Misleading sales tactics, false impressions of school support, and poor accountability
This business is formally called All-American Publishing, though it operates under the public-facing domain WeHelpSchools.com. I worked there in a leadership role from 2024 to 2025 and ultimately resigned due to serious ethical concerns involving both internal operations and customer-facing practices.
AAP partners with the Idaho Department of Correction to staff a significant portion of its outbound sales team with incarcerated individuals. These representatives are trained to use emotionally persuasive language that strongly implies ad purchases support students, teams, or schools. In reality, the majority of products — particularly T-shirts, which make up a large share of revenue — provide no money back to schools at all. Only a narrow portion of poster sales offer school giveback, and only if certain profit margins are met. This is rarely made clear to customers.
Internally, I was told not to fix production errors, and that mistakes were “just the cost of doing business.” I personally witnessed multiple businesses sent to collections even when errors originated on AAP’s side. Complaints were frequently ignored. There is no HR department — executives handle all issues directly, and efforts to raise concerns were met with hostility or retaliation.
In my professional opinion, the public image this company presents does not reflect how it actually operates. I strongly urge any business or school considering a partnership to ask very specific questions about where your money goes, what products (if any) support your community, and what recourse you’ll have if there’s a problem.