered several items in the sale. They came in good time I was impressed with the quality of the little denim skirt and the beautiful jump suit which will suit my granddaughter for next summer. Bou... See more
Company details
Written by the company
We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on. Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. From GOTS certified styles made with durable organic cotton to recycled plastic, there’s thought in every thread. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials.
Contact info
Units 2 & 2a Indian Queens Industrial Estate, TR9 6TF, St Columb, United Kingdom
- info@welovefrugi.com
- welovefrugi.com
4.7
Excellent
3K reviews
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Replied to 100% of negative reviews
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I have ordered a few things from this…
I have ordered a few things from this company.it,s British which is a bonus & the quality of clothes has always been outstanding. The orders arrive quite quick as well which is a bonus
3 September 2026
Absolutely gorgeous
Absolutely gorgeous
Beautiful clothes.
My grandchild loves her clothes from fugi
Hard wearing and wash beautifully
14 September 2026
A favourite children’s clothing brand
I absolutely love the styles and quality of Frugi clothing!
Always easy to order and always a fast and efficient delivery service!
Would definitely recommend this company to everyone!
14 September 2026
Great products
Great products. Fast Delivery even to Germany. Very happy with frugi and not the Last Order.
8 September 2026
Quick delivery
Quick delivery, soft and warm wellies, bright colours, quality was great good size
7 September 2026
Beautiful quality clothing
Beautiful quality clothing - all absolutely stunning and feel to be great material. I accidently made a mistake on my order regarding sizing and they where very happy to cancel the line and send refund to re-order. I decided to not do this as it was a size too big which little people will grow into. Delivery was fab and in good timing.
Overall, very impressed!
4 August 2026
I love how original and colourful the…
I love how original and colourful the bag is. It’s much better quality than the kids’ bags with movie characters. My son also feels more confident because he can secure the straps at the front, so he can run and cycle freely without worrying about his bag.
7 September 2026
We love the polar bear backpack for our…
We love the polar bear backpack for our child, it is so colourful and it looks durable. The issue we have is with the buckle fastening which is tricky for my 4 year old to open. I hope the bag will last her through primary school so this size was better than smaller bags but I wonder if a different fastening would make it easier for all to open?
11 September 2026
Reply from Frugi
Hello Bry
Thank you so much for your lovely feedback. We're delighted to hear that you and your child love the Polar Bear Backpack and that its colourful design and durable feel have made such a great impression.
We really appreciate you taking the time to share your thoughts about the buckle fastening. It's helpful to hear how little adventurers get on with our products in everyday use, and we understand that ease of use is important, especially for younger children who are keen to do things independently.
We've passed your feedback on to our Product Team for consideration as they review and develop future designs.
Kind regards Amy 🌈
Request to cancel one item accidentally…
Request to cancel one item accidentally put in basket and checked out within 4 minutes of placing order. Order dispatched the same day with wrong item. Customer service reverted days later saying it was too late to cancel.
11 September 2026
Reply from Frugi
Dear Anjelica, thank you for your review and we are sorry to hear we were unable to cancel your order before it was dispatched. Emails are answered in date order and you would have had a reply to your email to say a member of the team will contact you within three working days. For any urgent enquiries you can call customer services on the contact number given on the website, they can then deal with your issue straight awa. Our apologies for any inconvenience or disappointment caused by this. Kind regards Amy 🌈
Very easy to order and quick to arrive
Very easy to order and quick to arrive. Good communication re updates.
But I should have read the returns policy! The shoes I ordered for my granddaughter were too large and I have to pay to return them which may cost a bit as shoes are quite heavy.
11 September 2026
Reply from Frugi
Hi Jenny,
Thank you for taking the time to share your feedback. We're so pleased to hear that you found the ordering process easy, your delivery arrived quickly, and that our updates kept you informed along the way.
We're sorry to hear the shoes weren't quite the right fit for your granddaughter. We understand that returning footwear can be a little more costly due to the parcel size and weight. We always aim to make our returns information as clear as possible, helping our customers choose the option that works best for them.
We really appreciate your comments, as they help us understand where we can continue improving the customer experience.
We hope your granddaughter finds a perfect Frugi fit soon, and we look forward to welcoming you back again.
Best wishes,
The Frugi Team 🌈
Beautiful fabric and perfect size for a…
Beautiful fabric and perfect size for a 3 year old.
3 September 2026
So disappointed, pending delivery
So disappointed, I ordered almost 3 weeks ago for my son's birthday but the order has not arrived yet. My son's birthday was last Friday! It was an international order, I wish they had estimated delivery date at the time of ordering!
27 August 2026
Reply from Frugi
Hello Manal, we are very sorry that this has not been received. We will raise an investigation with our Global Shipping Co as the tracking is showing that this is in transit. As soon as we have a reply we will contcat you directly. Our sincere apologies for the disappointment caused. Kind regards Amy 🌈
All in one ;)
We love the high quality of each clothe we took for our little boy, and the colours & their design are amazing.
8 September 2026
Colourful, playful, great quality
I absolutely love this brand. It’s so colourful, playful and very good quality! I’m from Belgium, but my daughter and I belong to the fan club. :-)
4 September 2026
Veg garden fleece bought as a gift
Veg garden fleece bought as a gift. I am really happy with it the colours lovely and feels great. We just need to wait and find out what my granddaughter thinks!!
9 September 2026
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