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The journey began in 2012, when Nicolò and Omar, friends and passionate watch enthusiasts, founded 2DStraps—an Italian brand specializing in crafting leather watch straps for luxury timepieces, using premium Tuscany leather. Their dream of creating a truly authentic Italian timepiece came to life in 2017 with the founding of VIQUERIA. Their mission: to offer customers affordable, high-quality, and stylish watches that provide daily enjoyment without breaking the bank. VIQUERIA is proudly based in Voghera, Italy, near Milan, and the hometown of founders Nicolò and Omar. The brand’s name is inspired by Voghera’s ancient Roman heritage, as it was once known as Viqueria, established under the reign of Emperor Augustus. At VIQUERIA, we honor the art of traditional watchmaking by using only mechanical movements. Our timepieces are driven by a meticulously crafted mechanical core, free from any electronic components, representing an enduring allure. These movements come to life solely through the touch and daily wear of their owners, creating a profound and lasting connection between the wearer and the watch. Quality and design are at the heart of our philosophy. We create watches with a clean, versatile design that ensures comfort and wearability while preserving a unique and distinctive character. Each piece carries its own personality, expressed through iconic shapes and a masterful, harmonious blend of colors, resulting in timepieces that are both striking and timeless. In addition to craftsmanship, we are deeply committed to sustainability. Our packaging is entirely plastic-free and made with recyclable materials like paper, reflecting our responsibility towards the environment and future generations. The planet and your conscience will thank you.
Via F.lli Rosselli 57 , 27058, Voghera, Italy
I purchsed my Prometoe in grey over the Kickstarter project. It took a while, but I received my watch just two weeks ago. I love the craftmanship, the love to the details, and, as it is eqipped with a reliable HN35, it is almost certain it will make me smile for a long time.
Thanks, Viqueria!
Reply from Viqueria Italian Watch Co. Srls
Thanks so much for your patience!
Viqueria makes gorgeous timepieces. I bought the pilot’s watch for my husband’s 40th birthday and he is thrilled with it!! A high quality pilot’s watch at an accessible price point with great customer service. Given they are made to order make sure you give yourself a long lead time if you are ordering it for a gift or occasion.
Reply from Viqueria Italian Watch Co. Srls
Thanks so much Jessica for your patience! We are really happy that you like it
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