Absolutely the best sourdough! We have been ordering from this company for about a year now and have loved everything, loaves, ciabatta, bagels, everything was lovely and always delivered on time.... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
This bread is the nicest I've ever had. It's soft, chewy and very tasty. Quick delivery and packed well. What I love is it's all natural - no rubbish like regular ultra-processed bread that taste... See more
Company replied
My fave are the Everything Bagels but the Plain, Poppy, Sesame are delicious aswell. As is the Ciabatta, Foccacia, Sourdough Loaf etc Yes it costs slightly more than your normal loaf but you can im... See more
Company replied
Thank you for your response and apologies accepted. Your bread is excellent and I can confirm now that your customer service is too. Thank you. ----- They are excelent (not just good) in brea... See more
Company replied
Company details
Written by the company
We deliver fresh artisan Sourdough loaveliness to your doorstep on a subscription or à la carte basis, always ensuring that you are receiving not only the best tasting bread but a wide variety of loaves, buns, rolls & bagels to suit every taste in your household.
Contact info
United Kingdom
- hello@wearegoodinbread.com
- wearegoodinbread.com
4.4
Excellent
316 reviews
Replied to 85% of negative reviews
Typically replies within 1 week
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I was very impressed how good it was…
I was very impressed how good it was having to be sent in post yes it’s pricey but it’s the real thing just wish i was living nearby to buy it day it’s made i love good bread and this is one of the best bought breads I have add worth trying
28 May 2025
Reply from Good In Bread
Wow, thank you! Your review is why we do what we do! Thanks for sharing the loaf 😋
Reply from Good In Bread
We were really sorry to read your review about the poor quality you have experienced. We would love to know more about why you didn't enjoy the products so we can try and improve on the experience. We would also love to make it up to you as we believe in delivering excellent quality products and service through and through. Please could you reach out at hello@wearegoodinbread.com so we see if we can win you over? ;) Thanks!
delicious and healthy
Bagels and bread are delicious. Delivery is prompt and dependable. All good.
28 May 2025
Reply from Good In Bread
That's great stuff! Thanks for sharing the loaf!
Organic and convenient
30 May 2025
Unprompted review
Reply from Good In Bread
So glad to read you are enjoying your deliveries! Thank you
Delivery was too late!
Paid for delivery by 10.30am (a big order for a hen party) and didn’t arrive until almost 4pm which made the order pointless.
2 May 2025
Reply from Good In Bread
I am really sorry for the delay of your delivery. We have been noticing that the 10:30am slot was a challenge for DHL and have therefore decided to remove this option from our website. Our sincere apologies for the inconvenience caused. I am not sure whether you live in the UK but we would be happy to send you some items to see if we can make it up to you and perhaps change your mind about your experience? Totally understand if not:) We have refunded the early delivery slot to your account. Please send us an email and we'd be delighted to arrange something to your home address. Thanks and sorry again. The Good In Bread Customer Care Team
I'm still to try the Focaccia &…
I'm still to try the Focaccia & Ciabatta but the Sourdough & Bagels are delicious. My fave has to be the Everything Bagel.
There was a slight technical hitch but it was sorted out straight away.
24 May 2025
Unprompted review
Reply from Good In Bread
Glad the glitch was sorted quickly. And even more glad you enjoyed the goods! Thanks so much for your review.
Easy to order and great Pastel de Nata…
Easy to order and great Pastel de Nata which was thoroughly enjoyed by a native Portuguese family :D
2 May 2025
Reply from Good In Bread
That's wonderful news! Thank you for sharing
Perfect sourdough bread
Perfect sourdough bread delivered promptly. No complaints except one time the courier squashed the loaf so I prefer to order in the freezer bags to try and avoid that.
24 April 2025
Reply from Good In Bread
Oh that's good to know! Sorry to read about the couriers squashing your loaf:( But very happy to hear our freezer bags come in handy. Thanks!
My favourite place to get my sourdough…
My favourite place to get my sourdough bread fix, have loved everything I've brought on every occasion, very helpful and quick to answer questions and help in anyway, would and have recommend to people
24 April 2025
Reply from Good In Bread
Loved reading your review, thank you! And thanks for sharing the loaf:) Coe back soon!
Authentic and Well packaged
Well packaged. Authentic flavour and texture. My new go to for sourdough bread.
24 April 2025
Reply from Good In Bread
Ah that's brilliant, thank you! Very kind of you to say.
Delivers as promised,
Delivers as promised,
Fresh bread, ready to bake at home with a fast delivery.
Definitely recommend their bread.
25 March 2025
Reply from Good In Bread
Thank you so much! We hope you come back again soon:)
Reply from Good In Bread
Ah thank you so much! Simplicity and quality are 2 ingredients we place a lot of importance on:)
Probably the best bread you can find in London
I have been using good in bread for a while now and the quality of the bread is the best you can find in London. I love the subscription service and the offered flexibility around it. Customer service is great as well.
25 March 2025
Reply from Good In Bread
Thank you for your kind words! We are so grateful for yoour endless support:)
Reply from Good In Bread
That's great to read! Thank you for your kind review.
Helpful staff
Unfortunately, I usually can't adapt to the ordering process, I always get stuck somewhere, it's not clear to me. That's why I always need help, which I've received every time.
3 March 2025
Reply from Good In Bread
We are sorry the ordering process is a bit clunky. We are doing lots to improve our customer journey every step of the way. It's your siupport and feedback that helps us:) Thank you!
Reply from Good In Bread
We are happy you found us! Thanks for the kind words:)
Authentic sourdough loafs + sublime pastries!
Good in Bread should be called Super in Bread. The loafs are perfect in texture and taste. I love the option to have them delivered already sliced, ready for the freezer. Pastries are fabulous, especially the swirls, which are just the right size for a post-lunch sugar hit.
25 February 2025
Reply from Good In Bread
Now that is what we call a glowing review! Thank you so much. And feel free to call us that;)
Reply from Good In Bread
Thanks for your feedback. We do offer a 1.3KG loaf if that is something you'd be interested in?Get in touch if you would like to find out more! Thanks
Brilliant tasting bread and so good…
Brilliant tasting bread and so good that you can have it ready sliced ready to freeze which is most useful for those of us who have arthritic hands. No nasty chemical additives just honest, natural great tasting bread delivered to your door.
25 February 2025
Reply from Good In Bread
Thank you for such a lovely kind review.
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