This is the first time I have bought a car without physically seeing it. I contacted Damon and he made the process so simple and detailed every stone chip on video so there were no shocks when it was... See more
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Walters Motor Group have been a Family Run Business Since 1977, and operate from 2 Norfolk locations: Loddon and Norwich. Celebrating 40 years of excellent service, and thousands of happy customers, we pride ourselves in stocking only the best used cars. As an AA affiliated dealer, we are part of the dealer promise scheme assuring peace of mind with every purchase. contact us today and find out what sets us apart from other motor dealers, and why our customers rate us so highly.
Contact info
Little Money road, NR14 6JD, Loddon, United Kingdom
- 01603 327111
- hello@waltersmotorgroup.co.uk
- waltersmotorgroup.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 50% of negative reviews
Typically replies within 24 hours
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Purchased a car from Walters in…
Purchased a car from Walters in September, they carried out the preparation works and minor repairs as agreed and I am very happy with the car. The warranty for a year was a little expensive to include the cover for the roof, but now have peace of mind for 12 months, so no complaints.
The slight negatives were the preparation time, of some 3 weeks from deposit to collection, and the delay in Walters registering the car, took 3 weeks to receive the V5.
Apparently Walters register the cars in batches, around 2 weeks following collection, not a major issue just prevents private number plates being assigned and fitted.
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐
I recently purchased 24/9/24 a Mini Cooper SD from Walters Motor Group, and the entire experience was fantastic! Debbie, in particular, was incredibly friendly, helpful, and never pushy, which made the whole process stress-free. She kept me updated at every stage, ensuring I knew exactly when the car would be ready to drive away. The team’s professionalism and genuine care really stood out. I highly recommend Walters Motor Group for their excellent service!
Outstanding customer service
Recently purchased a replacement car from Walters Motor group, have to say the service I received from Jay the sales guy from start to finishing was excellent,firstly I liked the idea of having to make appointment to view the car it’s was ready for me to view when I arrived in a dry garaged area so easy to inspect the car regardless of how the weather was ,able to take for decent test drive,then being able to sit down in a comfortable environment to make a deal,took the opportunity to take the 3 year warranty and Diamond Bright treatment,when it’s was time to collect the car it’s spotlessly clean inside & out really pleased with my purchase a big thank you to Jay and all his colleagues at Walters motors group.
FANTASTIC Customer Service
Damon has been my main point of contact when purchasing my vehicle at Walters Motor Group. From the outset, he was very clear and knowledgeable in matters of car financing. After re-assuring me about the whole process, I am pleased to have purchased by vehicle, which has just been delivered today. A great deal was agreed, which included a 3 year warranty deal and Diamond Brite Coating which was applied by Walters Motor Group to the vehicle. The vehicle was delivered to me some 3 hours away, and I was kept fully updated all the way. The online e-sign paperwork was made very easy and Damon kept me regularly updated throughout. I am so impressed that I plan to buy all future vehicles from Walters Motor Group. Thank you again for such an amazing experience!
Looking for a good Discovery 4
Looking for a good Discovery 4, I did the usual searches on the internet for offers within 75 miles. Found a number, each had a few random photos and a brief description. Found WMC, very impressed with their web site, and the overall perception of the company. I was very impressed with the trouble taken to give a quality set of photo of the vehicle, followed by an impressive video, complete with running commentary on the points to note, even the odd blemish. This was followed by a 360 degree internal photo. I contacted Andy, and within a couple of days I was at WMC to view and test drive the vehicle. Andy had all the documents for the vehicle, searches done etc. So, quite happily the deal was done and I had a nice Discovery 4 to drive home in. A small problem occurred, but was fixed. Very happy with the reception and whole experience of buying the vehicle. I would definitely endorse WMC as being a company worth considering when looking for your next purchase.
Damon and the team up at Loddon are…
Damon and the team up at Loddon are great couldn’t get better from a car dealership good price and very happy with the car
Never Again
Where do i start ?
I purchased a Ford Focus in August 2023. I was asked if would like to purchase the extended warranty and I am really glad that I did. I have certainly got value for money from it.
In September on the hottest day of the year (32 degrees) the air con packed up. I rang and was told they would take care of it but I would have to wait 6 weeks which on reflection is a long time to wait for a air con recharge. On the arranged date I went to drive the car to them and discovered that the clutch pedal was pressed into the floor and refused to move meaning I couldn't drive the car. On ringing aftersales I was told that they would look at it but not until January 2024 (several months later). Was I expected to walk everywhere or get taxis. After voicing my displeasure with their lack of aftercare I was told that I could contact the warranty company and arrange to have the car towed to another garage or wait months for Walter Cars to deal with it and even then I would have to arrange the recovery truck myself. If you have such a long waiting time for repairs possibly taking on more staff would alleviate the issues rather than keeping your staffing costs down and providing poor customer service. Happy customers are returning customers.
Whilst I was talking to the warranty company Walter Cars tried to ring me and then sent me a text message saying that they suddenly could look at it that day. At this stage they had lost my trust and I did not want to communicate with them. I took my car to a local garage who could not have been more helpful.
Moving on 2 weeks later the car wouldn't start and I had to ask a neighbour for a lift to a local garage where I had to purchase a new battery ( again thankfully covered by the warranty)
Today 3/2/24 I was at my local supermarket and when I went to start the car it was completely dead. Once again I had to contact the warranty company and arrange to have it towed away.
The car seems to spend more time on the back of a tow truck than it does on the road.
I fully appreciate that when you buy an older car ( 2017 plate with 74,000 miles on the clock) you can have issues but this particular car has been a total nightmare and has caused me stress and inconvenience having to rely on others for lifts etc.
I have never experienced a car dealer who does not provide efficient aftercare and expects their customers to deal with everything themselves. The make, model and mileage or value of the car of does not matter, what matters is good customer care and ensuring that the customer is happy and enjoying their experience.
On reflection I wish I had never purchased this car and if I had been made fully aware of the warranty process and the lengthy wait time for repairs I would have gone to another dealer.
If you do decide to purchase a car from here please discuss the aftercare waiting times and definitely take out the extended warranty but be prepared to deal with everything yourself.
UDATE TO REPSONSE FROM WALTER AUTO GROUP
Its now Wednesday 14/2 and I have not received the call from you on Monday 5/2 as stated in your response.
Obviously at this stage I do not want to communicate with you any further and would like you to respect my decision. I am totally frustrated with the situation and now have a car sitting on my driveway which will not start and I am relying on other people to give me lifts to work etc. This has caused me stress and I now have to start looking for a replacement car as I cannot rely on this one and even when it does get repaired I will always be waiting for the next breakdown to happen which I have to spend time arranging to be resolved. I could have brought a car privately and would appreciate that if something went wrong I was responsible, rather I went to a dealer with a workshop where I would have assumed any necessary repairs would be carried out in a timely manner. I understand that every industry sector struggles to find staff but that is not something i need to know about and would not expect it to effect me as a customer of yours. You may be waiting months to get your car repaired but you are fortunate in that you can access other vehicles and therefore not have your daily routines affected, this is not so in my case.
I should not have to threaten to put a poor review on line but obviously as you contacted me shortly after my 'rant' it touched a nerve with yourselves. As a customer I do not need to hear justification's to my review and again please do not contact me as I have no desire to hear from you.

Reply from Walters Motor Group
Wanted to buy car Ford focus
Wanted to buy car Ford focus. Rung up and was told car was out on loan so I waited two weeks. They finally get car back. But then say if I want car I have to give them five hundred pound which I said no. They then ring me back all nice and say it’s ok we see you Saturday. Then to day ring me tell me cars been sold. No nice people at all ifs that’s our they look after there customers. As reply to your reply. I did other. To pay 99 pound but you said that only hold it for 24 hours. If wast interest in this car I wouldn’t off wait two weeks. And after waiting two weeks you couldn’t give me a day. But now after reading some other reviews I am glad I am not a customer off yours. To other customers if you see a nice car on there web. See if you get it else where before buying from these

Reply from Walters Motor Group
Fantastic customer service
I brought a Mini Cooper S a couple of months ago now and have received very good customer service from Walters Motor Group. There have been a couple of issues with the car but on both occasions Walters have contacted me immediately and gone out of their way to resolve the problems. Adam was incredibly helpful with sorting out an issue with the brakes and took time to explain and help fix the problem. Would recommend and thank you for your transparent and helpful service.
Professional and transparent
Quality cars at fair prices - hard to find anywhere else. Really impressed with the process and professionalism - even sent a video pointing out every little scratch. We had a minor concern about squeaky suspensions on our test drive but were reassured that this will be checked. Now just a short wait whilst the car is MOT'd and serviced. I will be updating my review as it goes. Looking forward to it!
UPDATE 24/07/23: picked up the car and no problems on a 200mi journey home. Ran smoothly. Interior looked as if it were brand new.
UPDATE 05/09/23: took the car on holiday and still using for daily commute. Running perfectly.
UPDATE 23/07/25: mechanic recently found that rear crash beam was bent and car was repaired except for this part, no reports of a crash before and haven't been in one so likely a parking accident from previous owner. Very hard to spot but should have been!
Bought a van from them back in…
Bought a van from them back in December,apparently their so called master technician done every job that needed doing . It came with a new mot ? Had nothing but things not work properly. One being could never get the washers to work . Finely get a mechanic to look
Behind all the panels in the inner wing & there is not even a washer in place . So unless I have had someone take my van to pieces and put back together again there never was one there . So how did it pass a MOT . Don’t buy from them without getting a full inspection buy a independent mechanic first . I have reported the mot situation to the relivent authorities

Reply from Walters Motor Group
Great experience and very professional…
Great experience and very professional sales people just talking to the sales person iwanted to buy the car. Then he showed me the car I wanted and bought it.josh your a professional person for the group thank you so much and my car is great .
Very good experience buying a car from…
Very good experience buying a car from Walters Motor Group, Loddon, the whole experience from initial contact to collecting the car was top notch, they could not do enough for me, vehicle was prepared earlier for me, all done within one week, thanks to all for making this a stress screw purchase, Would definitely recommend them.
Thanks for the great experience and hassle free transfer of the car.
It was hassle free transfer of the car and top notch service provided from Walters Motor group Loddon. Car when received had no problems and all documents were handled with care. Thanks to Jay and the whole team made the process seamless. Cheers.
Purchased a golf gti from these guys
Purchased a golf gti from these guys. It’s definitely going down on my great decisions list.
Couldn’t be happier from the first phone call to the last email.
Even though I purchased on internet and never met any of these people. I never felt out of touch with them.
And even though the sale is done and I’m extremely happy with my car. I still feel as though, if I called with anything. They would still be as enthusiastic to help now, just as much as they were from the first phone call.
I have to say thank you to Jay first. Very professional and obviously an asset to Walters motor group.
And everyone in the background.
Thank you. I’m so chuffed.
From start to finish the help and…
From start to finish the help and assistance was great, nothing pushy or in your face just genuine guidance.
Got a lovely Honda Civic from them
Got a lovely Honda Civic from them. Good communications and a smooth purchase. I had to wait a few days to get the car, but I was not in a hurry. The wait was stated to have been for quality checks and valeting, I didn't see any reason why this was not the case. I don't know if that is the norm for them. Not pushy on upselling.
WMG Sell Dangerous Cars
Poor vehicle knowledge, insufficient checks, and hidden admin fees. This place (knowingly or negligently) sells dangerous vehicles.
I enquired regarding a BMW 520d (LL12 JVF) that this dealership were selling, and discussed the vehicle over the phone with Ross. Disappointingly he was very vague with detail when asked very simple and direct questions (i.e. "please talk me through the vehicle's service history"). He advised me it was 'good' (despite being advertised as 'excellent') and only divulged more detail when pressed. The history was certainly not 'excellent', with some gaps and a large amount of work not having been undertaken by a main dealer.
This particular model of BMW benefits from the iDrive system, which dictates service schedules and provides countdowns for when certain parts (fluids, brake pads/discs, etc.,) will require changing. There is NO fixed service schedule. When I asked Ross to check the system for me he advised me that this particular model doesn't have such levels of detail. It does. I'll be charitable and accept that he might not have sufficient knowledge of the vehicle to interrogate the system properly, but others may think that he was trying to pull a fast one.
Having arranged to view and test drive the vehicle (trying to get Ross to agree that I'd be allowed to test drive the vehicle before we discussed the financial side of things was an ordeal in itself) I carried out some further research into the vehicle. This was when I discovered that the vehicle has at least one (the government website doesn't disclose specifics) safety recall outstanding.
Now WMG make a big deal of the fact that all of their vehicles are checked and approved. Indeed, this forms part of their justification for adding on a £99 'arrangement fee' on purchases. (N.B. this was NOT disclosed in their advertisement for the vehicle on motors.co.uk) This tells me either that they are not as thorough in their checks as they claim to be, or that they were aware of the recall but decided not to do anything about it, and not to bring it to the attention of prospective purchasers.
The 'arrangement fee' is another thing entirely. I do not expect to be told that a product is available at a certain price, and then have the price increased when I come to pay for it. I note that the proprietor has defended the charge in another review but, frankly, none of these are things for which I should expect to pay a dealer. Dealership prices are already inflated compared to private sales, as they take into account checks, servicing, warranties etc., I have my own breakdown cover, I am perfectly capable of purchasing my own fuel, I have no need for finance and, frankly, if a vehicle had not been recently serviced or MOT-ed, then I would not be considering it as a purchase in the first place. Similarly, it is a basic expectation that a car is clean when it is being sold; I do not expect to have to pay for the privilege of purchasing a non-dirty car.
No doubt WMG will already have reflected the cost to them of selling the vehicle when they purchased it, either at auction or as a part-exchange. This is just shameless profiteering by double-charging for things that should be included and/or carried out as a matter of course.
Thankfully some other poor soul placed a deposit on the vehicle online before I came to inspect it (what kind of fool orders a vehicle from sharks like this without so much as a physical inspection?), so at least Ross was spared the ignominy of being challenged face-to-face regarding these matters.
Finally, to pre-empt the sadly-predictable response that I'm likely to get from the proprietor, this isn't a case of sour grapes whatsoever. I had done my due diligence on the vehicle and was prepared to negotiate upon price in order to reflect these glaring inadequacies in the vehicle. Everything has its price (even a broken and dangerous vehicle), but I would have been more than willing to walk away.
I only hope that the new purchaser has done their due diligence, as it seems WMG certainly haven't.

Reply from Walters Motor Group
Ford Mondeo
I bought a Ford Mondeo from Walters and can highly recommend them. The service was brilliant. Staff friendly and had no hastle at all. The car was in lovely condition inside and out.
Fantastic service and a great car
Bought my Skoda Octavia back in April 2020. Great service and quick delivery to my place of work. Fantastic car. Very good condition and wonderful to drive. I would happily buy from again. I just wish I knew what they used to clean the inside as it smelt amazing.
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