Untitled Artists Fair - Chelsea Reviews 

69
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 61 reviews, reviewers had a great experience with this company. Customers frequently praised the impressive variety of art and products available, noting there was truly something for every taste and imagination. Many people also highlighted the exceptional staff, describing them as helpful, welcoming, and approachable. The beautiful and spectacular venue, often described as perfect, significantly contributed to the positive atmosphere and overall enjoyment. However, some customers also noted significant issues with marketing and promotion, leading to low attendance and a lack of serious buyers. Reviewers mentioned poor organization, with some finding the setup chaotic and communication unclear. A few people also experienced unhelpful staff when packing down or noted the absence of staff members.

What people talk about most

Staff

Consumers find staff to be positive, with many reviewers highlighting their helpfulness, professionalism, and... See more

Product

Clients share positive opinions on product, highlighting the impressive variety and diversity of art... See more

Location

People report positive experiences with the location, frequently praising the beautiful and amazing venue,... See more

Marketing

Customers consistently note ambiguous experiences with marketing, with some reviewers praising the... See more

Holidays

Reviewers highlight positive aspects of holidays, with many expressing enjoyment and a desire to return for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

A real buzz! Untitled was great, a real highlight of my recent visit to Chelsea. What I loved most was the unique setup as artists sell straight to buyers. It gave the whole event a personal feel ins... See more

Company replied

Rated 5 out of 5 stars

Ignore the negative reviews! Here’s proof you can’t please everyone, even when you’re doing everything right. The ‘Art World’ has always seemed inaccessible, although this event was the perfec... See more

Company replied

Rated 5 out of 5 stars

Very highly recommended. The key is to price your work realistically as the sales and packing staff were working non-stop. If you’re not selling, you probably need to reassess your pricing.... See more

Company replied

Rated 5 out of 5 stars

Un'esperienza che ispira! I’ve never seen an opening night so busy. This is such an incredible exhibition held in the breathtaking Chelsea Old Town Hall. After responding to an ad on instagram my frie... See more

Company replied


Company details

  1. Arts Organization
  2. Art Gallery
  3. Exhibition Planner

Written by the company

Est. in 2OO7 as the UK’s Largest Artists’ Fair, Untitled is artist founded and owned. With as many as 17O exhibitors selling direct and commission free, we look forward to welcoming you back to the Chelsea Old Town Hall on the world famous Kings Road. Our highly successful and dynamic event averages 5,OOO visitors over 3 days so be sure to subscribe for free tickets. Enjoy a relaxed environment where experienced collectors and art-loving newcomers alike can browse leisurely for the perfect piece. No Galleries or Agents are permitted therefore all sales income goes directly to the Artist, offering clients the opportunity to make directly informed and greatly discounted purchases.


Contact info

3.9

Great

TrustScore 4 out of 5

69 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 85% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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3.9

All reviews

(69)

64 reviews in the last 12 months

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Rated 5 out of 5 stars

Another year another enjoyable…

Another year another enjoyable experience.

Private view was busy but I still managed to speak to a number of artists whose work i was interested in.
Staff were also helpful when wrapping and securing my purchase. Highly recommend attendence next year

24 July 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic Fair once again! Highly recommended!

Having been a great fan of the Fair for the last 15 or so years I can say this was the best one yet. Friday's launch was wonderful with a lovely vibe and all the artists and customers were enjoying the buzz. Today (Sunday) is the last day so make sure you catch it now if you can!

24 July 2026
Unprompted review
Rated 5 out of 5 stars

Great art fair

I have been to the last three fairs and thoroughly enjoyed each one. The opening night is always abuzz with people. It's rare to go to art events and see artists engaging so enthusiastically with potential buyers. The art itself covered a broad spectrum so that there was truly something for everybody. Friends who joined me there, first-timers, couldn't resist and left slightly poorer but artistically enriched. Already looking forward to the next one.

5 September 2025
Unprompted review
Rated 1 out of 5 stars

Not sure how it can be about artists as…

Not sure how it can be about artists as they seem to want to control all aspects of what comes through the door, art is freedom of expression not a Stalinist movement.

15 January 2026
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

We were founded by an artist, uniquely to prioritise fellow artists and their specific needs. This post has been flagged with a request for further information as we have no record of anyone of this name exhibiting. It has been 5 months since our last event and whilst we always take reviews seriously, we believe this is not an authentic result of a direct interaction with our event.

Rated 5 out of 5 stars

Fantastic event

Fantastic event! 10/10 must see - great exhibition and wonderful to see so much unique artistic talent! Very well organised too

5 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

Rated 5 out of 5 stars

Congratulations

Congratulations! A great concept for artists and art lovers. I am always hugely impressed by the scope of artists presented by this fair.

21 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

Rated 5 out of 5 stars

The Untitled Artists Fair in Chelsea…great evening with art

The Untitled Artists Fair in Chelsea was nicely curated, welcoming, and inspiring. It was great to see mix of emerging and established artists.
I’d definitely recommend it to anyone!

30 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

Rated 5 out of 5 stars

Had a great time

Can’t say I’m a frequent visitor to art exhibitions, but I had a great time! A variety of talented artists were showing their work in a beautiful venue. I really wanted to buy something but couldn’t quite muster up the courage.

5 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

Rated 5 out of 5 stars

Great Show,Great Eclectic Mix of Artists

Great Show,Great Eclectic Mix of Artists and Buyers alike, Great place for Artists to show their talents.
The Quality of the Art was fabulous, which was a credit to the Organisers 5 ⭐️⭐️⭐️⭐️⭐️!!!
The Venue was absolutely Stunning!
A must see on the London Art scene!

5 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

Rated 5 out of 5 stars

Un'esperienza che ispira

Un'esperienza che ispira! I’ve never seen an opening night so busy. This is such an incredible exhibition held in the breathtaking Chelsea Old Town Hall. After responding to an ad on instagram my friends and I attended the private view after work and found the whole night so inspiring. We met so many artists and a couple of friends bought pieces for the first time. It was a very relaxed yet vibrant atmosphere. Overall hospitality was great and the complimentary drinks flowed the entire evening. Thank you to all the fantastic artists and the amazing staff who warmly welcomed us into their world.

5 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

Rated 5 out of 5 stars

This was a fantastic art fair

This was a fantastic art fair. The art was so varied and it was lovely to be able to speak to the artists directly and hear about their work. The venue is beautiful and the atmosphere was buzzing with creativity. And the free glass of fizz topped it off!

I bought a small piece as a gift for a friend but I’ll be back next year for something for myself 😊

5 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

Rated 5 out of 5 stars

A real buzz!

A real buzz!
Untitled was great, a real highlight of my recent visit to Chelsea. What I loved most was the unique setup as artists sell straight to buyers. It gave the whole event a personal feel instead of the involvement of agents who often interfere negatively with the process. There was a chance to have genuine conversations which made the art feel more meaningful. The variety on display was impressive, with something to capture every taste and imagination, all set within a stylish venue. I found it to be inspiring and full of energy. I left with a deeper appreciation for the art I saw and a real excitement for next year.

5 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

Rated 5 out of 5 stars

An image doesn’t lie.

An image doesn’t lie.
Seemed like an apt heading!

Any negative reviews are clearly a direct result of a very small but disproportionately loud percentage of exhibitors who have taken it upon themselves to write unnecessarily vitriolic comments.

I always love being at the fair and as all the promotional images prove, there’s always a very busy turnout.

Apparently an email was sent out from one artist, encouraging people to write bad reviews, not good etiquette at all. From what I see here, the instigator has been removed as a result.

It would be impossible to obtain so many well crafted 5 star reviews if the negative ones held any water.

All the replies show the full breakdown of promotion and advertising laid out to artists which all seemed very comprehensive and effective to me.

5 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

Rated 5 out of 5 stars

Had a fantastic time in Artist fair

Had a fantastic time in Artist fair. Wide range of artists, drinks flying and generally great and positive vibes - all for free to see. Organisers deliver every year. Strongly recommend

6 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

Rated 5 out of 5 stars

Fabulous event for exhibitors and visitors

Always a great exhibition filling the gorgeous Chelsea town hall, with lots of visitors throughout. Something I would highly recommend whether you’re a relatively new artist or a seasoned pro, the high turn out results in a high volume of sales and the atmosphere is always so lovely.

5 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

Rated 1 out of 5 stars

Bad for exhibitors

As an exhibitor, this fair was dismal. We exhibited under my husband's name, which we are not using here because we genuinely expect retaliation and defensiveness from the organisers. There are many things about the whole event which were highly disappointing, but I will focus on the factual evidence at hand which cannot be disputed:
- No social media during or leading up to the fair. The fair itself seems to have two names - The Untitled Art Fair and The Untitled Artists Fair. The Instagram page was not leveraged for the fair, and was not doing any promotion of the exhibiting artists. There were no reposts, and it was actually not possible to tag them in posts.
- This was a free art fair, which is great for footfall, but is completely untargeted, with no way of knowing what kind of visitor is going to come through the door. Numbers are high, but numbers of art buyers? It's anybody's guess because there is no record of who they are.
- No front desk or reception. This was surprising since the exhibitors were told to ensure that guests were registered online. If they were registered, you would expect some checking of their registration and a QR code perhaps. Our friends did not even get an email response to their registration, which in the end, they didn't need to do, because it was a free event. The registration form served no purpose except to collect their personal data.
- No front desk or reception. Visitors ended up approaching the first few stands to ask basic logistics questions, e.g. for directions to a stand, for questions about a particular artist.
- No printed literature. At every single other art fair, there is some welcome literature for the visitor, to tell them more about the fair and the artists exhibiting and their stand numbers.
Artists can make up their own mind about whether they will sell their work at an event like this. We had a good time meeting other artists and having nice conversations, but this was a by-product and not the main objective of the fair, which was to sell work.

6 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Please read over 11O exhibitor testimonials here:
https://untitledartistsfair.co.uk/testimonials

With so many sales made from so many artists and 5,OOO visitors attending - the promotion, turnout or calibre of clientele cannot be brought into question. There are a multitude of variables at play when trying to sell your art and realistic pricing is key.

As all exhibitors have been informed... over £2O,OOO was allocated to marketing through boosting our Instagram posts to key demographics for this event.

With so many sales form so many artists and 5,OOO visitors - the promotion, turnout or calibre of clientele cannot be brought into question. There are a multitude of variables at play when trying to sell your art and realistic pricing is key.

The independent venue security counted 5,OO9 unique visitors in total (using clickers) with 1,O9O attending the opening private view, 2,O12 more on Saturday and 1,9O7 on Sunday.

This led to thousands of new subscribers in addition to your guests as the 'Free Tickets' boosts alone saw over 1O7,OOO views and thousands of monitored conversions with other paid posts each exceeding 1,2OO,OOO views.

Our promotion continues to send traffic to the website where artists work, statement and contact information will remain.

We also emailed our entire 62,OOO strong database of art lovers on 2 occasions as well as emailing and reminding all of your guests twice.

Our staff on the streets and advertising banners and flagpoles we erected were in place to complement this.

Rated 5 out of 5 stars

Perfect for artists and collectors

I have attended the Untitled Artists’ Fair for several years and it consistently remains one of the highlights of my creative calendar.

Each year I meet new and interesting people, adding to the sense of community that defines the fairs artist to buyer ethos. This makes Untitled truly innovative and distinctive.

The event is always exceptionally well organised and remains true to its mission: providing an opportunity to purchase art directly, without the involvement of galleries or their huge, added commissions.

The atmosphere is both vibrant and welcoming. It strikes the ideal balance between energy and relaxation, making it equally appealing to seasoned collectors and those beginning to explore the art world.

There is never any pressure to buy which allows visitors to enjoy the works at their own pace and appreciate the variety on display.

This space very often results in more sales, especially for first time buyers who might previously have been intimidated.

One of the most rewarding aspects is the opportunity to speak directly with the artists and learn the stories behind their work.

The founder is a fellow artist which makes all the difference. Along with his entire team, that have always demonstrated a high level of professionalism combined with genuine warmth and love for art, ensuring that everyone feels welcome, included and valued.

I can’t recommend this event highly enough.

5 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

Rated 5 out of 5 stars

I really enjoyed my time at this fair

I really enjoyed my time at this fair. I thought the artists were super good and talented. There was a good vibe, nice drinks and I'll bring my friends next year!

5 September 2025
Unprompted review
Untitled Artists Fair - Chelsea logo

Reply from Untitled Artists Fair - Chelsea

Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.

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