Equity Trust Company Reviews 844

TrustScore 3 out of 5

3.0

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Review summary

Created with AI, based on recent reviews

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the ease of setting up accounts and find the online portal user-friendly for managing investments and collecting rent. People often highlight the helpfulness and efficiency of the staff, noting that the service can be incredible and top-notch, especially when dealing with transactions and inquiries. However, some people were dissatisfied with the payment process, citing issues with slow processing times and unexpected fees. There are also mentions of inconsistent customer service, with some experiencing difficulties in getting clear answers or reaching supervisors. A few other people also felt that the company's systems are antiquated and not well-suited for frequent users or specific asset types like cryptocurrency.

What people talk about most

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers express significant frustration,... See more

Payment

Users describe negative interactions with payment, frequently reporting significant delays in receiving... See more

Service

Reviewers highlight ambiguous aspects of service. Many customers express significant dissatisfaction, citing... See more

Staff

Clients share ambiguous opinions on staff. Many customers praise the staff, describing them as knowledgeable,... See more

User experience

Customers consistently note ambiguous experiences with user experience. Many reviewers praise the ease of... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Easy to set up, but not much in the way of guidance when it comes to purchasing assets. There are very specific things needed when using a SDIRAs to make investments. So you own homework. You won’t ge... See more

Rated 4 out of 5 stars

Gold Service is outstanding with knowledeable, helpful, friendly consultants. Telephone access is very good with minimal hold times. Gold Email support is generally good, with occasional hiccups where... See more

Rated 4 out of 5 stars

Very good but they do forget some details that gets frustrating when you tell them 80 times. Otherwise good. Online portal is easy to use and I like the reps, they're kind and helpful.

Rated 4 out of 5 stars

Always diligent in ensuring that paperwork is ready for audits. Quarterly statements are a bit slow to post.

Company replied


Company details

  1. Alternative Financial Service
  2. Asset Manager Service
  3. Financial Consultant

Written by the company

Equity Trust empowers individual investors and financial professionals by removing the barriers to investment freedom. Our mission is to inspire, educate, and support investors to achieve more.


Contact info

3.0

Average

TrustScore 3 out of 5

844 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 62% of negative reviews

Typically replies within 2 weeks

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Rated 4 out of 5 stars

Now that I know the process of…

Now that I know the process of navigating the pathetic website, I had no issues. However, your debit card provider still has not been able to fix my site access. After months of very slow response with no resolution, I’ve given up.

31 January 2024
Equity Trust Company logo

Reply from Equity Trust Company

Hi Bradley, thank you for your feedback. A member of our team will be reaching out to you shortly.

Rated 1 out of 5 stars

Terrible experience…

Terrible experience trying to transfer funds IN after setting up my account. It’s taking almost a full month and still no answers. Three representatives and over 50 minutes on hold, still no answers. I’ve sent emails to which I receive a response that they would call but they don’t. Not impressed at all.

1 February 2024
Unprompted review
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Reply from Equity Trust Company

Hi Andrea, we are sorry to hear about your negative experience. A member of our team will be reaching out to you shortly.

Rated 3 out of 5 stars

The transfer of funds from my IRA to…

The transfer of funds from my IRA to Equity trust is a very difficult process with no direct assistance from Equity Trust. The representatives tell me what I need to do and take no action to assist .

9 January 2024
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Reply from Equity Trust Company

We're sorry to hear about your experience and we value your feedback. Our teams are working diligently to serve our clients. Again, we apologize for your negative experience.

Rated 5 out of 5 stars

Timely

Timely, efficient and professional service

4 January 2024
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Reply from Equity Trust Company

Thank you for taking the time to leave your feedback. We appreciate your review!

Rated 5 out of 5 stars

Equity Trust Company provides…

Equity Trust Company provides excellent, efficient and IRS compliant service and products.

30 December 2023
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Reply from Equity Trust Company

Hi Debra, thank you for taking the time to leave a positive review! We appreciate your feedback.

Rated 5 out of 5 stars

Very helpful and expedited my…

Very helpful and expedited my transaction. Made all the difference. Thank you

5 December 2023
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Reply from Equity Trust Company

Frank, thank you for your feedback! We appreciate your review and are happy to hear our team provided a helpful experience.

Rated 1 out of 5 stars

consistent phone wait of 15 mins for a…

consistent phone wait of 15 mins for a person. Rarely get it solved the first time, have to call multiple times. poor customer service

1 December 2023
Unprompted review
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Reply from Equity Trust Company

We're sorry to hear about your experience and we value your feedback. Our teams are working diligently to serve our clients and to implement new processes to address these situations to improve hold times in the future.

Rated 1 out of 5 stars

Equity trust couldn't locate my account…

Equity trust couldn't locate my account for over a week and then told me I had a 401k loan balance on a loan that had been paid off several months ago. I had to pull 3 years of bank statements to show that all payments had been paid and, in fact, overpaid a bit. Very concerning and disappointing

10 November 2023
Unprompted review
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Reply from Equity Trust Company

We are disappointed to learn of your experience here at Equity Trust Company, but will take this opportunity to improve.

Rated 5 out of 5 stars

Readily Available.

This was the first time I did a self directed IRA and I should have planned alot sooner to get it all in line but Equity Trust was fully available to help me get this deal closed on time and funded. Thanks a million looking forward to repeating with your company and doing the master class.

8 November 2023
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Reply from Equity Trust Company

Denise, thank you for taking the time to leave positive feedback. We are so happy to hear you had a great first time self-directed IRA experience with Equity Trust Company!

Rated 5 out of 5 stars

Responsive attentive efficient…

Responsive attentive efficient respectful

4 November 2023
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Reply from Equity Trust Company

Hi Nicole, thank you for taking the time to leave us a positive review! We are happy to hear our team has provided you a positive experience.

Rated 1 out of 5 stars

The onboarding process took 3.5 months

The onboarding process took 3.5 months, the same documents were requested over and over, communication was one direction and took days to receive and answer, from a different person. I paid for "Gold Level Service" and didn't see any improvement. Not that my account is that big, but a $2M asset you would think might get some curtesy.

3 November 2023
Rated 5 out of 5 stars

Personnel at Equity Trust was excellent…

Personnel at Equity Trust was excellent in provide me with the necessary help, at times, step by steps on the phone to make sure my paper work was done correctly.

I had a long transaction period due to Buyer issues, the staff from Equity Trust was there to support and help me all the way. I closed on the 27th of October (date on the survey) but the help/service was for a long period of time

Thank you, Roberto

27 October 2023
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Reply from Equity Trust Company

Hi Roberto, thank you for taking the time to leave a positive review! We are happy to hear our team was friendly and helpful.

Rated 5 out of 5 stars

Very impressed that everything was…

Very impressed that everything was taken care of in a timely manner. Very professional service!

10 October 2023
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Reply from Equity Trust Company

Hello, thank you for taking the time to leave a positive review! We appreciate your feedback.

Rated 1 out of 5 stars

Communication skills flat out suck

Communication skills flat out suck. They lie and stretch the truth. You can't escalate or reach a manager. The salesman are full of crap and customer service is right along with them.

Per your response:
Provide a direct number to a manger- not an email into a department.

30 September 2023
Unprompted review
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Reply from Equity Trust Company

We're sorry to hear about your experience and we value your feedback. We would like the opportunity to address your concerns. Please reach out to us directly at CareTeam@TrustETC.com or (440) 323-5491 when you have a chance. Thank you, and we look forward to hearing from you.

Rated 1 out of 5 stars

UPDATE 2

I have written a review before (but erased it because NOTHING was done about it) about the extremely poor communication, the delays in funding my projects, and the lack of response even when I have called and written to an "assigned" person. Not sure if it's incompetence or malfeasance, but I am looking into who regulates this business.

Do not trust your hard-earned money with the "work-from-home" people at this company. They say they are making changes but it has not happened.

The fees are outrageous for NO work that is being done. Check the response time on this complaint (it looks like it was immediate, but they're usually several weeks)...This is precisely the speed of the responses you might get from some minimally-trained rep. They also charged a fee DESPITE having ZERO income on any of my properties so far. Additionally, they will take fees out of your account AND send you a bill for the fees. I had annual fees taken out on 12/29/2023 and also received a bill for them with a due to date at the end of March 2024.

Watch your money. And don't waste your time sitting on the phone for 3 hours waiting for someone to answer the phone.

It is highly disturbing NOT to trust your money with EQUITY TRUST. Do not trust them - your accounts will lose more money than they ever will in the stock market with the exorbidant fees that are charged for phone clerks to answer the phone after three-hour hold times, barking dogs, chirping smoke detectors, and zero effort or service to find answers. It is a disgrace and they are NOT recommended.

8 September 2023
Unprompted review
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Reply from Equity Trust Company

Hi Natascha, we're sorry to hear about your experience and value your feedback. We would like the opportunity to address your concerns. Please reach out to us directly at CareTeam@TrustETC.com or (440) 323-5491 when you have a chance. Thank you, we look forward to hearing from you.

Rated 5 out of 5 stars

As a first-time investor

As a first-time investor, I have been very pleased with Equity Trust's customer service. I was lucky to have thee most awesome Onboard Specialist, Tina Samol. She was and has continued to be there for me every step of the way of my onboarding steps. She is truly awesome, always professional and very helpful.

12 July 2023
Unprompted review
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Reply from Equity Trust Company

Hi Miriam, we appreciate your feedback! Thank you for taking the time to leave a positive review.

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