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Vision Direct  Reviews 

115,111
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 6,627 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the exceptionally fast delivery service, noting that orders arrive promptly while offering great value for money compared to similar market options. Shoppers also appreciate the helpful product information provided and the nice touch of receiving small sweet treats in their delivery packages. Some reviewers were not happy with unexpected delivery delays, stock issues, or cases where orders took considerably longer than initially promised. A few other people also felt that certain contact lenses were quite uncomfortable, difficult to remove, or simply did not work effectively for their specific vision needs.

What people talk about most

Delivery service

Reviewers mention positive feedback about delivery service, frequently highlighting super quick, reliable,... See more

Order

Reviewers highlight high satisfaction with the order process, frequently praising super quick delivery and... See more

Service

Users describe positive interactions with service, highlighting prompt delivery, helpful support, and... See more

Product

Consumers find product satisfaction to be high, frequently highlighting fast delivery, excellent lens... See more

Price

Customers consistently note positive experiences with price, highlighting silly cheap rates and competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Always buy my lenses from this company ,100% quality Always arrived next day delivery , And Always a nice little treat to eat Added everytime, Would highly recommend this company,ive been with th... See more

Rated 5 out of 5 stars

For several years I've ordered my contract lenses from Vision Direct. Their so reliable, 99% of the time I received them the day after purchase and they are less expensive than getting them from the o... See more

Rated 5 out of 5 stars

Excellent. Lenses processed and arrived within just a few days. I have experienced constant problems and delays with Boots Contact Lens Reward Scheme and to be able to quickly place my order and recei... See more

Rated 5 out of 5 stars

Genuinely excellent, with huge variety of options. Helpful info to show difference between products is. Always arrives so fast in post and you get a small pack of haribo in them, if that does not b... See more


Company details

  1. Contact Lenses Supplier

Written by the company

Buying contact lenses online is a lot more convenient with VisionDirect.co.uk. As the no.1 rated UK contact lens seller on Trustpilot, we deliver great prices and an award-winning service to thousands of happy customers every week.

VisionDirect.co.uk

Written by the company

The UK's #1 Most Trusted Online Store
With over 90k reviews and 130k followers on Facebook, we are the #1 choice for contact lenses online. Still unsure about buying online? Check out our buying guides and our no fuss returns policy.
Next Day Delivery - Free Over £59
Order by 11:45PM and receive your lenses the next day through the letterbox. No more long delays or optician pick-ups, we stock your lenses!
Customer Care 7 days a week
Our customer service team is here to help Mon - Fri: 8:00 to 21:00; Sat - Sun: 9:00 to 18:00. Use our website, live chat, or call us on 020 7768 5000 in the UK / 1 800 870 0741 in the US and we'll be happy to help.
Lens Replacement Service
Split lens? We will refund / credit any defective lenses if this ever did happen, easy-peasy.

Free Returns

Has your prescription changed?

We have a 100 day return policy for unopened and undamaged boxes of contact lenses. You can return you boxes free of charge to the below address. Please ensure you write this on your package in capital letters). FREEPOST RTLU-CJZT-ESAB Vision Direct Unit 2 Hudson Court Great North Way, York Business Park Nether Poppleton, YORK YO26 6RB

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

115K reviews

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4.6

All reviews

(115,111)

6,690 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Second time ordering in two weeks and…

Second time ordering in two weeks and both orders delayed. Not good service

8 October 2026
Vision Direct  logo

Reply from Vision Direct

Hello,

Thank you for sharing your feedback with us. We sincerely apologize that your last two orders, placed within just two weeks, have both been delayed.

We genuinely appreciate your continued trust in choosing Vision Direct, and we regret that these repeated delays have affected your confidence in our service. Please know that your concerns matter to us, and we want you to feel supported and appreciated every time you order from us.

We have sent you an email regarding your concerns. Kindly check your inbox, as well as your spam or junk folder, for a message from wehearyou_vd@VisionDirect.co.uk.

If you need any further assistance, please contact our Customer Service team by phone or live chat for quick, real-time support.

You can find our contact details here: https://www.visiondirect.co.uk/info/contact-us

Once again, please accept our heartfelt apologies for the inconvenience and disappointment caused. Thank you for giving us the opportunity to address your concerns. We sincerely hope to restore your confidence and provide you with a smoother experience moving forward.

Kind Regards,
Vision Direct

Rated 1 out of 5 stars

I have not received my order due to an…

I have not received my order due to an issue with the address please can you help !?

3 October 2026
Vision Direct  logo

Reply from Vision Direct

Hello Gerry,

Thank you for getting in touch with us. I am truly sorry that you have not received your order due to an issue with the delivery address. I completely understand how concerning and frustrating this must be, especially when you have successfully used the same address for your previous orders. Please accept our sincere apologies for the inconvenience and uncertainty this situation has caused. We understand that you placed your order expecting a smooth delivery, and we are sorry that this has not been your experience.

Following our checks with Royal Mail, we can confirm that your parcel is being returned to sender due to an address issue. We appreciate that this is particularly confusing given your previous successful deliveries to the same address. Our Customer Service team has already contacted you by email to explain the return process and the refund timeframe, and a discount code has also been provided as a gesture of goodwill.

Please kindly disregard any email asking you to return the order yourself, as the parcel is already being returned to us by Royal Mail.

We genuinely appreciate your patience and the trust you have placed in Vision Direct. Your experience matters to us, and we are sorry that this delivery issue has caused you unnecessary inconvenience. We hope to make your next experience much smoother and restore your confidence in our service.

Thank you again for your understanding and for choosing Vision Direct.

Kind regards,
Vision Direct

Rated 2 out of 5 stars

As a valued customer and a consistent…

As a valued customer and a consistent customer for years, I very rarely get a promo code for ordering my lenses. I have looked into other companies that give a discount for returning customers not just for new customers. I will be ordering from them in future. Need a regular service discount if I’m a consistent customer.

9 October 2026
Vision Direct  logo

Reply from Vision Direct

Hello Sam,

Thank you for sharing your concerns with us. We sincerely apologize that our promotional offers have left you feeling that your longstanding loyalty has not been sufficiently recognized. Your continued support means a great deal to us, and we would never want you to feel that your loyalty has gone unnoticed or unappreciated.

We've sent you an email to assist you with your concern. Kindly check your inbox, as well as your spam or junk folder, for an email from wehearyou_vd@VisionDirect.co.uk.

Thank you once again for your loyalty and for giving us the opportunity to address your concerns. We truly value you as a customer and hope to continue providing you with a positive and rewarding experience with Vision Direct.

Kind regards,
Vision Direct

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